《商務(wù)英語(yǔ)寫作》課件Lecture 2 homework and keys

1、Lecture 2 Effective Business WritingQuestions What are Five Cs Principles of Business Writing Five-C Principles of Business WritingTo achieve effective business writing, it is advisable to follow 5Cs ,1. Clarity 清楚/concreteness具體2. Correctness準(zhǔn)確3. Conciseness簡(jiǎn)明4. Completeness完整5. Courteousness禮貌Prac

2、tice Five Cs Principles of Business WritingTry to improve the sentences according to the Five-C principle1. Please send me your catalogs on clothes2. We will furnish all the required documents. 3. Consequent upon the changes made, you will be in charge of the financial department. 4. Mangers of all

3、departments will meet at 9:30 on Monday.5. We have received your order of a large volume.Practice II. Try to improve the sentences according to the Five-C principle6. In the event that we cant meet the deadlines, we will refund your money.7. We have duly received your remittance dated March 11, for

4、which please accept our thanks. 8. We are reluctant to commit to that date to the fact that our company will be on vacation from November 16 to 23.9. This email is to inform you of an important change in our policy concerning transportation. 10. You obviously made a mistake by sending us the wrong g

5、oods. Keys to Practice II1. Please send me your catalogs on suits. We are interested in suits for young men.Clarity: a large company may have several catalogs about different kinds of clothes and is not likely to send all.2.We will give /provide all the required documents.Clarity: the jargon like fu

6、rnish(給房間放置家具)should be avoided in business writing.Keys to Practice II3.As a result of the changes made, you will be in charge of the financial department.Clarity: “Consequent upon” is more complicated than “as a result”.4.Managers of all departments will meet at 9:30 on Monday, May 29, in Conferen

7、ce Room B.Completeness: we must give exact fact: figures, details, explanation and examples. Keys to Practice II5.We have received your order up to US$589,700. Completeness: be sure to use specific words rather than general ones.6. If we cant meet the deadline, we will refund your money.Concise: in

8、the event: contrasted with what was expected (subjunctive mood). In the event of doingadverbial clause of unreal conditionIf : adverbial clause of real conditionKeys to Practice II7. Thank you for your remittance dated March11.Conciseness: be sure to stick to the point8.We are reluctant to commit to

9、 that date because our company closes for vacation from November 16 to 23.Conciseness: be sure to use simpler structure to save the reader s time.Keys to Practice II9. Since you are our important customer, we are writing to let you know about our important policy change in transportation.Courteousne

10、ss: be sure to avoid any word or sentence that interfere the one-to-one relationship of equals.10. Thank you for your prompt delivery. However, the goods that reached us were not the ones we ordered. Courteousness: be sure not to accuse your reader of a deliberate error or to show resentment Punctua

11、tion Five Cs Principles of Business WritingPunctuationRewrite the following sentences. Correct punctuations where necessary. 1. We shopped all day, therefore we were very tired by evening. 1. Collecting stamps can be more than a hobby, it can be a profitable business.3. First I bought a train ticket, then I telephoned home.4. Thank you for your letter of October 12 20125. The total value amount to US S6000000. Keys to Punctuation1. We shopped all day; therefore we were very tired by evening. 2. Collecting stamps can be more than a