business plan

1、市場營銷系1 Proposal ReportsBusiness proposal is a written description of how one organization can meet the needs of another. The goal of such report is to persuade the audience to accept a plan or to follow a recommendation, for instance, to solve a problem, or to provide services. 市場營銷系2 Therefore, the

2、 proposal must be persuasive enough to let the readers understand the benefits they can get if they follow what are suggested in the report, and convince them of your credentials to accomplish the task that you have proposed. In most cases, business proposals can be solicited or unsolicited. A solic

3、ited proposal is generated when a potential buyer submits exact specifications or needs in a request for proposal, commonly referred to as RFP. 市場營銷系3 For instance, a government organization solicits proposals and place orders and contracts based on the most desirable proposals. A solicited proposal

4、 will describe a problem to be solved and invite respondents to describe their proposed solution. Unsolicited proposal is prepared by an individual or a firm who sees a problem to be solved and submits a proposal like a proposal to assists the business in designing a computerized inventory managemen

5、t system. 市場營銷系4 In most cases, business proposals can be classified into internal proposals and external proposals. Internal proposals are written to justify or recommend changes in the company, for instance, to install a new computer program or adopt flexible work schedules, etc. External proposal

6、 are crucial to the successful operation of many companies. They are typically longer than internal proposals and are taken as more formal manuscript reports, comprising many components of formal reports. 市場營銷系5 The external proposal varies greatly in terms of length and format, which usually depend

7、s on the nature of the proposals. They are possibly written by one person or by several people or even written by a specialized consultancy to achieve business purpose such as seeking financial support from a foundation, to bid for a project from the World Bank or to win over a project from another

8、company. 市場營銷系6 Internal Business Proposal Components: since most of internal business proposals are informal, the author will adopt a simpler form of proposals, which is in a memo format. They usually include three parts: Introduction: including an account of purpose, theme or scope this proposal w

9、ill involve. That is, in this part, the author needs to answer two questions: Why do you write the report? And what is the report about?市場營銷系7 Body: focusing on effective solutions to the problems, i.e. what kinds of approaches should be adopted, your timetable to complete the plan or project. Budge

10、t and cost of the program should also be detailed, if necessary. They can help increase the chance for your proposals to be approved. Conclusion: summarizing your solutions to the problem and your steps to carry out the plan. If necessary, you can offer to meet with the reader for further discussion

11、 or provide other information. 市場營銷系8 External Business Proposal The components of external business proposal include prefatory parts, body and conclusion. Prefatory parts: including the cover, title fly, title page, table of contents, and letter of transmittal, and executive summary, etc. 市場營銷系9 Bo

12、dy: designing to describe what you can offer in the proposal. To convince the reader that your proposal has the merit, your should focus on the strength of your products or services to suit the needs of clients. Coupled with it, you need to spell out the details of your plan and what concrete steps

13、to be taken and particularly the available resources that you can assemble for the product. Surely credential of your company, expertise and qualification of the personnel who are going to 市場營銷系10undertake the project are equally helpful to adding the merits to your proposal. Of course, costs and bu

14、dgets are sensitive issues to the clients, and should be included in the proposal, if any. They can be broken down in detail so that the reader can see them very clearly. The text of a proposal is generally made up of introduction, body and summary or conclusion. The background of the problem, overv

15、iew of approach, scope of the study and report organization are covered in the introduction section, while the proposed approach, work plan, statement of qualification and cost items fall into the body category. 市場營銷系11 Conclusion: serving as the last opportunity to persuade the reader to accept you

16、r proposal, therefore it is necessary to briefly restate the merits of the proposal, and stress your companys competitive edge. The table of contents of a business proposal is shown in Sample:市場營銷系12The Project Proposal of Designing Program for Small and Medium sized Enterprises in WuhuACB Consultan

17、t. Co., Ltd.2006/03/06 Table of contentsI.A letterII.Our understanding of the projectIII.Work programIV. The approaches for the execution of the project programV.The major projects accomplished by our companyVI. Specialists profileVII. The work progress scheduleVIII. Our budget and quotation 市場營銷系13In contract, the introduction of the new waste processing system enabled us to reduce hazardous waste to target levels three years ago. Energy efficiencyEnergy