消費者行為課件

consumerbehaviorpost80svspost90s

consumerbehaviorpost80svsTeamPresentations

Welcome!It’s

teamshowtime!Teamname：fourpeopleMembers:謝志飛唐雅麗易玲張興榮College：beijincollageTeamPresentationsContentsConcept1Background

2

Differences3Suggestions

4Contents1Background2DifferenconsumerbehaviorThetermconsumerbehaviorisdefinedasthebehaviorthatconsumersdisplayinsearchingfor,purchasing,using,evaluatinganddisposingofproductsandservicesthattheyexpectwillsatisfytheirneeds.consumerbehaviorThetermconSo,what’stheinfluenceaboutconsumerbehavior

fourFactories:

culturesocialpeoplepsychological(心理上)So,what’stheinfluenceabout

80sisgrowingupwiththeopeningandreformgeneration.90sisgrowingupwiththedevelopmentofthenetworkgeneration.thereplacement（替代）oftheintergenerational,broughtnewconsumption（消費）wave.

Background80sisgrowingupwiththeBacLetuswalkintotheinnerworldof80.90,toknowdifferentconceptofconsumption,andlearnhowtogainanewmarket.

DoDo

difference80:refuseworkovertime!Ifyouwantthemworkextrahours,pleasepaystillmoremoney!90:refusedtowork!Theywanttorelaxallthetime!difference80:refuseworkoEntertainment（娛樂）80:Micisme!I’mgoodsinger!90:wewillnotonlysing,stillcanjump!Wecandoanything!Entertainment（娛樂）Topic

80:premiership(英超）,warcraft（魔獸）...90:QQlevel,QQshow...Topic消費者行為課件消費者行為課件social80:equalstandingwitheveryoneTheLifeforEquality.90:Iamthekingofmyownspace！

Iamthemasterofthelandsocial90:Iamthekingofmymoney

80:Beindebt!!!andit’smychoice!90:wehavefather!!!Icanwithdrawmoneyfrommyfather

anytime!money

80:Beindebt!!!andi80后90后80后90后Friend

80:friendshavesharethecommoninterest。Peoplebelieveafriendinneedisafriendindeed!90:wemakefriendsonlyhandsomeandcoolboy!FriendLifeachievement

80motetoahigherofficeisourmission.deeptrying!90sliveinarelaxway!Acomfortablelifeisthemostimportantthing!takeiteasyViewLifeachievementBrandview80:brandconsciousnessisstronger.Finequality,thisisamatterofcardinalsignificance.90:trynewthings!Gowiththetide!BrandviewConsumptionpatterns80:enjoylife,actonimpulse90:strongcharacter.insistonhisownwaysindoingthings.Consumptionpatterns80:enjoySummarize

Tosumup,wefound80,90havesomecommongrounds,beaimedatit,weprovidesomeSuggestions.toknowwhatcustomerwant,tohelpenterprisesbetterandbetter.SummarizeTosumup,weInterestasastartingpointClosetobrandcommunicationAdvertisement:newideaandleadthefashionInterestasastartingpointAtthesametime,theyaredifferentatthelivingenvironmenteachotherwealsomakeadistinctionbetween80sand90s,accordingtothese,wealsoprovidesomeSuggestions.Atthesametime,theyaredi80s?outstanding“me",outstandingindividualcharacter?theeventmarketingisthemostimportantchances.Payattentiontothequalityofimage80s?outstanding“me",outstan90s1createentertainmentexperienceisgoodforsale2Koreastarwillmoreandmorepopularwiththe90s,sowecanengagethemasaspokesman3Networkadvertising4Makethemarketingmorecolorful.90s1createentertainmentexpeWhatcanwedo?Youmustmakeamarketingdifference.KeepthekeeninsightLearnallyoucanaboutyourcompetitorsCustomerfirst.Workhard,neversaydieWebelieveWewillgoodmarketingworkersWhatcanwedo?YoumustmakeaQuestionstime

Questionstime

thanksthanksconsumerbehaviorpost80svspost90s

consumerbehaviorpost80svsTeamPresentations

Welcome!It’s

teamshowtime!Teamname：fourpeopleMembers:謝志飛唐雅麗易玲張興榮College：beijincollageTeamPresentationsContentsConcept1Background

2

Differences3Suggestions

4Contents1Background2DifferenconsumerbehaviorThetermconsumerbehaviorisdefinedasthebehaviorthatconsumersdisplayinsearchingfor,purchasing,using,evaluatinganddisposingofproductsandservicesthattheyexpectwillsatisfytheirneeds.consumerbehaviorThetermconSo,what’stheinfluenceaboutconsumerbehavior

fourFactories:

culturesocialpeoplepsychological(心理上)So,what’stheinfluenceabout

80sisgrowingupwiththeopeningandreformgeneration.90sisgrowingupwiththedevelopmentofthenetworkgeneration.thereplacement（替代）oftheintergenerational,broughtnewconsumption（消費）wave.

Background80sisgrowingupwiththeBacLetuswalkintotheinnerworldof80.90,toknowdifferentconceptofconsumption,andlearnhowtogainanewmarket.

DoDo

difference80:refuseworkovertime!Ifyouwantthemworkextrahours,pleasepaystillmoremoney!90:refusedtowork!Theywanttorelaxallthetime!difference80:refuseworkoEntertainment（娛樂）80:Micisme!I’mgoodsinger!90:wewillnotonlysing,stillcanjump!Wecandoanything!Entertainment（娛樂）Topic

80:premiership(英超）,warcraft（魔獸）...90:QQlevel,QQshow...Topic消費者行為課件消費者行為課件social80:equalstandingwitheveryoneTheLifeforEquality.90:Iamthekingofmyownspace！

Iamthemasterofthelandsocial90:Iamthekingofmymoney

80:Beindebt!!!andit’smychoice!90:wehavefather!!!Icanwithdrawmoneyfrommyfather

anytime!money

80:Beindebt!!!andi80后90后80后90后Friend

80:friendshavesharethecommoninterest。Peoplebelieveafriendinneedisafriendindeed!90:wemakefriendsonlyhandsomeandcoolboy!FriendLifeachievement

80motetoahigherofficeisourmission.deeptrying!90sliveinarelaxway!Acomfortablelifeisthemostimportantthing!takeiteasyViewLifeachievementBrandview80:brandconsciousnessisstronger.Finequality,thisisamatterofcardinalsignificance.90:trynewthings!Gowiththetide!BrandviewConsumptionpatterns80:enjoylife,actonimpulse90:strongcharacter.insistonhisownwaysindoingthings.Consumptionpatterns80:enjoySummarize

Tosumup,wefound80,90havesomecommongrounds,beaimedatit,weprovidesomeSuggestions.toknowwhatcustomerwant,tohelpenterprisesbetterandbetter.SummarizeTosumup,weInterestasastartingpointClosetobrandcommunicationAdvertisement:newideaandleadthefashionInterestasastartingpointAtthesametime,theyaredifferentatthelivingenvir