unit3演示文稿.ppt

1、Unit 3 Starting a business,Overview,3.1 Business topic: starting a business,Would you like to sum up the different types of business(公司類型）？,Sole trader(獨立經(jīng)營店）：you are self-employed and set up the business on your own. Partnership (合伙經(jīng)營店）：you are self-employed and start a business with another person

2、. You are both equally liable. Franchise (特許經(jīng)營，加盟連鎖店）：you buy a license to trade under the name of the franchisor and you benefit from the franchisors expertise.,Think about the advantages and disadvantages of different types of business.,Sole trader: you are independent; you are your own boss; you

3、take all the profits; if you go bankrupt, you lose everything. Partnership : you share the profits and risks with your partner; you may disagree with your partner on strategy.,Franchise : Franchising enables people to both own a business and get help running it. A well-run franchise organization can

4、 provide a person who has never managed a business with guidance. Franchisors can provide a brand name, products or services, and financial assistance. Franchisee have to pay franchise fees and they lose some independence. As a franchisee, your promotional activities, financial records, hiring, serv

5、ice procedure are not in complete control of your own.,P26-2,3,4,5,P-27-6,Topic 1 Set up your own business 1) Good idea: You should consider the market need and demand and target at potential consumers. Under the guidance of the idea, you may cater for the urgent need of the customers or solve the p

6、roblems of the customers. A good idea from the beginning can avoid failure of a new company.,Besides I think knowing your customers is also important. Youd better keep a file of your customers with their names, age, profession and hobbies. Based on their personal information, you may guess the poten

7、tial needs of the customers and inform them of your product lists at first time . Apart from the two points, adequate starting capital is also important. Only when you have enough money, can you provide varieties of products with good quality and good service which is important to attract customers

8、to your company .,Topic 2 Your business is a partnership When your business is a partnership, relationship with other person is very important. A good relationship with mutual trust and full cooperation brings out the potentials, experience and creativity to the full degree. With good relationship ,

9、 it is easy for you to communicate with each other and deal with any new issues in time.,Besides ,it is also important that both are willing to share responsibilities. This will have direct impact on the success and failure of the business. With shared responsibilities, you can achieve your common o

10、bjectives better and be strongly united against troubles and risks. On top of that , timely communication and decision making will also help to improve the running of a business with partnership.,Topic 3 franchising,P口語314-319,P29-7 HOMEWORK,P31-3常用電話留言句型,1. just a minute. I will get a pen. 2. I will let him know, Mr. Brown. 轉(zhuǎn)告 3. I really need to talk to him personally. 4. would you like to leave a message on his voicemail? 語音信箱 5. Hold on and I will transfer you