KPMG全套內(nèi)部培訓(xùn)教程3(共11張)(PPT 11頁)

1、Creating Effective ProposalsUtilizing Proposal GraphicsC O N S U L T I N G第1頁，共11頁。What are Proposal Graphics?Theyre worth 1,000 words when used properly and effectivelyGreat for page constraintsThey show spatial relationshipsThey break up monotonous textThey convey information quicklySome evaluator

2、s focus primarily on graphics第2頁，共11頁。What Graphics RepresentArchitectures (1-3)Technical diagrams, network topologies, etc.Processes and Methodologies (4-9)Management procedures, testing processes, KPMG methodologies, etc.Relationships (10-11)Organizational charts, reporting structuresStatistics an

3、d Related Information (12-19)Revenue figuresStaff breakdown by skill area/degree第3頁，共11頁。Graphical ElementsBackgroundAction Captions TitleFigure NumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“Key Features”PhotosIllustrations第4頁，共11頁。Graphics Development ProcessMessage/Purpose

4、Architecture/Processes/RelationshipsFlow/Starting PointPlacement/Size (Mockup)Draft Graphical ElementsAction CaptionReview - Is the original message clear?Refine (often go through several iterations)Review again第5頁，共11頁。Action CaptionsEffective for conveying a message and reinforcing a themeShould b

5、e informative and positiveShould tell the reader what to conclude from the graphic, and not serve solely as a titleBad Example: “Project Schedule.”Good Example: “KPMGs project schedule accelerates delivery by 3 months due to the use of COTS software.”第6頁，共11頁。Symptoms of Bad GraphicsToo much text (1

6、,4)Too much white space (14, 17, 19)No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarmPoor balance/symmetry (19)Poor shading/contrast (2, 9, 17)No consistency (4, 10)第7頁，共11頁。Tips and PointersClear Message (12)5 - 7 Second Test (15)Flow and Entry Po

7、int (5)Left-to-right, top-to-bottom, or center outOrganization (2)Balance/Symmetry (6, 10)Appropriate Size (2, 8, 16)Use Shading to Provide Contrast (1, 8)第8頁，共11頁。More Tips and PointersConsistencyFonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clip-art/diagrams, photosGraphics should be conservative and professional, not flashyGraphics can and should reinforce the textCheck references for accuracyPage should look the same upside down (12)Check spelling/grammar (4)