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1、英語(yǔ)經(jīng)典廣告賞析,廣告口號(hào)(slogans) 廣告語(yǔ)句(catch-phrases)的特點(diǎn),吸引力(attractive-catch the readers attention) 創(chuàng)造力(creative-project an image) 說(shuō)服力(persuasive-urge the reader to act) 影響力(impressive-produce an impact),1Good to the last drop. 2Obey your thirst. 3The new digital era. 4We lead, Others copy. 5Impossible made p

2、ossible.,6Take time to indulge. 7The relentless pursuit of perfection. 8Poetry in motion, dancing close to me. 9Come to where the flavor is Marlboro Country. 10To me, the past is black and white, but the future is always color.,11Just do it. 12Ask for more. 13The taste is great. 14Feel the new space

3、. 15Intelligence everywhere.,16The choice of a new generation. 17We integrate, you communicate. 18Take TOSHIBA, take the world. 19Lets make things better. 20No business too small, no problem too big.,21. Time is what you make of it.(Swatch) 22. Make yourself heard. (Ericsson) 23. Engineered to move

4、the human spirit.(Mercedes-Benz) 24. Start Ahead.(Rejoice) 25. A diamond lasts forever.(De Bierres),26. Fresh-up with Seven-up.(Seven-up) 27.Intel Inside.(Intel Pentium) 28.Connecting People.(Nokia) 29.For the Road Ahead.(Honda) 30.Let us make things better.(Philips),31.Enjoy Coca-Cola.(Coca-Cola) 3

5、2.Generation Next.(Pepsi) 33.The Relentless Pursuit of Perfection.(Lexus) 34.Communication unlimited.(Motorola),36.Focus on life.(Olympus) 37.Behind that healthy smile, theres a Crest kid.(Crest toothpaste) 38. A Kodak moment. 39. Good teeth, good health. 40. Cant beat the real thing.,41. Tides in,

6、dirts out. 42. Apple thinks different. 43. Our wheels are always turning. 44. The world smiles with Readers Digest.,46. The Globe brings you the world in a single copy. 47. Live well, snack well. 48. Were the dot. in. com. 49.From Sharp minds, come sharp products. 50.Mosquifo bye bye bye. (RADAR),51

7、.Ideas for life. 52.In todays rat race, neither you stay ahead nor bail out. 53. Sometimes beauty is more than skin deep. 54. Speed and power have always been desirable, but rarely this controllable. 55. Feel good, fast food.,57. Its e-business or out of business. 58. Parents, Partners, Potentates.

8、59. Past, Present, Future. 60. Slim, Stylish, Sliver. 61. We place the power in your hands. Safe, Secure, Confidential.,62. Diamonds for modern women. For me, for now, for ever. 63. Even cold rolled steel can have a heart and soul.,65. Never Stop Thinking! 66.Things go better with Coco-Cola.(Coco-Co

9、la) 67. Share moments. Share life. 68. Where there is a way for car there is a Toyota. (Toyota ad.) 69. We cant forge ahead by sticking to existing roads.( Audi) 70. quality breeds success.(Familiarity breeds contempt).( Ford),71. Every time a good time 72. Seeing is not believing (Hollywood) 73. Wo

10、rld in hand , Soul in Cyber. (Microsoft) 74.All your imaginations can be created.(Dell) 75. In Search of Excellence. (Buick) 76. Its not enough that we do our best, we have to do whats required.,77. Sharing the Passion.(Panasonic 78. Keep moving . 79. Future follows my nature .(Chevrolet) 80. Gather roses while you may.(roses),81. Yesterdays sharper,todays brighter (Porsche) 82. Beauty is the gift.(Lancome) 83. Click with finger,trip with Google. 84. Lets make things better. 85. Benz engine of China(Geely) 86. Bank

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