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1、Dieter Rams迪特爾 拉姆斯內(nèi)容 介紹 設(shè)計十項原則 作品一覽人物介紹Dieter Rams迪特爾 拉姆斯German industrial design masters.Contracted creed design style of the representative of, new set up 20 century industrial design standard master德國工業(yè)設(shè)計大師。簡約主義設(shè)計風(fēng)格的代表人物、新功能主義的創(chuàng)始人和代言人,建立起20世紀(jì)工業(yè)設(shè)計標(biāo)準(zhǔn)的大師Dieter Rams (born May 20, 1932) is a German in
2、dustrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. 迪特爾 拉姆斯(生于1932年5月20日)是一個德國人他是和博朗公司和工業(yè)設(shè)計的學(xué)校有著緊密聯(lián)系的工業(yè)設(shè)計師。the Functionalist school Rams studied architecture at the Werkkunstschule Wiesbaden as well as learning carpentry fr
3、om 1943 to 1957. After working for the architect Otto Apel between 1953 and 1955 he joined the electronic devices manufacturer Braun where he became chief of design in 1961, a position he kept until 1995. 研究了對學(xué)校建筑的公Werkkunstschule威斯巴登以及在學(xué)木工從1943年到1957年。工作后對設(shè)計者奧托-奧托阿佩爾在1953年和1955年之間他加入了布勞恩電子設(shè)備制造商,他曾在
4、這里成為主要的設(shè)計在1961年,在這個位子上他留到1995年。Rams once explained his design approach in the phrase Weniger, aber besser which freely translates as Less, but better. Rams and his staff designed many memorable products for Braun including the famous SK-4 record player and the high-quality D-series (D45, D46) of 35
5、mm film slide projectors. He is also known for designing the 606 Universal Shelving System by Vits in 1960.曾解釋說他公設(shè)計方法在短語“Weniger,但更好”,自由翻譯成“少,但更好?!惫退墓ぷ魅藛T設(shè)計的產(chǎn)品包括很多難忘。布勞恩著名的SK-4電唱機和優(yōu)質(zhì) D的集(D45,D46)35毫米膠片的幻燈片投影儀。他也被設(shè)計的606Vits通用貨架系統(tǒng)在1960年。 他的許多設(shè)計-咖啡壺、計算器、收音機、音頻/視覺設(shè)備、電子產(chǎn)品、辦公產(chǎn)品已經(jīng)找到一個永久的家在許多博物館在世界各地,包括在紐約
6、現(xiàn)代藝術(shù)博物館。Many of his designs coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products have found a permanent home at many museums over the world, including MoMA in New York.For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his ret
7、irement in 1998. He continues to be a legend in design circles and most recently designed a cover for Wallpaper magazine (2007), and has a major retrospective of his work1 at the Design Museum in London (until 9 March 2010). 將近30年公頭加工作為設(shè)計的A.G.布勞恩直至退休。他一直是一個傳奇人物設(shè)計中設(shè)計了一個圓圈和最近替壁紙雜志(2007年)、具有一個主要回顧他的工作1
8、在倫敦設(shè)計博物館(直到2010年3月9日)。Rams studied architecture at the Werkkunstschule Wiesbaden as well as learning carpentry from 1943 to 1957. After working for the architect Otto Apel between 1953 and 1955 he joined the electronic devices manufacturer Braun where he became chief of design in 1961, a position he
9、 kept until 1995. 研究了在Werkkunstschule公建筑威斯巴登以及在學(xué)木工從1943年到1957年。 工作后對設(shè)計者奧托-奧托阿佩爾在1953年和1955年之間他加入了布勞恩電子設(shè)備制造商,他曾在這里成為主要的設(shè)計在1961年,在這個位子上他留到1995年。十項設(shè)計原則 ten principles of design 設(shè)計十項原則 1. Good Design is innovative 優(yōu)秀的設(shè)計應(yīng)該是創(chuàng)新的優(yōu)秀的設(shè)計應(yīng)該是創(chuàng)新的 2. Good Design makes a product useful優(yōu)秀的設(shè)計讓產(chǎn)品更加實用優(yōu)秀的設(shè)計讓產(chǎn)品更加實用3. Goo
10、d Design is aesthetic優(yōu)秀的設(shè)計是美的優(yōu)秀的設(shè)計是美的4. Good Design helps a product be understood優(yōu)秀的設(shè)計使產(chǎn)品優(yōu)秀的設(shè)計使產(chǎn)品更容易被讀懂更容易被讀懂5. Good Design is unobtrusive優(yōu)秀的設(shè)計是謙虛的優(yōu)秀的設(shè)計是謙虛的6. Good Design is honest優(yōu)秀的設(shè)計是誠實的優(yōu)秀的設(shè)計是誠實的7. Good Design is durable優(yōu)秀的設(shè)計經(jīng)得起歲月的考驗優(yōu)秀的設(shè)計經(jīng)得起歲月的考驗8. Good Design is thorough to the last detail優(yōu)秀的設(shè)計是
11、考慮周到優(yōu)秀的設(shè)計是考慮周到并并且不放過且不放過 每個細節(jié)的每個細節(jié)的9. Good Design is concerned with environment優(yōu)秀的設(shè)計是關(guān)懷環(huán)優(yōu)秀的設(shè)計是關(guān)懷環(huán)境的境的10. Good Design is as little design as possible優(yōu)秀的設(shè)計是簡潔的優(yōu)秀的設(shè)計是簡潔的1. Good Design is innovativeIt does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The e
12、ssence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.優(yōu)秀的設(shè)計應(yīng)該是創(chuàng)新的優(yōu)秀的設(shè)計應(yīng)該是創(chuàng)新的 創(chuàng)新的可能性是永遠存在并且不會消耗殆盡的??萍既招略庐惖陌l(fā)展不斷為創(chuàng)新設(shè)計提供了嶄新的機會。 同時創(chuàng)新設(shè)計總是伴隨著科技的進步而向
13、前發(fā)展,永遠不會完結(jié)。TP 1 收音機/唱機組合, 1959,Dieter Rams為布朗公司設(shè)計。2. Good Design makes a product usefulA product is bought in order to be used. It must serve a defined purpose in both primary and additional functions. The most Important task of design is to optimise the utility of a product.優(yōu)秀的設(shè)計讓產(chǎn)品更加實用優(yōu)秀的設(shè)計讓產(chǎn)品更加實用
14、 產(chǎn)品買來是要使用的。 至少要滿足某些基本標(biāo)準(zhǔn),,不但是功能,也要體現(xiàn)在用戶的購買心里和產(chǎn)品的審美上。 優(yōu)秀的設(shè)計強調(diào)實用性的同時也不能忽略其它方面,不然產(chǎn)品就會大打折扣。MPZ 21 multipress榨汁機, 1972,Dieter Rams and Jrgen Greubel為布朗公司設(shè)計。3 Good Design is aestheticThe aesthetic quality of a product and the fascination it inspires is an integral part of the its utility. Without doubt, it
15、 is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.優(yōu)秀的設(shè)計是美的優(yōu)秀的設(shè)計是美的 審美對產(chǎn)品質(zhì)量和魅力- 它激起的是不可分割的一部分。毫無疑問,它是不舒服,而且累人會讓你難以忍受的,以為你
16、無法進行互動。然而,它一直是一個艱難的任務(wù)去爭論審美素養(yǎng)。原因有兩個。Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people.Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is require
17、d, schooled by years and years of experience, in order to be able to draw the right conclusion. 首先,很難談?wù)撊魏问虑?因為言辭對于不同的人有不同的含義。 其次,審美素養(yǎng)處理細節(jié),微妙隱、和諧和一個整體平衡各種視覺元素。為了能夠得出正確的結(jié)論,受過良好的教育和多年的經(jīng)驗,一個好眼力多年來通過是必須的, 。RT 20 tischsuper收音機, 1961,Dieter Rams為布朗公司設(shè)計。4 Good Design helps a product be understoodIt clarifie
18、s the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual.優(yōu)秀的設(shè)計使產(chǎn)品更容易被讀懂優(yōu)秀的設(shè)計使產(chǎn)品更容易被讀懂優(yōu)秀的設(shè)計讓產(chǎn)品的結(jié)構(gòu)清晰明了。更強大的是它能讓產(chǎn)品自己說話。最好是一切能夠不解自明。T 1000 收音機, 1963, Dieter Rams為布朗公司設(shè)計。5. Good Design is un
19、obtrusiveProducts that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the users self-expression.優(yōu)秀的設(shè)計是謙虛的優(yōu)秀的設(shè)計是謙虛的產(chǎn)品要像工具一樣能夠達成某種目的。 它們既不是裝飾物也不是藝術(shù)品。因此它們應(yīng)該是中庸的,帶有約束的,這樣會給使用者的個性表現(xiàn)上留有一定
20、空間。圓柱形T2打火機, 1968,Dieter Rams為布朗公司設(shè)計。6. Good Design is honestAn honestly-designed product must not claim features it does not have being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.優(yōu)秀的設(shè)計是誠實的優(yōu)秀的設(shè)計是誠實的不要夸張產(chǎn)品本身的創(chuàng)意,功能的強大和其價值。也不要試圖用實現(xiàn)不了的承諾去欺騙消費者。
21、L 450 平板揚聲器,TG 60開盤式錄音機和TS 45控制器, 1962-64,Dieter Rams為布朗公司設(shè)計7. Good Design is durableIt is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated.優(yōu)秀的設(shè)計經(jīng)得起歲月的考驗優(yōu)秀的設(shè)計經(jīng)得起歲月的考驗它使產(chǎn)品避免成為短暫時尚反而看上去永遠都不會過時。和時尚設(shè)計不同的是, 它會被人們接受并使用很多年甚至是在當(dāng)今被一次性商品充斥的社會。 620椅子, 1962,Dieter Rams for為Vitsoe公司設(shè)計。8. Good Design is thorough to the last detailThoroughness and accuracy of design are synonymous with the produc
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