雷克薩斯NX創(chuàng)意案

1、I SHAVED我把我的胡子刮了NEW NXCREATIVE PROPOSAL創(chuàng)意案NXTHINKCREATIVEINNO + CYBERGOOD INNOVATIONBRIEFLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXCREATIVE PR OPOS AL 11t h JUNENEWNXTHINKCREATIVELEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014INNO + CYBERSHAVEYE

2、STERDAY，I DID IT.一般情況下，提案前 我是絕對(duì)不刮胡子的 因?yàn)楣静蛔寚樆？蛻鬘XTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014TRUTHWHEN I WAS A KID那是我那真的是我NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014SPRINGPUMCH記得那是小時(shí)候一個(gè)陽光燦爛的春天N

3、XTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014S WEET LIES他們給了我一塊糖 然后 . . .NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014FREAKY KID然后我就變成了一個(gè) 問題兒童NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAI

4、GN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINKCREATIVEINNO + CYBER80/90NEW GENERATION他們說我們是 問題兒童的一代LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014A FREAK不開心你見過一個(gè)自己特美的怪胎嗎NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014THA

5、T QUESTION我難受了很久直到遇到了那個(gè)問題NXTHINKCREATIVEINNO + CYBER那一個(gè)問題LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014問題THE QUESTIONNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER狼 / 樹 / 蠟燭 還有你狼追你跑，你上樹狼咬不到，狼尾巴上有一根蠟，蠟燭熄滅，燒到狼，狼疼跳得高，就咬到你而且，蠟燭

6、馬上就要熄滅答案THE ANSWERNXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014洞 察這代人從小循規(guī)蹈矩 總是離經(jīng)叛道，并不 是因?yàn)樗麄冇袉栴}NXTHINKTHEINSIGHTLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER他們相信在每一個(gè)看似理所 當(dāng)然的答案背后NXTHINKCREATIVEINNO + CYB

7、ER洞 察THEINSIGHTLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014信 念WE BELIEVED每個(gè)理所當(dāng)然的答案背后，一定都有一個(gè)更牛逼的答案NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERNOW此時(shí)此刻因?yàn)槟切└岬拇鸢?世界正在改變壞小子們 穿上了西裝順手改變了世界NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CR

8、EATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER1stOPTION 1方案壹LEXUS NX給世界一個(gè) 更酷的答案NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERASKREADY下面我就要開始提問了拜托各位請(qǐng)務(wù)必給我一個(gè) 更酷的答案NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE

9、2014CREATIVEINNO + CYBERTVC影視創(chuàng)意TVCF/VIDEONXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERTVC影視創(chuàng)意Option 1給世界一個(gè)更酷的答案NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER表01TVCSTORYBOARD手腕上，精密的機(jī)械手表，快速的走著A pre

10、cise mechanical watch on the wrist keeps moving quickly.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER02TVCSTORYBOARD巨大的老式紡織廠，磚石和金屬鐵架結(jié)構(gòu)中，簡(jiǎn)單的金屬燈罩吊燈從高高的頂棚垂下規(guī)則排列 A huge old-fashioned spinning mill. In the brick-iron structure, simple droplights with m

11、etal covers are neatly suspended on the tall ceiling.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER03TVCSTORYBOARD微微的魚眼效果，紡織機(jī)整齊的排滿廠房，都在規(guī)律的高速工作著Rendering a slight fish-eye effect, spinning machines fill the entire mill, working at a high speed.NXTHI

12、NKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER04TVCSTORYBOARD一個(gè)非?？?、非常帥的英朗的男人，長袖白色襯衫的袖子，被高高挽起到肘部以上，他從紡 織機(jī)中間從容走過，向著鏡頭由遠(yuǎn)及近的走過來。A very cool, handsome tall man puts the long sleeves of his white shirt above the elbows, and walks with poisebetween the spinnin

13、g machines, coming towards the camera from the distance.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER05TVCSTORYBOARD紡織機(jī)上的紡錘，時(shí)而停頓，時(shí)而高速旋轉(zhuǎn)Spindles on the spinning machines stop at one time, then rotate at a high speed.NXTHINKLEXUS NEW NX LAUNCH CAMPA

14、IGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER06TVCSTORYBOARD特寫男人手腕上的精密機(jī)械腕表Camera featuring the mans precise mechanical wristwatch.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER07TVCSTORYBOARD男人在鏡頭前站住，抬手看了一眼手表的時(shí)間。磁性的聲音：“請(qǐng)問”Stand

15、ing before the camera, the man raises his wrist to look at his watch, says in an attractive voice Please tellme.”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER08TVCSTORYBOARD男人抬頭看著鏡頭，帥氣的臉龐：“什么表，別人想偷，也偷不走？” The man looks uptowards the camera, showin

16、g his handsome face: “What kind of watch cant be stolen?”NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 201409TVCSTORYBOARD特寫頂棚吊燈的燈絲，高頻的閃爍著，忽明忽暗。Camera featuring the filaments of the droplights that flicker at a high frequency, bright and dark.NXTHINKLE

17、XUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER10TVCSTORYBOARDNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER外表男人公布答案“外表！”純正面男人的臉，大大的纖細(xì)而方正的字體“外表”The man announces the answer: “Appearance!” Camera shot of the

18、 mans face, and display of “exterior look” inbig, light, regular font.11TVCSTORYBOARD所有燈泡爆裂All bulbs burst,NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER12TVCSTORYBOARD廠房一片漆黑，織布機(jī)的聲音繼續(xù)規(guī)律的響著the mill gets all dark, and the spinning machines operates i

19、n a regular soundNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER13TVCSTORYBOARD黑暗中，NX L型的日間行車燈亮起，三分大燈亮起In the dark, the L-shaped daytime running lamps of NX are turned on, the unique headlamps, too.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOS

20、AL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER14TVCSTORYBOARD銳利的光線切割出紡錘形前格柵和整個(gè)車的輪廓The sharp beam cuts out the spindle-shaped grille and the car profile.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER15TVCSTORYBOARD空曠的廠房中央，靜靜停放著NXIn the center of th

21、e empty mill parks NX still.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER16TVCSTORYBOARD標(biāo)版Ending logo cut.NXTHINKCREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014匯總頁NXTHINKCREATIVEINNO + CYBERPrint平面創(chuàng)意1/4N

22、XTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERH/Lheadline標(biāo)題什么表別人想偷也偷不走外表！NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINK

23、CREATIVEINNO + CYBERNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER吞2/4TVC影視創(chuàng)意Option 1給世界一個(gè)更酷的答案01TVCSTORYBOARD巨大的歐式石頭柱子，水波感的光影不時(shí)的閃過Huge European-style stone columns and wavy light and shade effect flashes from time to timeNXTHINKLEXUS NEW NX LAUNCH

24、 CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER02TVCSTORYBOARD高大的書柜從地面一直通到兩三層樓高的屋頂，上面放滿了書Wall of books standing from the ground up to the ceiling of two/three-story high.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER03TVCST

25、ORYBOARD老式拼花木地板，華貴而夸張的花紋The old-fashion parquet floor boards rendering noble, exaggerative patternsNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER04TVCSTORYBOARD鏡頭緩緩向前推進(jìn)，一個(gè)陽光帥氣的男人雙臂交叉，靠坐在書桌前。Camera slowly moves forward to a pleasant handsome man lea

26、ns against the desk, with his arms crossedNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER05TVCSTORYBOARD俯視鏡頭，男人微微抬起頭，仰面向著鏡頭，他輕輕發(fā)問：“請(qǐng)問，怎么做才能一口吃掉一 個(gè)胖子”Looking down to the camera, the man slowly looks up facing the camera, and asks gently, Please tell

27、me how toswallow a fatty?”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER06TVCSTORYBOARD貫穿始終的水波感光影劃過男人帥氣的臉龐“比他更胖”The constant wavy light and shade effect quickly passes the handsome mans face “To be fatter than him.”NXTHINKLEXUS NEW NX LAUNCH CAMPAI

28、GN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER07TVCSTORYBOARD鏡頭拉開搖起，在男人頭頂上方，一只巨大的鯨魚The camera lifts up to focus on a huge whale above the man.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER08TVCSTORYBOARD全景一個(gè)自然博物館的大廳里，巨大的鯨魚懸掛在空中，男

29、人在鯨魚的下方The panorama sets in the hall of a nature museum, a huge whale suspends in the air, and below the whale is themanNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER09TVCSTORYBOARD魚眼鏡頭效果，微微仰視，巨大的鯨魚嘴部前，NX的后蓋緩緩打開Camera loops up with a slight fisheye

30、 effect. Before the mouth of the huge whale, the rear trunk of NX slowlyopensNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER10TVCSTORYBOARD隨著后蓋打開，座椅放倒，展現(xiàn)Smart package的巨大空間The rear trunk opens, the seats are put down, a huge space presented, presenti

31、ng Smart PackageNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER11TVCSTORYBOARD空曠的博物館中，老式拼花木地板上，NX靜靜停放NX parks still on the old-fashioned parquet floor boards of the vast museumNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE

32、 2014CREATIVEINNO + CYBER12TVCSTORYBOARD標(biāo)版Ending logo cut.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERPrint平面創(chuàng)意2/4NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERH/Lheadline標(biāo)題怎樣才能一口吃掉 一個(gè)胖子？比他更胖！NX

33、THINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINKCREATIVEINNO + CYBERNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER看TVC影視創(chuàng)意

34、Option 1給世界一個(gè)更酷的答案01TVCSTORYBOARD特寫極具設(shè)計(jì)感的奢華椅子Camera features to the luxurious seats with extreme design.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER02TVCSTORYBOARD鏡頭拉開，四把椅子，按照兩兩一排的方式，向著同一個(gè)方向，前后排放Unfold the picture to display four seats, two of wh

35、ich are in one row, and arranged in the same direction.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER03TVCSTORYBOARD有光照射在男人的臉上，不時(shí)能看到光暈，男人微微瞇著眼睛面對(duì)鏡頭，酷酷的說“請(qǐng)問， 一個(gè)左眼近視右眼遠(yuǎn)視的司機(jī)倒車時(shí)，他在看哪兒？Light comes to the mans face, accompanied by occasional halation. Na

36、rrowing his eyes and facing the camera, the man asks in a cool voice: “A driver with near-sighted left eye and far-sighted right eye, where should he see when reversing?NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER04TVCSTORYBOARD男人狡黠一笑“他想看哪兒，就看哪兒”

37、隨著他說話，周圍不時(shí)有光影閃動(dòng)With a cunning smile, the man gives the answer: “Anywhere he likes”, while light and shade flashes around.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER05TVCSTORYBOARD全景，油亮亮的地面上，周圍都是黑色的攝影燈反光傘，在四把椅子周圍，無數(shù)黑色腳架上 無數(shù)個(gè)考究的相機(jī)，男人和椅子在所有這些的中心Pan

38、orama: On the shining floor are black umbrella reflectors of the photoflood lamps, around the four seats arecountless delicate cameras on black stands, and the man and the seats are in the center of all these.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO

39、+ CYBER06TVCSTORYBOARD俯視相機(jī)360環(huán)繞，不停的拍攝，光影閃爍The overlooking camera surrounds the man and seats in all direction, keeping taking photos, flashes on and off.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER07TVCSTORYBOARD俯視，隨著強(qiáng)光閃動(dòng)，畫面中心被閃成一片白色，光影交錯(cuò)中，四個(gè)座椅變成

40、了一輛NX As the full beams flash, the center of the picture gets all white, the four seats turn into an NX in light and shade effect.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER08TVCSTORYBOARD周圍360的環(huán)境，也隨著光影閃動(dòng)，變成了實(shí)景The environment around the car also

41、 changes into the physical view in light and shade effect.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER09TVCSTORYBOARD整個(gè)景象隨著一陣強(qiáng)光，變成了屏幕中，360全景監(jiān)測(cè)的畫面The entire picture changes into a 360 panorama view in the screen of the Panoramic View Monitor.NXTHI

42、NKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER10TVCSTORYBOARD男人輕輕動(dòng)動(dòng)手指，操作著HMI的操控板The man gently operates the panel of the HMI.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER11TVCSTORYBOARD展現(xiàn)抬頭顯示等功能Exhibi

43、t the HUD and other functions.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER12TVCSTORYBOARD標(biāo)版Ending logo cut.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER匯總頁NXTHINKCREATIVEINNO + CYBERPrint平面創(chuàng)意3/

44、4NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERH/Lheadline標(biāo)題一個(gè)司機(jī)左眼近視右眼遠(yuǎn)視 倒車的時(shí)候，他在看哪他想看哪 就看哪！NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11

45、t h JUNE 2014NXTHINKCREATIVEINNO + CYBERNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER開4/4TVC影視創(chuàng)意Option 1給世界一個(gè)更酷的答案01TVCSTORYBOARD純白色的、巨大的圓形半球體空間A huge white spherical spaceNXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2

46、014CREATIVEINNO + CYBER02TVCSTORYBOARD大空間中間，站著一個(gè)非?？岬哪腥?，帶著帽子，休閑領(lǐng)帶隨意的掛在脖子上，他右手曲臂， 手里拿著一個(gè)金屬小球。In the center of the huge space stands a very cool man, wearing a hat and a casual tie, bending his right arm, andholding a small metal ball in the hand.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY

47、 LINTAS11t h JUNE 2014CREATIVEINNO + CYBER03TVCSTORYBOARD特寫空間墻體的局部，是一個(gè)個(gè)白色的小型磁鐵線圈組成的，都是白色的，但是可以看到上 面有突起的”N”和”S”字樣。Camera featuring a part on the wall of the space, and the part is composed of numerous small white magnetcoils , but on these pieces protrude the “N” and “S” letters.NXTHINKLEXUS NEW NX L

48、AUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER04TVCSTORYBOARD男人微微一笑，輕輕向上抬手，小球瞬間飛起，懸浮在空中。男人酷酷的問到“據(jù)說76.5% 的人認(rèn)為開車很難”The man smiles and raises his hand gently, and the small ball immediately flies, and keeps afloat in the air. Theman says in a cool voice “It is said that 7

49、6.5% of the people think it hard to drive.”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER05TVCSTORYBOARD特寫周圍的墻上的磁鐵，男人的聲音回蕩在空間中“請(qǐng)問，比開車更難的是開什么？” Camera features the magnets on the wall around, the mans voice echoes “Please tell me: what is harder tha

50、n driving?”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER06TVCSTORYBOARD鏡頭回到男人，他微微一笑“開！心！”說著順手輕巧的將金屬小球打向半空，小球瞬間進(jìn) 入空間中的電磁軌道，快速運(yùn)動(dòng)，做著不規(guī)則的圓周運(yùn)動(dòng)。Camera comes back to the man smiling “Fun!” Then, he throws the small metal ball with ease to the air, and th

51、e small ball immediately enters the electromagnetic track in the space, and starts irregular circular motions at a high speed.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER07TVCSTORYBOARD小球不時(shí)經(jīng)過男人身邊，帶著陣陣風(fēng)聲，將男人的領(lǐng)帶吹起。男人用手扶著帽子繼續(xù)問道 “那，比它們兩個(gè)都難的是什么？”The s

52、mall ball passes the man from time to time, soaring and blowing the tie of the man. Holding his hat, the manasks, “Then, what is harder than both?”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER08TVCSTORYBOARD特寫男人酷酷的帥氣兩旁“開車開到開心”Camera features the c

53、ool characters “Fun To Drive” on both sides of the man.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER09TVCSTORYBOARD突然男人極速下蹲，小球飛來，把男人的帽子帶向空中The man suddenly crouches; the small ball flies towards him and brings his hat to the air.NXTHINKLEXUS NEW N

54、X LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER10TVCSTORYBOARD鏡頭跟著小球在大空間內(nèi)快速運(yùn)動(dòng)。Camera follows the small ball moving quickly in the huge space.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER11TVCSTORYBOARD疊畫，小球變成變成離心力標(biāo)

55、中心的橙色小球Picture dissolves. The small ball turns into the orange ball of the G-force meter.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER12TVCSTORYBOARD帥氣的男人正開著NX在球形的巨大空間中馳騁Man drives NX, soaring in the large spherical space.NXTHINKLEXUS NEW NX LAUNC

56、H CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER13TVCSTORYBOARD他的領(lǐng)帶隨風(fēng)飄動(dòng)，帽子被風(fēng)吹出，高高的飛在空中。His tie floats in the wind, his hat is blown away flying high in the air.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER14TVCSTORYBOARD特寫

57、運(yùn)動(dòng)中的NX，介紹Fun to Drive的產(chǎn)品力Camera features NX in motion, highlights the product strength of “Fun to Drive.”NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBER15TVCSTORYBOARD標(biāo)版Ending logo cut.NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS1

58、1t h JUNE 2014CREATIVEINNO + CYBER匯總頁NXTHINKCREATIVEINNO + CYBERPrint平面創(chuàng)意4/4NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREATIVEINNO + CYBERH/Lheadline標(biāo)題比開車更難的是開什么？開心！那比它們都難的呢？開車開到開心！NXTHINKLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014CREAT

59、IVEINNO + CYBERLEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINKCREATIVEINNO + CYBER匯總頁匯總頁匯總頁匯總頁NXTHINKCREATIVEINNO + CYBERPrint平面創(chuàng)意LEXUS NEW NX LAUNCH CAMPAIGN CREATIVE PROPOSAL BY LINTAS11t h JUNE 2014NXTHINKCREATIVEINNO + CYBERNXTHINKCREATIVEINNO + CYBERH/L: What cant

60、 be stolen?Exterior appearance!S/H: Spindle grille, independent three-eye LED headlamps, and daytime running lamps.NXTHINKCREATIVEINNO + CYBERH/L: How to swallow a fatty?To be fatter than him !S/H: Cabin design with flexible seat arrangement creates an ultra ample interior space.(Smart package)NXTHI