商務(wù)英語(yǔ)入門(任書(shū)梅).ppt

1、商務(wù)英語(yǔ)入門,任書(shū)梅,本書(shū)主要內(nèi)容及編寫特色 課時(shí)安排 以Management 章節(jié)為例看課堂處理 案例處理方式 考試方式,一、主要內(nèi)容與編寫特色,本書(shū)的編寫目的是讓學(xué)生既能學(xué)習(xí)豐富的商務(wù)知識(shí)，又能熟悉商務(wù)方面的各種英語(yǔ)表達(dá)，提高商務(wù)英語(yǔ)水平。 教學(xué)對(duì)象：大學(xué)三年級(jí)的學(xué)生，在完成大學(xué)英語(yǔ)階段之后的后續(xù)選修課。,本書(shū)共有八章，分別是： Forms of Business Ownership (企業(yè)的產(chǎn)權(quán)形式)、 Management (管理) Production and Operation (生產(chǎn)與運(yùn)營(yíng)) Marketing (市場(chǎng)營(yíng)銷) Human Resources Management(

2、人力資源) Corporate (企業(yè)文化) Electronic (電子商務(wù)) Business Start-up (小企業(yè)創(chuàng)建) 本書(shū)主要涉及基礎(chǔ)商務(wù)知識(shí)，簡(jiǎn)單易懂。主題講解通常分為45個(gè)部分，分別就本章學(xué)習(xí)的主題進(jìn)行深入淺出的講解。,導(dǎo)讀部分主要提示本章學(xué)習(xí)要點(diǎn)，概括介紹全章內(nèi)容并且安排導(dǎo)入學(xué)習(xí)的課前活動(dòng)。 每一小節(jié)的開(kāi)頭都有對(duì)應(yīng)的中文翻譯，便于學(xué)生理解本小節(jié)主要內(nèi)容或概念；專業(yè)術(shù)語(yǔ)和生詞在原文中標(biāo)示，背景知識(shí)和難點(diǎn)進(jìn)行注釋 (如P6的partnership) 本書(shū)配有大量的圖表，以確保闡述的清晰性并幫助學(xué)生理解和記憶內(nèi)容。(如P18的types of mergers和P131的市場(chǎng)營(yíng)銷

3、組合),每一小節(jié)后都配有思考題或小組討論，使學(xué)生能夠把握要點(diǎn)，同時(shí)考查學(xué)生對(duì)專業(yè)知識(shí)的實(shí)際運(yùn)用。(如P270) 每一章配有“小組活動(dòng)”和練習(xí)題，用來(lái)監(jiān)測(cè)學(xué)生對(duì)主要的理論知識(shí)的掌握程度和應(yīng)用能力。小組活動(dòng)設(shè)計(jì)以小組為單位組織學(xué)生綜合運(yùn)用本章所學(xué)的內(nèi)容解決一兩個(gè)實(shí)際問(wèn)題，一方面活躍課堂氣氛，另一方面可以讓學(xué)生實(shí)際運(yùn)用所學(xué)知識(shí)。練習(xí)題圍繞每章重點(diǎn)需要掌握的知識(shí)編寫，形式多樣，包括選擇、判斷對(duì)錯(cuò)、翻譯、填表等，可以測(cè)試和鞏固每章學(xué)習(xí)的知識(shí)。 (P21),設(shè)有“案例分析”部分，并配有思考題。通過(guò)案例分析，以及回答案例后的問(wèn)題，學(xué)生可以判斷自己是否理解并能應(yīng)用這一章所學(xué)的概念。 補(bǔ)充閱讀為課外閱讀，所選文

4、章圍繞每章學(xué)習(xí)的主題，對(duì)主題內(nèi)容的學(xué)習(xí)起到有效的補(bǔ)充和擴(kuò)展。,二、課時(shí)安排,多數(shù)學(xué)校是以選修課形式來(lái)開(kāi)設(shè)這門課，每周2學(xué)時(shí)，總課時(shí)約為32學(xué)時(shí)。本書(shū)的課時(shí)分配為每?jī)芍芤粋€(gè)單元,即每章4個(gè)學(xué)時(shí)。有時(shí)可根據(jù)內(nèi)容的長(zhǎng)度，或授課對(duì)象，自行調(diào)整。 每章節(jié)的安排情況如下：2-3學(xué)時(shí)講解正文，1-2學(xué)時(shí)處理案例學(xué)習(xí)。案例學(xué)習(xí)以提問(wèn)問(wèn)題和分析問(wèn)題的方式進(jìn)行。但不管以何種方式處理教材內(nèi)容，都要求學(xué)生課前必須預(yù)習(xí)，因?yàn)楸窘滩膬?nèi)容多、面廣，要在有限的課時(shí)內(nèi)處理完不是件簡(jiǎn)單的事。,對(duì)教師的要求,對(duì)語(yǔ)言文學(xué)類的老師是一大挑戰(zhàn)，也是自我提高的機(jī)會(huì)。 備課量較大，要略懂相關(guān)專業(yè)知識(shí)：教師先入門，在領(lǐng)學(xué)生入門。講解正文時(shí)也不

5、能逐句解釋，不能像教精讀那樣，因?yàn)檫@不是教語(yǔ)言，教師要擺脫教語(yǔ)言的束縛，學(xué)生要擺脫學(xué)語(yǔ)言的束縛，學(xué)生是用英語(yǔ)掌握些商務(wù)經(jīng)濟(jì)知識(shí)，這是雙贏的局面；講解時(shí)要提綱攜領(lǐng)，最好做成Powerpoint 形式，補(bǔ)充一些生動(dòng)形象的圖片，激發(fā)學(xué)生興趣。 對(duì)非經(jīng)濟(jì)類學(xué)生（如果學(xué)生認(rèn)為難）可采用雙語(yǔ)教學(xué)。,三、Chapter 2 Management,What Is Management 什么是管理 Management Functions 管理職能 Organizational Structure 組織結(jié)構(gòu) Management Levels 管理層次 Managerial Roles 經(jīng)理人角色 Manage

6、ment Skills 管理技能 課外閱讀：What Makes an Effective Executive 高效管理者應(yīng)具備的素質(zhì),Warm-up activities,What qualities do you admire? Do you think you have some qualities to be a manager? What are they? What qualities do you want to cultivate on you?,Management,Management will be defined as the application of planni

7、ng, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives. A central person must coordinate the work activities of others to achieve organizational objectives.,The Four Management Functions,Planning,The first functio

8、n is planning. Planning defines where the organization wants to be in the future and how to get there. Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. A lack of planning, or a poor planning, can hurt an organiz

9、ations performance. Al Copeland, founder of Popeyes Famous Fried Chicken and Biscuits, once said “Plan for what happens when you succeed and plan for what happens when you fail. Planning is the most important thing.” (書(shū)中也引用了Eisenhower對(duì)planning的評(píng)價(jià)),Several questions to be considered when planning The

10、 forms of planning strategic (long-range) planning Tactical (short-range) planning operational planning Contingency planning,Questions on Planning,Have you planned for your college study (tactical) and your future career (strategic)? Effective planning helps an organization adapt to change by identi

11、fying opportunities and avoiding problems (P40). (find an example in real life),Organizing,Organizing typically follows planning and reflects how the organization tries to accomplish the plan. Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of

12、resources to departments.,Directing or Leading,Providing leadership is becoming an increasingly important management function. Leading is the use of influence to motivate employees to achieve organizational goals. Leading means creating a shared culture and values, communicating goals to employees t

13、hroughout the organization and infusing employees with the desire to perform at a high level. Leading involves motivating entire departments and divisions as well as those individuals working immediately with the manager.,Two Types of Leading,Autocratic leadership, the close style of supervision, me

14、ans providing subordinates with detailed job instructions. Democratic leadership: In this style, the manager consults with subordinates about job activities, problems, and corrective actions. Managers using the general approach seek help and ideas.,Questions for discussion,What type of leadership do

15、 you prefer? What kind of leader would you like to be? How do you comment on these two types of leading?,Controlling,Controlling is the last function is the management process. Controlling means monitoring employees activities, determining the organization is on target toward its goals, and making c

16、orrections as necessary,Organizational structure,Organizational structure is the formal decision-making framework by which job tasks are divided, grouped, and coordinated.,Five traditional methods for grouping work activities,Departmentalization by function Departmentalization by product Departmenta

17、lization by geographical regions Departmentalization by process Departmentalization by customer,Example: Organizational Structure of SASAC（國(guó)務(wù)院國(guó)資委）,General Office (Office of CPC Committee) (黨委辦公室） Bureau of Policies, Laws and Regulations（政策法規(guī) Bureau of Performance Assessment（業(yè)績(jī)考核） Bureau of Statistic

18、s and Evaluation （統(tǒng)計(jì)評(píng)價(jià)） Bureau of Property Right Management （產(chǎn)權(quán)管理） Bureau of Planning and Development （規(guī)劃發(fā)展） Bureau of Enterprise Reform （企業(yè)改革） Bureau of Enterprise Restructuring （企業(yè)改組）,Bureau of Enterprise Remuneration （企業(yè)分配） Working Bureau of Supervisory Panels（Working Office of Supervisory Panels

19、 for SOEs） （監(jiān)事會(huì)） First Bureau for the Administration of Corporate Executives （領(lǐng)導(dǎo)任免） Second Bureau for the Administration of Corporate Executives Bureau of Party Building（CPC Committee Organization Department） （黨建工作） Bureau of Publicity（CPC Committee Publicity Department）（宣傳工作）,Bureau of Mass Work （C

20、PC Committee Mass Work Department, CPC Committee United Front Work Department）（群眾工作） Research Office Bureau of Foreign Affairs （外事工作） Bureau of Personnel （人事工作） SASAC Discipline Inspection Committee （紀(jì)檢監(jiān)察） Bureau of In-house Logistics（Bureau of Retired Staff Management）,四、案例講解以chapter one 的case stud

21、y 1 為例,1. 明確案例所涉及的知識(shí)點(diǎn)：a company owned by husband and wife - the form of business ownership is partnership. 2. 分析Esprit 的兩位創(chuàng)始人無(wú)法繼續(xù)合作的原因： 1) the relationship between the couple broke 2) markets and profits were lost 3) the couple had different ideas about the development of the company and each wanted

22、 to interfere others work. Each wanted to take main charge of the company. 4) The couple decried each others work,3. 討論合伙制企業(yè)或家族企業(yè)正確的運(yùn)營(yíng)方式 1) 明確產(chǎn)權(quán)，明確股份 2）各司其職，互不干涉,五、考試方式,考試可由兩部分組成,教師也可根據(jù)情況自定: 1) 學(xué)期論文(商務(wù)英語(yǔ)方面,或與教材主題相 關(guān)的內(nèi)容) 2) 筆試,筆試的考試題型 (僅供參考),1. 概念解釋: 如franchise: A franchise is right to use a business

23、 name and sell products or services, usually in a specific geographical territory. 2. 多選題: 課后練習(xí)有這種形式。 3. 填空題: _ is the managers ability to work with and through other people and to work effectively as a group member.,4. 簡(jiǎn)答題: 1) Describe briefly how to become a democratic leader. 2) describe briefly the Four Cs Model for evaluating human resources 5. 閱讀理解：1) 簡(jiǎn)答題：選取一篇經(jīng)濟(jì)文章，讓考生閱后回答文章之后的問(wèn)題。(書(shū)后的網(wǎng)址) 2）選擇題 3) 選詞填空：從教材中選擇一段文字，