M4U1Languagepoints

1、Unit 1 AdvertisingLanguage pointsPara 1 wherever you go be used to so that realize do some research on share sth with sb1. We are so used to them that we often do not even realize how many we see and hear in a day.我們已經(jīng)對廣告習(xí)以為常，甚至常常我們已經(jīng)對廣告習(xí)以為常，甚至常常都意識不到在一天中看見或聽見多少都意識不到在一天中看見或聽見多少廣告。廣告。share vt. 分享、分擔(dān)；

2、具有相同的分享、分擔(dān)；具有相同的（觀點(diǎn)、想法、經(jīng)歷等）（觀點(diǎn)、想法、經(jīng)歷等）常用結(jié)構(gòu)：常用結(jié)構(gòu)： share sth. with sb. 同某人分享某物同某人分享某物 share sth. among/between 將某物平均分給將某物平均分給Tom shares a bedroom with his twinbrother. The mother was sharing a cake amongthe children.Jim shares my opinions on human cloning.We have shared opinions on the matter.Good com

3、munication includes sharing information and exchanging ideas.We all share a dream.What is an advertisement? persuade sb to do believe in an idea the Internet common places two main types of常用結(jié)構(gòu)：常用結(jié)構(gòu)： persuade sb. to do sth. 說服某人做某事說服某人做某事 persuade sb. into doing sth. 說服某人做某事說服某人做某事 persuade sb. out

4、of doing sth.說服某人不做某事說服某人不做某事believe in 相信相信的存在，信任的存在，信任/信賴信賴I dont believe in ghosts. I think that stories of ghosts were made up by human beings.They need a leader they can believe in. 我不相信鬼魂。我認(rèn)為鬼魂的故事都我不相信鬼魂。我認(rèn)為鬼魂的故事都 是人類編造出來的。是人類編造出來的。 他們需要一個可以信賴的領(lǐng)導(dǎo)。他們需要一個可以信賴的領(lǐng)導(dǎo)。A commercial advertisement is one

5、 which someone has paid for to advertise a product or service.商業(yè)廣告是為了推銷某種產(chǎn)品或服務(wù)而商業(yè)廣告是為了推銷某種產(chǎn)品或服務(wù)而花錢做的廣告?；ㄥX做的廣告。本句中的本句中的one相當(dāng)于相當(dāng)于_替代詞替代詞one用來替代前面出現(xiàn)的可數(shù)名詞的用來替代前面出現(xiàn)的可數(shù)名詞的單數(shù)形式，是泛指概念，相當(dāng)于單數(shù)形式，是泛指概念，相當(dāng)于a(n) +單數(shù)單數(shù)名詞。名詞。a commercial advertisement?？祭祭?There is still a copy of the book in the library. Will you

6、go and borrow _? No, Id rather buy _ in the bookstore. (陜西陜西2007)A. it; one B. one; oneC. one; it D. it; it service n. 服務(wù)；幫助服務(wù)；幫助 常用結(jié)構(gòu)：常用結(jié)構(gòu)：at your service do sb. a service of service聽您吩咐、供你差遣或使用聽您吩咐、供你差遣或使用給某人幫忙給某人幫忙有用的；有幫助的有用的；有幫助的serve vt. 表示表示“ 為為服務(wù)；接待、招待；服務(wù)；接待、招待； 伺候伺候(吃飯吃飯)、端、端(菜菜);供應(yīng)供應(yīng)(飯菜、酒水等

7、飯菜、酒水等) 全心全意為人民服務(wù)。全心全意為人民服務(wù)。First come, first served. 這個餐館不供應(yīng)白酒。這個餐館不供應(yīng)白酒。Serve the people heart and soul.先到的先接待。先到的先接待。The restaurant doesnt serve wine.PSAs are often run for free, and are meant to educate people about health, safety, or any other problems that affects public welfare.公益廣告往往是免費(fèi)投放的，旨

8、在就公益廣告往往是免費(fèi)投放的，旨在就有關(guān)健康、安全或影響到公共福利的有關(guān)健康、安全或影響到公共福利的任何其他問題教育人們。任何其他問題教育人們。affecting public welfare be meant to 旨在，目的是旨在，目的是What he said at the meeting was meant to make us support his idea.The scholarship is meant to encourage the students to work harder at their lessons.會議上他說的話是希望我們支持他的觀點(diǎn)。會議上他說的話是希望我

9、們支持他的觀點(diǎn)。獎學(xué)金應(yīng)該是用來鼓勵學(xué)生在學(xué)業(yè)上更加努獎學(xué)金應(yīng)該是用來鼓勵學(xué)生在學(xué)業(yè)上更加努力的。力的。這些話的目的不是為了傷害你，而是為了鼓勵你。這些話的目的不是為了傷害你，而是為了鼓勵你。These words are not meant to hurt you, but to encourage you.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still m

10、ust be aware of the skilful methods used in ads to try and sell us things.盡管有法律保護(hù)人們免受虛假廣告的侵害，盡管有法律保護(hù)人們免受虛假廣告的侵害，但是我們?nèi)匀粦?yīng)該了解廣告中試圖向我們兜但是我們?nèi)匀粦?yīng)該了解廣告中試圖向我們兜售東西的常用技巧。售東西的常用技巧。protect from 防止防止； 保護(hù)保護(hù)免受免受People usually wear sunglasses to protect their eyes from the strong sunlight.be aware of 知道，意識到，明白知道，意識到

11、，明白Are you aware of the importance of learning a foreign language?人們常常戴太陽鏡來保護(hù)他們的眼睛免人們常常戴太陽鏡來保護(hù)他們的眼睛免受強(qiáng)烈太陽光的傷害。受強(qiáng)烈太陽光的傷害。Even if an ad does not lie, it does not mean it is altogether innocent. 即使一則廣告沒有撒謊，也并不意味著即使一則廣告沒有撒謊，也并不意味著它就是完全清白的。它就是完全清白的。It was an altogether different situation.even if 即使，雖然即使

12、，雖然Even if you take a taxi right now, youll miss your flight.即使你現(xiàn)在坐出租車，你也趕不上航班。即使你現(xiàn)在坐出租車，你也趕不上航班。She has such an innocent face that I find it hard to believe anything bad of her. declare fight bad breath fool you into doing assuming cure of . be proud of the very freshest foodAll it says is that it

13、fights it and that is not the same thing at all.廣告所說的就是牙膏挑戰(zhàn)口臭，這和治廣告所說的就是牙膏挑戰(zhàn)口臭，這和治愈根本不是一回事。愈根本不是一回事。The grocery just hopes that when you read the ad , you will feel pleased with the nice comment, remember the words freshest food, and make a mental connection with the food in the grocery. 這家食品雜貨店只是希望

14、當(dāng)你讀到這則這家食品雜貨店只是希望當(dāng)你讀到這則廣告時，你會很樂于看到其中的恭維，廣告時，你會很樂于看到其中的恭維，記住記住“最新鮮的食品最新鮮的食品”，在心理上將其，在心理上將其與該店里的食品聯(lián)系起來。與該店里的食品聯(lián)系起來。comment n. 評論、意見、評價評論、意見、評價 vt./vi. 評論評論 make a comment/comments on 對對評論評論/評頭論足評頭論足 no comment 無可奉告無可奉告 comment on 對對評論評論/評頭論足評頭論足e.g. It is impolite to comment on others behind their bac

15、k. 背后對他們評頭論足是不禮貌的。背后對他們評頭論足是不禮貌的。We must not fall for this kind of trick! fall for 上上的當(dāng)，受的當(dāng)，受的騙的騙How can you fall for the words of the door-to-door salesman? 你怎么會受上門推銷的人的騙呢？你怎么會受上門推銷的人的騙呢？He said he owned a big company in Spain, and I fell for it.Public service advertisements play tricks on sb thoug

16、h be made to do serve the public aim to do lead better lives deal with social issuesOn the day of the festival, children can play tricks on neighbors who refuse to offer them sweet.在節(jié)日那天，孩子們可以捉弄那些拒絕給在節(jié)日那天，孩子們可以捉弄那些拒絕給他們糖果的鄰居。他們糖果的鄰居。Not all ads play tricks on us though.This is the third time that Ja

17、ck has failed the driving test. He is not discouraged, though. nationwide various appear yourself deal with widespread social concerns encourage to . motto benefit the publicI wrote a letter to Yao Ming yesterday. Do you know how he deals with letters from his fans.我昨天給姚明寫了封信。你知道他是如我昨天給姚明寫了封信。你知道他是如

18、何處理球迷來信的嗎？何處理球迷來信的嗎？China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. (P3)中國于中國于1996年開始一場全國性的公益廣年開始一場全國性的公益廣告宣傳活動，告宣傳活動， 從那時起，多種形式的公從那時起，多種形式的公益廣告在中國出現(xiàn)。益廣告在中國出現(xiàn)?？祭祭? when has the country been open to international trade? 1978, I suppose. (陜西陜西2007)A. Since B. InC. From D. After考例考例2 The book was written in 1946, _ the education system has witness