酒店定價(jià)策略ppt課件

1、酒店定價(jià)戰(zhàn)略.ContentsClick to add TitleClick to add TitleClick to add TitleClick to add TitleClick to add Title.酒店產(chǎn)品價(jià)錢(qián)的概念酒店產(chǎn)品價(jià)錢(qián)是指酒店消費(fèi)者購(gòu)買(mǎi)酒店產(chǎn)品所支付的貨幣量。 本錢(qián)稅費(fèi)利潤(rùn).酒店產(chǎn)品價(jià)錢(qián)的類(lèi)別根本價(jià)錢(qián)1優(yōu)惠價(jià)錢(qián)2合同價(jià)錢(qián)3.酒店產(chǎn)品價(jià)錢(qián)在酒店?duì)I銷(xiāo)中的意義價(jià)錢(qián)直接影響酒店運(yùn)營(yíng)目的的實(shí)現(xiàn)價(jià)錢(qián)是酒店直接獲取利潤(rùn)的重要手段價(jià)錢(qián)是酒店獲取競(jìng)爭(zhēng)優(yōu)勢(shì)的重要手段價(jià)錢(qián)是酒店產(chǎn)品籠統(tǒng)和質(zhì)量的代表價(jià)錢(qián)是酒店市場(chǎng)細(xì)分及市場(chǎng)定位的根據(jù)價(jià)錢(qián)的變動(dòng)可引起酒店供求關(guān)系的變動(dòng).酒店產(chǎn)品價(jià)錢(qián)制定的根據(jù)取決

2、于酒店產(chǎn)哦運(yùn)營(yíng)者對(duì)酒店產(chǎn)品價(jià)值的評(píng)價(jià)，當(dāng)這種評(píng)價(jià)以貨幣量來(lái)表現(xiàn)時(shí)，就稱(chēng)為供應(yīng)價(jià)錢(qián)。取決于酒店賓客對(duì)酒店產(chǎn)品價(jià)值的評(píng)價(jià)，當(dāng)這種評(píng)價(jià)以貨幣量來(lái)表現(xiàn)時(shí)，就稱(chēng)為需求價(jià)錢(qián)。.影響酒店定價(jià)的根本要素本錢(qián)要素市場(chǎng)需求酒店產(chǎn)品政府控制的影響酒店定價(jià)目的市場(chǎng)競(jìng)爭(zhēng)情況產(chǎn)品定價(jià).酒店產(chǎn)品定價(jià)的原那么有利于吸引與堅(jiān)持客源，并能擴(kuò)展產(chǎn)品銷(xiāo)售1使酒店獲得最正確經(jīng)濟(jì)效益2酒店產(chǎn)品定價(jià)應(yīng)有一定靈敏性3.酒店定價(jià)目的利潤(rùn)導(dǎo)向定價(jià)目的1競(jìng)爭(zhēng)導(dǎo)向的定價(jià)目的2以擴(kuò)展市場(chǎng)占有率為定價(jià)目的3堅(jiān)持穩(wěn)定為導(dǎo)向的定價(jià)目的4.DiagramThemeGallery is a Design Digital Content & Contents m

3、all developed by Guild Design Inc.TitleAdd your textThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.本錢(qián)要素固定本錢(qián)1變動(dòng)本錢(qián)2時(shí)機(jī)本錢(qián)3.利潤(rùn)導(dǎo)向定價(jià)目的追求利潤(rùn)最大化 1、追求企業(yè)長(zhǎng)期利潤(rùn)的最大化 2、從企業(yè)的整體經(jīng)濟(jì)效益衡量以一定的投資收益率為定價(jià)目的以獲取合理利潤(rùn)為定價(jià)目的.競(jìng)爭(zhēng)導(dǎo)向的定價(jià)目的以穩(wěn)定價(jià)錢(qián)為定價(jià)目的以應(yīng)付和防止競(jìng)爭(zhēng)為定價(jià)目的. Cycle DiagramTextTextTextTextTextCy

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