全新BMW+7系發(fā)布會活動執(zhí)行細案

1、1全新BMW 7系發(fā)布會活動執(zhí)行方案The all-new BMW 7 Series LaunchEvent Manual請下載后參閱（遮擋可移除）12活動執(zhí)行指導套裝包括Event Package Contains1.2.全新BMW 7系發(fā)布會指導文件 (1 DVD)- 開場歡迎短片，- 全新BMW 7系發(fā)布會活動指導- 施工圖源文件- 平面圖源文件Event Package includes (1DVD):- Welcome trailer- The all-new BMW 7 Series Launch Manual- Production Drawing of all Construc

2、tion Items- Artwork 2D Layout郵寄資料將于2008年12月19日之前抵達經銷商處Dealer will receive all the DVD materials before December 19th, 2008請下載后參閱（遮擋可移除）2目錄Index整體活動概述Event Overall發(fā)布方案要點介紹Launch Concept Options活動方案1詳情Concept 1活動方案2詳情Concept 2活動方案3詳情Concept 3活動方案4詳情Concept 4搭建物料制作指引Production Material Guidelines活動流程要點

3、Key Event Logistic Points活動準備時間表Event Timeline人員分工Manpower Allocation職責劃分及描述4-67 - 1415 - 2728 - 4344 - 5051 - 6465 - 7071 - 74757677 - 78Roles and Responsibilities3請下載后參閱（遮擋可移除）3整體活動概述Event Overall活動時間: 2009年01月11日 - 2009年01月22日Event Date: Jan 11 22, 2009活動地點:Venue:經銷商展廳，或高端的俱樂部，會所， 藝術館等等Dealer sho

4、wrooms, other outdoor premium venues, i.e. modernand fashionable gallery or clubhouse etc.出席人數(shù): 60 - 90位 (包括現(xiàn)有及潛在客戶，當?shù)孛襟w，合作伙伴，大客戶等)Attendance: 60 - 90 guests (customers & future prospects, selected local media,VIP partners & fleet customers.)活動目的 :Event Objectives:將全新BMW 7系引入當?shù)厥袌鯰o introduce The all

5、-new BW 7 Series to local market在目標群體中產生興趣和感染力To generate interests and emotional appeal among the target groups吸引試乘試駕，促進銷售To encourage test drives and thereby support sales提高客戶忠誠度，增加再次購買的機會To enhance customer satisfaction and increase repurchase opportunity 促進媒體廣泛宣傳To generate good media coverage活動

6、創(chuàng)意：Event Concepts:我們?yōu)榻涗N商提供了四種活動方案，經銷商可根據(jù)場地情況選取適合的方案。為取得良好的發(fā)布效果，建議發(fā)布活動在晚上進行。BMW provides four event concepts for your selection. Please adapt to fit your localsetting. An evening program is suggested to achieve best event result.4請下載后參閱（遮擋可移除）45整體活動概述Event Overall概念及定位Concept and tonality本次活動的基本主題是“駕

7、馭世界不斷向前”The communication concept of “Driving the World Ahead. Again.” will be themain underlying theme for the launch event.本次發(fā)布會也要表達出BMW 7系在不同年代引領豪華車的市場潮流The message of this launch is to show BMW 7 Series setting new standards in thepremium segment, through the different decades. 富有藝術美感 Aesthetic

8、尊貴 Exclusive 創(chuàng)新 Innovative 責任感 Responsible品牌價值Brand Values 文化 Culture 創(chuàng)新 Innovative 責任感 Responsible請下載后參閱（遮擋可移除）567系歷史介紹The BMW 7 Series Success Story全新BMW 7系，更高標準With the all-new BMW 7 Series, standards have been set even higher整體活動概述Event Overall1952-1964 BMW 5021977-1986 BMW E2319942001 BMW E3820

9、01-2008 BMW E6619861994 BMW E3267發(fā)布方案要點介紹Launch Concept Options方案1: 旋轉舞臺Concept 1: Rotating Stage 應用弧形背板為投影屏幕，創(chuàng)新的旋轉舞臺，逐步滿足來賓對新車全貌的期待In this concept, a curved backdrop and a rotating stage are used to launch thecar in an aesthetic and innovative way. 鑒于旋轉舞臺的尺寸，此方案僅適用于大型和中型展廳Applicable in large and me

10、dium showrooms due to the size of rotating stage.第一步 領導致詞第三步 旋轉舞臺轉動第二步 視頻短片第四步 新車亮相請下載后參閱（遮擋可移除）7明細Items費用（大型展廳）Large S howroom費用（中型展廳）Medium S howroom1- 搭建 Production160,000.00140,000.002- AV75,000.0073,000.00總計 Total235,000.00213,000.008方案1: 旋轉舞臺Concept 1: Rotating Stage 此方案主舞臺展車區(qū)域約80平米（不含餐飲區(qū)，簽到區(qū)和

11、來賓就座區(qū)）The main stage for concept 1 is 80sqm 方案1搭建與AV費用預估：Cost estimation of production and AV:7m6m7m Diameter0.5m發(fā)布方案要點介紹Launch Concept Options請下載后參閱（遮擋可移除）8發(fā)布方案要點介紹Launch Concept Options方案2: 三翻及雙滑動門Concept 2: Tri-media & Double-Sliding Doors 發(fā)布車藏于背板后，車開出后經過T型舞臺, 像明星出場。當三翻變換圖案后，客人在欣賞新車同時可以三翻為背景與新車合影

12、留念With special smoke and lighting effect, the car is driven out onto the T-stagelike a superstar in a fashion show, and by tri-media, the motif of the stagebackdrop changes completely and simultaneously. 適用任何展廳Applicable in any showroom第一步 滑動門1閉合第三步 發(fā)布車駛出，滑動門2 打開，三翻切換畫面，大屏幕繼續(xù)播放短片至結束9第二步 滑動門1打開第四步 新車

13、亮相請下載后參閱（遮擋可移除）9明細Items費用（大型展廳）Large Showroom費用（中型展廳）Medium Showroom費用（小型展廳）Small Showroom1- 搭建 Production170,000.00150,000.00110,000.002- AV61,000.0058,000.0055,000.00總計 Total231,000.00208,000.00165,000.007m5m4m發(fā)布方案要點介紹Launch Concept Options方案2: 三翻及雙滑動門Concept 2: Tri-media & Double-Sliding Doors 此方

14、案主舞臺展車區(qū)域約90平米（不含餐飲區(qū)，簽到區(qū)和來賓就座區(qū)）The main stage for concept 2 is 90sqm2m1.5m1.5m 方案2搭建與AV費用預估 ：Cost estimation of production and AV:106m請下載后參閱（遮擋可移除）10發(fā)布方案要點介紹Launch Concept Options方案3: 滑動門Concept 3: Sliding Door 發(fā)布車藏于背板后，車開出后經過T型舞臺像明星出場With special smoke and lighting effect, the car is driven out onto

15、 the T-stagelike a superstar in a fashion show 適用任何展廳Applicable in any showroom第一步 滑動門閉合第三步 新車亮相，滑動門關閉，大屏幕繼續(xù)播放短片至結束11第二步 滑動門打開請下載后參閱（遮擋可移除）11明細Items費用（大型展廳）Large Showroom費用（中型展廳）Medium Showroom費用（小型展廳）Small Showroom1- 搭建 Production150,000.00130,000.0090,000.002- AV61,000.0058,000.0055,000.00總計 Total

16、211,000.00188,000.00145,000.007m5m4m發(fā)布方案要點介紹Launch Concept Options方案3: 滑動門Concept 3: Sliding Door 此方案主舞臺展車區(qū)域約90平米（不含餐飲區(qū)，簽到區(qū)和來賓就座區(qū)）The main stage for concept 2 is 90sqm2m1.5m1.5m 方案3搭建與AV費用預估 ：Cost estimation of production and AV:126m請下載后參閱（遮擋可移除）12發(fā)布方案要點介紹Launch Concept Options方案4: White RoomConcept

17、 4: White Room 揭開雙層神秘面紗，環(huán)境高雅，獨一無二To set up a white room in the 4S to and launch the car in an exclusive andelegant way. 適用任何展廳Applicable in any showroom第三步 新車亮相13第一步 領導講話第二步 視頻短片請下載后參閱（遮擋可移除）13明細Items費用（大型展廳）Large Showroom費用（中型展廳）Medium Showroom費用（小型展廳）Small Showroom1- 搭建 Production210,000.00190,000

18、.00150,000.002- AV78,000.0077,000.0072,000.00總計 Total288,000.00267,000.00222,000.00 方案4搭建與AV費用預估：Cost estimation of production and AV:147m發(fā)布方案要點介紹Launch Concept Options方案4: White RoomConcept 4: White Room 此方案主舞臺展車區(qū)域約50平米 （不含餐飲區(qū)，簽到區(qū)和來賓就座區(qū)）The main stage for concept 4 is 50sqm7m6m請下載后參閱（遮擋可移除）1415活動方案

19、1詳情Concept 1內容Agenda 發(fā)布時刻描述Launch Sequence Description 活動流程Rundown 活動流程各步驟細節(jié)指導Cue Sheet 技術要點Technical Points 實施說明Implementation 活動物品核對清單Checklist請下載后參閱（遮擋可移除）1516活動方案1詳情Concept 1發(fā)布時刻描述Launch Sequence Description 在這個方案中，主舞臺為圓形，背板環(huán)繞舞臺一半呈弧形?；顒娱_始前，背板外側面對觀眾，并做為弧形投影屏幕。新車藏于背板后面。領導講話后全場燈光暗下，播放歷史短片并配有主持人串詞。I

20、n this concept, we use a curved screen and a rotating stage. At first the curvescreen faces the audience and used as projection screen. The launch car ishidden behind the backdrop. After the VIP speech, all lights will dim followed bythe playback of the history video. 在發(fā)布時刻，視頻播放上市短片。當短片顯示BMW logo并聽到

21、伴隨音時，關閉投影，音頻繼續(xù)放短片的聲音，電腦燈打亮弧形背板區(qū)域，啟動舞臺旋轉裝置，控制速度剛好于音樂結束時旋轉到位，使新車亮相于來賓面前，舞臺燈開到80%。In the launch sequence, launch video plays. When the projection shows BMWlogo and the accompanied logo sound, video music continues but projectorshuts down. Moving light shines onto the backdrop. The stage starts to rotat

22、e.Stage manager controls its rotating speed until music finishes and unveils thenew BMW 7 Series. Stage light 80%.請下載后參閱（遮擋可移除）1618:00 - 18:30Guests arrival and registration來賓簽到Cocktails and canaps service, live music歡迎酒會，現(xiàn)場音樂18:30 - 18:35Emcee invites guests to take their seats in the launch area主持

23、人邀請客人進入發(fā)布區(qū)就座Welcome video播放歡迎視頻18:35 - 18:40Welcome and introduction of VIPs by emcee主持人開場并介紹到場嘉賓18:40 - 18:45Speech by dealer GM經銷商總經理致辭18:45 - 18:50Speech by representative from BMWBMW代表致辭18:50 - 19:00Video playback of the 5 generation of 7 series播放7系歷史短片19:00 - 19:05Teaser video followed by launc

24、h sequence播放上市短片，及新車亮相儀式19:05 - 19:20Product presentation產品講解19:20 - 19:40Guests are invited to take a closer look at the all-new BMW 7 Series客人欣賞新車19:40 - 20:45Dinner starts晚餐Band performance during dinner樂隊表演20:45 - 21:00Evening ends活動結束Giveaway distribution發(fā)放禮品17活動流程安排Program Rundown活動方案1詳情Concep

25、t 1請下載后參閱（遮擋可移除）1718活動流程各步驟細節(jié)指導Cue Sheet當短片顯示BMW logo并聽到伴隨音時，關閉投影，音頻繼續(xù)放短片的聲音，電腦燈打亮弧形背板區(qū)域，啟動舞臺旋轉裝置，控制速度剛好于音樂結束時旋轉到位，使新車亮相于來賓面前，舞臺燈開到80%。活動方案1詳情Concept 1請下載后參閱（遮擋可移除）1819活動方案1詳情Concept 1技術要點Technical Points 在為實現(xiàn)在弧形屏幕上做投影且不出現(xiàn)畸變，需要使用High End DL3 MovingProjector投影機或具有相同功能的其它品牌，利用投影機自帶軟件進行弧形矯正，以達到正常投影效果。若

26、使用普通投影機，則需搭配使用watchout軟件。（見下圖） 旋轉舞臺以電機驅動，逆時針旋轉180度后自動停止，注意控制其速度與音樂吻合。 資源：請聯(lián)系當?shù)卮笮驼褂[公司尋找旋轉舞臺，若無法找到則可咨詢KAWAN。請下載后參閱（遮擋可移除）1920活動方案1詳情Concept 1實施說明Implementation酒水臺展廳主入口請下載后參閱（遮擋可移除）20展廳主接待臺 入口歷史墻發(fā)布區(qū)活動方案1詳情Concept 1實施說明Implementation樓梯大型經銷商展廳搭建布局圖Large Showroom樂隊舞臺酒水臺晚宴區(qū)域樓梯接待臺展廳主入口發(fā)布區(qū)歷史墻酒水臺樓梯晚宴區(qū)域中型經銷商展廳

27、搭建布局圖Medium Showroom21請下載后參閱（遮擋可移除）2122活動方案1詳情Concept 1AV搭建平面圖大型展廳AV Floor Plan Large Showroom請下載后參閱（遮擋可移除）2223活動方案1詳情Concept 1AV搭建平面圖中型展廳AV Floor Plan Medium Showroom請下載后參閱（遮擋可移除）23請下載后參閱（遮擋可移除）24請下載后參閱（遮擋可移除）25請下載后參閱（遮擋可移除）26設備明細Technical List數(shù)量Quantity大型展廳LargeShowroom中型展廳MediumShowroom音響系統(tǒng)歡迎和用餐區(qū)

28、Sound System - Reception and Dinner Area全頻音箱 Nexo PS15 on Stand44音響處理器 Nexo PS15 Amp and Processor11雙CD機 Dual CD Player11調音臺 24Ch Mixer11樂隊功放 Musical Instrument Amplifier11樂隊話筒 Bands Mic11電纜，線 Cables & Accessories1 lot1 lot音響系統(tǒng)發(fā)布區(qū)Sound System - Launch Area全頻音箱吊掛 Nexo PS15 Speaker - Fly44超低音箱 Nexo Su

29、b Woofer22音響處理器 Nexo PS15 Amp and Processor22無線話筒 Shure U4D Wireless Handheld22無線話筒放的器 Shure UA830 Antenna Booster11鵝頸麥克風 Podium Mic AT85722雙CD機 Denon Dual CD Player11音頻信號纜 Snake Cable 50m22調音臺 36Ch Mixer11電纜，線 Cables & Accessories1 lot1 lot燈光系統(tǒng)室外區(qū)Lighting System - Outdoor Area搖頭探照燈 Search Light 4k2

30、2筒燈 Par64 With Floor Base22電纜，線 Cables and Accessories1 lot1 lot26AV 設備核對清單AV Checklist活動方案1詳情Concept 1請下載后參閱（遮擋可移除）27請下載后參閱（遮擋可移除）2828活動方案2詳情Concept 2內容Agenda 發(fā)布時刻描述Launch Sequence Description 活動流程安排Rundown 活動流程各步驟細節(jié)指導Cue Sheet 技術要點Technical Points 實施說明Implementation 活動物品核對清單Checklist請下載后參閱（遮擋可移除）2

31、929活動方案2詳情Concept 2發(fā)布時刻描述Launch Sequence Description 此方案使用兩個滑動門和一套三翻系統(tǒng)。發(fā)布前，發(fā)布車藏在門后，滑動門1關閉，三翻為白色背景。領導講話后，燈光暗下，播放歷史短片。In this concept, we use two sliding doors (the BMW 7 Series is hidden behind).A tri-media works as a backdrop. Before the launch, the sliding door 1 withdealer name and BMW logo appear

32、s to guests, and tri-media shows white.After the VIP speech, all lights dim followed by the 7er history video. 在發(fā)布時刻，視頻播放上市短片。當短片出現(xiàn)太陽升起畫面時，視頻繼續(xù)播放，滑動門1打開，藏車處有煙機和燈光造成神秘特效，開電腦燈照車。車內駕駛員打開天使眼，勻速緩慢駛出約6米后熄滅引擎。關閉滑動門2 ，三翻變換背景。視頻完畢后，舞臺燈光和全場燈光亮起。In the launch video, when the projection shows sunrise image, the

33、 sliding door1 moves out slowly. Smoke and light makes the unveiling a dramatic feel.Moving light shines onto the car. The driver turns on the rim light an drives thecar out slowly about 6m then stops. Sliding door 2 closes and tri-mediachanges. While video ends, all the lighting in launch area turn

34、s on.請下載后參閱（遮擋可移除）3018:00 - 18:30Guests arrival and registration來賓簽到Cocktails and canaps service, live music歡迎酒會，現(xiàn)場音樂18:30 - 18:35Emcee invites guests to take their seats in the launch area主持人邀請客人進入發(fā)布區(qū)就座Welcome video播放歡迎視頻18:35 - 18:40Welcome and introduction of VIPs by emcee主持人開場并介紹到場嘉賓18:40 - 18:4

35、5Speech by dealer GM經銷商總經理致辭18:45 - 18:50Speech by representative from BMWBMW代表致辭18:50 - 19:00Video playback of the 5 generation of 7 series播放7系歷史短片19:00 - 19:05Teaser video followed by launch sequence播放上市短片，及新車亮相儀式19:05 - 19:20Product presentation產品講解19:20 - 19:40Guests are invited to take a closer

36、 look at the all-new BMW 7 Series客人欣賞新車19:40 - 20:45Dinner starts晚餐Band performance during dinner樂隊表演20:45 - 21:00Evening ends活動結束Giveaway distribution發(fā)放禮品30活動流程安排Rundown活動方案2詳情Concept 2請下載后參閱（遮擋可移除）31請下載后參閱（遮擋可移除）3231活動流程各步驟細節(jié)指導Cue Sheet當短片顯示太陽升起畫面時（見下圖），滑動門1打開，藏車處有煙機和燈光造成神秘特效，開電腦燈照車。車內駕駛員打開天使眼，勻速緩

37、慢駛出約6米后熄滅引擎。同時短片繼續(xù)播放，關閉滑動門2 ，三翻變換背景。視頻完畢后，舞臺燈光和全場燈光亮起?；顒臃桨?詳情Concept 2請下載后參閱（遮擋可移除）33活動方案2詳情Concept 2技術要點Technical Points 三翻系統(tǒng)為兩部分，分別安裝在滑動門兩側，大小相同，主體要與背板在同一平面，邊框可略凸出，但邊框顏色盡量為白色或金屬銀色。三翻第一面為白色，第二面為風景圖，第三面為白色或相同風景圖均可。 風景圖噴繪貼紙要整體覆蓋在兩個三翻面和滑動門2上，切割整齊。 滑動門1和2按順序置于背板后，門下安裝滑軌?；瑒娱T1為白色，門上貼有經銷商名稱和BMW logo貼紙?；瑒娱T

38、2為風景圖的一部分。由工作人員手工控制滑動。待入口300500020006000屏幕面積Screen三翻Tri-media220050001號滑動門用于新車發(fā)布Sliding door 1 for unveiling car展廳主2號滑動門用于發(fā)布后背景板Sliding door 2接after car launch 資源：請聯(lián)系當?shù)卮笮驼褂[公司或廣告公司尋找三翻廣告系統(tǒng)，或咨詢KAWAN。 如果延長T臺，使用livefeed, 則座椅可以安排在T臺的正面和兩側，做成時裝發(fā)布會的效果。注：屏幕位置為投影機在背板上的投影尺寸，不用另加投影幕32請下載后參閱（遮擋可移除）3433活動方案2詳情Co

39、ncept 2技術要點Technical Points 實施這個方案需要安裝三翻系統(tǒng)，可由搭建公司提供。Set-up company should provide tri-media system.展廳主入口請下載后參閱（遮擋可移除）3534活動方案2詳情Concept 2實施說明Implementation酒水臺展廳主入口接待樂隊舞臺注：屏幕位置為投影機在背板上的投影尺寸，不用另加投影幕請下載后參閱（遮擋可移除）3635活動方案2詳情Concept 2實施說明Implementation接待臺展廳主入口歷史墻樓梯發(fā)布區(qū)大型經銷商展廳搭建布局圖Large Showroom樂隊舞臺酒水臺晚宴區(qū)域

40、樓梯請下載后參閱（遮擋可移除）3736活動方案2詳情Concept 2實施說明Implementation接待臺展廳主入口歷史墻酒水臺樓梯晚宴區(qū)域晚宴區(qū)域接待臺展廳主入口酒水臺樓梯發(fā)布區(qū)中型經銷商展廳搭建布局圖Medium Showroom歷史墻發(fā)布區(qū)小型經銷商展廳搭建布局圖SmallShowroom請下載后參閱（遮擋可移除）3837活動方案2詳情Concept 2AV搭建平面圖大型展廳AV Floor Plan Large Showroom請下載后參閱（遮擋可移除）3938活動方案2詳情Concept 2AV搭建平面圖中型展廳AV Floor Plan Medium Showroom請下載后

41、參閱（遮擋可移除）4039活動方案2詳情Concept 2AV搭建平面圖小型展廳AV Floor Plan Small Showroom請下載后參閱（遮擋可移除）41請下載后參閱（遮擋可移除）42請下載后參閱（遮擋可移除）43請下載后參閱（遮擋可移除）44請下載后參閱（遮擋可移除）4544活動方案3詳情Concept 3內容Agenda 發(fā)布時刻介紹Launch Sequence Description 活動流程安排Rundown 活動流程各步驟細節(jié)指導Cue Sheet 技術要點Technical Points 實施說明Implementation 活動物品核對清單（同方案2）Checkli

42、st (Checklist and AV Checklist are same as concept 2)請下載后參閱（遮擋可移除）4645活動方案3詳情Concept 3發(fā)布時刻描述Launch Sequence Description 在此方案中，主舞臺背板上方可做投影區(qū)，下方中間部位是白色滑動門。新車發(fā)布前滑動門閉合。新車藏于滑動門后。領導講話后，燈光暗下，播放歷史短片。In this concept, the upper part of the backdrop can be used as screen and thelower part is the sliding door wi

43、th the car hidden behind. After the VIP speech,all lights dim followed by the 7 series history video. 在發(fā)布時刻，視頻開始播放上市短片。當短片顯示太陽升起時，視頻繼續(xù)播放?；瑒娱T打開，藏車區(qū)有煙機和燈光造成神秘效果，開電腦燈照車。車內駕駛員打開天使眼，勻速緩慢駛出約6米后熄滅引擎。關閉滑動門 。視頻完畢后，舞臺燈光和全場燈光亮起。In the launch sequence, launch video plays. When the projection shows sunrise,video

44、 continues. The sliding door slides slowly. Smoke and light creates adramatic feel. Moving light shines onto the car. The driver in the launch carturns on the rim light, drives the car out slowly about 6m, then stops. Slidingdoor closes. When video ends, all the lighting in launch area turns on.請下載后

45、參閱（遮擋可移除）4718:00 - 18:30Guests arrival and registration來賓簽到Cocktails and canaps service, live music歡迎酒會，現(xiàn)場音樂18:30 - 18:35Emcee invites guests to take their seats in the launch area主持人邀請客人進入發(fā)布區(qū)就座Welcome video播放歡迎視頻18:35 - 18:40Welcome and introduction of VIPs by emcee主持人開場并介紹到場嘉賓18:40 - 18:45Speech b

46、y dealer GM經銷商總經理致辭18:45 - 18:50Speech by representative from BMWBMW代表致辭18:50 - 19:00Video playback of the 5 generation of 7 series播放7系歷史短片19:00 - 19:05Teaser video followed by launch sequence播放上市短片，及新車亮相儀式19:05 - 19:20Product presentation產品講解19:20 - 19:40Guests are invited to take a closer look at

47、the all-new BMW 7 Series客人欣賞新車19:40 - 20:45Dinner starts晚餐Band performance during dinner樂隊表演20:45 - 21:00Evening ends活動結束Giveaway distribution發(fā)放禮品46活動流程安排Rundown活動方案3詳情Concept 3請下載后參閱（遮擋可移除）48請下載后參閱（遮擋可移除）4947活動流程各步驟細節(jié)指導Cue Sheet當短片顯示太陽升起畫面時（如下圖），滑動門打開，藏車區(qū)有煙機和燈光造成神秘效果，開電腦燈照車。車內駕駛員打開天使眼，勻速緩慢駛出約6米后熄滅引

48、擎。同時視頻繼續(xù)播放。關閉滑動門 。視頻完畢后，舞臺燈光和全場燈光亮起?；顒臃桨?詳情Concept 3請下載后參閱（遮擋可移除）50500020006000活動方案3詳情Concept 3技術要點Technical Points 滑動門置于背板后，門下安裝滑軌。由工作人員手工控制滑動。5000屏幕Screen滑動門用于新車發(fā)布Sliding door for unveiling car入口2000300 如果延長T臺，使用livefeed, 則座椅可以安排在T臺的正面和兩側，做成時裝發(fā)布會的效果。注：屏幕位置為投影機在背板上的投影尺寸，不用另加投影幕48請下載后參閱（遮擋可移除）5149活動

49、方案3詳情Concept 3實施說明Implementation酒水臺展廳主入口接待樂隊舞臺注：屏幕位置為投影機在背板上的投影尺寸，不用另加投影幕請下載后參閱（遮擋可移除）52請下載后參閱（遮擋可移除）5351活動方案4詳情Concept 4內容Agenda 發(fā)布時刻介紹Launch Sequence Description 活動流程安排Rundown 活動流程各步驟細節(jié)指導Cue Sheet 實施說明Implementation 活動物品核對清單Checklist請下載后參閱（遮擋可移除）5452活動方案4詳情Concept 4發(fā)布時刻描述Launch Sequence Descriptio

50、n 在此方案中，我們采用在一個封閉的環(huán)境內營造尊貴高雅的氛圍，主要在展廳內搭建一個純白色的小屋。活動正式開始后，客人會被邀請進入這個白色的小屋來進行發(fā)布。領導致詞后，燈光暗下，播放歷史短片并配有主持人串詞。In this concept, we set up a closed room in the showroom, where everything isin white to create a premium and elegant launch environment. All the launchsequence will be conducted in the white room.

51、 After the VIP speech, all lightsdim followed by the 7 Series history video. 在發(fā)布時刻，當短片顯示太陽升起畫面時，視頻繼續(xù)播放。電腦燈將發(fā)布車和揭幕嘉賓區(qū)域打亮。臺上嘉賓緩緩揭開車上的罩布，將全新BMW7系亮相于來賓面前。視頻完畢后，全場燈光亮起。In the launch sequence, when the video shows sunrise, video continues.Moving light shines onto the launch car and VIPs. The white cloth w

52、ill be pulledaway by VIPs to unveil the new 7 Series. When the video ends, all the lighting inlaunch area turns on.請下載后參閱（遮擋可移除）5518:00 - 18:30Guests arrival and registration來賓簽到Cocktails and canaps service, live music歡迎酒會，現(xiàn)場音樂18:30 - 18:35Emcee invites guests to the launch area主持人邀請客人進入發(fā)布區(qū)Welcome v

53、ideo播放歡迎視頻18:35 - 18:40Welcome and introduction of VIPs by emcee主持人開場并介紹到場嘉賓18:40 - 18:45Speech by dealer GM經銷商總經理致辭18:45 - 18:50Speech by representative from BMWBMW代表致辭18:50 - 19:00Video playback of the 5 generation of 7 series播放7系歷史短片19:00 - 19:05Emcee invites VVIPs onto stage to launch the car主持人

54、邀請貴賓上臺為新車揭幕Teaser video followed by launch sequence播放上市短片，及新車亮相儀式19:05 - 19:20Product presentation產品講解19:20 - 19:40Guests are invited to take a closer look at the all-new BMW 7 Series客人欣賞新車19:40 - 20:45Dinner starts晚餐Band performance during dinner樂隊表演20:45 - 21:00Evening ends活動結束Giveaway distributio

55、n發(fā)放禮品53活動流程安排Rundown活動方案4詳情Concept 4請下載后參閱（遮擋可移除）56請下載后參閱（遮擋可移除）5754活動流程各步驟細節(jié)指導Cue Sheet當短片顯示太陽升起畫面時（如下圖），電腦燈將發(fā)布車和揭幕嘉賓區(qū)域打亮。臺上嘉賓緩緩揭開車上的罩布，將全新BMW7系亮相于來賓面前。同時視頻繼續(xù)播放。視頻完畢后，全場燈光亮起?；顒臃桨?詳情Concept 4請下載后參閱（遮擋可移除）5855活動方案4詳情Concept 4實施說明Implementation 頂棚的懸掛布幔要略高于燈光設備，以免遮擋光線。布幔選擇白色典雅高檔布料，符合BMW CI要求。內墻面可用白色防火板

56、，入口門由中間向兩側拉開 此方案的關鍵是搭建的板材和燈光,一定要用好的材料, 這樣才能營造一個高端的環(huán)境. 具體材料請參考后面的搭建說明展廳主入口注：屏幕位置為投影機在背板上的投影尺寸，不用另加投影幕請下載后參閱（遮擋可移除）5956活動方案4詳情Concept 4實施說明Implementation酒水臺接待臺展廳主入口樓梯樓梯樂隊舞臺晚宴區(qū)域歷史墻大型經銷商展廳搭建布局圖Large Showroom發(fā)布區(qū)請下載后參閱（遮擋可移除）6057酒水臺晚宴區(qū)域展廳主入口樓梯接待臺歷史墻發(fā)布區(qū)小型經銷商展廳搭建布局圖SmallShowroom活動方案4詳情Concept 4實施說明Implement

57、ation接待臺展廳主入口歷史墻酒水臺樓梯晚宴區(qū)域中型經銷商展廳搭建布局圖Medium Showroom發(fā)布區(qū)請下載后參閱（遮擋可移除）6158活動方案4詳情Concept 4AV搭建平面圖大型展廳AV Floor Plan Large Showroom請下載后參閱（遮擋可移除）6259活動方案4詳情Concept 4AV搭建平面圖中型展廳AV Floor Plan Medium Showroom請下載后參閱（遮擋可移除）6360活動方案4詳情Concept 4AV搭建平面圖小型展廳AV Floor Plan Small Showroom請下載后參閱（遮擋可移除）64請下載后參閱（遮擋可移除）

58、65請下載后參閱（遮擋可移除）66請下載后參閱（遮擋可移除）67請下載后參閱（遮擋可移除）6865搭建物料制作指引Production Material Guidelines 所有背景圖都必須噴繪在高級寫真紙上，并貼到背景結構上All graphics for backdrops need to be in high resolution and printed on whitelaminated wood 搭建公司提供的所有材料都應該是高質量和標準化材質All materials should be high quality and standardized items from the r

59、espectivesetup company 乙烯基應避免使用，除非是高質量打印Vinyl should not be used or only with high quality print 背景應非常平整，沒有打印錯誤或測量誤差Backdrop constructions need to be smooth and even without printing andcalibrating errors 所有設計源文件（AI格式）都可以在設計光盤中找到All the AI format files of 2D design can be found in the design DVD usi

60、ng thesame name 如果設計光盤中的設計圖尺寸過大，可按比例縮小設計圖If the proposed designs are too big for your showroom, reduce the proportionof the backdrops請下載后參閱（遮擋可移除）6966入口拱門 (Faade Banner)右側的“7”要凸出主體表面，有3D立體雕塑感，如右圖活動名稱可用3D效果，也可用平面噴繪 簽到臺和背板 (Reception Counter & Backdrop)背板字符和簽到臺右側的“7”建議使用立體感的雕塑效果，視展廳大小選擇尺寸搭建物料制作指引Produ