[理咨詢]麥肯錫表格庫

1、gbuttem機密此報告僅供客戶內(nèi)部使用。未經(jīng)麥肯錫公司的書面許可，其它任何機構(gòu)不得擅自傳閱、引用或復(fù)制。documentdategbuttem標(biāo)題客戶名客戶名 客戶所在地客戶所在地日期日期此報告僅供客戶內(nèi)部使用。未經(jīng)藍程咨詢公司的書面許可，其它任何機構(gòu)或個人不得擅自傳閱、引用或復(fù)制。本文只提供演示文稿綱要，需輔助以口頭講解和敘述。芝加哥芝加哥 上海上海 新加坡新加坡2 0 0 2客戶企標(biāo)gbuttem2使用指引使用指引 本工具文檔包含了最常用的一些圖表以幫助我們更為方便快捷地制作powerpoint文件 在應(yīng)用這些圖表之前，你需要首先在你所做的文檔里應(yīng)用藍程的ppt模版，那么所有藍程的報告文

2、檔可以統(tǒng)一模式 如果你需要在你的演示中應(yīng)用某圖表，只需復(fù)制該圖表在你的文檔中，然后修改。一般有兩種復(fù)制方法: 在普通視圖下，按 ctrl-a選擇所有對象，復(fù)制，然后切換到新文檔中粘貼 在幻燈片瀏覽視圖下，選擇你要復(fù)制的幻燈片單頁，然后復(fù)制、粘貼到新的文檔里，當(dāng)然也是在瀏覽模式下gbuttem3使用指引使用指引 標(biāo)題和正文在模版中已經(jīng)預(yù)設(shè)，所以你只需要應(yīng)用即可。應(yīng)用時選擇菜單中格式 中的幻燈片版式。你即可選擇你需要的版式，再填入文字 按增加縮進量，文字縮進一級后字體大小和粗細或項目符號會自動改變 行間距也是預(yù)設(shè)的，不要按兩次回車以增加行間距 記住，復(fù)制是最有效而準(zhǔn)確的方式將一個對象的格式應(yīng)用到另

3、一個上。所以如果你要插入一個新的對象如文本框，并且對格式不那么確定，請從工具文檔中復(fù)制gbuttem4使用指引使用指引一些“要”和“不要” 不要在按照文本自動調(diào)整格式下輸入文本，在編輯時會很難調(diào)整 文本中排列間隔不要用空格，而用tab鍵： 不要在一個文本框中輸入太多的文本，以后將很難修改格式12the upper triangle controls the indentation of the first line of a paragraphthe bottom triangle controls the indentation of the second and the consequen

4、t line of a paragraphthese triangles control the level 2 texttable marktable mark controllergbuttem5 定制你的工具欄可以顯著提高制作速度定制你的工具欄可以顯著提高制作速度 在菜單中選擇工具欄定制，將出現(xiàn)如下的對話框，選擇其中常用的圖標(biāo)置于在菜單中選擇工具欄定制，將出現(xiàn)如下的對話框，選擇其中常用的圖標(biāo)置于桌面的工具欄上：桌面的工具欄上：rotate toolspick up and apply formatgroup and ungrouporder toolscolor toolsindent

5、toolschange font size font formattingzoombulletsrulertext align toolsfontfont sizemost frequently used shapesnew text boxline formatting toolsshadow toolsalign tools使用指引使用指引gbuttem6 以下的快捷鍵都是在左手操作的，當(dāng)你右手使用鼠標(biāo)時這些快捷鍵將極為方便。請經(jīng)常使用以便記住： ctrl-c: 復(fù)制 ctrl-x: 剪切 ctrl-v: 粘貼 ctrl-s: 保存 ctrl-a: 全選 ctrl-z: 撤銷 ctrl-d

6、: 復(fù)寫 用鼠標(biāo)移動對象十分方便。但是需要垂直或水平移動的時候可同時按住shift鍵 如果你需要復(fù)制對象到指定地方，按住ctrl移動即可復(fù)制。同時按 ctrl 和 shif可以使復(fù)制的對象和原對象垂直或水平使用指引使用指引gbuttem7 移動鼠標(biāo)以選中對象。但是當(dāng)對象沒有填充內(nèi)容是只有點中邊框才能選中，而邊框又不易看到。所以除了矩陣和表格一般可將對象填充顏色設(shè)為白色 如果想選中分散的對象，按住 shift 鍵然后選中一個一個對象 按住鼠標(biāo)左鍵拖動覆蓋住你想選擇的多個對象，你能選中拖動區(qū)域內(nèi)所有的對象。結(jié)合shift鍵可以十分方便地選中一些小的或隱藏的對象 快捷鍵 ctrl-a 可使你選中幻燈

7、片中所有的對象或者文本框中所有的文本 按住 shift 擊中文本框的任一部分，你便能選中整個文本框 在文本框中，按擊鼠標(biāo)左鍵三次可選中整個段落；兩次選中詞或詞組。使用指引使用指引gbuttem8project name or document title(max. two lines) type of document client name(max. two lines)location, date of presentation (month day, year)project name or document title | date (month day, year)gbuttem9t

8、his document was created for the exclusive use of our clients. it is not complete unless supported by the underlying detailed analyses and oral presentation. it must not be passed on to third parties except with the explicit prior consent of rittenhouse & partners.contentpagea. chapter?1.sub cha

9、pter?1.1 section?b. chapter?1.sub chapter?1.1 section?c. chapter?1.sub chapter?1.1 section?gbuttema. chapter page (after chapter point: 4 space bars)gbuttem11 action/reactiongbuttem12action/reactiongbuttem13action/reactiongbuttem14against the tide/with the tideagainst the tidewith the tide.gbuttem15

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12、8 factors)gbuttem29client types$”unsure”hesitant”successful”hopeless”drowning”strugglingensure survival in short termrestructuring or search for partnersactively initiate structural changegrowing and positioning projectsecure futurestrategy projectstartout toward the futurespecific imple-mentation p

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19、bernumbergbuttem34column chart1241241301301671671891892382384324325015010 0100100200200300300400400500500600600labellabel1 1labellabel2 2labellabel3 3labellabel4 4labellabel5 5labellabel6 6labellabel7 7graph titleunitcagr?%gbuttem35column chart124124130130167167189189238238432432501501labellabel1 1l

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24、gbuttem41column chartcategory 4category 3category 2category 1column 1000000000000000graph titlecategory 5000totalunit0000000000000000000000000000000000000000000000x,000x,000x,000x,000x,000x,000labellabellabel000000000series 1column 2000000000000000000series 2series 1series 2gbuttem42column chartsub

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27、123456gbuttem54 consultants profil (english), firstname lastnameposition: .year of birth: .nationality: .languages19901994education updated: mm/yyprofessional experiencemethodological competencesince 10/1992 industry competencekey projectsgbuttem55cooperationgbuttem56cooperationgbuttem57cost breakdo

28、wn chartvaluevaluevaluevaluevaluevalueunitgross margincostcomponent (%)component (%)component (%)component (%)component (%)component (%)gbuttem58dead endgbuttem59dependancegbuttem60developmentgbuttem61dicegbuttem62directiongbuttem63factors (2) gbuttem64factors (3)gbuttem65factors (3)gbuttem66factors

29、 (3)gbuttem67factors (4) gbuttem68factors (4) gbuttem69factors (4) gbuttem70factors (4) gbuttem71factors (6)gbuttem72factors (6)gbuttem73factors (8)gbuttem74factors (4)gbuttem75factors (5)gbuttem76factors (6)gbuttem77factors (4)success factorsgbuttem78factors (5)success factorsgbuttem79success facto

30、rsfactors (6)gbuttem80factors (3) gbuttem81 factors (4)gbuttem82factors (5) gbuttem83feedback gbuttem84feedback gbuttem85feedbackgbuttem86feedback?!gbuttem87feedbackgbuttem88filter gbuttem89filterinitial situation1. criterion2. criterion3. criterionresultgbuttem90flexibilitygbuttem91flexibilityabili

31、tyintentionflexibiltygbuttem92flexibilitygbuttem93focus expansionttgbuttem94growthgbuttem95guidelinesgbuttem96harmonygbuttem97hurdles and brakescompanyxgbuttem98impact.gbuttem99influence (1 factor) gbuttem100influence (2 factors) gbuttem101influence (2 factors)gbuttem102influence (4 factors)gbuttem1

32、03influence (4 factors)gbuttem104influence (6 factors)gbuttem105input/output.gbuttem106interactiongbuttem107margin chart100%?%label?%label?%label?%label?%labeltotal in valueindexlabel labellabel labellabellabel000000000?%?%?%000?%?%000000gbuttem108matrixgbuttem109matrixgbuttem110matrixdimension 2dim

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34、asures plan planned activitiesoverview: activitieswk.wk.wk.wk.wk.wk.wk.wk.wk.wk.commentsgbuttem113measures plan planned measuresactivity: as of: objective:results:responsible: support: measures: .gbuttem114measures plan planned individual stepsmeasure: .no.as of: 1.individual stepsresponsiblesupport

35、form of resultstartdura-tiondead-linepro-jectcom-pleted.gbuttem115modelskey steps type your phrases and sentences heresourceslevel 1 text level 2 textstep 1step 2step 3step 4 type your phrases and sentences here type your phrases and sentences here type your phrases and sentences heregbuttem116moon

36、chart11barballbararrowgbuttem117multipliers.+.+= projektteamsgbuttem118multipliersgbuttem119mutualitygbuttem120 mutualitygbuttem121obstaclegbuttem122obstacle.gbuttem123obstaclegbuttem124organizational and flow charttexttexttexttexttexttexttexttexttexttexttexttextgbuttem125organizational and flow cha

37、rtpantenejiehuanew brandrejoicehead & shouldersulanwhisperarieltidejv brandscrestprofessional marketingsafeguardzest camayassistant brand manager, 2-5 per brandmedia & commercial productionmarketing managerdimitri panayatapolousschool program groupnurses for school programrandall beardmarket

38、ing directorrene comarketing directorken doimarketing directorrobin oxendinemarketing managerpeter foystonmarketing managerlaundryhaircaretoothpaste/soapskincare/papervacantgeneral managerbrad caspergeneral manager*vacantgeneral managervirginia leevice president*marketing organizationgbuttem126organ

39、izational and flow chartcompetitive modelsmarket resultsfeasible scenarios india china philippinessuccess requirementsbacardistrategyasia whiskyopportunityassessmentmarketarchetypemodel sizing pricingbacardistrategy overlapdetermine whether to proceed furtherexecutewill whisky help to build bacardi

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43、minus.+gbuttem137plus/minusgbuttem138plus/minusgbuttem139plus/minusgbuttem140portfolio+gbuttem141portfolio+gbuttem142pressuregbuttem143pressuregbuttem144pressuregbuttem145prioritizationprioritizationgbuttem146processgbuttem147process123412345gbuttem148process decrease12345gbuttem149process increase1

44、2345gbuttem150progressgbuttem151projectphase iphase iiphase iiigbuttem152project weeks weeksphase iphase ii4312gbuttem153project procedurephasestime requiredproject features.phase i.phase ii.phase iii.weeksweeksweeks1234gbuttem154puzzlegbuttem155puzzle (for color presentations)gbuttem156puzzle3 part

45、s123to apply color, ungroup the object, then regroup it afterwards=gbuttem157redesign (cube)redesign does not mean:but:solving individual problemscreating a comprehensive solutiongbuttem158redesignshot gunmarksmanautomatic pistolopen fire in an uncontrolled mannerrather dissatisfactory resultlengthy

46、 sightinggood but rarely optimal resultnot appropriate for dynamic environment and targetrapid sightingswift feedbackhit bulls eye after a few interactive shots!target solutionactual situationgbuttem159resistance.gbuttem160restructuringimprovement of liquiditycost reductionreduction in personnelstru

47、ctural changepositioning on the marketimprovement of liquiditycost reductionreduction in personnelstructural changepositioning on the marketrestructuring does not mean .but .gbuttem161rethinkgbuttem162separationgbuttem163separation.gbuttem164separation.gbuttem165spinning off parts of a companygbutte

48、m166storyboardgbuttem167storyboardgbuttem168strengths/weaknessesstrengthsweaknessesweaknessesstrengths.todaytomorrowgbuttem169tablegbuttem170tablegbuttem171tablegbuttem172tablegbuttem173tablegbuttem174tablegbuttem175target (1 factor)gbuttem176target (2 factors)gbuttem177target (3 factors)gbuttem178t

49、eam organization.clientrittenhousen. n.n. n.n. n.n. n.clientrittenhousen. n.n. n.n. n.n. n.gbuttem179text blocks (2).gbuttem180text blocks (3).gbuttem181text blocks (4).gbuttem182text blocks (5).gbuttem183text blocks (2).gbuttem184text blocks (3).gbuttem185text blocks (4).gbuttem186text blocks (5).g

50、buttem187text blocks (2 + 3).gbuttem188text blocks (3 + 3).gbuttem189text blocks (3 + 4).gbuttem190text in boxbox titlebox titlebox titlelevel 1 text level 2 text- level 3 textlevel 1 text level 2 text- level 3 textlevel 1 text level 2 text- level 3 textgbuttem191text in boxbox titlebox titlebox tit

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53、phase name (title case)phase iiphase namegbuttem194timetablewkmonth.issuesgbuttem195value-added chainsuppliercustomerdevelopmentproductionsalesdistributioncompanygbuttem196visionvisiongbuttem197waste of resources problemproblem 3problem 1problem 2problem 4gbuttem198waste of resources solutionsolutio

54、n to problem 3solution to problem 1solution to problem 2solution to problem 4gbuttem199gbuttem200china is a market of great potential for geberitfavorable macro-economic environmentrb&p expects a sales revenue of more than 150 million for geberit china by year 20051): economist intelligence unit

55、driven by continued strong fixed investment growth, the real annual gdp growth will be maintained at above 7%product concept & standardbrand new product concept new industry standards and regulations are coming out to replace or modify the old onesbusiness opportunities for concealed cistern wil

56、l be generated because of fat-growing medium to high end sanitary market first mover advantagepromising market for concealed cisternencouraging market potential for piping productsconstruction industry will undergo a strong annual growth rate of 8%, which presents potential for geberits piping produ

57、ctsgbuttem201as a short-term cash-cow, more public products are expected to be sole in contributing to the early break even project selling only purely import doesnt take up much corporate capacity high unit price high profit marginshort-term sales-up potential strong swiss brand with original impor

58、t concept current sales of public products account for 38% of geberit gross sales turnoversource: geberit, rb&p analysislong-term prospectthe market size for public products itself is limited and shrinkinglimited number of targeted high-end hotels and buildings for geberitmany competitors within

59、 the industrylack of one-set solutioncombined selling approach is becoming difficult (e.g. kohler to whom geberit used to provide electronic produces and sell in projects has launched its own electronic productsmarket size for geberit public products is limitedgbuttem202*資料來源：unit of measure例子highlo

60、wlegendlegendlegendtexttexttexttexttexttitlex+x+texttexttexttexttextgbuttem203modules and variations new graphics guidelinesdesign proposalsroland berger hamburg, november 2001gbuttem204contentspagea. standard slides3b. lists (1) factors, no specific number7c. lists (2) factors, specific number13d. matrix factors, comparison