BEC高級全攻略之口試指導話題討論試題精選

1、BEC高級全攻略之口試指導話題討論試題精選19. Meeting: the importance of regular meeting with suppliersA: first improve your cooperation with your supplier. It is not just a simple deal you make with your supplier. That is to say you should do your business with your supplier on the basis of equality mutual respect and

2、mutual benefit. Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident in the current business with your company. Third it is your PR departments job to communicate with your suppliers on the regular basis and enha

3、nce the friendly relationships between you and your suppliers.20. The importance of teamwork for the effective management of projectsA: to manage projects involves heavy workload and requires much of the companys energy and human resource. However by using teamwork we can make this complicated work

4、become simple and easy. First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit. That means they work more systemically and coordinate more with each other. As leaders we wont worry about the time we will have to waste on the coordinating

5、 procedures anymore. Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates. Third in a team everyone tries to help others in their work and a lot of problems

6、 can be solved quickly after they occur. The managers can thus save the energy and time for trouble-shooting.21. The importance of providing employees with clear job descriptionsA: if you give your employees clear job descriptions they will have a better understanding of what their jobs are and what

7、 their bosses expect from them. Then they can work according to their aims without any misunderstanding of their jobs which will definitely improve the efficiency of your employees work. In addition for managers clear job description can enable them to know their subordinates work better and to moni

8、tor and control their work effectively.22. The importance of understanding cultural differences when working in an international environmentA: (請根據(jù)課本第七課所劃之內容進行回答)23. How to ensure that company growth proceeds at the optimum rateA: first we should control the expansion of our company which if not app

9、ropriate can cause too much bubble and give a false impression of prosperity. Second plan our companys future carefully. This includes considering in detail the budget of our company; opening more markets for the companys products and gearing our company towards a right direction in which its develo

10、pment can be sustainable sound and rapid. Third make sure that we can get all the resources needed for our companys development including the materials we need to produce our products the capital we need to make investments and the human resource we need to keep our staff highly-qualified.24. How to

11、 manage a heavy workload effectivelyA: first we should have a timetable illustrating all the details about the work of every staff within a day, a month or even a year. We can deal with more workload while shouldering more responsibility if we can arrange our work in advance. Second make sure that w

12、e can communicate with our colleagues effectively so that we can make use of their advice or ideas to help us solve the problems or unexpected things occurring in our work. Third as for ourselves we should keep ourselves physically sound to handle the stress a heavy workload might bring about.25. Th

13、e importance to a company of having a Health and Safety policyA: as a kind of legal document Health and Safety policy can help a company to reduce the possible injuries or accidents that may happen in the process of production or office work as it explains in detail what the staff should and should

14、not do in order to keep themselves safe in their work. If those accidents or injuries do happen the Policy made by the company can also be used as reference in case of civil liability. Besides the Health and Safety policy can serve as a record which will be very useful if an inspector questions the

15、companys precautions on health and safety.26. How to ensure that staff at all levels receive appropriate feedback on individual performanceA: we should establish a complete set of evaluating system within the whole company to monitor individual performance of every employee and to report their perfo

16、rmance to the board and the department they belong to. Their performance is judged on the basis of their position and responsibility and in accordance with their personal abilities. Of course any other factors that will affect their performance directly or indirectly will also be taken into consider

17、ation. Besides the feedback will be sent directly to our employees mailbox immediately after their performance is evaluated.27. How to maintain customer interest in a companys productsA: usually customers are interested in the products which have high reputation or world-wide brand names. Therefore

18、a company should try to keep the fame of their products and develop its products into a global brand in order to attract its customers. And of course customers are often concerned about the quality of the products they are intended to buy. In this regard a company should make their products reliable

19、 to use. In addition a company should upgrade their products in a direction that will lead to a multi-functional and user-friendly kind of products. Try to show your customers that your products have great potentials so that they will keep their interest in your products.28. The importance of having

20、 a career plan in order to achieve high levels of success at workA: a career plan is very important for employees. If you plan your career in advance you will have a better idea of what you should do and what you have to achieve at the different stages of your career, which will make you more realis

21、tic at work. The plan will guide you throughout your career and make you easier to climb the ladder within the framework of your company. Every time you start your work you will find there is a clear goal before you and every time you achieve your goal another goal has already been set for you to co

22、ntinue. You will never feel lost in the complicated environment and can gain advantage among the tense competition with your colleagues. Gradually you will find yourself moving steadily towards your success and finally reach the top of your career. All of these are not your dreams and they can be re

23、alized if you have your career plan.29. The importance of product diversification to the success of a businessA: in todays increasingly-competitive market product diversification is crucial to the success of a business. Todays market is becoming more and more diversified which means a single range o

24、f products produced by a certain company cannot survive since the competition is extremely high. And even if you survive you will find your earnings via a single product wont cover even a small fraction of your cost. Therefore a business should diversify its product range. A diversified product rang

25、e will make you avoid the tense competition in the specific area and give you more opportunities to open up more potential markets which will reduce to a large extent the risks due to the high competition.(還可從吸引顧客的角度來說)30. The importance in business of maintaining personal contact with clientsA: som

26、e of your clients are your important suppliers and others are your distributors. Therefore keeping contact with them means you keep a good communication with your suppliers or distributors whose information is crucial to your production and sales. Any information you gain from your client can be use

27、d to test the popularity of your products. Usually formal or official contact with your clients wont give you much more opportunities to get the information you need. Personal contact however can be developed into a very useful contact since it can produce a sound environment in which you talk to yo

28、ur clients personally. And you can even get some information about your revival through personal contact which you can use to take the advantage in the competition. And of course you will know better what your clients think of your products and what they expect from you since most of your clients ar

29、e reluctant to tell you because of the strict environment of formal contact.31. How to balance company growth with production capacityA: in order to balance company growth with production capacity we must keep our production capacity at an appropriate level so that it can promote the growth of our c

30、ompany. If we pay too much attention to the development of production capacity while neglecting the possible harms it can cause we will have to face the stagnation in the grow of our company or the growth bubble which will eventually burst. If we accelerate our production capacity without any consid

31、eration of the current market demand or current situation of the companys sales we will definitely increase our inventory which will cause the break of the cash flow.32. How to achieve and maintain high motivation among a workforceA: first set up an incentive mechanism within the company to ensure t

32、hat every highly-motivated employee is awarded. Second try to produce a healthy and sound environment within the company to ensure that every employee know the importance and benefit of keeping high motivation in his or her job. Third help very employee to plan his or her future career within the co

33、mpany to make them sure that they are paid close attention to by the company and they will have a better future if they stay with the company.33. The importance of training staff in how to use new technology when introducing it into the workplaceA: it is a very important step to train your staff in

34、how to use the new technology. First of all most of your staff wont be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly you

35、still wont enjoy the high efficiency brought up by the new technology if you cant achieve the perfect combination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staffs ability to harness the new technology through your tr

36、aining program and make them more confident in their work, which will definitely enhance the efficiency of your company.34. How to maintain good relationships with suppliersA: first improve your cooperation with your supplier. It is not just a simple deal you make with your supplier. That is to say

37、you should do your business with your supplier on the basis of equality mutual respect and mutual benefit. Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident with the current business with your company. Third i

38、t is your PR departments job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.35. How to achieve a strong visual impact in advertisingA: first we should use an impressive and unique color design or slogan in our advertising

39、. Each of them is expected to achieve strong visual impact which will make your advertisement a complete one-off. In addition, we can apply multi-media technology to our ad to achieve some special visual effects such as 3D animation.36. The importance of being able to cope with the stress in a jobA:

40、 as todays businessmen we shoulder more and more responsibilities and experience more intensive stress which if not appropriately deal with will lead to mental fatigue or other mental illnesses or even worse the total breakdown. Therefore the ability to cope with the stress in our jobs is one of the

41、 most important skills we should acquire in todays business world. Furthermore, we will inevitably encounter some stress in our daily work. Without appropriately dealing with these stresses we cannot continue our work in a normal way and the stagnation will appear to offset any achievement we have m

42、ade in the previous work.37. Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become

43、 the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into peoples daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audie

44、nce be under the influence of cinema advertising at the beginning and end of the movie.38. Staff management: how to ensure effective lines of communication between the workforce and managementAs the leader of the company you should open up a channel for the workforce and management to communicate di

45、rectly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives.You should achieve this effectivenes

46、s by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.You should set up an incentive system to make your staff tal

47、k with their line managers.39. Finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditu

48、re on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The i

49、nformation will be collected everyday for you to take consideration.40. International sales: how to decide which sales incentives to offer a new foreign customer (本題做為思考題，請大家考慮一下。我們下次課將要學到。)14. Recruitment: how to ensure that the best applicant for a job is selected (how to ensure that the best cand

50、idate for a post is selected)During the selection process we should pay attention to the candidates quality and attribute. Quality refers to the candidates ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems

51、and deal with emergencies.In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidates character and value. Those whose value is in the conflict of the companys ethics will not be considered as best candidate eve

52、n if they demonstrate remarkable ability in their work.15. How to decide whether to float a company on the stock marketA: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies

53、or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. S

54、o check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure directors duty all kinds of expenses tax and so on.16. Training: the importanc

55、e of training staff to use new technologyA: it is a very important step to train your staff in how to use the new technology. First of all most of your staff wont be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefor

56、e your training is worthy in getting your staff to understand the new technology. Secondly you still wont enjoy the high efficiency brought up by the new technology if you cant achieve the perfect combination of your staff and the new technology which is only possible through training. The last but

57、not the least you can improve your staffs ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.17. The importance of selecting appropriate members of staff to attend exhibitionsA:

58、your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade fair. The staff you select should at least have a good under

59、standing of the products you display. They must know the quality function description production packing and other important fields of your products. Besides they must have strong ability of promoting and marketing. These elaborately-selected staff can answer any kind of question produced by the customers about your produc