聯(lián)通校園推廣活動(dòng)策劃方案（unicom campus outreach program）

聯(lián)通校園推廣活動(dòng)策劃方案（UNICOMCAMPUSOUTREACHPROGRAM）PREFACETHETHUMBBYHENANUNICOMCOMPANYCOMMISSIONEDBYTHEADVERTISINGCOMPANY,“CHINAUNICOMNEWLIFEYOUROWNBEAUTIFUL“CAMPUSPLANNING,THEPLANNINGACCORDINGTOTHEAGREEMENT,FROMTHEBEGINNINGOFDECEMBER2002,TOTHEENDOFMARCH2003,WHICHLASTED3MONTHS,WEARESUBMITTINGTHEADVERTISINGPLANNINGPROGRAMTEXTACTIVEPURPOSE1,THEESTABLISHMENTOFCHINAUNICOMENTERPRISEBRANDCHINAUNICOMYOUNG,VIBRANTANDDYNAMICENTERPRISEBRANDEFFECTIVELYCONVEYTOTHEUNIVERSITYTEACHERSANDSTUDENTS,CULTIVATEENTERPRISEAFFINITY,EXPANDENTERPRISEPOPULARITYANDINFLUENCE,ANDESTABLISHAGOODBRANDREPUTATION,SOASTOSTRENGTHENTHETEACHERSANDSTUDENTSTOTHISBRANDIDENTITYANDCONFIDENCE2,PUBLICITYANDPROMOTIONOFINTEGRATEDSERVICESCOMMUNICATION,INCLUDINGPAGING,UNICOM,130,UNICOMINLETTER,CDMA133ANDOTHERINTEGRATEDSERVICES,CLOSERPRODUCTANDTHEDISTANCEBETWEENTEACHERSANDSTUDENTS,TOPROMOTEENTERPRISEPRODUCTSTOPAVETHEWAYFORTHEMARKET3,EFFECTIVELYCOMBATCOMPETITORSTHROUGHTHISINTERACTIVE,RATHERTHANCOMMERCIALPUBLICITYACTIVITIESCANRECEIVETHESCHOOLSRESPONSE,PARENTSSUPPORT,THEACTIVEPARTICIPATIONOFTHEMAJORITYOFTEACHERSANDSTUDENTSWILLPROMOTEENTERPRISESTHEEMOTIONALDISTANCEBETWEENTHEINDUSTRYANDTHESTUDENTS,THUSEFFECTIVELYCOMBATINGCOMPETITORSONCAMPUS4,AGOODSOCIALEFFECTTHEFIRSTOFITSKINDINTHECAMPUSOFLARGESCALEPROMOTIONALACTIVITIES,FROMTHEOPENINGTOZHENGZHOUINMIDMARCHTOMIDAPRIL,THELARGEAREA,LONGTIMEANDINVOLVESHSBCISTOPROMOTETHEACTIVITIESOFTHETHEREWASNOPARALLELINHISTORYTHROUGHTHEEFFECTIVEINTEGRATIONOFTHEENTERPRISEITSELF,ADVERTISINGCOMPANIES,SCHOOLSANDSOCIALANDOTHERASPECTSOFTHEPOWERCANTHEFORMATIONOFHOTSPOTS,SPARKEDMEDIAATTENTION,THESOCIALINFLUENCEANDRADIATIONEFFECTTOZHENGZHOUANDTHEWHOLEHENANPROVINCEMARKETINGENVIRONMENTANALYSISOPPORTUNITY1,THECOMMUNICATIONMARKETOFCOLLEGESANDUNIVERSITIESISNOTYETFULLYDEVELOPEDITBELONGSTOARELATIVELYLOWENDPOTENTIALMARKET2,THEEARLYMOBILECORPORATIONFORTHEMARKETANDNOSTRONGATTACK,THEMARKETLACKSACLEARLEADERSHIPBRAND3,MOBILEPHONEMARKETPRICESGRADUALLYDECLINE,CLOSETOTHEPURCHASINGPOWEROFCOLLEGESTUDENTS4,THEPOPULARITYOFTHEINTERNET,COLLEGESTUDENTSTOCOMMUNICATEWAYSTOUPDATE,MOREFASHIONABLEREQUIREMENTS,SUCHASQQ,EMALL,MOBILEPHONESANDSOON5,THETARGETUSERGROUPCOMPAREDTOTHEPURSUITOFFASHION,THEREISACERTAINCONSUMERPSYCHOLOGYTHREATEN1THREATSFROMTELECOMMUNICATIONSTELECOMMUNICATIONSINTHECAMPUSISCURRENTLYINAMONOPOLYPOSITION,SUCHASCHINAUNICOMINTOTHECAMPUSONALARGESCALE,INTHEFUTUREMAYLEADTOTHECORRESPONDINGMARKETBEHAVIORFROMTELECOMMUNICATIONS2COMESFROMMOBILETHREATSATPRESENT,MOBILEHASNOTICEDTHEUNIVERSITYCAMPUSANDBEGANTOTAKECORRESPONDINGMEASURES,SUCHASSOLVINGTHETARGETCONSUMERGROUPPURCHASINGPOWERSHORTAGEOFTHELOCKNETMOBILEPHONEACTIVITYTHEMEUNICOMNEWLIFE,BEAUTIFULYOURSELFUNICOMCAMPUSPROMOTIONACTIVITIES“UNICOMNEWLIFE“UNICOMVERB,“APHRASEWITHADOUBLEMEANINGINCHINAUNICOMCAMPUSALLOWSTEACHERSANDSTUDENTSTOCONNECTANDLEADTONEWLIFETHROUGHTHESERVICESPROVIDEDBYENTERPRISESLIVETOBEANOUN,CHINAUNICOMISAYOUNG,ENERGETIC,ENERGETICANDEMERGINGENTERPRISESYMBOLOFINDUSTRY“PRETTYOUTOFYOURSELF“ISALINEOFPERSONALITYWITHCOLLEGESTUDENTS,COOLGENERATION,GONEWITHTHEWINDFORPSYCHOLOGICALCONFORMITY,IFYOUARESTYLISHENOUGHCOOL,BEAUTIFULENOUGH,CHINAUNICOMTOGIVEYOUONEACHANCE,GIVEYOUASTAGE,BEAUTIFULYOURSELF,BEAUTIFULNEWLIFECONTENTOFCOMMUNICATION2CHINAUNICOMENTERPRISEBRAND,ENTERPRISECONCEPT2CHINAUNICOMHENANBRANCHCOMPANYPROFILE2INTEGRATEDSERVICESGSMMOBILEPHONE130,RUYITONG,ELITECARD,CARD,CARD,AUSPICIOUSJIHUIINTERNET165,LONGDISTANCETELEPHONE193,IPPHONE,17910/17911PAGINGNETWORK,CDMAMOBILEPHONENETWORK133,UMAILGENERALIDEATOTHEDISSEMINATIONOFENTERPRISEBRAND,INTEGRATEDBUSINESSASTHECENTER,TOTOURACTIVITIESASTHEMAINLINE,CHINAUNICOMIMAGESPOKESPERSONANDFLASHANIMATIONCONTESTRUNTHROUGHACTIVITIESDURINGTHETOUR,OPENDEVELOPINTERACTIVEANDAWARDWINNINGGAMERELATEDACTIVITIESTOSTIMULATESTUDENTSENTHUSIASMFORPARTICIPATIONENDTHEEVENTTHROUGHPASSIONATE,SPIRITEDANDPOPULARPARTYTHEACTIVITYTAKESTHEMODERN,SCIENCEANDTECHNOLOGY,WISDOMANDAFFINITYASTHESOUL,VIBRANTANDDYNAMICACTIVITIESWILLBEDIVIDEDINTOFOURSTAGESACTIVITIESPUBLICITYSPOKESPERSON,FLASHCONTESTUNIVERSITYTOURCONTESTSELECTIONCHINAUNICOMSNEWLIFEDYNAMICPARTYSUMMARYOFACTIVITIESACTIVECONTENT2CHINAUNICOMIMAGESPOKESPERSONCONTEST2FLASHANIMATIONCONTEST2UNICOMCOLLEGETOUREVENT“41“FORTHEGAMEBOY2,IMAGESPOKESMEN,FLASHANIMATIONSELECTIONACTIVITIES2“UNICOMSNEWLIFE“,“DYNAMICMUSICPARTY“LIVEAWARDANDDRAW2ACTIVITYSUMMARYMEETINGACTIVEOBJECTCOLLEGETEACHERSANDSTUDENTSGRADUATESTUDENTS,STUDENTS,ETCVENUEMAJORUNIVERSITIESINZHENGZHOU,KAIFENGANDOTHERPLACESACTIVITYFLOWZHENGZHOUKAIFENGZHENGZHOUPARTYACTIVITIESOFTHEFIRSTSTAGEPERSONALIZEDSELFSHOWSHOWMECHINAUNICOMSPOKESPERSONSOLICITATIONACTIVITIESACTIVITYTIMEMARCH20,2003APRIL16THACTIVEPURPOSE2PROVIDESTUDENTSWITHASTAGETOSHOWTHEMSELVESANDEXPANDTHEIRPOPULARITYANDINFLUENCE2,TONARROWTHEEMOTIONALDISTANCEBETWEENENTERPRISESANDTEACHERSANDSTUDENTS,ANDTOESTABLISHTHEGOODBRANDIMPRESSIONOFUNICOMINTHEMINDSOFSTUDENTS2,FORENTERPRISESINTHEFUTURE,INTHEDISSEMINATION,PUBLICRELATIONS,ADVERTISINGANDOTHERACTIVITIESTOPROVIDEPERSONALIZEDANDPERSONALIZEDBRANDIMAGEENDORSEMENTCARRIERACTIVEOBJECTVIGOROUS,YOUTHFULVITALITYOFYOUNGPEOPLE,AGED1725YEARSOLD,COMPREHENSIVEHIGHQUALITY,PERSONALITYSELF,HAVEDEEPATTAINMENTSINCERTAINASPECTS,WHICHCOULDREPRESENTCHINAUNICOMBRANDIMAGE,TOREFLECTCHINAUNICOMYOUTHFUL,VIBRANT,MODERNSCIENCEANDTECHNOLOGY,NEWENTERPRISEFEATURESYOUNGACTIVITYARRANGEMENT1,THEBEGINNINGOFACTIVITIESINSEVERALRELATEDWEBSITESANDCAMPUSACTIVITIESTORELEASECONTENT,MAINLYINCLUDINGTHEFOLLOWINGASPECTS2INTRODUCTIONOFCHINAUNICOMSENTERPRISEANDCULTURE2UNICOMCAMPUSPROJECTRELATEDACTIVITIESINTRODUCED2,ONLINEPUBLICITYTOTHECONTENTOFTHISEVENT2,INTHEEARLYACTIVITIES,RELATEDMEDIAINVARIOUSSCHOOLSPUBLISHTHEINFORMATIONACTIVITIES,MAINLYBYTHESCHOOLRADIOSTATION,INCLUDINGTHENEWSRACK,POSTERS,LEAFLETSANDOTHERACTIVITIESDM3,CHINAUNICOMHENANBRANCHSELECTED10CANDIDATESTOPARTICIPATEINTHEFINAL4,CHINAUNICOMMARKETINGLEADERSHIP,ZHENGDAPUBLICRELATIONSPROFESSOR,SENIOREDITOROFHENANDAILY,TJINFOCOMRESPONSIBLEPERSONANDTHEYOUTHLEAGUESTUDENTWORKFORMEMBERSOFTHEPANELONTHESELECTIONOFCANDIDATES5,THEWINNERSWILLBEPRESENTEDATTHESCENE,BYNOTARIES6,THELISTOFWINNERSWILLBEANNOUNCEDONTHERELEVANTWEBSITESAWARDSSETTINGIMAGESPOKESMEN2000YUANWORTHOFFASHIONPHONES,ANDACERTIFICATEISSUEDFINALIST9THEVALUEOF100YUANUNICOMIPCARDONE,ANDAWARDEDACERTIFICATEMOBILECOPY1,AGELIMIT1725YEARSOLD,NOLIMITFORMENANDWOMEN2,TOPARTICIPATEINCONDITIONSCOLLEGEDEGREEORABOVE,GOODIMAGE,GOODTEMPERAMENT,PERSONALITY,SELF,YOUTH,CANBEWELLREPRESENTEDTHEIMAGEOFUNICOMREFLECTSTHECHARACTERISTICSOFCHINAUNICOMYOUNG,VIGOROUS,ENERGETICANDMODERNVOGUE3,ACTIVITYTIMEMARCH20,2003APRIL16TH4,THEOVERALLPROCESSOFACTIVITIES5,REGISTRATIONYOUCANGOTOTHEDESIGNATEDUNIVERSITYZHENGZHOUUNIVERSITYSOUTHCAMPUSOFZHENGZHOUUNIVERSITY,COLLEGEOFENGINEERING,HENANUNIVERSITYTHEDESIGNATEDNEWSPAPERNAME,FILLINTHEREGISTRATIONFORMANDHANDINPERSONALPHOTOSFORTHEEVENTYOUCANALSOFILLINTHEREGISTRATIONFORM,BYTHECOMMUNISTYOUTHLEAGUETOPAYPERSONALPHOTOS,BYTHESCHOOLUNIFORMENTRIESYOUCANALSOMEETTHEENTRYCRITERIAFORYOURFRIENDSANDRELATIVESORCELEBRITYREGISTRATION6,COMPETITIONCONTENTSOMEPRELIMINARIESIMAGE,ABILITYPROFILEITHEATS1SELFINTRODUCTION2TALENTSHOWS3UNICOMQUIZ7,SELECTIONCONTENTIMAGEINDEX,TALENTINDEX,INTELLIGENCEINDEX,POPULARITYINDEX,COMPOSITEINDEX,TOTALSCOREINDEX2020202020100REMARKSTOTALVALUEIS100POINTS,20POINTSPERITEM8,SELECTIONMETHODS2INTHEEARLYSTAGE,THROUGHTHEREVIEWOFUNICOM,10CANDIDATESWERESELECTEDTOPARTICIPATEINTHEFINAL,ANDFREEPERSONALLIFEPHOTOSANDARTPHOTOSWERETAKENUPLOADTOHENANUNICOMRELATEDWEBSITENOTEKAIFENGAREAARRANGESPHOTOGRAPHYBYLOCALUNICOMCOMPANY2FINALSWILLBEPUBLICRATING,ONSITEPROBLEMSWILLINCLUDEABRIEFSELFINTRODUCTION,INDIVIDUALSPECIALABILITY,CHINAUNICOMRELATEDQUESTIONSANDANSWERS,COMPREHENSIVEQUALITYEVALUATION,ETC2AJURYOFEXPERTSSHALLEVALUATETHEENTRIESACCORDINGTOTHEABOVERULESANDISSUECERTIFICATESANDAWARDSATTHEFINALSITETHERESULTOFTHESELECTIONWILLBEFAIRLYCONDUCTEDBYIMPARTIALPERSONNEL9,AWARDSSETTINGIMAGESPOKESMEN2000YUANWORTHOFFASHIONPHONES,ANDACERTIFICATEISSUEDFINALIST9THEVALUEOF100YUANUNICOMIPCARDONE,ANDAWARDEDACERTIFICATESTAGE1ACTIVITYTWOINFINITECREATIVESHOWSHOWIDEACHINAUNICOMFLASHANIMATIONCONTESTCOLLECTIONACTIVITIESACTIVITYTIMEMARCH20,2003APRIL16THACTIVEPURPOSECHINAUNICOMWILLBECLOSELYLINKEDWITHTHEDATANETWORKCOMMUNICATIONS,TOSTIMULATESTUDENTSENTHUSIASMFORTHENETWORK,ELECTRONICTECHNOLOGY,ANDTHUSEFFECTIVELYPROMOTECHINAUNICOMACTIVEOBJECTLOVESTHENETWORK,HASCERTAINUNDERSTANDINGTOTHEUNICOMCOMPANY,ANDISINTERESTEDINTHEFLASHANIMATION,THEAGEISNOTLIMITED,THEEDUCATIONALBACKGROUNDISNOTLIMITEDACTIVITYARRANGEMENT1,THISACTIVITYAND“INDIVIDUALSELFSHOW“ATTHESAMETIME,INTHEEARLYPROPAGANDAWILLUSETHESAMEWAYONSEVERALRELATEDWEBSITESTODOACTIVITIES,THECONTENTOFTHERELEASE,INCLUDINGTHEFOLLOWINGTWOASPECTS2,THEINTRODUCTIONOFUNICOMSOVERALLTEXTANDRELATEDBUSINESSCONTENT2CHINAUNICOMCAMPUSENGINEERINGRELATEDACTIVITIESINTRODUCED2,THEACTIVITIESWILLBECARRIEDOUTMAINLYTHROUGHTWOASPECTSONTHEONEHAND,PUBLICITYACTIVITIESONTHEINTERNET,MAINLYRELYONMOBILIZETHEINTERESTOFINTERNETUSERS,FULLYMOBILIZETHEIRENTHUSIASMTOPARTICIPATEONTHEOTHERHAND,TARGETEDINSEVERALUNIVERSITIES,SELECTEDACTIVITIESRELATEDTOTHECOLLECTIONOFPROFESSIONALFOCUS2,PREVIOUSMEDIAINVARIOUSSCHOOLSPUBLISHTHEINFORMATIONACTIVITIES,MAINLYBYTHESCHOOLRADIOSTATION,THENEWSRACK,SCHOOLBOARDS,POSTERS,LEAFLETSANDOTHERACTIVITIESDM3,FLASHANIMATIONCREATIVESHOULDBERELATEDTOUNICOMSBUSINESSORFUTURENETWORKOUTLOOKCLOSELYLINKED4,CHINAUNICOMHENANBRANCHSELECTED10CANDIDATESTOPARTICIPATEINTHEFINAL5,CHINAUNICOMMARKETINGLEADERSHIP,ZHENGDAPUBLICRELATIONSPROFESSOR,SENIOREDITOROFHENANDAILY,TJINFOCOMRESPONSIBLEPERSONANDTHEYOUTHLEAGUESTUDENTWORKFORMEMBERSOFTHEPANELONTHESELECTIONOFCANDIDATEWORKS7,THEWINNERSWILLBEPRESENTEDATTHESCENE,ANDTHEFAIRRESULTSOFTHEFAIR8,THEAWARDWINNINGWORKSWILLBEDISPLAYEDONTHERELEVANTWEBSITESAWARDSSETTINGFIRSTPRIZE12000YUANWORTHOFFASHION,AMOBILEPHONE,ANDISSUEDACERTIFICATETWOPRIZE1600OFTHEVALUEOFMP3ONE,ANDISSUEDACERTIFICATETHREEPRIZE1300YUANWORTHOF191PAGERS,ONEINCLUDINGTHEANNUALSERVICEFEE,ANDISSUEDACERTIFICATEFINALIST7THEVALUEOF100YUANUNICOMIPCARDONE,ANDAWARDEDACERTIFICATEMOBILECOPY1,UNLIMITEDAGE,NOLIMITFORMENANDWOMEN2,TOPARTICIPATEINTHECONDITIONSNETWORK,FLASHANIMATIONHASASTRONGINTERESTINCHINAUNICOMBRANDANDBUSINESSHASACERTAINUNDERSTANDING3,ACTIVITYTIMEMARCH20,2003APRIL16TH4,REGISTRATIONYOUCANGOTOTHEDESIGNATEDUNIVERSITYZHENGZHOUUNIVERSITYSOUTHCAMPUS,ZHENGZHOUUNIVERSITYCAMPUS,HENANUNIVERSITYINSTITUTEOFTECHNOLOGYOFTHESPECIFIEDPLEASEFILLINTHEREGISTRATIONFORMANDHANDINYOURPERSONALFLASHENTRIESFORTHECOMPETITIONYOUCANALSOFILLINTHEREGISTRATIONFORM,THECOMMUNISTYOUTHLEAGUE,TOPAYPERSONALFLASHWORKSBYTHESCHOOLUNIFORMENTRIES5,FLASHWORKSCONTENTREQUIREMENTSITSHOULDBEASSOCIATEDWITHTHEFLASHANIMATIONOFCHINAUNICOMBUSINESSORFUTUREPROSPECTSARECLOSELYLINKEDNETWORKTOTHESUBJECT,THEPARTICIPANTSTOFULLYEXPRESSTHEIRIDEASANDTHOUGHTSFORTHEBEST6,SELECTIONCONTENTTHEMEPERFORMANCE,CREATIVITY,SOUNDEFFECTS,PICTURES,OVERALLPERFORMANCE,TOTALSCORESCORE2020202020100REMARKSTHETOTALSCOREIS100POINTS,20POINTSPERITEM7,SELECTIONMETHODSAJURYOFEXPERTSSHALLDECIDEONTHEENTRIESACCORDINGTOTHEABOVERULES,ANDPRESENTCERTIFICATESANDAWARDSATTHEFINALVENUE,WHICHSHALLBECONDUCTEDIMPARTIALLYBYIMPARTIALPERSONNEL8,AWARDSSETTINGFIRSTPRIZE1THEVALUEOF2000YUANFASHIONPHONEONE,ANDISSUEDACERTIFICATETWOPRIZE1600YUANWORTHOFMP3ONE,ANDISSUEDACERTIFICATETHREEPRIZE1300YUANWORTHOF191PAGERS,ONEINCLUDINGTHEANNUALSERVICEFEE,ANDISSUEDACERTIFICATEFINALIST7THEVALUEOF100YUANUNICOMIPCARDONE,ANDAWARDEDACERTIFICATE“UNICOMNEWLIFE“IMAGESPOKESPERSON,FLASHCONTESTFINALSWHOLESCHEMETIMEAPRIL28,2003LOCATIONCHINAUNICOMHENANBRANCHAUDITORIUMMOBILECOPY1,PARTICIPANTSREVIEWPANELLEADEROFMARKETINGDEPARTMENTOFCHINAUNICOM,PROFESSOROFPUBLICRELATIONSATZHENGDA,SENIOREDITOROFHENANBUSINESSDAILY,HEADOFSPACEBASEDTALENTNETWORKANDSTUDENTLEADEROFMUNICIPALYOUTHLEAGUECOMMITTEEMEDIAREPORTERDAHENEWSPAPER,ORIENTALFAMILYNEWSPAPER,CITYMORNINGPOST,HENANBUSINESSDAILY,ZHENGZHOUEVENINGNEWSANDSOONNINEIMAGESPOKESMENANDTENFLASHAUTHORSMEMBERSOFTHESTUDENTS,RELATIVESANDFRIENDS,MEMBERSOFTHEPROJECTTEAMHOSTTWOPEOPLEONEFOREACHWOMANTHESOUNDOFATEACHERTHEETIQUETTEPERSONNEL2THEPHOTOGRAPHERACTIVITYFLOWFIRSTGAMESECONDGAMES1,THECONTENTOFTHEGAMETHREEMINUTESOFIMPROMPTUSPEECHCONTENTREQUIREMENTSSELFINTRODUCTION,GROWTHEXPERIENCE,IANDCHINAUNICOM,SHOWTHETRUESELF,REQUIRESTHEHOSTATTHESAMETIME,LIVELYFORM,TOAVOIDRIGIDTWOMINUTESTALENTSHOWUNLIMITEDFORMPASSTHEFORMOFFLIPQUESTIONBOARD,CARRYONTHEKNOWLEDGEAPPRAISALTOTHEIMAGESPOKESPERSON,CERTAINTOPICMUSTCONNECTWITHUNICOMBUSINESSFLASHWORKSSHOWOPERATIONPROCESS1PROFILETHEACTIVITIESONCAMPUSINAVIDEOFORMATTHEHOSTCOMESON,INTRODUCESTHEJUDGESANDTHEPARTICIPANTSANDMAKESABRIEFOPENING3MINUTESTHEHOSTANNOUNCESTHESELECTIONOFFLASHWORKSANDINTRODUCESTHERULESOFTHECOMPETITION2MINUTESTHEFIRSTPAIROFENTRIES,THEAUTHORSTHOUGHTSONTHEWORKJUDGESSCORE,PRESENTERSANNOUNCESCORESSECONDPAIRSOFWORKSBEGINTOSHOWTHESAMEFORM,THEFIRSTPERSON2MINUTESTHEREMAININGNINEWORKSARETHESAMEASABOVETOTAL18MINUTESTHEHOSTTOOKTHESTAGETOSUMUPTHEFLASHSELECTIONACTIVITIESANDBEGANTOINTRODUCETHEACTIVITIESOFIMAGESPOKESMENTHENINESPOKESPERSONPLAY,SIMPLEDISPLAYFROMTHREEASPECTS,EASYCHEERFUL。HARMONIOUSATMOSPHERE2MINUTESTHEHOSTANNOUNCEDTHESTARTOFTHERACE,THEFIRSTCANDIDATETOPLAYTHREEMINUTESIMPROMPTUSPEECH,TALENTSHOW,CHINAUNICOMBUSINESSKNOWLEDGEEVALUATION7MINUTESTHEJUDGESSCORING,THEHOSTANNOUNCEDTHESCORES,THESTAFFSTATISTICSSCORESTHEHOSTANNOUNCEDSECONDCANDIDATESTOPLAY1MINUTESTOTHEREMAININGNINECANDIDATES75MINUTESTHELASTRACERESULTSANDAWARDS10MINUTESTHEHOSTANNOUNCEDTHEENDOFTHEGAME1MINUTESTHEWHOLEGAME1HARMONIOUSATMOSPHEREANDHARMONY2ASKINGFORPLEASURE3REVEALEDTHEWHOLEFIELDOFRIGOROUS,RELAXEDTOTAL120MINUTESPRELIMINARYARTICLEPREPARATIONPRIZEIMAGESPOKESPERSON2000YUANWORTHOFFASHIONMOBILEPHONE,ANDISSUEDACERTIFICATESECOND,8FINALISTS308YUANWORTHOFPAGERONEINCLUDINGHALFAYEARSERVICEFEE,ANDISSUEDACERTIFICATEFLASHCONTESTPRIZESETTINGFIRSTPRIZE11000YUANWORTHOFFASHIONMOBILEONE,ANDISSUEDACERTIFICATESECOND,THREEPRIZE6308YUANWORTHOFPAGERAINCLUDINGHALFAYEARSERVICEFEE,ANDISSUEDACERTIFICATEPROPSCLASSPROJECTOR,COMPUTERINTERNET,AUDIO,NUMBER,BANNERS,BUBBLEPEN,BUSINESSBOARD,BOARD44,PLATEFRAME,48BUSINESSTOPICS,TALENTSHOWPROPSANDMUSICCDS,CD,FLASHINTEGRATEDJUDGELBRAND,SCALE,WORKPERMIT,BACKGROUNDPLATE,FLOWERS,DRINKS,PRESIDEDOVERTAIWANMIXER,SECONDSTAGEACTIVITIESYOUTHSHOWSHOWYOUTH“THENEWCHINAUNICOMNEWLIFECOLLEGETOURACTIVITIESACTIVITYTIMEMARCH31,2003APRIL13THALLEVENTSWILLBEHELDOUTDOORS,WEATHEREVENTSWILLBEPOSTPONEDLATERVENUETWOCOLLEGESANDUNIVERSITIESZHENGZHOUUNIVERSITY,SOUTHCAMPUS,HENANUNIVERSITY,ZHENGZHOUUNIVERSITYINSTITUTEOFTECHNOLOGYCAMPUSTRAFFICFLOW,OPENSITESPARTICIPANTSALLTHESTUDENTSANDFACULTYMEMBERSINTHEUNIVERSITYACTIVEPURPOSETHROUGHTHECOLLEGETOURACTIVITIES,THECAMPUSMARKETSEGMENTSINTHISAGEOFYOUNGPEOPLEAGED1825INCONSUMERGROUPSANDPOTENTIALCONSUMERGROUPSFORTHEFIRSTTIMEFULLCONTACTCHINESEUNICOM,MOBILECOMMUNICATIONSERVICESTOFURTHERUNDERSTANDTHECONTENTOFTHECHINESEUNICOMENTERPRISESANDENTERPRISESTOPROVIDE,THECHINAUNICOMCANHAVEHIGHERINTHESHORTPERIODOFTIMEINTHECAMPUSMARKETTHEBRANDREPUTATIONANDGOODBRANDREPUTATIONACTIVITYFORMBEFORETHEEVENT,ADVERTISINGCAMPAIGN,THEMEDIAACTIVITIESINTHEUNIVERSITYRELATEDCONTENTSPORADICACTIVITYDMPROMOTIONALMATERIALSCONTAININGSCHOOLRADIOSTATION,NEWSPAPER,CAMPUSLAN,POSTERS,CLOTHMARKED,SCHOOLBOARDSANDPOINTTOPOINTTHEPLACEALARGEFLOWOFPEOPLESUCHASCANTEEN,DORMITORYDISTRIBUTION,ETCMARCH31STAPRIL13TH,TAKETURNSINTWOCOLLEGESANDUNIVERSITIESINTHEFORMOFGARDENTOURINCLUDINGABRIEFINTRODUCTIONOFTHEACTIVITIESONTHESPOT,STUDENTSMAY,WITHTHISLEAFLET,TEARDOWNTHEPROMOTIONALPARTSOFEACHEVENTATTHEEVENTTOPARTICIPATEINTHEGAMESORACTIVITIESONTHESPOTSTUDENTSCANFILLINTHEQUESTIONNAIREBYDM,THESCENEATTHEPARTYDRAWSITEZONINGOFTHEGARDENPARTYTHEGARDENPARTYISDIVIDEDINTOTHEFOLLOWINGAREASA,SIGNINTHESCENEWILLBEPRINTEDWITHBANNERSOF“FLYINGYOUTH,PASSION,YOUANDME,NEWCHINA,BEAUTIFULYOURSELF“STUDENTSCANSIGNONBANNERSSTUDENTSWITHACTIVITIESANDINTHEDMSIGN,AFTERPASSTHESTOCKEXCHANGEUNDERTHETORNDMEXCHANGESMALLGIFTSB,BUSINESSDEMOANDOPERATIONAREABUSINESSPROMOTIONBOARD8,COMPUTER4UNITS,4STAFFMEMBERS,STUDENTSCANLOOKATBUSINESSPRESENTATIONSHERE,ANDTHROUGHCONSULTATIONWITHTHESTAFFOFCHINAUNICOMSRELATEDBUSINESSESTHECOMPUTERWILLBROADCASTTHERELATEDBUSINESSADVERTISEMENTANDINTRODUCTIONOFUNICOMCOMPANYC,PRODUCTDISPLAYAREACONSIDERINGINTHETOURPROCESS,THEREMAYBEASTUDENTOFCHINAUNICOMBUSINESSINTEREST,NEEDTOUNDERSTANDTHERELATEDPRODUCTS,SOTHEESTABLISHMENTOFTHISAREACANBEARRANGEDASANEWPRODUCTORDISPLAYAREAOFTHEDISPLAYAREA,“DIRECTINTRODUCTIONHASBEENDEVELOPEDBASEDONTHECAMPUSOFTHEUNIVERSITYSTUDENTSTOMARKETPRODUCTSKANBAN24,COUNTER1,CEREMONIALPERSONNEL2D,GAMEZONEINTHETOURSITE,INADDITIONTOEACHDISTRICTWILLHAVEITSOWNINDEPENDENTGAME,WILLBEARRANGEDACENTRALIZEDGAMEAREA,INORDERTOHELPWHENTHESCENEATMOSPHEREREGULATIONTOURSITEGAMEARRANGEMENTTHETOURWILLBEDIVIDEDINTOFIVESECTIONSINTHEFORMOF“41“4“REFERSTOFOURINDEPENDENTGAMES,THEPASSWILLRECEIVEABEAUTIFULSMALLGIFTANDSTAMPEDSEAL“1“MEANSTHEFINALPRIZEGAMETHEGAMEWILLBEONTHEBOOTH,ORGANIZEDBYAPROFESSIONALMODERATOR,ANDWILLBEACCOMPANIEDBYBACKGROUNDMUSICANDAGENERALINTRODUCTIONTOTHEEVENTWITHFOURSMALLGAMES,DIFFERENTCUSTOMSSEALSWILLBEELIGIBLETOAPPLYFORTHEFINALPRIZEBEFOREPARTICIPATINGINTHEGRANDPRIZEGAME,THEAPPLICANTMUSTANSWERTHEQUESTIONSRAISEDBYTHEHOST23CORRECTLYTHEANSWERTOTHEQUESTIONISINTHECARDOFTHEPARTICIPANTSHAND,ANDYOUCANFINDITCAREFULLY2FIRSTPASSGAMENAMEMOBILEQQGAMEDETAILSNPARTICIPANTSFREELYTEAMUP,EACHTEAMFIVENTHREEALSOBEGANUSINGASTRAWINTHEIRMOUTHTOPASSTHEQQPENDANTNDELIVERSTHEMOSTNUMBEROFTEAMSINTWOMINUTESFACILITIESFORGAMESQQ,SMALLPENDANTS,ETCHOWMANYSTRAWSDOYOUHAVERULESOFTHEGAMECOPYPASSPASSPASSPASSQUICKLYTHEMOBILEQQBRINGSOUTATEAMOFPEOPLEWHOWORKTOGETHERGOD,VICTORYISTHEBIGPRIZEBUTBECAREFULNOTTOFALLOFF2ANDSECONDPASSUNICOMANDMENANDWOMENGAMEDETAILSNAMANANDAWOMANTOGETHEREACHROUNDOFGAMESDRAWSTHREECOMBINATIONSFROMTHECROWDBYTHEHOSTNATTHESTARTOFTHEGAME,TWOPEOPLEINEACHGROUPSTANDINAFULLOPENNEWSPAPERMODERATORQUESTIONS,THREEGROUPSOFPARTICIPANTSRAISEDTHEIRHANDSINANSWERTHEREISNOANSWERTOTHECOMBINATION,WILLBEATTHEFOOTOFTHENEWSPAPERINHALF,ANDTHENSTANDUP,THEGAMECONTINUESNANSWERTHEWRONGPERSON,DIDNOTRAISETHEIRHANDS,THERESPONDERSHOULDALSOFOLDTHENEWSPAPERTWOPEOPLEINEACHGROUPCANPARTICIPATEINTHECOMPETITIONANYONEOFTHETWOWILLFOOTTHENEWSPAPERASAVIOLATIONANDBEELIMINATEDNINSISTSTHATTHEFINALCOMBINATIONWINSFACILITIESREQU