聯(lián)合利華常用縮寫詞根(1)

1、聯(lián)聯(lián)合合利利華華常常用用英英文文縮縮寫寫含含義義英英文文縮縮寫寫英英文文全全稱稱中中文文含含義義英英文文縮縮寫寫英英文文全全稱稱中中文文含含義義CMCustomer Marketing客客戶戶營營銷銷HPCHome and Personal Care家家庭庭及及個個人人護(hù)護(hù)理理OPOn Pack捆綁裝PWPersonal Wash個人洗滌TPRTemporary Price Reduction短期價格折扣LSCLux Shower Cream力士浴露PPRPermanent Price Reduction永久價格折扣DSCDove Shower Cream多芬浴露BABrand Activat

2、ion品牌活動LTS Lux Tollet Soap力士香皂POSMPoster of Sales Materials店內(nèi)宣傳物料HZTSHazeline Tollet Soap夏士蓮香皂POPPoint of Purchase購買點(diǎn)LSPLux Shampoo力士洗發(fā)水PMGPromotion Grils促銷員(HPC)LCDLux Conditioner力士護(hù)發(fā)素OAOffice Assistant辦公室助理(HPC)HZSPHazeline Shampoo夏士蓮洗發(fā)水PDTPromotion Demonstration Team長期促銷員(Foods)OMO ATOMO Auto奧妙全自

3、動PDTLPDT Leader促銷隊(duì)長(Foods)OMO TTOMO Total奧妙全效SASkin Advisor護(hù)膚顧問CFTComfort 金紡衣物柔順劑CSCity Supervisor城市主管ZHTPZhonghua Toothpaste中華牙膏MDMerchandiser理貨員SGTPSignal Toothpaste潔諾牙膏DSRDistributor Sales Representative分銷商業(yè)務(wù)代表PDFCPonds Facial Cleanser旁氏潔面乳GPGolden Presence - Sales use金牌陳列PDFMPonds Facial Moistur

4、iser旁氏膏霜TGTop Gondola 堆頭Foods食食品品GE Gondola End端架GKCEKnorr Golden Chicken Essence家樂一品鮮雞精DMDirect Mail海報KCEKnorr Chicken Essence雞精MTModern Trade現(xiàn)代通路KCPKnorr Chicken Powder雞粉GTGeneral Trade傳統(tǒng)通路TBChinese Teabag中國茶包LKCLocal Key Customer地區(qū)主要客戶HTHerbal Tea草本茶DTDistributor分銷商LYLLipton Yellow Label Tea立頓黃牌紅

5、茶WHS/WSWholesaler批發(fā)商MTMilk Tea奶茶DTRDistributor Retailer分銷商門店STSpecial Tea立頓特茶C&CCash & Carry量販店SFSales Finance銷銷售售財財務(wù)務(wù)H/HYHyper Market大賣場IAAInvoice Adjustment Application發(fā)票調(diào)整申請表LSLarge Super大超市BOBusiness Object公司報表系統(tǒng)SSSmall Super小超市YTDYear to date本年累計CVSConvenient Store便利店MTDMonth to date本月累

6、計SKUStock keeping Unit單品QTDQuarter to date本季累計MH-SKUMust Have SKU必備單品FYFull Year全年合計ISAIn-store Activation店內(nèi)活動OPOperation plan年度預(yù)算RSRoad Show路演SOPSales Operation Plan滾動預(yù)算DSDry Sampling干派(Foods)GSVGross Sales Value銷售總額WSWet Sampling濕派/試吃/試飲(Foods)NPSNet Proceeds of sales銷售凈額JBPJoint Business Plan聯(lián)合生意

7、計劃NIVNet Invoice Value凈發(fā)票金額BSSBrand Sales Strategy品牌發(fā)展策略TTSTrading terms spending貿(mào)易條款EDLPEveryday Low Price每日低價BBBusiness Building生意建設(shè)RSPRetailer Selling Price零售價EOEfficient Operation有效運(yùn)作OOSOut Of Stock斷貨OTOther trading term其他貿(mào)易條款FVField Visit市場拜訪GPGross Profit - Finance use毛利Others其其它它MDCMarketing

8、Development Cost市場發(fā)展費(fèi)用IPROIntellectual property rights organization知識產(chǎn)權(quán)OHOverheads管理費(fèi)用PDPPermanent Delivery Plan - Logistic固定送貨計劃PBOProfit Before Overheads管理費(fèi)用扣除前利潤Performance Development Plan - HR個人發(fā)展計劃VATValue Added Tax增值稅PJPPermanent Journey Plan固定拜訪線路(SR用)ARAccount Receivable應(yīng)收帳款SDMSales Develop

9、ment Meeting銷售發(fā)展會議APAccount Payable應(yīng)付帳款RMAMRegional Monthly Activation Meeting 區(qū)域促銷活動溝通會議OPOperation plan運(yùn)作計劃NACNational Activation Conference全國促銷活動溝通大會EPDEarly Payment Discount提前付款折扣WCWorking Capital營運(yùn)資本PWPPromotion Working Plan促銷計劃POPurchase Order預(yù)算號CLCredit limit信用額度英英文文常常用用詞詞中中文文意意思思Assortment產(chǎn)品

10、類別Merchandising產(chǎn)品展示Merchandiser理貨員Distributor經(jīng)銷商Distribution分銷Salesman銷售人員wholesaler批發(fā)商customer客戶cosumer消費(fèi)者shopper購物者category品類Availabiliby可得性Visibility可見性Affordatility付得起縮寫詞中文意思DMSDistrobutor Management System (經(jīng)銷商管理系統(tǒng))SFASales Force Automation (銷售隊(duì)伍的自動化)CRScontinuous replenishment systemVMI庫存管理指標(biāo)S

11、OPsSales Operation (銷售運(yùn)作)TPMTotal Performance ManagementFCSField Capability Score (銷售人員能力評分)OTJPLPQOPQuality of PerformanceROIReturn Of Investment (投資回報)SLARCSRSDsRegional Sales Directors(大區(qū)銷售總監(jiān)們)OOSOut Of Stock (斷貨)MPRMPUMMWSWholesalor (批發(fā)商)Makro萬客隆(客戶名稱)OMT WSOMT WSSNGDMSIAStrategy Into Action (從策

12、略到行動)RSRoad Show(路演)RSSMTSIAEActivity Executive (活動執(zhí)行主管)CECapability Executive (技能發(fā)展主管)ASCMAMET亞非地區(qū)D&ECAGRPOP購買點(diǎn)FMCG快消品行業(yè)EQWWC與客戶共贏項(xiàng)目OPSO優(yōu)化促銷賣出項(xiàng)目CBP客戶業(yè)務(wù)計劃KPI主要業(yè)績指標(biāo)TBCPROI投資回報TTS貿(mào)易條款體系CCFOTOTOther trading term(其他貿(mào)易條款)CVA客戶價值評估JBP聯(lián)合生意計劃HHTs(Handheld Terminals) 掌中寶電腦RTM走向市場之路R&D產(chǎn)品研發(fā)Mom&Pop爸

13、媽小店Thu&TinMSECOLPCBPBusiness Plan(生意計劃)CCMCMI信息管理部門CMPChannel Management Process (渠道管理流程)BMPBrand Management Process (品牌管理流程)SLPCOTCOrder to Cash(從訂單到發(fā)票)SKU產(chǎn)品單品OSAMKLsSOS貨架占比SOMShare Of Market (市場占有率)Hunter Zone刺激(購買)區(qū)域Discovery Zone發(fā)現(xiàn)(特別產(chǎn)品)區(qū)域Orientation Zone引導(dǎo)(消費(fèi)者)區(qū)域Browsing Zone瀏覽(產(chǎn)品)區(qū)域Fast Zone快速(購買)區(qū)域P&G寶潔公司LPATPMPork Buko Nilaga wBeef Caldereta wPork Monggo w Fish TinolaToko Kartini(DTC)Toko Nurilla(DTC)SCSupply Chain(供應(yīng)鏈部門)INFOInformation (信息部)NGOG/K雜貨店JTBDJob To Be Done (要做的工作)CDCustomer Development (客戶發(fā)展部)Hi-LoKDsF+CC1VijetaVijeta促銷(活動名稱)JCWLPwWLBarORGWBSAH