廣東工業(yè)大學(xué)生產(chǎn)運(yùn)作課程設(shè)計(jì)ATM機(jī)離行網(wǎng)點(diǎn)的選擇

1、廣東工業(yè)大學(xué)生產(chǎn)運(yùn)作課程設(shè)計(jì)ATM機(jī)離彳亍網(wǎng)點(diǎn)的選擇摘要自動(dòng)柜員機(jī)(ATM)因操作簡(jiǎn)單，不受時(shí)間限制,方便存取現(xiàn)金等特 點(diǎn)，能夠提高銀行工作效率，吸引客戶，成為銀行業(yè)不可或缺的基礎(chǔ)設(shè) 施。特別是中國(guó)加入WTO后，國(guó)內(nèi)各大銀行為了應(yīng)對(duì)國(guó)外銀行業(yè)的競(jìng) 爭(zhēng)，提高核心競(jìng)爭(zhēng)力，均加快了自身轉(zhuǎn)型，大力發(fā)展自助金融業(yè)務(wù)。但 當(dāng)前存在的問(wèn)題是中國(guó)存在的ATM6布并不十分合理，有些區(qū)域ATM 網(wǎng)點(diǎn)分布密度過(guò)大，存在資源浪費(fèi)現(xiàn)象；而有些區(qū)域分布不足,甚至在 有些區(qū)域是空白。這樣就不能很好的為客戶服務(wù),如何科學(xué)、合理地 設(shè)置銀行ATM網(wǎng)點(diǎn)成為銀行亟待解決的問(wèn)題。影響ATM選址的因素特別多，本文經(jīng)過(guò)實(shí)地調(diào)查廣州市天河

2、區(qū) 龍洞ATM樣本網(wǎng)點(diǎn)的區(qū)位影響因素，采用主成分分析法篩選出了影 響ATM選址的六大因素:常住人口數(shù)量,流動(dòng)人口數(shù)量、公共服務(wù)設(shè) 施數(shù)量，大中專院校數(shù)量和競(jìng)爭(zhēng)行網(wǎng)點(diǎn)。本文主要內(nèi)容共分為五部分:首先，介紹了國(guó)內(nèi)外ATM研究發(fā)展 現(xiàn)狀，存在的問(wèn)題、研究的目的及意義以及結(jié)構(gòu)安排。其次，概述了與 ATM機(jī)項(xiàng)目選址相關(guān)工業(yè)區(qū)位論物流中心選址理論；再次，介紹了與 ATM選址所用到的選址理論及模型。然后，確定了選址相關(guān)的區(qū)域需 求總量模型、區(qū)域選擇模型、位置選擇模型，最后，用對(duì)選址進(jìn)行模糊 綜合評(píng)價(jià)，并以廣州市天河區(qū)龍洞為例，闡述了如何應(yīng)用模型來(lái)確定新 增的ATM機(jī)選址。關(guān)鍵詞:自動(dòng)柜員機(jī)(ATM)離行網(wǎng)點(diǎn)

3、，選址AbstractATM, short for automatic teller machine, is an indispensable infrastructure for banking industry. Using ATM, a bank can improve work efficiency to attract clients because of many advantages, such as operation simplicity, time unlimitation and transaction convenience. In order to advance c

4、ore competence to cope with the competition from foreign banks, particularly after joining WTO, banks in China accelerate their own transformations and develop self-help financial business. However, the current problem is that the existing ATMs distribution is not reasonable. In some areas ATM sites

5、 are distribution density and result in resource waste. On the contrary, in some areas theyre insufficient distributed, even some are blank. Therefore, now its a problem to be solved to how to set up ATMs both scientifically andrationally.There are numbers of segments to influence ATMs location sele

6、ction. In this article we used field survey to investigate the segments of the sample ATMs in Longdong, Tianhe District, Guangzhou. Then we used PCA (principal component analysis) to filter six main segments: number of permanent population, number of floating population, number of public service fac

7、ility, number of university and moderate speciality school and competitors sites.This article includes five parts. Above all, we introduced present development situation of ATM researches at home and abroad, existing problems, research purpose, research significance and structure arrangement. Next w

8、e summarized the project site and ATM location- related industries as well as location theory of commercial. Then we introduces location theories and models are used in the article. Finally we determined the model: region total demand model, region selection model, location selection model and took

9、Longdong for example to express the way to apply those model to select a new ATM site.Key words: automatic teller machine, ATM, location selection目錄L 導(dǎo)論圭錯(cuò)誤!未定義書(shū)簽。1. 1研究背景及意義錯(cuò)誤!未定義書(shū)簽。1.2國(guó)內(nèi)外研究現(xiàn)狀錯(cuò)誤!未定義書(shū)簽。 3研究方法和寫(xiě)作思路錯(cuò)誤!未定義書(shū)簽。2.項(xiàng)目選址的般理論和方法錯(cuò)誤！未定義書(shū)簽。 1區(qū)位論錯(cuò)誤!未定義書(shū)簽。2. 2物流中心選址理論錯(cuò)誤!未定義書(shū)簽。龍洞商業(yè)區(qū)設(shè)離行式ATM機(jī)項(xiàng)目選址相關(guān)因素分

10、析錯(cuò)誤!未定義 書(shū)簽。3. 1影響ATM網(wǎng)點(diǎn)選址的主要因素錯(cuò)誤!未定義書(shū)簽。2 ATMK位影響因素的調(diào)查、解釋、分析.錯(cuò)誤!未定義書(shū)簽。 3 ATM區(qū)位影響因素的選擇錯(cuò)誤!未定義書(shū)簽。龍洞增設(shè)離行式ATM機(jī)選址實(shí)證分析錯(cuò)誤！未定義書(shū)簽。1龍洞商業(yè)區(qū)增設(shè)離行式ATM機(jī)的必要性分析錯(cuò)誤！未定義書(shū) 簽。4. 1. 1 ATM機(jī)成為客戶用卡的主要渠道.錯(cuò)誤!未定義書(shū)簽。4. 1. 2 ATM將成為銀行中間業(yè)務(wù)收入的重要渠道錯(cuò)誤!未定 義書(shū)簽。4. 1. 3龍洞商業(yè)區(qū)ATM機(jī)的數(shù)量及分布不合理造成不能滿足需求錯(cuò)誤!未定義書(shū)簽。 2離行式ATM機(jī)選址模型錯(cuò)誤!未定義書(shū)簽。4.2.1區(qū)域總量需求模型錯(cuò)誤!未定義書(shū)簽。4.2.2區(qū)域選擇模型錯(cuò)誤!未定義書(shū)簽。2.3ATM機(jī)位置選擇模型錯(cuò)誤!未定義書(shū)簽。綜合評(píng)價(jià)及選址錯(cuò)誤!未定義書(shū)簽。 1模糊綜合評(píng)價(jià)錯(cuò)誤!未定義書(shū)簽。1.1綜合評(píng)價(jià)錯(cuò)誤!未定義書(shū)簽。5.1.2確