[語言類考試復習資料大全]劍橋商務英語中級分類模擬55

1、書山有路勤為徑，學海無涯苦作舟。祝愿天下莘莘學子：學業(yè)有成，金榜題名！語言類考試復習資料大全劍橋商務英語中級分類模擬55劍橋商務英語中級分類模擬55READINGPARE ONE Questions 1-7 Look at the statements below and the text about four businessmen who were nominated for a business award on the opposite page. Which businessman (A, B, C or D) does each statement (1-7) refer to?

2、For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these letters more than once. Businessman of the Year Award A. James King: Chief Executive of Fentons Finance King was nominated for the quality of his leadership, with the judges claiming tha

3、t the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Financerevitalizing its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped

4、on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star. B. Keith Nash: Chief Executive of Hamleys Supermarkets Nash took over as CEO when Hamleys systems and distribution were out of date and the brand badly needed fr

5、eshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, d

6、isappointed after failing to secure the top job. C. Jorge Marquez: Chairman of the Kenwick Group Marquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies with

7、in the group, and then sponsoring them as they transformed their businesses. He operates as a virtual chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impre

8、ssed at how he also finds the time to be chairman of two other large companies. D. Richard Jenkins: Finance Director of Centron Advertising Labouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins g

9、ot that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by r

10、ecession, it is largely thanks to him that Centron is in much better shape than its rivals. 1. This businessman has successfully targeted a different group of consumers.答案:B解析 參考譯文 A段大意 King被提名為年度杰出企業(yè)家是由于他的領導才能，評審們聲稱Fentons金融公司的老板都敬佩他所領導的團隊。他的功績徹底改變了Fentons金融公司，激活了一成不變的企業(yè)文化，消除了并購前陳舊制度障礙，并運用杰出的營銷戰(zhàn)術(shù)。他

11、讓所有人都相信他反對大規(guī)模并購，然而與此同時他卻抓住機會收購了Westcombe銀行。歷史是最好的評判者，但是對于當今的市場來說King是個明星級人物。 B段大意 當Hamleys超市的運營和分銷系統(tǒng)過于陳舊、品牌即刻需要重新振作之時，Nash接管了首席執(zhí)行官的職位。他開始將公司的品牌重新定位在高品質(zhì)的食品市場，并推出幾個以關注健康為賣點的自有品牌商品。結(jié)果，公司股價上升了近80%，這讓Nash感到很高興，他曾在1986年由于沒有獲得職位晉升而失望地離開了零售業(yè)。 C段大意 選擇Marquez成為年度杰出企業(yè)家是由于他在Kenwick所獲得的成就。評審們認為他夠排除眾議聘任一些有爭議性或經(jīng)驗不

12、足的管理人士就職于集團中的各公司，并在他們變革時提供幫助，這是相當具有勇氣和謀略的。他像是一個隱形的董事長，在集團的各公司內(nèi)都沒有固定不變的辦公室。他定期和他的執(zhí)行官們通電話，他們其中的一些人都了解Marquez對于他們能夠獲得成功起著至關重要的作用。讓人們印象深刻的是，他是如何分出精力同時擔任另外兩家大公司的董事長的。 D段大意 工作在引人注目的董事長的陰影下有時可能會讓人忽略財政經(jīng)理的重要性。評審們認為是時候讓Jenkins引起公眾的關注了。首席執(zhí)行官可能是Centron公司的代言人，但是Jenkins是真正讓公司運作自如的人。在幕后，他不斷地證明財政預算和商業(yè)預測是企業(yè)成功的必要條件，特

13、別是當廣告市場因經(jīng)濟衰退而受到打擊時。Centron公司之所以經(jīng)營狀況好于其競爭對手們，大半歸功于Jenkins。 題干意為“該企業(yè)家成功地定位了不同的消費群體”也就是說該企業(yè)家對其公司的品牌定位做了改變，與原文B段He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious所表達的含義相近。 2. With careful forward planning, this b

14、usinessman is helping the company survive a difficult period.答案:D解析 題干意為“該企業(yè)家通過制定遠期計劃幫助公司順利渡過難關。”對應原文D段中“he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession, it is largely th

15、anks to him that Centron is in much better shape than its rivals.”題干中的forward planning對應原文中的budgets and forecasts；題干中的survive a difficult period對應原文中make a company successful, hit by recession。3. The company is now more open to change because of this businessmans way of thinking.答案:A解析 題干意為“由于該企業(yè)家的經(jīng)

16、營思維方式，公司現(xiàn)在變得更加開放，并接受變革。”與原文A段中“He is credited with reinventing Fentons Financerevitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game.”表述基本一致。題干中的more open to change對應原文中的reinventing Fentons Finance, revitalising its culture of inflexibi

17、lity；題干中的this businessmans way of thinking與原文中的playing a brilliant tactical game意義相近。4. This businessman has made and implemented certain decisions despite opposition to them.答案:C解析 題干意為“即使在有人反對的情況下，該企業(yè)家還是做出這些決定并將其貫徹執(zhí)行?！迸c原文C段中“The judges say he has been courageous in pushing through the appointment

18、of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses.”所表達的意思相近。題干中的made and implemented certain decisions對應原文中的pushing through the appointment；題干中的opposition對應原文中的controversial。5. This businessman has achieved

19、 some success by misleading people about his intentions.答案:A解析 題干意為“該企業(yè)家由于誤導了人們對于他意圖的理解獲得了成功”與原文中A段中“He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment.”表達的內(nèi)容一致。題干中misleading people about his intentions對應原文中的led every

20、one to believe；題干中achieved some success對應原文中的jumped on the Westcombe Bank opportunity。6. The abilities of this businessman were previously doubted by the company that employs him.答案:B解析 題干意為“該企業(yè)家的能力曾受到先前所就職公司的質(zhì)疑”與原文B段中“This should be extremely satisfying for Nash, who had left the retailer in 1986,

21、disappointed after failing to secure the top job.”的意思相近。題干中的previously doubted by the company that employs him對應原文中的failing to secure the top job。7. This businessman is admired for his ability to manage a number of business interests.答案:C解析 題干意為“該企業(yè)家因能夠同時掌管多個企業(yè)而受人敬佩”對應原文C段中“Everyone is impressed at

22、how he also finds the time to be chairman of two other large companies.”。題干中admired對應原文中的impressed；題干中的manage a number of business interests對應原文中的be chairman of two other large companies。PARE TWOQuestions 8-12 Read the article below about a catering company. Choose the best sentence from the opposit

23、e page to fill each of the gaps. For each gap (8-12), mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. Buffet Zone Lucy Robertson started working at a take-away food business to supplement her income during her student days at Edinburgh University. Several years late

24、r she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotlands leading independent caterers, with a turnover of almost 6m. She had never planned to own a business, and had certainly never considered a career in catering. Instead, she studied accountancy after lea

25、ving university, and a steady if unspectacular professional path seemed set. However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about c

26、atering. 1 It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. 2 At one point there were 26 food outlets within a 5-kil0metre radius, Robertson r

27、ecalls, as the economy changed and the once packed office blocks started to become vacant, it became clear that Robertson would need to diversify. 3 It changed the direction of the company for good. As Robertson began to win catering contracts, she decided that the company would have to move to larg

28、er premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches. Meanwhile, Robertsons main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. Customer loyally is not to be unde

29、restimated, she warns. But Robertson is not someone who is easily put off. 4 Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the groups headquarters. By now, Grapevines main competitor was a new catering company called Towng

30、ates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed. Then luck intervened and Towngates went bankrupt. 5 Many accepted and the companys turnover went from 700,000 to 1.5 million almost overnight. However, the companys growth was not as smooth as it sounds in re

31、trospect. Robertson admits, We were close to the edge during the growth period. Like many under-capitalized companies trying to grow, it might easily have collapsed. But that, she feels, is the challenge of developing your own business. A. But there are plenty of similar contracts to be won in the e

32、ast of Scotland before Robertson turns her attention elsewhere. B. Her way round this particular problem was to recruit the catering manager of the rival company. C. But this demand was short-lived, and before long, increasing competition made it harder to make a profit. D. It was a dramatic learnin

33、g curve and very small amounts of money were earned at first, says Robertson. E. She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises. F. On hearing this, Robertson immediately contacted all of t

34、heir clients and offered the services of Grapevine Caterers. G. Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set. 1.答案:D解析 空格前一句為“她一時沖動買下了這家餐館，然而她那時對餐飲業(yè)一無所知。”空格后一句為“餐館經(jīng)歷了一段困難的時期，但重要的是她獲得了所需的經(jīng)驗?！备鶕?jù)前一句中的knew nothing可推斷由于對餐飲業(yè)一無所知在創(chuàng)業(yè)之初

35、餐館應該是不盈利的，對應選項D中所提到的“這是個戲劇性的學習曲線，在餐館開業(yè)初期，只有微薄的盈利?！边M而承接后一句中的difficult time，遭遇了困難時期。2.答案:C解析 空格前一句為“20世紀80年代，外賣食品行業(yè)迎來了繁榮發(fā)展時期，因為大量的辦公室員工有午餐吃外賣食物的需求?！笨崭窈笠痪錇椤癛obertson回憶在一家公司附近的方圓5公里內(nèi)就有26家餐館。”前一句表明外賣行業(yè)的需求量大，而空格后一句則表示外賣餐館數(shù)量太多，所以空格處應出現(xiàn)明顯轉(zhuǎn)折詞匯。根據(jù)空格前后一句話可以推斷外賣所處的狀態(tài)時供大于求，也就是競爭激烈。對應選項C中提到的“然而這種需求是短暫的，不斷增加的競爭對手使

36、得獲得盈利越來越難?！?.答案:E解析 空格前一句為“由于經(jīng)濟狀況的改變使曾經(jīng)公司林立的商務區(qū)人去樓空，Robertson很清楚自己必須要以經(jīng)營多元化來應對這種改變?！笨崭窈笠痪錇椤斑@永久地改變了公司的發(fā)展方向?！鼻耙痪涮岢龆嘣?jīng)營這一方法，則空格處應出現(xiàn)多元化的具體措施，進一步承接后一句中這一具體措施對于公司的影響。對應選項E中提到的“考慮到很多公司需要為前來開會的客戶提供工作午餐，Robertson決定將工作餐送到公司的辦公地點以滿足此要求。”所以Robertson采取的多元化經(jīng)營措施就是由外賣轉(zhuǎn)為外送。4.答案:B解析 空格前一句為“與此同時，Robertson的主要競爭對手是愛丁堡地

37、區(qū)成立最久的餐飲公司，這讓她感到憂慮；她表明在競爭中顧客的忠誠度是至關重要的，Robertson不是那么輕易可以被打倒的。”空格后一句為“基于這個原因，Robertson公司營業(yè)額翻番了，并在市中心成立了集團的總部”。由此可以推測出所缺句子應為Robertson所采取的具體競爭策略來拉攏老顧客。對應選項B中提到的“她通過雇傭競爭對手公司的餐飲部經(jīng)理來拉攏老顧客?！逼渲羞x項句中的this particular problem應該指空格前一句話中的customer loyalty；而空格后一句中的as a result of this中的this指代選項句中的recruit the caterin

38、g manager of the rival company。5.答案:F解析 空格前一句為“現(xiàn)在，Grapevine的主要競爭對手是一家新成立的名為Towngates的餐飲公司，盡管Robertson由于資金缺乏沒能如愿收購這家公司，但幸運的是，這家公司后來破產(chǎn)了。”空格后一句為“很多Towngates的老顧客都接受了Grapevine，這使得Robertson的公司營業(yè)額幾乎在一夜之間從70萬英鎊上升到150萬英鎊?！睆亩茰y出所缺句子應是Robertson得知Towngates破產(chǎn)后采取的行動，對應選項F中提到的“在聽到Towngates破產(chǎn)的消息后，Robertson立即聯(lián)系Towng

39、ates的客戶，希望為他們提供Grapevine餐飲公司的服務?！边x項句中on hearing this指代的是聽到Towngates餐飲公司破產(chǎn)的消息，承接上文；選項句中的Robertson immediately contacted all of their clients就是Robertson所采取的具體行動來增加營業(yè)額。PART THREEQuestions 13-18 Read the article below about Smithsons, a British department store, and the questions on the opposite page. F

40、or each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet. Department Store Magic For most of the 20th century Smithsons was one of Britains most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful adv

41、ertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didnt seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own-brand products, the major part of its business, and showing a pref

42、erence for more fashionable brands. But now all this has changed, thanks to Rowena Baker, who became Smithsons first woman Chief Executive three years ago. Since then, while most major retailers in Britain have been losing money, Smithsons profits have been rising steadily. When Baker started, a lot

43、 of improvements had just been made to the building, without having any effect on sales, and she took the bold decision to invite one of Europes most exciting interior designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before the goods on displ

44、ay were changed. And as sales grew, so did profits. Baker had ambitious plans for the store from the start. Were playing a big game, to prove were up there with the leaders in our sector, and we have to make sure people get that message. Smithsons had fallen behind the competition. It provided a tra

45、ditional service targeted at middle-aged, middle-income customers, whod been shopping there for years, and the customer base was gradually contracting. Our idea is to sell such an exciting variety of goods that everyone will want to come in, whether they plan to spend a little or a lot. Bakers visio

46、n for the store is clear, but achieving it is far from simple. At first, many employees resisted her improvements because they just wouldnt be persuaded that there was anything wrong with the way theyd always done things, even if they accepted that the store had to overtake its competitors. It took

47、many long meetings, involving the entire workforce, to win their support. It helped when they realised that Baker was a very different kind of manager from the ones they had known. Bakers staff policies contained more surprises. The uniform that had hardly changed since day one has now disappeared.

48、Moreover, teenagers now get young shop assistants, and staff in the sports departments are themselves sports fans in trainers. As Baker explains, How can you sell jeans if youre wearing a black suit? Smithsons has a new identity, and this needs to be made clear to the customers. Shes also given ever

49、y sales assistant responsibility for ensuring customer satisfaction, even if it means occasionally breaking company rules in the hope that this will help company profits. Rowena Baker is proving successful, but the Citys big investors havent been persuaded. According to retail analyst, John Matthews

50、, Money had already been invested in refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadnt done anything to achieve it. And in my view the companys shareholders are not convinced. The fact is that unless she opens several more stores pretty soon, Smith

51、sons profits will start to fall because turnover of the existing store will inevitably start to decline. 1. According to the writer, in the mid-1990s Smithsons department store _.A.was making a lossB.had a problem keeping staffC.was unhappy with its advertising agencyD.mostly sold goods under the Sm

52、ithsons name答案:D解析 細節(jié)題。20世紀90年代中期，Smithsons百貨公司的經(jīng)營狀況： 定位段落第一段，定位句為“Worst of all, its customers were buying fewer and fewer of its own-brand products, the major part of its business, and showing a preference for more fashionable brands.”即：最糟糕的是，顧客越來越不愿意購買公司的自有品牌的商品，而自有品牌的商品卻是該公司的經(jīng)營主體，他們逐漸開始對更加時尚的品牌感興

53、趣。 原文定位句中its own-brand products, the major part of its business選項D中mostly sold goods under the Smithsons name。 選項A中making a loss表示虧損，而原文中陳述的是still profitable；選項B中had a problem keeping staff表示公司不能留住員工，而原文中陳述的是its sales staff didnt seem to have changed；選項C中unhappy with its advertising agency表示對廣告部門不滿意

54、，而原文中陳述的是thanks largely to a series of successful advertising campaigns。 2. According to the writer, Smithsons profits started rising three years ago because of _.A.an improvement in the retailing sectorB.the previous work done on the storeC.Bowena Bakers choice of designerD.a change in the products

55、 on sale答案:C解析 細節(jié)題。Smithsons百貨公司三年前利潤增長的原因： 定位段落第二段，定位句為“she took the bold decision to invite one of Europes most exciting interior designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before the goods on display were changed.”即：她做了一個大膽的決定，聘請了歐洲最

56、著名的一位室內(nèi)設計師來設計百貨公司里最核心的時尚區(qū)域。這個舉措使營業(yè)額迅速地得到了提升，商品的陳列也煥然一新了。 原文定位句中invite one of Europes most exciting interior designers to develop the fashion area對應選項C中Bowena Bakers choice of designer。 選項A中improvement in the retailing sector表示零售行業(yè)的改善，而原文中陳述的是major retailers in Britain have been losing money；選項B中the

57、previous work done on the store表示百貨店先前所做的努力，而原文陳述的是improvements had just been made to the building, without having any effect on sales；選項D在原文中沒有提及。 3. According to Bowena Baker, one problem which Smithsons faced when she joined was that _.A.the number of people using the store was falling slowlyB.its competitors offered a more specialized range of productsC.the stores prices were set at the wrong levelD.customers were unhappy with the service provided答案:A解析 細節(jié)題。當Bowena Baker上任時Smithsons百貨公司面臨的問題是： 定位段落第三段，定位句為“Smithsons had fallen behind the compe