Statement of Value Proposition

Oceanic Communication Arts Statement of Value Proposition: Oceanic Communication Arts (hereafter Oceanic / Oceanic CA / OCA) is the worlds next premier communications studio conglomerate and a major catalyst for highlighting international culture through globally responsible media and interdisciplinary art. Our works will be the montage of creatives and social engineers from the US, India, Jordan, Egypt and Lebanon. How do you do business? Oceanic will incorporate as a Subchapter S Corporation in Monterey, CA. Oceanic creates vivid emotional and intellectual response to global topics via accurate, creative, innovative, charitable, and socially proactive media. These films will be delivered to the Theater, DVD, and Download to Own (DTO). Oceanic is a full service media studio and will create all content, systems, and intellectual property. Oceanic will “Inspire, educate, & entertain” utilizing innovative film technique, medium, and technology. Why are you in business? (Mission) Oceanic Communication Arts will create and deliver premium quality international communications to include feature length film, media sets, and proprietary imaging technology delivered to the United States, Europe, and the Gulf of Arabia. The Target Market Description and Analysis The primary target market niche is the US & Arab population interested in geopolitical events occurring in the Middle East, Europe, and the United States. The second niche includes civil and military aviation enthusiasts world-wide. The third niche includes English and Arabic academia, specifically collegiate level language, social engineers, international business programs, and specialty schools such as the Monterey Institute for International Studies and the Defense Language Institute, as well as special interest groups interested in preserving and understanding the US Air Force, the United States of America, Iraqi, & Gulf culture. Gulf = Arabian Gulf What are the characteristics of target clients? US (and abroad) & Arab men and women ages 20 to 64; open minded & globally conscientious; Young adults seeking higher education through initial and advanced collegiate studies; Active community members; Cultural / International diplomats in the US, Europe and Arabia How many total clients of this type are there? USA = 2064 years: 60.1% of the population (male 89,881,041; female 90,813,578) Arabian / Muslim population = 1,283,000,000 (23.1% of the worlds population) Europe = No data available yet Market analysis -SWOT The strengths of our corporation are three-fold. The first of our strengths is our expertise. Oceanic is comprised not only of film professionals from both the US and Egypt, but two Emmy award winning composers, social engineers, and MIT educated design engineers. In addition to a powerful staff, we have strategic partnerships at a high level with the US Air Force, The Royal Jordanian Air Force, The United Arab Emirates, The Iraqi Defense Force as well as the United Nations. The common product, our films, will benefit each of these agencies in a diplomatic and very real strategic manner creating a win-win situation across borders. The second strength is our innovative technology division, Redline. Redline is a technology division dedicated to the most advanced film techniques including our proprietary film blending technique wherein the data from 6 8 HD cameras is plotted, stabilized, and cropped digitally allowing for unprecedented tracking and stabilization of aerospace vehicle extremes. A third and final advantage of our corporation is the philanthropic work that will leave a lasting and eternal impact on our film locations. A special NPO named “OneFocus” has a sole mission to deliver 10% of our income (not profits) to the families and their needs in the war torn regions we film in such as Iraq. The funds are disbursed through contracted building, water purification, and educational outreach. In addition the children are taught journalism, media, and film to share their views in non-destructive ways with their stories released through our parent, Oceanic. The weaknesses of our corporation include the danger of the location we film in (war zones), the amount of classified material we are reliant on the DoD for, and the risk of political backlash from extremists who are not tolerant of any English being spoken around them. The opportunities we see are clearly in the Download to Own (DTO) media market, the education sector in both the US, Europe and Arabia seeking to replace obsolete instructional material with current dialect, and the Aerospace industry who is searching for fighter aviation media to display as both advertisement and documentation. The threats include a downturn in the US economy due to threats of Persian violence / oil blockades; a weakening of the film industry due to piracy; and hostile US/Arabian relations spurred on by the upcoming attacks on US soil. Naturally, the current studios (giants) are a threat since they control a majority of the screens, industry, and media. Problem faced by Target Clients The entertainment industry has delivered recycled, uninspired, vulgar content to a world audience that has grown tired of the same Hollywood products. Tomorrows clients, according to industry giant George Lucas, will expect more content that delivers new and fresh perspectives. They will expect it to be delivered to any device, instantly via a home media server. Currently, all major US studios are balking at the trend to deliver an entirely digital film while at the same time making it available for download or DVD sale. Between the lack of credible, inspired and refined content and a lack of instant media delivery, Oceanic Communication Arts stands an excellent chance of making a major impact on the US entertainment industry. Wheres the need (pain) for your clients? The US has been engaged in a global war on terror for over a decade now. The cost of the war since the recent toppling of Saddam Hussein has come at a cost of over 3500 service members lives, $4,000,000,000, and the rapid decay of international trust in US Policy. Moreover, it has destabilized the delicate balance of Arab / Persian power in the Gulf. Whereas many good citizens of all nationalities are concerned about these matters, there is nothing accomplished by simply watching the news or protesting the war. Oceanics films will seek not to end wars through media or political affiliation, but prevent war through cross cultural dialogue. The films and education suites are the best way to reach beyond the borders in a non-threatening manner that people will welcome into their homes and hearts. Your Unique Solution (Film Vision Excerpt) Imagine a positive, vivid, intellectual film both Arabs and Americans could embrace. Imagine a film captured in High Definition from the surface of war-torn Iraq, in Iraqi Arabic, up to the limitless azure atmosphere at 40,000 -and at speeds up to 1600 MPH where the most lethal fighter aircraft of our planet fly. More importantly, imagine a film written and directed by those who are shaping the new Iraq from both sides of the razor wire -whose passion is humanity and whose desire is to end the suffering of war. And most importantly, imagine a film that brings two cultures closer together through commonality and inspiration. For the first time in history, a film will be made by American Fighter pilots and Iraqi Nationals to deliver the intense sights and sounds as fighter aircraft rip through the sky at blistering speeds in a relentless effort to deny terrorism a foothold in Iraq. The striking contrast, in both culture and position, between the targeted and the targeteer paints a thought-provoking back-drop to stage the idea that they are both, in essence, in the same precarious situation. In their own ways, the American Fighter Pilot and Iraqi Nationalist are both in an era of strategic redefinition. The Magnificent Nation Film Project (through its parent corporation Oceanic) will deliver unprecedented realism and personalization of these two iconoclastic, and highly charismatic, personality types who are literally shaping the redefinition of Iraq. It isnt the politicians sound bite or the insurgents IED that is shaping the future of the largest and most influential land-mass on the planet. It is the American Fighter Pilot and the Iraqi family, both caught in the middle of a religious civil war, that will shape the future of Middle East. The Iraqi families continue to endure intense, and undesired, conflict as other more militant extremists choose to struggle against the new crusades. Caught between national pride and the demands of everyday life, the struggle for individual definition sets the stage for intense conflict, selfless heroism, and timeless devotion to humanity. With such important values and ideals in focus, the concepts for a film of this magnitude are literally transcribed from actual events and from those who live and work in Iraq. The US / US Air Force perspective will be a compilation of thousands of flight hours over Iraq in the F-16CG -a precision day/night fighter aircraft. The Iraqi perspective will be drawn from the Ali family in Baghdad. How do you solve your clients problem? 1. The Magnificent Nation Film Project (MNFP) film project will deliver a 120 minute high-intensity entertainment film & educational suite (Book, DVD, Photos) for the purpose of widespread media distribution throughout the US and the Persian Gulf. The premium footage will recreate the sensory experience unique to combat pilots operating in the Iraqi war-zone as well as relay the uncertainty locals endure during periods of military operations. The film will also be offered immediately to the DVD market, DTO, and Cable/Satellite broadcast networks. 2. The raw High Definition (HD) aerial footage from F-16 Fighter Aircraft in Iraq will be released without charge to the US Air Force for Public Affairs use. This unique benefit is currently unavailable to the USAF / DoD. 3. The HD aerial footage will be offered for sale to Lockheed Martin Co. & Boeing for marketing purposes and/or sponsorship. There are currently no HD films on file from current combat zones. 4. The raw HD ground footage will be offered in episodes for cultural studies and/or sponsorship. 5. The edited HD ground-based footage from Iraq will be released for cultural & academic study suites (Book, DVD, Photos) in the US as an educational aid for language instructors. The unclassified US Air Force portion will be available for academic use in the US & Arabian education system. Why is your solution unique? Content: Oceanic is a pioneer effort to introduce global communities and cultures through inspirational content production. Quality: The Magnificent Nation Film Project (MNFP) will conquer several new challenges by partnering with the brightest and most talented individuals in the world. We accomplish this by recruiting and retaining the most experienced and educated professionals from a diverse set of fields. Currently, film studios lack relevant or engaging content. The Studios are relying on creatives who often have limited life experience outside of the industry. Our schema is precisely the opposite The Oceanic team members are specialists in their respective fields with a host of experiences who come together to affect an engaging story. In other words, Oceanic has the story and is now creating the means to tell it. In addition to highly diverse leadership, spanning the USA, Egypt, Jordan, Iraq, & Kuwait the MNFP will form strategic cultural and business partnerships in order to refine the subtle nuances of verbal & non-verbal cultural communication / interpretation. An example of this is the AFF or Arab Film Festival located in San Francisco, CA. Care: Oceanic is committed to delivering both the message and the resources towards developing a stable Gulf region. A powerful philanthropic charter of Oceanic, OneFocus, seeks out and delivers the resources / media capabilities to new and emerging local artists. This educational and creative outlet allows youths to relay their stories in a non-violent format. Competitors and key differentiators There are currently several dozen Western-based documentaries and one film created with actual footage of the Iraqi war zone. The film is called The War Tapes,” and is simply a consumer quality video log chronicling the year-long experience of three US Army troops in Iraq. Major Studio films released in the past decade are fictitious and often politically-charged forms of entertainment from a Western perspective. Who are your competitors? Hollywood Studios: Sony, Fox, Warner, Universal, Lucasfilm, Newline, DreamWorks. Why are you different/better? Validity: Our creative & technical staff is composed of the same professionals who are creating the worlds headlines not by those who are reporting them. Format: The language and music of the MNFP will be a deliver a major role in the already vivid Iraqi vista. The audio portion will be recorded in 9 channel audio and mixed for maximum audience envelopment. More importantly, the custom music score will be created by 2-time Emmy award-winning American composer John Wineglass as well as Iraqi musician Ali Sakkal who has been featured in such venues as the Monterey Jazz Festival and partner to such greats as Branford Marsalis, Evan Parker, Oliver Lake, John Purcell, Hafez Modirzadeh, Andrew Speight, and classical virtuoso Greg Dufford. Each culture will remain sonically true to their heritage -rather than remixed or sanitized to create a hybrid sound score. Resources: The MNFP will be a stunning High Definition film project utilizing Sonys latest HD XD Cina Alta cameras and Apple Corporations newest hardware / software. The project will be a cultural icon utilizing the latest in digital technology and film imaging techniques. Intellect: We have performed well educated risk assessment and developed financial diversity to ensure the continued growth of our corporation. Risk Assessment: Risk 01: Department of Defense (DoD) Declines film release due to sensitive technical data presented. o Mitigation 01: We will work hand in hand with Public Affairs throughout the entire shooting process and gain approval of all raw footage before editing with it. Risk 02: Budget not approved by Producer in time for proposed shoot schedule. o Mitigation 02: 20% of all initial budget will be on networking and advertisement campaign to open all options up in the US and in the United Arab Emirates. Risk 03: XD Film Format unavailable while airborne due to electromagnetic disruption from fighter aircraft. o Mitigation 03: Approved camera lists will be procured from the USAFs combat camera division / Life Support offices to ensure 100% compliance with electromagnetic (EM) standards. We are also internally developing and testing our own proprietary equipment. Marketing and Sales Plan Oceanic has a built in marketing department that will advertise through the theater system, print, online (through buzz blogs and sponsorship) and through TV/Radio mixed media. The budget for advertisement is no less than $4 M to advertise in English, Arabic, Spanish, French, German and Farsi. The unique marketing plan will focus on a mass media campaign and align the corporate image alongside industry leaders in such fields as fashion, technology and politics. This equates to several branding styles of the same product as well as buzz production generated through interviews, television and special interest group forums. High film turnout rate will be ensured through SIE (Special Interest Effort) leaders encouraging their members to support the MNFP effort. SIEs include the United Nations Nation Rebuilding Project, USAF, US DoD, Aviation industry, & Gulf Coalition Council. Who makes the buying decision within your clients organization, and how will you reach them? Oceanic will rely on international advertisement, savvy branding, and a mix of media outlets to professionally market both the corporation and its film. Our clients are individuals and will be reached through the marketing campaign that assures them our films will inspire, educate, and entertain. What plans do you have to expand/change the product/services, acquire new customers, change the mix of customers? The initial product area is feature length film. The secondary market is educational suites for English & Arabic marketed to formal higher education systems. Our third market expansion will be to government and DoD agencies requiring ultra high resolution airborne imaging systems. Our fourth market will be the European film and education market. How will you reach those new customers? Our films will include a large advertising budget with spin-off marketing developed from each film shoot. What is your execution plan including Objectives/Key Results with dates to achieve the above? Assemble film crew: Dec 07, Director Assemble / notify cast: Dec 07, Director / Producer Assemble equipment: Jan 08, Director / Finance Advisor / Manager / Producer On location shots (California, USA): Mar 08, Director / Producer On location shots (To be determined): May 08, Director / Producer On location shots (Dubai, United Arab Emirates): Mar 08, Director / Producer On location shots (Amman, Jordan): Mar 08, Director / Producer Score (Music) Aug 08, Curt Coffield, John Wineglass, Ali Sakkal Voice-over remix: Sep 08, Audio Audio / effects remix: Oct 08, Audio / Sonic Arts Department Head Post production: Nov 08, Director / Producer Publicity Campaign (Film trailer / ads released): Nov 08, Producer Final mix-down: Early Dec 08, Director / Producer Cinema release: Dec 08, Producer Key Success Indicators: