融資項目計劃書

.商

業(yè)

計

劃

書（參考本）（注：商業(yè)計劃書是與投資商合洽談所必備之文件參項目洽談會的企業(yè)請務(wù)必認真對待，并做好充分準備以增加作的成功率組委會望貴企業(yè)珍惜和把握此次商機，預祝您馬到成功）[商業(yè)計劃書書寫內(nèi)容概況]一、項目/企業(yè)基本情況（進程、所處的階段）企業(yè)名稱、成立時間、注冊地區(qū)、注冊資本；主要股東、股份比例；主營業(yè)務(wù)；過去三年的銷售收入、毛利潤、純利潤；企業(yè)地點、電話、傳真、聯(lián)系人。二、管理團隊的背景和業(yè)績主要管理者情況（姓名、性別、年齡、籍貫、學/學位、畢業(yè)院校、政治面目、行業(yè)從業(yè)年限、主要經(jīng)歷和經(jīng)營業(yè)績）三、產(chǎn)品/技術(shù)/服務(wù)的先進性、特性描述（產(chǎn)品/技術(shù)/服務(wù)介紹、技術(shù)水平、新穎性、先進性和獨特性、競爭優(yōu)勢）研究與開（已有的技術(shù)成果及技術(shù)水平研發(fā)隊伍技術(shù)水平競爭力及對外合作情況已經(jīng)投入的研發(fā)經(jīng)費及今后投入計劃對研發(fā)人員的激勵機制）四、項目/企業(yè)的商務(wù)模式，主要賣點、盈利點、市場規(guī)模行業(yè)及市（行業(yè)歷史與前景市場規(guī)模及增長趨勢行業(yè)競爭對手及本企業(yè)競爭優(yōu)勢、未來3年市場銷售預測）營銷策（在價格促銷建立銷售網(wǎng)絡(luò)等各方面擬采取的策略及其可操作性和有效性、對銷售人員的激勵機制產(chǎn)品制造（生產(chǎn)方式、生產(chǎn)設(shè)備、質(zhì)量保證、成本控制）五、股權(quán)結(jié)構(gòu)設(shè)計管理（機構(gòu)設(shè)置、員工持股、勞動合同、知識產(chǎn)權(quán)管理、人事計劃）融資說明（資金需求量、用途、使用計劃、擬出讓股份、投資者權(quán)利、退出方式）六、未來3-5年財務(wù)狀況分析Word完美格式.財務(wù)預測（未來3年或5年的銷售收入、利潤、資產(chǎn)回報率等七、風險投資退出設(shè)計風險控制（項目實施可能出現(xiàn)的風險及擬采取的控制措施[商業(yè)計書考樣本]商計劃書（編制單位）項術(shù)/服務(wù)稱單地電傳

位址話真

（字章電郵聯(lián)系人Word完美格式.─────分頁─────保密承諾本商業(yè)計劃書內(nèi)容涉及本企業(yè)商業(yè)秘密，僅對有投資意向的投資者公開。本企業(yè)要求投資企業(yè)項目經(jīng)理收到本商業(yè)計劃書時做出以下承諾：妥善保管本商業(yè)計劃書未經(jīng)本企業(yè)同意得向第三方公開本商業(yè)計劃書涉及的本企業(yè)的商業(yè)秘密。項目經(jīng)理簽字：_______接收日期：年___月____Word完美格式.目

錄摘

要1第部第部第部第部第部第部第部第部第部第部

企概5企管層8產(chǎn)/術(shù)服12行及場析17技來及景15產(chǎn)/術(shù)造營策19企管22競分26財計26第一分融計29第二分風分30第三分戰(zhàn)分31第四分附31Word完美格式.概

況內(nèi)容主要包括企概況；主要營管理人術(shù)責人簡介；項目涉及的產(chǎn)品或服務(wù)的先進性新性獨特性描述場分析現(xiàn)流量投資回報率等財務(wù)預測融資計劃，投資后股東構(gòu)成表等。Word完美格式.第部

企概企業(yè)名稱_______________________________________成時____________企業(yè)宗旨注冊資本___________________________實際位資本___________________其中現(xiàn)金_______________________

無形資產(chǎn)占股份比例___________%注冊地點____________________________________________________________主營業(yè)務(wù)企業(yè)性質(zhì)國有企業(yè)、有限企股份有限企業(yè)、合伙企業(yè)、獨資、外資企業(yè)等，并說明其中國有成份比例、私有成份和外資比例。企業(yè)沿革自企業(yè)成立以營業(yè)務(wù)、股權(quán)、注冊資本等基本情形的變動，并說明這些變動的原因。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前企業(yè)主要股東情況：Word完美格式.股東稱

出資

出資式

股份例

聯(lián)系

聯(lián)系話本企業(yè)的獨資、控股、參股的企業(yè)以及非法人機構(gòu)的情況及比例形方式表示，如。公

司控股I

控股Ⅱ

參股Ⅰ

參股Ⅱ

全資Ⅰ

全資Ⅱ企業(yè)目前職工情況如：擁有員其中大專以上文化的，占員工總________%本科的員工總士學中級職稱）以上的員工總士學位（含高級職稱）以上的有，占員工總好列表說明，如：

大學科例企業(yè)經(jīng)營財務(wù)歷史：列表說明（單位：萬元）項

目

本年度

前1年

前2年

前3年銷售收入毛利潤純利潤總資產(chǎn)總負債Word完美格式.凈資產(chǎn)有形凈資產(chǎn)企業(yè)外部公共關(guān)系（戰(zhàn)略支持、合作伙伴等_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第部

企管層董事會成員名單：序號

職

務(wù)

姓

名

工

作單位

聯(lián)系電話

董事長副董事長

董董董董董董董

事事事事事事事管理團隊名單及簡介：董事長姓名_____________性別_____________年齡____________籍貫______________學歷_____________學位____________所專職稱______________畢業(yè)院校___________________口所在____________聯(lián)系電話___________Word完美格式.主要經(jīng)歷和業(yè)績著重描述在本內(nèi)的技術(shù)和管理經(jīng)驗和成功。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________貫______________學歷_____________學____________學專__________職稱_____________畢業(yè)院校____________________戶口所在____________聯(lián)系電話主要經(jīng)歷和業(yè)績著重描述在本內(nèi)的技術(shù)和管理經(jīng)驗和成功。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)研發(fā)負責人姓名_____________性年齡____________籍貫______________學歷_____________學位____________學專__________職稱_____________畢業(yè)院校____________________戶口所在____________聯(lián)系電話__________主要經(jīng)歷和業(yè)績著重描述在本內(nèi)的技術(shù)水平、經(jīng)驗和成功。_______________________________________________________________________________________________________________________________________________________________________________________________________________Word完美格式.__________________________________________________________________________________________________________________________________________產(chǎn)品生產(chǎn)負責人姓名_____________性_____________齡_____________貫______________學歷_____________學位____________所專____________________________畢業(yè)院校___________________口所在____________聯(lián)系電話__________主要經(jīng)歷和業(yè)績著重描述在本內(nèi)的產(chǎn)品經(jīng)驗的成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡____________籍貫______________學歷_____________學____________所學專____________________________畢業(yè)院校____________________戶口所在____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績著重描述在本內(nèi)的營銷經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務(wù)負責人姓名_____________性別_年齡_____________貫______________學歷_____________學____________所學專____________________________畢業(yè)院校___________________口所在____________聯(lián)系電話___________Word完美格式..主要經(jīng)歷和業(yè)績著重描述在財務(wù)、金融、籌資、投資等方面的背景、經(jīng)驗和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他重要人員姓名性_____________年齡____________籍______________學歷學_所專____________________________畢業(yè)院戶在_聯(lián)系電_主要經(jīng)歷和業(yè)績：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外部支持（包括企業(yè)聘請的中介構(gòu)及法律顧問、投資顧問、財務(wù)顧問簡介律師事務(wù)所會計師事務(wù)所投資咨詢機構(gòu)法律顧問（簡介）投資顧問（簡介）Word完美式.財務(wù)顧問（簡介）第部

產(chǎn)/術(shù)/服務(wù)企業(yè)目前所有產(chǎn)品清單及適用領(lǐng)域，簡要介紹主導產(chǎn)品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品前期開發(fā)研究進展情況和現(xiàn)實物質(zhì)基礎(chǔ)，包括：產(chǎn)品開發(fā)處于何種階段_____________________________________________________________________產(chǎn)品/服務(wù)的創(chuàng)新之處，在國內(nèi)領(lǐng)先程度（提供相關(guān)證明材料）_______________________________________________________________________________________________________________________開發(fā)和研究的設(shè)備、條件Word完美格式.__________________________________________________________________________________________________________________________產(chǎn)品的市場優(yōu)勢、包括：專利技術(shù)說明專利技術(shù)類_____________________________________________________________________________________________________________________________專利技術(shù)獲得情況、保護范圍的相關(guān)證明文件與國內(nèi)外基地專利技術(shù)關(guān)系，是否成造成侵權(quán)行為產(chǎn)品上市的周期_____________________________________________________________________產(chǎn)品自身的影響力或依托單位的品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________該產(chǎn)品是否申請過國家有關(guān)基金資助？有無最后驗收、鑒定的結(jié)論、評獎___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務(wù)的開發(fā)資源與條件情，包括：產(chǎn)品開發(fā)能力的保障：資金_____________________________________開發(fā)隊伍技術(shù)專家Word完美格式.__________________________________________________________________________________________________________________________________________協(xié)作開發(fā)人員設(shè)備場地政府許可外協(xié)外委單位外部技術(shù)專家現(xiàn)在具備條件與目標的差距融資到位后，對所需資源的滿足程度Word完美格式.第部

行及場析行業(yè)情況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、策限制等，行業(yè)場前景分析與預測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年年全行業(yè)銷售總明資料來源。（萬元）年

份

前5年

前4年

前3年

前2年

前1年銷售收入銷售增長率未來3~5年各年全行業(yè)銷售收預測明資料來源。（萬元）Word完美格式.年

份

第1年

第2年

第3年

第4年

第5年銷售收入本企業(yè)與行業(yè)內(nèi)五個主要競爭對手的比較要描述在主要銷售中的競爭對手。競爭對手

市場份額

競爭優(yōu)勢

競爭劣勢本企業(yè)市場銷售有無行業(yè)管制，企業(yè)產(chǎn)品進入市場的難度分_______________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務(wù)的市場分析，包括：你有哪些類型的顧客現(xiàn)在及將來（何時）有多少顧客顧客分布的地方顧客接受產(chǎn)/服務(wù)的障礙Word完美格式.顧客購買（使用）標準是什么第部技來及景企業(yè)近年來的主要研究的技術(shù)領(lǐng)域和相關(guān)的技術(shù)成果及獲獎狀況_______________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)參與制訂產(chǎn)品或技術(shù)的行業(yè)標準和質(zhì)量檢測標準情__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融資項目的研發(fā)流程圖：產(chǎn)品開發(fā)所采用的共性技術(shù)、專有技術(shù)的相關(guān)名稱，標明其中的關(guān)鍵技術(shù)__________________________________________________________________________________________________________________________________________Word完美格式._____________________________________________________________________風險項目技術(shù)團隊簡介請說明，今后為保證產(chǎn)品質(zhì)量品級換代和保持技術(shù)先進水平，企業(yè)的開發(fā)方向發(fā)重點和正在開發(fā)的技術(shù)和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備情_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)尋求技術(shù)開發(fā)依托（大學、研究所等）況，合作方______________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)將采取怎樣的激勵機制和措施，保持關(guān)鍵技術(shù)人員和技術(shù)隊伍的穩(wěn)________________________________________________________________________________________________________________________________________________Word完美格式.__________________________________________________________________________________________________________________________________________企業(yè)未來~5年在研發(fā)資金投和人員投入計劃（萬元）年

份

第1年

第2年

第3年

第4年

第5年資金投入人員（個）第部

產(chǎn)制具體畫出生產(chǎn)流程圖，以及從原材料到中試、到規(guī)模生產(chǎn)階段的工作流程和業(yè)務(wù)內(nèi)容：產(chǎn)品生產(chǎn)制造方式（企業(yè)自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或方式，請說明原____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________企業(yè)自建廠情況下購廠房還租用廠房廠面積是多少，生產(chǎn)面積是多少房地點在哪里，交通、運輸、通訊是否方____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情況用設(shè)備還是通用設(shè)備，先進程度如何，價多少，是否投保，最大生產(chǎn)能力是多少，能否滿足企業(yè)銷售增長的要求？）_____________________________________________________________________Word完美格式._________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，如果設(shè)備操作需要特殊技能的員工，如何解決這一問____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證主要原材料元器件配件以及關(guān)鍵零部件等生產(chǎn)必須品的進貨渠道的穩(wěn)定性靠性、質(zhì)量及進貨周期，列出3家主要供應商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供應商1__________________________________________________________主要供應商2__________________________________________________________主要供應商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率率控制在怎樣的范圍內(nèi)描生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設(shè)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有怎樣的具體措___________________________________________________________________________________________________________________________________________________________________Word完美格式.產(chǎn)品批量銷售價格的制訂，產(chǎn)品毛利潤率是多少？純利潤率是多少______________________________________________________________________________第部

營策請介紹你企業(yè)所針對市場，你們有何競爭優(yōu)勢產(chǎn)品銷售成本的構(gòu)成及銷售價格制訂的依____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你計劃采取什么策略使顧客使用、購買你的產(chǎn)品如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢明與哪些因素有相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及性能、品牌、銷售渠道競爭對手產(chǎn)品，等_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面的策略與實_________Word完美格式.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷、銷售價格、建立銷售隊伍方面的策略與實施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略與實_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采取什么樣的激勵機___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第部

企管請用圖表表示企業(yè)組織結(jié)構(gòu)Word完美格式.企業(yè)經(jīng)營決策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________員工薪酬、福利及激勵制度，是否考慮員工持股及高管人員期權(quán)__________________________________________________________________________________________________________________________________________企業(yè)是否為每位員工購買保險，請說明保險險_________________________________________________________________________________________________企業(yè)是否與每個雇員簽訂勞動用工合___________________________________企業(yè)是否與相關(guān)員工簽訂企業(yè)技術(shù)秘密和商業(yè)秘密的保密合_______________企業(yè)是否與掌握企業(yè)關(guān)鍵技術(shù)及其它重要信息的人員簽訂競業(yè)禁止協(xié)議有請說明協(xié)議主要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，企業(yè)對知識產(chǎn)權(quán)、技術(shù)秘密和商業(yè)秘密的保護措_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Word完美格式.企業(yè)是否通過國內(nèi)外管理體系認證？第部

競分國內(nèi)主要競爭對手情況分析，舉例五家企業(yè)（請用文獻支持同類企業(yè)的名稱、地域分布_______________________________________________________________________________________________________________________________________________________________________________________________________________目前開發(fā)的同類功能產(chǎn)品所處的研發(fā)階段_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品在市場上的銷售規(guī)模、銷售價格等情況__________________________________________________________________________________________________________________________________________未來可能對本項目產(chǎn)品的威脅分析__________________________________________________________________________________________________________________________________________Word完美格式._____________________________________________________________________列舉五家國外主要競爭對手產(chǎn)品開發(fā)情況或銷售情況，與其相比貴企業(yè)的優(yōu)勢或劣勢（要以文獻支持括專利權(quán)、技術(shù)創(chuàng)新性、工藝水平及領(lǐng)先程度_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品價格及生產(chǎn)成本_______________________________________________________________________________________________________________________________________________________________________________________________________________財務(wù)指標_______________________________________________________________________________________________________________________________________________________________________________________________________________規(guī)模大小及營業(yè)額_______________________________________________________________________________________________________________________________________________________________________________________________________________市場促銷策略__________________________________________________________________________________________________________________________________________Word完美格式.第部

財計請?zhí)峁何磥?~5年項目盈虧平衡表未來3~5年項目資產(chǎn)負債表未來3~5年項目損益表未來3~5年項目現(xiàn)金流量表未來3~5年項目銷售計劃表未來3~5年項目產(chǎn)品成本表（第一年每個月計算現(xiàn)金流量12個月第二年每季度計算現(xiàn)金流量四個季度，第三、四、五年每年計算現(xiàn)金流量，共三年）產(chǎn)品形成規(guī)模銷售時毛利潤率為___________%純潤率____________%并說明預測依據(jù)。預計未來3-5年年均資產(chǎn)回所率。第一分

融計融資額其中，投資________________，借貸額__________________如果有對外借貸，抵押或擔保措施是什么___________________________________________________________________________________________________________________________________________________________________________________________________________________請說明投入資金的用途和使用計_______________________________________Word完美格式.______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________希望讓投資方參股本企業(yè)或與投資方成立新企業(yè)，請說明原______________________________________________________________________________________________________________________________________________________________________________________________________________________________擬向投資方出讓多少權(quán)益？計算依據(jù)是什么_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方可享有哪些監(jiān)督和管理權(quán)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果企業(yè)沒有實現(xiàn)項目發(fā)展計，業(yè)層投資方承擔哪些責任？_____________________________________________________________________Word完美格式.______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方以何種方式收回投資，具體方式和執(zhí)行時____________________________________________________________________________________________________________________________________________________________________需要對投資方說明的其它情況________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Word完美格式.第二分險析說明該項目實施過程中可能遇到的風險，及其應對措施。包括：技術(shù)______________________________________________________________________________________________________市場__________________________________________________________________________________________________________________________________________生產(chǎn)__________________________________________________________________________________________________________________________________________財務(wù)_______________________________________________________________________________________________________________________________________________________________________________________________________________管理_______________________________________________________________________________________________________________________________________________________________________________________________________________政策_____________________________________________________________________Word完美格式.__________________________________________________________________________________________________________________________________________其它________________________________