BMW設(shè)計(jì)開發(fā)流程

1、精選優(yōu)質(zhì)文檔-傾情為你奉上BMW Group has released an official document that details the design process at BMW and MINI, from initial concept to the finished model寶馬集團(tuán)公布了一個(gè)官方文檔,詳細(xì)描述了寶馬和迷你從最初的概念到最終的模型的設(shè)計(jì)過(guò)程The document, reported below, explains the different stages of the development of new production cars of the Gr

2、oup, and gives a more general idea on how the design process is carried out in todays automotive industry以下報(bào)告的文檔,詮釋了寶馬集團(tuán)在開發(fā)新車產(chǎn)品的不同階段,并給出了現(xiàn)代汽車工業(yè)中設(shè)計(jì)過(guò)程進(jìn)行的更一般的思路。From the official Press Release: 來(lái)自官方新聞稿The product development process for a new model extends over a period of some five years and

3、 is divided into three phases.一個(gè)新產(chǎn)品樣式的產(chǎn)品開發(fā)過(guò)程延續(xù)將近五年的時(shí)間,可被分為三個(gè)階段。It starts with the company commissioning a design for a new automobile. , Senior Vice President BMW Group Design, and his interdisciplinary team jointly draw up a briefing for everyone involved in the design process.一切從公司任命設(shè)計(jì)一款

4、新車開始。Adrian van Hooydonk，寶馬集團(tuán)設(shè)計(jì)部高級(jí)副總裁,和他的跨學(xué)科團(tuán)隊(duì)共同起草一份每個(gè)人都參與設(shè)計(jì)過(guò)程的指示。This conceptual framework gives the designers, developers and engineers the greatest possible creative scope for designing the new car.這個(gè)概念框架給設(shè)計(jì)人員、開發(fā)人員和工程師提供了設(shè)計(jì)新車的最大可能的創(chuàng)意空間。Fundamentals 基本原則At the start of the initial project phase, t

5、he critical attributes are laid down. Based on these, the designers then produce the first proportional models for the new vehicle.在最初項(xiàng)目的開始階段,關(guān)鍵的屬性被制定好?；谶@些關(guān)鍵屬性,設(shè)計(jì)師為新車制作第一個(gè)比例模型。Determining the proportions is a highly important aspect of the design process. As with any product, so

6、 with the car, too, perfect proportions are seen as the key to aesthetics and harmony.確定合適的比例在設(shè)計(jì)過(guò)程中是一個(gè)非常重要的方面。與任何產(chǎn)品的設(shè)計(jì)一樣,汽車的完美比例也被視為美學(xué)與和諧的關(guān)鍵。The designers start out by drawing the silhouette and the characteristic lines of the incipient vehicle.After the initial sketches they produce

7、so-called tape drawings on a package plan a kind of grid map of the vehicle on a 1:1 scale and including all its technical and structural constituents.設(shè)計(jì)師從繪制初期的汽車輪廓和特征線開始。接著在最初的草圖根據(jù)一攬子計(jì)劃制作所謂的膠帶圖一種1:1的汽車網(wǎng)格圖，包括所有的技術(shù)和結(jié)構(gòu)成分。Using flexible tape, the designers attach the main proportion

8、al lines onto the package to accentuate them.設(shè)計(jì)師用靈活的膠帶將汽車外形主要比例和線條強(qiáng)調(diào)出來(lái)In the finished tape drawing, the silhouette and contours already convey the character of the completed vehicle. In the ensuing dialogue between the designer and CAD modeler a virtual 3D proportional model of the new car

9、 is created.完成的膠帶圖后,剪影與輪廓已經(jīng)完整地傳達(dá)了車輛的主要特點(diǎn)。隨后設(shè)計(jì)師用CAD創(chuàng)建新車的虛擬三維模型The aim of this first phase is to gain a mutual understanding of all the factors influencing a proposed design and their impact on it.第一階段的目標(biāo)是獲得一個(gè)所有設(shè)計(jì)程序因素影響和效果的相互配合。Already at this early stage, key components such as the wheelbas

10、e, luggage compartment volume, range of engines, interior width and safety stipulations are fixed as part of the design brief.當(dāng)已經(jīng)進(jìn)入這個(gè)早期階段,像軸距、行李艙容積,引擎,內(nèi)部寬度和安全規(guī)定等關(guān)鍵部件是設(shè)計(jì)指示中固定的一部分。At this point, a closely integrated design-technology convergence is essential since all the available tech

11、nical innovations must be implemented in a way which the ultimate user will experience as functionally perfect, expedient and visually compelling.此時(shí),一個(gè)緊密集成的設(shè)計(jì)技術(shù)收斂是至關(guān)重要的,因?yàn)樗锌捎玫募夹g(shù)創(chuàng)新必須通過(guò)完美、方便、令人嘆服的終端用戶體驗(yàn)方法來(lái)實(shí)現(xiàn)。Phase 2: Competition競(jìng)賽A key aspect of the form-finding process for BMW Group Design and uniqu

12、e of its kind within the motor industry is the internal, highly creative contest for the design of the exterior and interior of a vehicle, in which the designers compete against one another.寶馬集團(tuán)設(shè)計(jì)找形分析過(guò)程的一個(gè)關(guān)鍵方面是汽車行業(yè)內(nèi)的,獨(dú)一無(wú)二的,是內(nèi)在的,高度創(chuàng)意的汽車外觀和室內(nèi)設(shè)計(jì)大賽，比賽中設(shè)計(jì)師們互相競(jìng)爭(zhēng)The entire Exterior and Interior Design team

13、 under the baton of the relevant head of design develops its diverse ideas through sketches and virtual representations, which are then rendered as three-dimensional physical clay models.整個(gè)外觀和室內(nèi)設(shè)計(jì)團(tuán)隊(duì)在相關(guān)負(fù)責(zé)人指揮棒下，通過(guò)草圖和虛擬表示形式，在之后呈現(xiàn)為三維物理粘土模型，設(shè)計(jì)開發(fā)了多種多樣的想法。In adherence to the agreed proportions, the di

14、stinctive design language of each particular concept then emerges.在忠誠(chéng)于最先約定的比例條件下，,每個(gè)特定設(shè)計(jì)概念獨(dú)特的設(shè)計(jì)語(yǔ)言被呈現(xiàn)出來(lái)。The brief is to create innovative design drafts and highly aesthetic proportions and surfaces.目標(biāo)的是創(chuàng)建創(chuàng)新設(shè)計(jì)草圖和具有高度審美的比例和表面。The work on clay models is very time and cost-intensive. Only few car manufac

15、turers place so much value on 1:1 models made of clay a special type used by designers and refine them in such faithful detail.制作粘土模型很耗費(fèi)時(shí)間和精力。只有少數(shù)汽車制造商在1:1模型上花費(fèi)如此多價(jià)值，油泥模型是設(shè)計(jì)師用的一種特殊類型，它們能被賦予十分準(zhǔn)確可靠的細(xì)節(jié)。Covering the model in a special foil that resembles Titanium Silver Metallic paintwork allows the lin

16、es, surfaces and proportions of each model to be realistically assessed in varying light conditions.用一種特殊的類似于鈦銀金屬油漆的材料覆蓋模型，這種材料能表現(xiàn)出每個(gè)模型的線條，表面和比例，并且可在不同光照條件進(jìn)行實(shí)際評(píng)估。Clay models allow for the continuous development of the design since any desired modification can be rapidly implemented and realistically

17、 visualized on the 1:1 model.粘土模型能夠迅速被修改成想要的形狀，且能在1:1的模型中表現(xiàn)真實(shí)情況。During this phase the number of clay models is gradually whittled down based on decisions by the Board of Management.在此階段基于董事會(huì)管理決策會(huì)逐漸減少油泥模型的數(shù)量。As part of the process, the designers image of the perfect appearance of the exterior and int

18、erior of the new model takes on definitive shape.作為這個(gè)過(guò)程的一部分,設(shè)計(jì)師用新模型確定外部和內(nèi)部的完美形狀。The ultimate decision as to which design will be implemented is made around three years before the scheduled production launch in a final showdown between two contenders.最終將兩個(gè)競(jìng)爭(zhēng)者的總決賽中的選擇一個(gè)，用大約三年計(jì)劃量產(chǎn)For one potentially ve

19、ry young designer, this special moment means his or her design has won the contest and will be turned into reality.對(duì)于一個(gè)有潛力的年輕的設(shè)計(jì)師,這個(gè)特別的時(shí)刻意味著他或她的設(shè)計(jì)贏得了比賽,并將變成現(xiàn)實(shí)。Phase 3: Detail workOnce the final design proposal has been selected by the Board of Management, it is time for precision work on the details

20、 that are crucially important to the series development process.一旦由董事會(huì)選定最終的設(shè)計(jì)方案,是時(shí)候開始精密工作細(xì)節(jié)和至關(guān)重要的系列開發(fā)過(guò)程。For this phase, BMW Group Design has lined up a special Detail Design team whose task is to fine-tune all the exterior and interior elements to a state of design perfection.這個(gè)階段,寶馬集團(tuán)設(shè)計(jì)已經(jīng)準(zhǔn)備就緒，一個(gè)特殊的

21、細(xì)節(jié)設(shè)計(jì)團(tuán)隊(duì)任務(wù)是完善調(diào)整所有外部和內(nèi)部元素，使其達(dá)到完美。 Extremely close coordination between the designers, engineers and manufacturing specialists also forms part of this phase, aimed at the precise definition of each individual detail down to hundredths of millimeters.極之間的密切協(xié)調(diào)設(shè)計(jì)師、工程師和制造專家也一部分的這個(gè)階段,針對(duì)每個(gè)細(xì)節(jié)的精確定義的百分之毫米。In thi

22、s way the BMW Group ensures that every product lives up to its premium claim from surface quality right down to the micro-level.這樣,寶馬集團(tuán)確保每個(gè)產(chǎn)品的生命其溢價(jià)宣稱從表面質(zhì)量對(duì)微觀層面。Only then is the sculpture which was perfected by human hand transformed into a product capable of being reproduced by machine.才雕塑完美的人類的手變成一

23、個(gè)產(chǎn)品被機(jī)器復(fù)制的能力。In a CAD (Computer Aided Design) process, laser scanning turns the model into a three-dimensional feasibility model, i.e. a technical reference model for all further developments.在CAD(計(jì)算機(jī)輔助設(shè)計(jì))過(guò)程中,激光掃描模型轉(zhuǎn)化為一個(gè)三維的可行性模式,即技術(shù)參考模型的進(jìn)一步發(fā)展。In parallel with this, various virtual technologies are specifically employed to optimize efficiency in the development process and ensure precision in execution.與之平行的各種虛擬技術(shù)是專門用來(lái)優(yōu)化開發(fā)過(guò)程的效率,確保精度執(zhí)行。During this phase, the designers intensely turn their attention to those aspects which the eventual owner will experience when using th