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INDUSTRIES
&
MARKETSPersonal
Care:
market
data&
analysisMarket
Insightsreport2023Table
of
ContentsOverviewAppendixSummary567Product
OverviewAuthor1819MarketDefinitionKeyTakeawaysMarket
NumbersRevenue9121516AverageRevenue
per
CapitaOnlineRevenueShareMobile/DesktopSplit2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.?
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology?
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics?
KPIs,
e.g.,
revenue,marketshares,prices,andvolume?
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads?
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
PersonalCare
market
has
grown
1.3%Overview:
SummarySummaryPersonal
Caremarket
in2022
reached
to
258.88
billion
USD.This
is1.3%
morethan
theprevious
year’s
revenue.
Thegrowth
hasresulted
from
4.2%
growth
inDeodorants
and
3.3%
Shavingmarket.
TheUnitedStatesrecorded
thehighestrevenue,
andChina,
Japan,India,
andBrazil
followed.
Oftop20
countries
inrevenue.
Nigeria
isreported
as
having
highest
growth
and
Brazil,
Indonesia,Bangladesh
andThailand
followed.Ofin-store
and
online
purchasechannel,in-store
isstilldominant
inthemarket.However,
astheonlineplatformforpersonal
care
is
flourishing,theonlinerevenue
hasconstantly
increased.
Ithasreached
19%
oftotal
revenue
in2022anditseems
toincrease
up
to23.7%
by2027.5Sources:Market
Insights
2023Personal
Care
is
an
important
part
of
the
Beauty
&
Personal
Care
marketOverview:
Market
DefinitionMarket
definitionThePersonal
Caresegment
covers
allproducts
intended
forpersonal
cleansingsuchasshampoo,
shower
gels,bathing
products,deodorants,
oral
careandshavingproducts.
Skincarecosmetics
suchaslotions,
facialcleansing
productsandbodycare
services
are
notincluded.6Sources:Market
Insights
2023Personal
Care
accounted
for
44.49%
of
the
Beauty
&
Personal
Care
marketrevenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
inthePersonal
Caremarket
amountsto
US$274.20bn
in2023.
Themarketisexpected
to
grow
annuallyby
3.10%
(CAGR2023-2028).Thismarket
includes:Thismarket
excludes:Inglobalcomparison,
most
revenue
isgenerated
intheUnited
States(US$45bn
in2023).?Haircare?Decorative
cosmetics?Bathingproducts?Deodorants?Oralcare?Facialcleansing
products?Professional
products&servicesInrelation
to
totalpopulation
figures,per
person
revenues
of
US$35.68
aregenerated
in2023.?Shaving
products7Sources:Market
Insights
2023CHAPTER
2Market
NumbersPersonal
Care
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
2.8%
from2018
to
2028Market
Size:
Globalrevenue
forecast
inbillionUS$+2.8%(1)319.423.430.6312.823.029.9301.622.528.6291.6282.8274.222.0258.9255.621.5242.8245.2243.920.927.637.620.326.636.519.741.325.735.440.517.517.419.739.022.832.423.733.522.631.823.032.121.631.159.257.855.353.254.851.353.149.551.547.848.546.548.642.145.742.946.245.145.960.158.956.899.4102.82027104.7202893.796.491.283.183.680.684.486.3201820192020202120222023202420252026HairCareOral
CareShower
&BathShavingDeodorantsNaturalPersonal
Care9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
96.3
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)revenue
forecast
inbillionUS$+3.6%(1)119.1+3.3%(1)96.392.2+2.4%(1)75.764.7+6.3%(1)56.139.227.2+2.7%(1)3.64.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
43.3
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)revenue
forecast
inbillionUS$+2.0%(1)48.8+4.0%(1)43.334.727.4+1.4%(1)+2.0%(1)+1.0%(1)9.99.17.16.86.36.42022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Personal
Care
average
revenue
per
user
is
estimated
to
increase
at
a
CAGR(1)
of1.9%from2018
to
2028Market
Size:
Globalarpuforecast
inUS$+1.9%(1)39.92.93.839.42.93.838.32.93.637.32.83.536.52.83.435.72.73.333.82.634.02.733.02.433.02.432.52.65.25.13.03.13.13.15.02.94.84.74.64.34.44.34.34.27.37.47.06.86.66.56.36.15.75.86.07.47.57.27.06.96.76.26.26.46.46.112.112.312.613.013.111.311.310.711.211.311.92018201920202021HairCareOral
Care2022Shower
&BathShaving202320242025202620272028DeodorantsNaturalPersonal
Care12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
user
of
84.5,
Australia
&
Oceania
is
the
biggestmarketamong
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)arpuforecast
inUS$+1.6%(1)+2.7%(1)+2.4%(1)92.988.584.576.775.466.4+3.9%(1)+3.0%(1)27.625.621.921.52022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
user
of
128.0,
the
United
States
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)arpuforecast
inUS$+1.5%(1)139.9+1.5%(1)128.0+1.7%(1)103.4+0.8%(1)103.4119.6109.698.493.6+4.1%(1)24.319.12022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Inthe
Personal
Care
market,
Care
Online
Revenue‘s
share
reached
19.0%
in2022FurtherMarket
AnalysisShare
ofCare
Online
RevenueinthePersonal
Care
in2022100.0%10.0%100.0%12.0%100.0%100.0%100.0%19.0%100.0%19.0%100.0%19.0%100.0%21.0%100.0%23.0%100.0%23.0%100.0%24.0%13.0%17.0%90.0%201788.0%201887.0%201983.0%202081.0%202181.0%202281.0%79.0%202477.0%202577.0%202676.0%20272023OfflineRevenue
ShareOnlineRevenue
Share15Sources:Market
Insights
2023Inthe
Personal
Care
market,
MobileOnline
‘s
share
reached
55.0%
in
2022FurtherMarket
AnalysisShare
ofMobileOnlineinthePersonal
Carein2022100.0%100.0%45.0%100.0%48.0%100.0%100.0%52.0%100.0%55.0%100.0%57.0%100.0%59.0%100.0%61.0%100.0%62.0%100.0%64.0%41.0%49.0%59.0%201755.0%201852.0%201951.0%202048.0%202145.0%202243.0%41.0%202439.0%202538.0%202636.0%20272023Desktop
Revenue
ShareMobile
Revenue
Share16Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,regional,country,
and/orstatelevel.Access
ourdatavia
web
interface,
download(XLS,
PDF,PPT),
orreports.Benefitfromour
48-hour
customerservice
guarantee.?
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology?
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics?
KPIs,
e.g.,
revenue,mark
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