VOI服務作美國用戶調(diào)查之報告英文

VoIPPRResearch:

PublicOpiniononVoIPAT&TCustomerInsightsGroupJanuary,2004

Thegoalofthisstudy,commissionedbytheAT&TCustomerInsightsgroupwastomeasureconsumerawareness,perceptionsandinterestinVoIP.TheIpsos-InsightPhoneOmnibuswasusedtofieldthesequestionsamongabroadlyrepresentativesampleofhouseholds.Atotalof1001consumerswereinterviewedbetweenJanuary16throughJanuary18,2004.Ipsos-Insightisamulti-clientphonestudy.Thequestionnaireincludesquestionsinvariousnon-competingtopics,andallclientsshareinthedemographicandclassificationdataprovided.Asampleof1,000nationallyrepresentativehouseholdsarecontacted.Thelengthofthephoneinterviewisapproximately15minutes.Thesampleincludeshouseholdswithandwithoutinternetaccessathome.Background2SummaryofFindingsAwarenessoftheconceptofVoIP,whilebroadisalsodiffuseandhighlydependentontheterminologyusedtodescribedtheideaofaphoneserviceofferedviatheInternet.NearlythreequartersofconsumershaveheardofVoIPservice,primarilyreferredtoasBroadbandPhoneServiceorInternetTelephony(seep.6ForbreakdownoftermsusedtoassessVoIPawareness).OnequarterofconsumersbelievesomeoftheirstandardcallshavetraveledovertheInternet.AT&Tiswellpositionedtobecomealeaderinofferingtheservice.Mostconsumerswouldbelikelytopurchasetheservicefromanestablishedcompany.WhilehalftheconsumersintervieweddonothaveanycompanytheyassociatewithVoIP,AT&Treceivedthemostmentionsat17%.Giventhehighertechnologyassociation,VoIPisseenassomewhatmoreappropriateforbusinessuseatthistimeversususeforconsumers.ThekeybenefitofVoIPisseentobealowerpriceforphoneservice.Meanwhile,achiefbarrierislosingserviceduringapoweroutage.Limitedhandlingof9-1-1callsandtheinconvenienceofswitchingtoacableorDSLISPservicetoaccessVoIParealsoconcerns.3SummaryofFindingsCurrentVoIPusageislow,butitispoisedtogrowgiventhepositivereceptionitisreceivingacrossvariousconsumertypes.About6%ofconsumersawareofthetechnologyreportpresentlyhavingVoIPserviceathome,whichtranslatestoabout4%ofthetotalpopulation.Theseuserstendtoprofilesimilarlytonationalaverages(males/femaleswithameanageof42),althoughtheyover-indexonHispanicethnicityandarelesslikelytobeCaucasian.TheyareheavierInternetandphoneusers.Two-thirdsofnon-usersawareofVoIPwillconsiderusingtheserviceinthenextyear.Non-usersinterestedinVoIPdifferslightlyinthattheyaremorepredominantlyCaucasian.Incontrast,thosedisinterestedinVoIPtendtobeolder,female,andspendlessontheirphoneservice.VoIPisseenasareplacementfortheprimaryphoneby63%ofconsumersinterestedintheservice.Consumersareawarethatthistechnologyisonitsway,andthereisgreatexcitementsurroundingVoIPNearly50%believecommunicationswillmovetotheinternetwithinthenext2years.Approximately2of3peoplebelieveVoIPwillchangethewaypeoplecommunicate.AmajorityofconsumersexpectVoIPtomakeanimpactintheirlivessimilartopopularadvancessuchasdigitalmusicorflatscreenTVs.4DETAILEDFINDINGS5Almostthree-quartersofhouseholdshavesomeawarenessofVoIPasaconcept,mostlywhenitisdescribedasInternetTelephonyorBroadbandPhoneService.AwarenessofVoIPTerminology(n=1,001)Thereareanumberofadvancementshappeninginthetelecommunicationsindustrytoday.Wewouldliketoaskifyouhaveheardofanyofthefollowingterms…

6OnequarterofconsumersbelievesomeoftheirstandardcallsinthepasthavetraveledovertheInternet.MostconsumersawareofVoIPareunsureifitispresentlyavailableintheirarea.BeliefinPastInternetCallingandAvailabilityofVoIPBelieveVoIPisCurrentlyAvailableinHomeArea(amongthoseawareofVoIP,n=741)BelieveStandardPhoneCallshaveTraveledOvertheInternetinthePast(n=1001)7Currently,VoIPisconsideredmoreappropriateforbusinessusethanforconsumers(73%versus46%).PerceiveVoIPforBusinessorConsumerUse(amongthoseawareofVoIP,n=741)ConsumerUseBusinessUse8AT&TappearstobetheleadingfirmassociatedwithVoIPservice,althoughonlyat17%.OtherfirmsofnoteincludeVerizonandAOL.CompaniesAssociatedwithVoIP–TopMentions*(amongthoseawareofVoIP,n=741)MoreLikelytoPurchasefromEstablishedCo.orStart-UpSpecializinginVoIP*Mentionsof2%orlessnotshown9AcheaperphonealternativedrivesinterestinVoIP.Barriersincludelosingserviceinapoweroutage,followedbyquestionablehandlingof9-1-1callsandrequiringacablemodemorDSLtouse.AgreementwithPositive/NegativeAspectsofVoIP(amongthoseawareofVoIP,n=741)PositiveAttributesNegativeAttributes10MostconsumershaveyettouseVoIPathome(93%).Amongthosethatdo,theyaremoreavidcommunicators,spendingmoretimeontheInternetandonthephone.Theyalsotendtoover-indexonHispanicethnicity.VoIPUsageandProfiles(amongthoseawareofVoIP,n=741)UseVoIP(43)DoNotUseVoIP(688)Gender(%male)48%51%MeanAge42.243.7RaceWhiteHispanic63%17%87%4%InternetUseNone3-<4hrs/day4+hrs/day7%16%21%28%3%8%Timespendonphone(4+hrs/day)13%4%LD/LocalSpending($100+/mo)21%6%UseforPrimaryPhoneLine 52%UseforSecondaryPhoneLine 44%Don’tknow4%Significantlygreateratthe95%level.11VoIPgarnersstrongconsiderationamongnonusers.Overall,themajorityofthoseinterestedwillconsiderVoIPtoreplaceaprimaryline(63%).VoIPConsiderationinNextYear–AmongNonUsers(n=698)WouldConsiderVoIPforPrimaryorSecondaryLine76%Wouldyouconsiderusing(INSERT)telephoneserviceinthenextyearifitwouldgiveyouallyoucanuselocalandlongdistancefor$XXamonth?12Mostconsumers(over75%)feelphoneservicewillmovetotheInternetwithin5years,andone-quarterwithinthenextyear.FrequencyPhoneServiceisPerceivedtoMovetotheInternet(amongthoseawareofVoIP,n=741)13ThereisabeliefthatVoIPwillinfactchangethewaypeoplecommunicate.VoIP’simpactisviewedtobesimilartopopularadvancessuchasdigitalmusicorflatscreenTVs.VoIPImpactonCommunications/People’’sLives(amongthoseawareofVoIP,n=741)149、靜靜夜夜四四無無鄰鄰，，荒荒居居舊舊業(yè)業(yè)貧貧。。。。1月月-231月月-23Wednesday,January4,202310、雨雨中中黃黃葉葉樹樹，，燈燈下下白白頭頭人人。。。。23:38:5123:38:5123:381/4/202311:38:51PM11、以我獨獨沈久，，愧君相相見頻。。。1月-2323:38:5123:38Jan-2304-Jan-2312、故人江海別別，幾度隔山山川。。23:38:5123:38:5123:38Wednesday,January4,202313、乍見翻疑疑夢，相悲悲各問年。。。1月-231月-2323:38:5123:38:51January4,202314、他他鄉(xiāng)鄉(xiāng)生生白白發(fā)發(fā)，，舊舊國國見見青青山山。。。。04一一月月202311:38:51下下午午23:38:511月月-2315、比不了得就就不比，得不不到的就不要要。。。一月2311:38下下午1月-2323:38January4,202316、行動動出成成果，，工作作出財財富。。。2023/1/423:38:5123:38:5104January202317、做前，能能夠環(huán)視四四周；做時時，你只能能或者最好好沿著以腳腳為起點的的射線向前前。。11:38:51下下午11:38下午23:38:511月-239、沒有失敗敗，只有暫暫時停止成成功！。1月-231月-23Wednesday,January4,202310、很多事事情努力力了未必必有結(jié)果果，但是是不努力力卻什么么改變也也沒有。。。23:38:5123:38:5123:381/4/202311:38:51PM11、成功就是日日復一日那一一點點小小努努力的積累。。。1月-2323:38:5123:38Jan-2304-Jan-2312、世世間間成成事事，，不不求求其其絕絕對對圓圓滿滿，，留留一一份份不不足足，，可可得得無無限限完完美美。。。。23:38:5123:38:5123:38Wednesday,January4,202313、不知香香積寺，，數(shù)里入入云峰。。。1月-231月-2323:38:5123:38:51January4,202314、意志志堅強強的人人能把把世界界放在在手中中像泥泥塊一一樣任任意揉揉捏。。04一一月月202311:38:51下下午午23:38:511月-2315、楚塞三湘湘接，荊門門九派通。。。。一月2311:38下午1月-2323:38January4,202316、少年十五二二十時，步行行奪得胡馬騎騎。。2023/1/423:38:5123:38:5104January202317、空山新雨后后，天氣晚來來秋。。11:38:51下午午11:38下下午23:38:511月-239、楊柳散和風風，青山澹吾吾慮。。1月-231月-23Wednesday,January4,202310、閱閱讀讀一一切切