電子商務英語9

1、Key point: useful terms and definitions of e-commerceDifficult points: prescribing the features of an organization and products 共二十七頁Requirement By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson writing a brief introduction to an organizatio

2、n or products useful words and sentences By the end of this lesson, you should be able to summarize the article of Amazons Future, and give your own opinion on it discuss the issue of the Internet finance共二十七頁 Amazons Future Abstract: Amazon has swiftly become the most disruptive company in the medi

3、a and technology industries. It wouldnt be going big or going home, but going very long in the future. Key words: Amazon; Kindle; e-books共二十七頁New Wordsclunkya.笨重的rhetoricn.修辭；豪言壯語；花言巧語long-rumoreda.傳聞已久的unveilv.暴露；揭幕slicklyad.巧妙地；自如地；靈活地swiftlyad.飛快地共二十七頁disruptivea.顛覆性的tent-polen.支柱infrastructuren.

4、基礎設施infrastructure-as a service, or IaaS云計算的一種服務模式，其作用是將虛擬機或者其他資源作為服務提供給用戶。bullisha.看漲的Gadget Lab連線雜志官方網站的一個新聞博客，介紹最新、最酷的電子設備curiousa.好奇；疑問skepticala.懷疑的rumorsn.傳聞；謠言共二十七頁identificationn.鑒定；身份證awesomea.使人敬畏的；可畏的anecdotal a.軼事的；愛談奇聞軼事的head-to-head a.勢均力敵的；比分咬得很緊的template 模板analogn.類似物Radioheadn.收音機頭；

5、本文指英國的一個搖滾樂團vanityn.虛榮；浮華a.共二十七頁crapn.廢物；垃圾streamingn.串流optimal a.最佳Funny Or Dien.網站名笑，不然就去死cross-licensing交叉許可plain-vanillaa.純香草；普通的；平淡的tandemn.a.串聯(lián)(chunlin)；in tandem 合伙地；聯(lián)合地共二十七頁Sentence Explanations1. The Nook Color showed that there were alternate paths to win in the tablet market, other than b

6、ecoming an OEM for Android or Microsoft or trying to go head-to-head against Apples iPad.Nook Color的經歷表明，除了稱為安卓或微軟的原始(yunsh)設備制造商，或是試圖與蘋果的iPad硬碰硬，還有其他途徑可以贏得平板電腦市場。other than 并列連詞，除非。它在這里使得它后面的兩個并列的動名詞短語becoming an OEM for Android or Microsoft 和trying to go head-to-head against Apples iPad 與前面的名詞path

7、s 相連接。共二十七頁2. Amazon wouldnt be going big or going home, but going very long indeed. 亞馬遜應該不會選擇做大做強，或僅專注于國內市場(shchng)，而是會著眼于一個十分長遠的目標。be going big, be going home, be going very long indeed中的go, 意為：變?yōu)?；成為，系動詞，構成主語+系動詞+表語結構共二十七頁Skill TrainingBrief Introduction Brief Introduction 簡介，英文又稱為Short Guide。簡介是就

8、某個事物、產品、事件以及組織機構的一種概括性記述。要求內容真實客觀，文字簡明扼要，樸實無華。 簡介這種文體與以后要講的廣告文體都是向讀者傳達信息，并在所傳達信息的內容上有相同之處。但廣告更注重商業(yè)效果，利用各種修辭手段，說服、煽動讀者認同廣告內容并采取行動加以響應。所以廣告的結構一般包括：標題、正文、隨文和口號。而簡介在內容上僅是對所介紹的事物、產品、機構等做概括的客觀陳述，或詳細(xingx)的描述。讓讀者了解它的內容，并不一定勸說讀者做出響應。簡介的結構主要包括標題和正文兩個基本點部分。共二十七頁Birmingham: a European City in the Heart of Eng

9、land Located in the Heart of England, Birmingham is the United Kingdoms second city, with a cosmopolitan population of over three million. Historically. Birminghams prosperity and growth were associated with the Industrial Revolution in the nineteenth century. Today. Birmingham remains an important

10、commercial and manufacturing city,共二十七頁 but its industrial heritage is complemented by all the cultural, sporting and leisure opportunities you would expect of a major European city. Whether you are traveling by air, road or rail, Birmingham is easily accessible. Many of our international students t

11、ake advantage of the excellent flight connections from Amsterdam. Paris and Frankfurt to travel direct to Birmingham Inter- national Airport from all over the world. London is just 100 minutes away by train, and major tourist attractions, such as Shakespeares Stratford- upon-Avon, are close at hand.

12、 共二十七頁 University of Surrey Profile Established by Royal Charter in 1966, the University of Surrey has a teaching tradition and research standing out of proportion to its age and comparatively small size. Its undergraduate courses are designed to meet the UK national need for able, well-trained grad

13、uates to take responsible roles in industry, commerce or their chosen profession a need reflected worldwide. 共二十七頁 A strong focus on relevant and innovative research and teaching programmers, wide-ranging professional/industrial links and interaction with research institutions worldwide have establi

14、shed Surreys reputation as an international university. There are currently some 7.000 full-time students at the University of Surrey, in subject areas within Engineering, Science. Business/Management. Social Sciences, Health/Medical Sciences and Performing Arts. About 15% of these are from overseas

15、, 112 countries currently being represented amongst its student body. Surrey is consistently in the top three UK universities in its annual employment record. 共二十七頁 Facilities The University of Surrey has modern specialist laboratories, studios and equipment together with a well-stocked library and

16、a large computer unit. Lectures take place in central lecture theatre blocks, all with modern audio-visual aids. The Students Union organizes a wide range of recreational, sporting, social, cultural and hobby societies in its centrally located building. On the University site are a bank, launderette

17、, hairdresser and several shops. Close by are a well-equipped sports hall and a large outdoor playing field area. 共二十七頁 Accommodation and Welfare Several residential courts exist on the University campus, with quiet, single study-bedrooms. A further self-catering residential complex is situated some

18、 two miles away. All single international students are offered University accommodation throughout the normal duration of their courses. The courts have kitchen areas, so students can cater for themselves or take advantage of the many restaurants and snack bars throughout the campus. Well-developed

19、student support services exist, including English Language Institute. 共二十七頁 Welfare, Health and Counseling Services, a Careers Service and an International Office which can assist with problems particular to the international community. Location Surrey is a small, modern university with a beautiful

20、campus on a hill overlooking Guildford, the attractive county town of Surrey, just 30 miles south west of London. There are fast road and rail links with London. Surrey is a beautiful place to live and study, but close to the capital city, and within easy reach of many places of interest.共二十七頁 閱讀以上兩

21、個范例可以看出，簡介的標題一般直接點題，樸實無華。如果是某個公司的簡介，通常包含該機構的性質、歷史、規(guī)模、地理位置、經營范圍、商品特點、經營理念等等。英文表述多用簡單句，謂語動詞也多是最常見的、最基本的詞匯。如：Located in the Heart of England, Birmingham is the United Kingdoms second city, with a cosmopolitan population of over three million. Historically. 該句就是一個最簡單的主語+系動詞+表語的句型。在這個句型的前面有一個分詞短語，在這個句型的后

22、面有一個介詞短語，合在一起，就將這個城市的地理位置、規(guī)模、人口(rnku)等等內容表述出來。共二十七頁Useful Words and Sentences 1. 有關企業(yè)的性質 Our company is a enterprise. 本公司(n s)是一家國有企業(yè)（集體、鄉(xiāng)鎮(zhèn)、街辦、校辦、院辦、私營、股份制）state-owned nationalcollective townshipneighborhood school-operatedcollege-operated university-operatedprivate joint stock system共二十七頁 Our compa

23、ny is a joint venture. 本公司(n s)是一家 企業(yè)。（中美、中英、中澳、中日、津港、津臺）Sino-foreign Sino-AmericanSino-British Sino-AustralianSino-Japanese Tianjin-HongkongsTianjin-Taiwans Our company is an enterprise solely owned by investor. 本公司是一個 商獨資企業(yè)。（美、德、法） foreign American German French共二十七頁2.有關部門(bmn)企業(yè)的經營范圍 XXX Company

24、is a state-owned enterprise specializing in . XXX公司是一家國營企業(yè)(u yn q y)，專營 。（皮革制品、土特產品、日用工業(yè)品） household electrical appliances leather garment daily use industrial goods local specialty The company deals in the import and export of . 該公司經營 （床上用品、工藝品、保健品）進出口業(yè)務。 glass ware bed clothes arts and crafts heal

25、th products共二十七頁 3.有關(yugun)產品性能和特點的介紹soft and light 輕揉松軟neither too hard nor too soft 軟硬適中comfortable and easy to wear 穿著舒適輕便(qngbin)high purity 高純度crease- resistance 防皺drip-dry 快干high resilience 富有彈性good heat preservation 保溫性好extremely efficient in resisting heat 耐熱性強共二十七頁low noise level 低噪音low po

26、wer consumption 耗電省economy and durability 經濟耐用(niyng)long performance life/ durable in use/ durable service 經久耐用reliable/ dependable performance 性能可靠easy to use 使用方便easy and simple to handle 操作簡便simple in operation and maintenance 易于操作和保養(yǎng)convenient to cook 烹制簡便cool in summer and warm in winter 冬暖夏涼fine (in) workmanship 做工精細exquisite traditional art 傳統(tǒng)工藝共二十七頁Reading Materials (A)Chinas Brick-and-mortar Banks Launching a Counter-attack against The Assault from Internet HeavyweightsAbstract: In a bid to staunch the outflow of bank deposits into high-yielding online investment prod