全國(guó)4月外刊經(jīng)貿(mào)知識(shí)選讀試題及答案

第4頁(yè)(共7頁(yè))全國(guó)2011年4月高等教育自學(xué)考試外刊經(jīng)貿(mào)知識(shí)選讀試題課程代碼：00096一、單項(xiàng)選擇題（本大題共15小題，每小題2分，共30分）在每小題列出的四個(gè)備選項(xiàng)中只有一個(gè)可以替代句中劃線的單詞或詞組，請(qǐng)將其代碼填寫(xiě)在題后的括號(hào)內(nèi)。錯(cuò)選、多選或未選均無(wú)分。1.Theauthoritiesarewillingtopermitarun-downinthecountry’sinternationalreservesoverthenextfewyearsasmeansofacceleratingtheintroductionofforeigntechnology.()A.speedingupB.speedingonC.speedingoff D.speedingdown2.Another20%workedwell,buttheremaining60%shouldhavebeenscrapped.()A.scratchedB.renovatedC.stimulated D.introduced3.NowZhangjiagangisChina’sseventhlargestportandatumultuousconstructionzoneofhalf-builtofficebuildingsandhotels.()A.tremendousB.numerousC.noisy D.orderly4.Againstthisdeterioratingglobalbackground,theimprovementineconomicperformanceinafewdevelopingregionsin1991wasespeciallynoteworthy.()A.determinatingB.toleratingC.improving D.worsening5.BalancedagainstthatcriticismisthepositivereactioninLatinAmericatoMr.Clinton’sembraceofthefree-tradeagreement.()A.hugB.embarrassmentC.acceptance D.balance6.AsEurope’seconomyhassoured,free-marketideasthatarenewtomuchofEuropefacenewchallenges.()A.increasedB.declinedC.sky-rocketed D.tasted7.Atthesummitmeeting,AmericainsistedthatJapanshouldcomeupwithspecificmeasuresthatwouldenableittomeetnewimporttargets.()A.bringforthB.comeacrossC.putoff D.reachout8.FearfulthatrapidlymodernizingKoreanrivalswillintrudeonitsforeignanddomesticmarkets,JapanhasfoughttokeeptheKoreansfromappropriatingitstechnologies.()A.competitorsB.representativesInordertoproducegoodsandservices,businessesneedtobuytherequiredrawmaterialsandequipment.Manyfirmsneedtoordercomponentsorequipmenttotheirownspecificationswhichwilllaterbeusedtoproduceafinishedproduct.Firmsneedreliablesupplierswhomustbe:Stable.Firmsthatcannotsupplygoodsintimetothepurchasingcompanymaymeandelaysandholdupsforcustomers.Thusthepurchasingcompanyshouldcheckthefinancialbackgroundofitssuppliers.Able.Thepurchasingcompanymustinvestigatewhetherpotentialsuppliersareabletomakethegoodsrequired.Thismaymeanlookingatthefirm’sequipmentandstaffexpertiseifalargeorimportantorderisbeingconsidered.Somepurchasingdepartmentsmayaskforevidenceofthefirmhavingdonesimilarworkforotherorganizationsbeforeplacinganorder.Tradedirectoriesandspecialistmagazinesareausefulstartingpointinthisresearch.Clear.Whatisrequiredwillusuallybemadeclearinaspecification.Thespecificationor“spec”willgivetheexacttechnicaldetailsofwhatisneededintermsofsize,shape,colorandperformanceoftheitemstobepurchased.Thesupplyingfirmmustthenmeetthisspecificationexactly.Animportantproblemallpurchasingcompanieshavetodealwithiswhethertouseoneortwoorseveralsuppliers.Byusingseveralsuppliersitisarguedthatcompetitionbetweenthemwillforcepricesdown.Anddelaysordisruptionatonesupplierwillnotaffecttoomuch.Argumentsagainstthisarethatresearchingvarioussuppliersistime-consumingandexpensive,andlowpricesmightmeanreducedquality.Usingfewersuppliersforlargerorderscanmeanthatthepurchaserreceivesgreaterattentionanddiscountforbulkpurchases.Thesupplierswillbemoreinvolvedinthefirm’sbusiness,too.42.Being“stable”meansstickingtothesamesupplierwithreliablefinancialbackground.()43.Supplyingfirmswithrichexperience,goodequipmentandstaffexpertisecanonlybefoundinspecialistmagazines.()44.A“clear”supplyingfirmmustinitiallygivethepurchaseritsspecificationsclearlyandinexacttechnicaldetail.()45.Havingmorethanonesuppliermightbringlowerpricebutsearchingforthemmightbetime-consuming.()46.Accordingtothepassage,thereexistdifferentopinionswhetherornotapurchasingcompanyshouldusemoreorfewersuppliersforlargeorders.()Passage2Donegalislocatedinthewindsweptwilderness.ItmightseemanoddplacetofindoneofEurope’smostdynamiccompanies.Butasmallassemblyunitmakingamuscularstimulationproductforleisureandhealthcareisblazingatrail.BMRTeoranta—thecompanytitleinIrish—hasquietlyestablishedamarketforitself,makingproductsformusculartherapyandbodytoningusingthebrandnameSlendertonewhichitboughtin1989.Mr.KevinMcDonnell,thechairman,chiefexecutiveandownerof95percentofthecompany,isalittlevagueaboutthesourceofhissuccess.Partofit,hesays,mustbethestrongworkethicinthearea.HepointsoutthathalfhisemployeesarefromGalswegianfamilieswiththeirScottishattitudesofthriftandindustry.Mr.McDonnellboughtthecompanyfor$300,000andBMRsalesarenowgrowingataround50-60percentayear.Themedicalproductsbusiness,wheregrowthislessdramatic,butmarginsareattractive,isseenasthesourceofthecompany’sfutureearnings.IntheUSalone,themarketformuscularstimulationproductshasjumpedfrom$88mtomorethan$200mthisyear.ManyBMRproductsarenotavailableoverthecounterbutthroughcatalogues.Thecompanyislookingatspecialadvertisingonvideoshoppingchannels.IntheUScompanieslikeBMRareprohibitedfromsellingmedicalproductsoverthecounter.InEuropethissituationisslightlydifferent.BMR,forexample,isstartingtosellitsconsumerrangeinCarrefoursuperstoresinFranceanditsrangeisavailableinpharmacies.However,underaEuropeanUnionrulingsimilartoUSlaws,companiesthatsellsuchproductswillhavetoreequiptheirfactoriestomeetnewhealthstandards.“Iknowitsoundsabitsmart,butourproductshavealwaysbeenseenasindustrystandard,”saysMr.KevinMcDonnell.Thecompanyspends￡1,000,000ayearonresearchanddevelopment,quitealargesumforacompanyofitssize.47.AbigcompanywouldnormallysetitsmanufacturingsiteinamoreprosperousareathanDonegal.()48.ThebrandnameofthisproductformusculartherapyisBMRTeorantainIrish.()49.Mr.McDonnellattributedthesucces