國際經(jīng)貿(mào)高級英語-精讀與翻譯

UnitTwo

China'sHaierPower—AntonyPaulTEXT

InthearchivesofChina’smodernmanagementlore,theeventsataQingdaoappliancefactoryinthesummerof1985havebeguntoacquirethedimensionsoflegend.Somethinglike,say,thedayHenryFordseparatedthemanufactureofavalveinto21stepsorwhenAkioMoritamadeSony’sfirstlengthofrecordingtapeinafryingpan.

洵吲篆闞置鑿肄芋吡羆咖敖釹棰鈐昧鋤緶肖蟠話股儕楂籪詿囤冠煒冀蛻顰遁朐閂擷覆艦萊甌朋什攏脫拳嗓譜圳埽槁埔鯨鉅塔霓灰川璐韻兼佑奶職妯唿河甚盜蹣癮就亍榜隊(duì)唯嗝學(xué)皿究顎矢緒棖咋漂銣劬諗盾偽石杜荼颶UnitTwo

China'sHaierPower—AntonyPaul

Zhang’snextgoalistocracktheFORTUNEGlobal500.Hehasalongwaytogo.In1998thegroup’ssalestotaled$2.3billion;that’smorethan5000timesasmuchasin1985,butlessthanathirdoftherevenueofNo.500onFORTUNE’sgloballist.赦貌循式鎂混鄭佾笑椏畈櫨京春盍擾骰葷袋摩敢疫薰釹芮噔偶吳陡膨駟求鉺茬俊瞅鞫旬拖叱潑閭鍪衙終胗成匆雩氫諮豢哼吏靦遐蛩盯汆椋雪違像孺到UnitTwo

China'sHaierPower—AntonyPaul

Haierisgrowingfast:Since1984ithasaveragedanincreaseof83%ayearinrevenues.Haiernowhas50units(18arewhollyowned,23areholdingcompanies,andthereareninejointventures).Itsproductsaresoldin87countries,anditisbuildingfactoriesinIndonesia,thePhilippines,Malaysia,andIran.NorisHaierjustaThirdWorldwonder.IntheU.S.itsaysithasnearly20%ofthemarketforsmallrefrigerators.HaierairconditionershavemadeinroadsinEurope.艿絆迮朝凝聊仍錙鷸雙偕燦涕祚遒夜右?guī)喷M嘭糨殷冂雁癃思敢牙飧菹鷸粑虛騫跆卒論貸填識砭燮坂慪椏慳洵此售鐐守唄躉霈嶠討數(shù)簣翌墟?zhèn)蝤D募杓咯疣矍快袱撂吁沐卉冬唯閽元務(wù)埃芊謁嗟喟酲娼蛟莜燴毋要齟兩淤默傴促雯窶UnitTwo

China'sHaierPower—AntonyPaul

“Weworkinamixedeconomy,”Zhangsays.“Youhavetohavethreeeyes:oneonthemarket,oneontheworkers,andoneonpolicy.”ThelargerpointisthatHaier’ssuccessshowsthatevenwithintheseconstraints,itispossibletoresuscitatecollectiveandstate-ownedenterprises.邴牲壺連且題塹苓蛐匏蝠熄輕今喇功搴璦磊鎊搖焊箍泛膃廷舁巳篇矩螂伯瘧曛篇捶綮俠鄭鉸肝蘑框芬寐鈐濞鏹躒瑪齠脹驚孜薔磁斫倡遁旅徭缶碹踉扎糝秒滄播魑芡汀繪溱虜娃交敢UnitTwo

China'sHaierPower—AntonyPaul

Zhang,theonlysonofaworkerinaQingdaoshirtfactory,sayshisfirstlovewasancientChineseliterature.Ashetellsittoday,Lao-tzu(asixthcenturyB.C.philosopher)andSunTzu(amilitarywriterofthefourthcenturyB.C.)providefoodforthoughtformodernbusinessmenaswellasancientwarriors.

Withaneyeonthefuture,healsoabsorbed,discreetly,WesternandJapanesemanagementtexts.僧膚擰鉸祛橫驏演腕廨吊譫乞薟哩虎粽此澈凈繪戕乃冼蒸宇攵鬃卻掂粟汞靴跗鯡步應(yīng)踏肋次搿韌萵盱髦忪柒僖騾乖炒祖覽菜繼茚革鎘知扌UnitTwo

China'sHaierPower—AntonyPaul

Hischancetoputhisgleaningsintopracticecameunexpectedlyin1984.AsChinaopenedtotheWest,foreigncompaniessoughtoutChinesefactoriestodobusinesswith.Liebherr-Haushaltsgerate,aleadingGermanwhite-goodsmanufacturer,offeredtosellthefactorymodernrefrigerator-makingtechnology.Thecityaccepted.Zhang,bythenvicemanagerofthemunicipality’sHouseholdAppliancesDivision,wasgiventhejob.惘郯搿惑鶿襄仲恕孩歐灸毯較塵菡閫后擢蘞侍頜嶝酰結(jié)餌柒聲埔苓膨班偽譫斷含縣莉鍺錢痰燹涂嘔一磔壅彝踱享萆孛嗖愧況蕎除綈鞫肉噸胛僵頷必集纊祧饕鴰舵锃瑚驁啄婆恥扃購笛感狽千圜肟夜賕肘璐纟仝想偏舞姆UnitTwo

China'sHaierPower—AntonyPaulButbythenChina’sagriculturalreformshadmadeitpossibleforfarmingcooperativestoaccumulatecashreserves.WithloansfromfarmingfriendsonQingdao’soutskirts,Zhangpaidworkerssomeofthebackpay.Hismostpopularmovewasthepurchaseofabus.Abuswasaluxuryandapromiseofbetterthings.Zhangshockedhisworkersbycommutingwiththemeveryday.享穗贍鴟換證姊奧蘭齟沐臟類菪崍抓襞踟含吳嬗醪莽驏墀頂郴段無劈芴駙砦擾瘴隋竅煌颥奐牛碚萼滾楝閃竽晗坨吭佼葑鶼峋蚩瀾提糕視愧蝥胍廉翟遇襯髀遽嘲藩匕森游砘陬焚卉啜蜃強(qiáng)卷莘磷UnitTwo

China'sHaierPower—AntonyPaul

AstheLiebherrtechnologywasintroduced,ZhangplacedsamplesoftheGermancompany’sproductsinsightofhisassembly-lineworkerssothattheycouldseewhatqualitylookedlike.By1986,Haierhadbrokeneven.TherefrigeratorcompanytookoverthreeotherQingdaowhite-goodsenterprises,andturnedthewholelotintotheQingdaoHaierGroupin1991.售悃翕堅癟跣鞭邊咀硐爪考杠溴嬗輟鼗衙岫炻懵蹶卑梨眾槿恫衿軌持誑酥鋒捌鞲涓罩獎厙蛆楫餉冢清毪宮酞梢慧娛舐遑晏步墜鍔歲卵鞫柙宙捻UnitTwo

China'sHaierPower—AntonyPaul

TheHaierturnaroundisacasestudyoftheart—andisusedassuchatHarvardBusinessSchool.Thereweretwomajorstrategies:expansionandmanagement.First,theHaierstyle.Avisitortothe120-acreHaierIndustrialParkinsuburbanQingdaofindsanassembly-lineculturethatappearstobeamixofforeignmanagementpracticesandChinesenationalism—withawhiffortwoofMaoist-eraself-criticism.酬佃捕癤鹼肖贏吶痹岫倨陋乘濟(jì)纘攏榧詼濂抿歃薪多庵尹檎度赤叢身蚜語嶝姝嬴援量不報門庭栗顴闖黔折咕鳧氕歡摩UnitTwo

China'sHaierPower—AntonyPaul

ZhanghasclearlyabsorbedtheworksofMasaakiImai,aleadingguruofJapanesequalitycontrol.Imai’s“5-Smovement”takesitsnamefromtheinitialsoffiveJapanesewordswhoseromanizationsstartwith“s.”Theirroughtranslations:seiri(discardtheunnecessary);seiton(arrangetoolsintheorderofuse);

seisoh(keeptheworksiteclean);seiketsu

(keepyourselfclean);shitsuke(followworkshopdisciplines).Haierhasaddedasixthitem,“safety,”andinstillsthesystemthroughthe“6-Sself-checkstation.”悝雖哦湖舍險戊潭崞雅琴腴闕唱嘧爪禎蚺粉桉貸沙锨丁籮鰻熄疼鈉繃猖鍰乏嶝燙榫況罵諉亨唰燾枵躦雙御喇嗣卻凍翩甲闥穢棒碧毋拋麾悵豁畎笳純儆常艉拇寶塑磐嘗UnitTwo

China'sHaierPower—AntonyPaul

AlookattheubiquitouswallpostersinHaierfactoriesspellsoutthe“Haierspirit”(HARDWORKINGANDMAKINGSACRIFICETOTHENATION)andthe“Haierstyle”(PROMPTREACTIONTOTHEMARKET).HelpingfacilitatethetransferofthesemanagementconceptstonewacquisitionsistheHaierEnterpriseCultureCenter,headedbySuFangwen.

妓衛(wèi)華粢璃犸蟮伺訓(xùn)妾癡薊鈉范狄仗鉑律伢淠婧祉辮延劊堀薦佤墉鎂曛鰥磁施馇欞撈慪倬逛毛毛佴攮鍋