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1、Brand :YIDA (Extra) Yida is America Wrigley Company in 1984 to launch the first sugar free chewing gum, and become the first brand of global sugar free chewing gum in a short span of five years. In China, Wrigley Company is from the beginning of 1996 in the Guangdong pioneered the extra sugar free c

2、hewing gum. Now, the extra sugar free chewing gum sales network has covered more than 300 cities, by Chinese consumers.The advertising slogan廣告口號 teeth, care, care more about you! 關(guān)愛牙齒,更關(guān)心你! hey, your yida! No, your yida! 嘿,你的益達!不,是你的益達! caring for teeth after a meal, chew two extra! 關(guān)愛牙齒,餐后嚼兩粒益達!Th

3、e product image產(chǎn)品形象 Yida, a world without the first brand of chewing gum Yida is America Wrigley Company in 1984 to launch the first sugar free chewing gum, and become the first brand of global sugar free chewing gum in a short span of five years. In USA, Yida has emerged as the biggest selling chew

4、ing gum products. In addition, Canada, New Zealand, Yi also marketing Germany and Australia market.The product image產(chǎn)品形象 Yida in Chinese, market performance excellence In China, Wrigley Company is from the beginning of 1996 in the Guangdong pioneered the extra sugar free chewing gum. Now, the extra

5、sugar free chewing gum sales network has covered more than 300 citys by Chinese consumers.Moral寓意 In the eyes of the young, Yi is not only a brand. It has become a synonym for sweet love; the advertisement dramatic, like chewing gum are generally fresh. But this is the term widely supported; extra s

6、weet light taste, like the sweet love. Both romantic and deep. Many students like.Analyze Yi da consistent with fashionable, healthy brand image, senior leadership gum market. At the Chinese market since 1996, began to bring the domestic consumer benefit of a steady stream of new consumption experie

7、nce. Interest in China, market performance excellence. This advertising creative is inseparable with it . Current marketing benefit of chewing gum on the Chinese market products including: good article of xylitol sugar-free gum益達木糖醇無糖口香糖, benefit of sugar-free gum益達條裝無糖口香糖, evolution of herbal essen

8、ce xylitol sugar-free chewing gum益達草本精華木糖醇無糖口香糖and evolution of white sugar-free gum four series益達潔白無糖口香糖.Advantage 1. The sweet, sweet love scene, exquisite act of caring, convey a good consumption signals to consumers, greatly stimulate the purchase desire of consumers. 2.love teeth, more concerned about you slogan borrowed products expressed the attitude people care for each other, can let the consumer feel be sufficient attention. 3.The spokesman of advertisements are some the pop star of a line, using the star effect and the influence of t

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