18-19Unit1SectionⅦWriting——英文廣告

1、Section VH Writing英文廣告寫(xiě)作技法指導(dǎo)文體指導(dǎo)一般來(lái)說(shuō)，一篇廣告可分標(biāo)題(the headline)、文字說(shuō)明或廣告正文(the body text)、圖像(the illustratio n)和廠商名稱(the sig nature 四個(gè)部分。1廣告標(biāo)題，往往是廣告中最重要的部分。它起著引起讀者的好奇心，吸 引讀者注意力的作用。下面是標(biāo)題常用的幾種表達(dá)方式：(1) 一語(yǔ)道破商品的優(yōu)越性；(2) 用迂回的手法，弓I起人們的好奇心，使人想看個(gè)究竟；(3) 有鮮明的針對(duì)性，使讀者感到是為他們而寫(xiě)的；(4) 現(xiàn)身說(shuō)法。采用消費(fèi)者對(duì)消費(fèi)者說(shuō)話的形式，多采用第一人稱，讀起來(lái) 使人倍感親

2、切。2正文：正文一般分為四步。(1) 緊緊圍繞所推出的產(chǎn)品，介紹它的特性、質(zhì)量、原材料，以及和同類產(chǎn) 品相比最出彩的地方；(2) 強(qiáng)調(diào)該產(chǎn)品帶來(lái)的好處，承諾售后服務(wù)等等；(3) 促使客戶采取行動(dòng)、購(gòu)買產(chǎn)品；(4) 告訴讀者購(gòu)買產(chǎn)品的聯(lián)系方式。3廣告的文字應(yīng)盡量做到：(1) 既要新穎，又要口語(yǔ)化；(2) 盡量使用簡(jiǎn)潔、明了的語(yǔ)言；(3) 多用較短的單詞和句子；(4) 用詞要準(zhǔn)確，不用模棱兩可的詞句；(5) 主要宣傳內(nèi)容，如商品名稱、牌號(hào)、特點(diǎn)等應(yīng)在標(biāo)題和正文中反復(fù)強(qiáng)調(diào)；(6) 為了加強(qiáng)廣告的吸引力，有時(shí)用諧音詞或押韻的詞句，來(lái)加強(qiáng)宣傳效果。亮點(diǎn)句式1. The products sell wel

3、lall over the world.這些產(chǎn)品暢銷全球。2. Liying Camera attracts people by its modern and various models and also it is small in size and light in weight.“麗影”相機(jī)以其款式新穎、品種多樣、體積小、重量輕等性能而吸引顧客。3. Do you want to hear fastmovi ng water crash onto the big rocks below? Do you want to see colorful birds, flowers and bu

4、tterflies? Pleasejoin us, the Blue Sky Travel Age ncy.你想聆聽(tīng)碧水飛流直下，撞擊巨巖的聲音嗎？你想欣賞鳥(niǎo)語(yǔ)花香，彩蝶飛舞嗎？請(qǐng)聯(lián)系我們藍(lán)天旅行社。4. Call any time, 24 hours a day 7 days a week.周一至周日隨時(shí)來(lái)電垂詢。5. The earlier you get one, the faster you will improve your En glish.越早買，你的英語(yǔ)水平就能提高得越快。6. When you buy one, you'll get another onefor fr

5、ee.買一贈(zèng)一。7. Our products are of high quality and can be offered by every one.我們的產(chǎn)品質(zhì)優(yōu)價(jià)廉。滿分佳作構(gòu)建寫(xiě)作任務(wù)假設(shè)你是Haizi Clothing Store的經(jīng)理李華，你打算在某英語(yǔ)電視臺(tái)上給自己 的商品做廣告。請(qǐng)根據(jù)以下提示寫(xiě)一篇英文廣告。Spring Salesweaters60 yuanbags20 yua nsocks5 yua nshoes30 yuanT-shirts25 30yuan注意：1.詞數(shù)100左右;2. 可以適當(dāng)增加細(xì)節(jié)，以使行文連貫審題謀篇體裁廣告時(shí)態(tài)一般現(xiàn)在時(shí)主題產(chǎn)品介紹人稱第三人稱

6、結(jié)構(gòu)第一段：點(diǎn)明主題。第二段：介紹商品。第三段：發(fā)出號(hào)召。遣詞造句I .對(duì)接單元詞匯1. big/great sale大甩賣2. goods/products商品3. various/a variety of各種各樣的4. as well as和，以及5. regret后悔，遺憾6. at a good/reas on able price價(jià)格合理n .巧用單元句式、語(yǔ)法（一）完成句子1. 海子服裝店正在春季大減價(jià)！Haizi Cloth ing Store is on spri ng sale!2. 我們有各種顏色的運(yùn)動(dòng)衫，它們每件60元。（and連接并列句）We have sweaters

7、 in all colours and you can get one for just QQjan.3. 我們有漂亮的包，每件僅需20元。We have won derful bags for only 20yua n each.4. 我們有各種顏色的襪子，每雙僅售5元，還有鞋子，每雙僅售30元。（and 連接并列句）We have socks in all colours for just 5 yuan a pair，and we have shoes for 30 yua n a pair.5. 男子T恤每件30元，女式25元。T- shirts for boys are 30yuan；

8、 and T shirts for girls are 25 yuan.6 .快來(lái)海子服裝店（選購(gòu)）吧！你不會(huì)后悔！Come to Haizi Clothing Store! You won' t regret it!（二 ）句式升級(jí)7. 用簡(jiǎn)單句改寫(xiě)句2We have sweaters in all colours for 6®ua n each.8. 用as well as改寫(xiě)句4【導(dǎo)學(xué)號(hào)：52352019】We have socks in all colours for just 5yuan a pair, as well as shoes for 30/uan a p

9、air.妙筆成篇【參考范文】Haizi Clothing Store is on spring sale! We have all kinds of goods here.Everyth ing is at a very good price.Do you like sweaters? We have sweaters in all colours for 60yuan each.Do you need bags？ We have wonderful bags for only 20 yuan each.We have socks in all colours for just 5 yuan a pair, as well as shoes for 3Cyuan a pair.T-shirts for boy