城市奧特萊斯大寧國際站頂級(jí)時(shí)尚品牌與皮草部分招商方案與執(zhí)行思路

1、城市奧特萊斯-大寧國際站頂級(jí)時(shí)尚品牌與皮草部分招商方案與執(zhí)行思路 城市奧特萊斯-大寧國際站頂級(jí)時(shí)尚品牌與皮草部分招商方案與執(zhí)行思路 city utlet-daning station屠紅藝團(tuán)隊(duì) helen tus team 2009年4月18日luxury fashion、top fur center campaign programs and implementation ideas 目錄一、團(tuán)隊(duì)招商目標(biāo)二、商場介紹 最優(yōu)化的city factory outlet 21.1商場內(nèi)部環(huán)境 shop mall interior design2.2商場概念 our retail concept2.

2、73目標(biāo)對(duì)象 target markets三、招商整體定位品牌 key target groups四、頂級(jí)皮草珠寶區(qū)域 fur area& jewelry area 五、國際品牌 -international area 5.1土耳其區(qū)域、 5.2 意大利區(qū)域 5.#ff66ff/bag環(huán)保袋設(shè)計(jì)征集線上統(tǒng)計(jì) 環(huán)保袋創(chuàng)意征集正式上線30天時(shí)間，收到1826個(gè)投稿，通過審核的作品1249個(gè)，來自全球78個(gè)國家和地區(qū)的網(wǎng)友廣泛參與 during the 30 days while the collection started,it received 1826 works and 1249 o

3、f them through the review. from 78 countries and regions s users take part in .專題頁面187,494個(gè)獨(dú)立ip訪問；884,624pv流量 the topic pages has 187,494 independent ip access and884624pv flow 平均網(wǎng)站停留時(shí)間達(dá)到3分26秒；最高得票數(shù)為5362票 3 minutes 26 seconds average time on site; the highest number for the votes is 5362 votes活動(dòng)執(zhí)行效果

4、評(píng)估activity implement effect evaluationrecycle bags design collection online statisticstheme：一、繼續(xù)第一季的主題，積極響應(yīng)政府政策， 支持和推廣環(huán)保事業(yè)。 continue the theme of the first season , respond to the government policies actively, support and promote the environmental cause.二、通過這樣一場環(huán)保袋創(chuàng)意設(shè)計(jì)大賽，誕生一個(gè)“夢(mèng)想成就現(xiàn)實(shí)”的真實(shí)故事。 真正成就有夢(mèng)想、有

5、創(chuàng)意天賦以及有設(shè)計(jì)實(shí)力的青年人才，提供一個(gè)出國參加2009米蘭國際時(shí)裝周，領(lǐng)教頂級(jí)品牌fashion show,與全球時(shí)尚人士交流、學(xué)習(xí)的機(jī)會(huì)。 through such a creative design contest to birth a true story ;dreams achieve reality; provide the young who really has dreams of success ,has talents of creative and strength a chance to abroad to participate in the milan inter

6、national fashion week 2009.to communicate with people who has the global top fashion experience.“支持環(huán)保，成就夢(mèng)想”time：2009年5月10月博客大巴&觸動(dòng)傳媒“環(huán)保袋創(chuàng)意設(shè)計(jì)大賽【第 2 季】”2009年5月，線上活動(dòng)平臺(tái)搭建與用戶作品征集6月，特邀評(píng)委評(píng)選，網(wǎng)友參與投票評(píng)選出各大獎(jiǎng)項(xiàng)作品 7月，獲獎(jiǎng)作品制成成品，進(jìn)行線下體驗(yàn)和展覽10月，終極大獎(jiǎng)獲得者，將赴意大利參加2009米蘭國際時(shí)裝周，領(lǐng)教頂級(jí)品牌fashion show, 與全球時(shí)尚人士交流、學(xué)習(xí)ps 活動(dòng)評(píng)委：擬邀請(qǐng)著名品

7、牌設(shè)計(jì)師或相關(guān)領(lǐng)域內(nèi)的設(shè)計(jì)大師擔(dān)任。活動(dòng)執(zhí)行操作流程activity operational processesmay,online activities to build platform and collect worksjuly, product the prize-winning works ,do the offline experience and exhibitionjune,special invited judge choose, user voting to selected works of major awardsoct, the ultimate grand priz

8、e winner will go to italy to participate the milan 2009 international fashion week ,experience the top brand fashion show, learning and exchanging in with the global fashion guys.ps : it will invite the famous brands designers or related fields artists to be the activities of judges 階段一 創(chuàng)意設(shè)計(jì)作品征集評(píng)選ti

9、me： collection 2009.05.012009.06.15 voting 2009.06.162008.07.01參與方式：此次活動(dòng)對(duì)所有網(wǎng)民開放，網(wǎng)民可以根據(jù)參賽作品要求提交自己設(shè)計(jì)作品參與評(píng)選。歡迎各大設(shè)計(jì)院校的學(xué)生廣泛參與，成就夢(mèng)想，贏得出國學(xué)習(xí)的機(jī)會(huì)。participate way: this event is open to all internet users, everyone can submit entries of their own design works to participate in the selection. welcome all the de

10、sign institutions s students broadly take part in to make the dream comes true and winning the chance to study abroad.評(píng)選規(guī)則：參賽作品會(huì)經(jīng)過初選、復(fù)選等階段，最后會(huì)邀請(qǐng)意大利著名品牌設(shè)計(jì)師或是相關(guān)領(lǐng)域內(nèi)的設(shè)計(jì)大師進(jìn)行專家評(píng)審階段，網(wǎng)友參與投票，評(píng)選出此次賽事的各項(xiàng)大獎(jiǎng)作品。selection rules:entries will go through such as primary elections, check phase, finally will be invited

11、 to the famous italian designer brand or a related field of design expert master stage of assessment, and internet user take part in the voting, selected the award of the tournament works.活動(dòng)執(zhí)行內(nèi)容流程activity contents processesphase one collected works of creative design award階段二 創(chuàng)意設(shè)計(jì)作品線下展覽7月，我們會(huì)將線上的活動(dòng)轉(zhuǎn)

12、移到線下，舉辦大型的環(huán)保袋設(shè)計(jì)大賽部分作品線下展覽。in july, we will be transferred the online activities to offline, and organize large-scale exhibition to show parts of recycle bags design competition products.屆時(shí)top10 獲獎(jiǎng)作品的設(shè)計(jì)師（包括上海市外的）將被邀請(qǐng)來參加線下展覽，并在design studio內(nèi)體驗(yàn)用上好的面料將平面作品制作成實(shí)物的機(jī)會(huì)。at that time, top 10 winning designers

13、(including outside of shanghai) will be invited to participate in offline exhibitions, and have opportunities to make real object by good fabrics in the design studio.活動(dòng)執(zhí)行內(nèi)容流程activity contents processesphase two design products offline exhibition top 1 頂級(jí)大獎(jiǎng)作品 top award works獲獎(jiǎng)?wù)邔@得赴意大利參加2009米蘭國際時(shí)裝周的名

14、額，領(lǐng)略頂級(jí)品牌fashion show, 把握與全球時(shí)尚人士交流與分享的機(jī)會(huì)。the winner will get chance to italy to participate the milan 2009 international fashion week ,experience the top brand fashion show, and learning and exchanging with the global fashion guys.? top )作為最專業(yè)的中文博客網(wǎng)站，上面住著600萬都市精英人群。帶來的是600萬都市精英的關(guān)注，每個(gè)blogger都是“活廣告“。城客

15、一本關(guān)注都市人群的生活狀態(tài)、生活方式的“城市讀物”，一份偏重文化和視覺呈現(xiàn)的中文第一本互動(dòng)雜志。我們自身擁有的新媒介blogbus媒體整合推廣blogbus integrated media spreading our own new media（.blogbus#ff66ff) as the most professional chinese-language blog site, have six million urban elite crowd. it brings 6,000,000 urban elites attention, every blogger is a ;living

16、 ads.;i city an ;urban books“, which concern about the urban populations living conditions, lifestyles , the chinese first interactive magazine who emphasis on cultural and visual representation .站內(nèi)消息告知后臺(tái)通欄首頁公告,tag,群組首頁焦點(diǎn)大圖跳轉(zhuǎn)頁面富媒體廣告blogbus站內(nèi)全線推廣blogbus across board promotehome bulletinsgroup page fo

17、cus instaion telling newsbackstagejump page ads平面媒體網(wǎng)絡(luò)媒體戶外媒體cctv移動(dòng)傳媒上海地區(qū)全系統(tǒng) 126條線路 3339輛公交車 6618塊電子屏 touchmedia 上海地區(qū)全系統(tǒng) 8000輛出租車blogbus自身 600萬用戶 新浪、搜狐、網(wǎng)易、天涯、中華網(wǎng)等中國最大的互聯(lián)網(wǎng)社區(qū)論壇投放軟文宣傳文匯報(bào)新聞晨報(bào)新民晚報(bào)東方早報(bào)申江服務(wù)導(dǎo)報(bào)南方都市報(bào)新民周刊城客timeout周末畫報(bào)活動(dòng)優(yōu)勢(shì)媒體資源?internet media outdoor mediaprint media excellent media resourcesblogbus 6,000,000 usersi