新境界職業(yè)英語綜合教程精華版 unit 6市公開課一等獎省名師優(yōu)質(zhì)課賽課一等獎?wù)n件

ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivitiesWorkinpairs.Talkaboutthepicturesbelowandtellwhatyouknowabouttheseexhibitioncenters.ApproachingWorkplaceBackHKCECMcCormickPlaceHannoverMesseCantonFairComplexApproachingWorkplaceBackTheHongKongConventionandExhibitionCentre(HKCEC)(香港會議展覽中心)isoneofthetwomajorconventionandexhibitionvenuesinHongKong,alongwithAsiaWorld-Expo.ItislocatedinWanChaiNorth,HongKongIsland.ApproachingWorkplaceBackMcCormickPlace(邁考密展覽中心)isthelargestconventioncenterinNorthAmerica.Ithostsnumeroustradeshowsandmeetings.ThelargestregulareventsaretheChicagoAutoShoweachFebruary,theInternationalHomeandHousewaresShoweachMarchandtheNationalRestaurantAssociationAnnualShoweachMay.ApproachingWorkplaceBackHannoverMesse(德國漢諾威會展中心)isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m2.ApproachingWorkplaceBackCantonFairComplex(廣交會會展中心)isthelargestmodernizedexhibitioncenterinAsia,coveringatotalconstructionareaof1,100,000m2withtheindoorexhibitionareaof338,000m2andtheoutdoorexhibitionareaof43,600m2.1.Whatdoyouknowaboutatradefair?Atradefairisalargeeventatwhichcompaniesshowtheirproductsorservicesinordertosellthem.BackNowdiscussthequestionsbelowandthenreporttoyourclass.2.Doyouknowanylargeexhibitioncentersintheworld?Canyounamesomeofthem?Yes.Therearemanylargeexhibitioncentersintheworld.HannoverMesse(德國漢諾威會展中心),forexample,isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m2.CantonFairComplex(廣交會會展中心)isthesecondlargest,withthetotalconstructionareaof395,000m2.MesseFrankfurt(德國法蘭克福會展中心)isoneoftheworld’slargesttradefairorganizerswithitsownexhibitiongrounds.Everyyear,itrunsmorethan120exhibitionsandtradefairs,attractingmore65,000exhibitorsand3,000,000visitors.Back3.Whydomanypeoplevisittradefairsorexhibitions?4.Whydocompaniesparticipateintradefairs?Peoplevisitthemfordifferentpurposes.Somepeoplewanttolookforproductsfortheirbusiness;some,fortheirownuse;moreotherpeoplegothereoutofcuriosity.Theywanttopromotetheirproductsorservicesandattracttheirbuyers.Back5.Whatpreparationshouldacompanymakeifitispresentatatradefair?Theyneedtoprepareposters,handoutsandinformationbrochuresfortheshow,andinvitetheirclientstothefair.Besides,attheexhibitionvenuetheyneedtodesignanddecoratethetradeshowboothanddisplaytheirproducts.BackWorkplaceCommunicationBackYouwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.bcdeaBackListentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders.a.Right. b.Wrong. c.Notmentioned.2.Thewinecompanydisplaysitsnewproductsatthewineshow.a.Right. b.Wrong. c.Notmentioned.Back3.Thefurniturecompanyhasdesignedtheirnewlogoforthetradefair.a.Right. b.Wrong. c.Notmentioned.4.PhilipsCompanyrentsacheapboothatthelightingexhibition.

a.Right. b.Wrong. c.Notmentioned.5.StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair.

a.Right. b.Wrong. c.Notmentioned.ScriptsBackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.BackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.BackUsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back1.Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders.2.Thewinecompanydisplaysitsnewproductsatthewineshow.3.Thefurniturecompanyhasdesignedtheirnewpostersforthetradefair.4.PhilipsCompanyrentsanexpensiveboothatthelightingexhibition.5.StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair.ScriptsBackListeningInSituation:JamesandSusanarestaffinamobilephonecompany.TheyaretalkingaboutattendingtheCantonFair.Listentothemodeldialogueandfillintheblankswithwhatyouhear.BackModelDialogueSusan:James,whatisourobjective_______________theCanton

Fair?James:Well,ourmainobjectiveis______________ournewproducts

and_______________.Susan:Right.Then,whatbenefitscanitbringtousintermsof

marketing?James:Goodquestion.Ithinkthisfairisagoodopportunityto

___________________andimproveourbrandawareness.

Andwecanalsoseeourcompetitors’products.Susan:Yes,Iagreewithyou.Whatmaterialsshouldwegetprepared

forthefair?James:Ithinkweshould____________________,colorfulbanners

andproductcatalogues.Susan:Good.ofattendingtoshowcasegetmoreordersexposetothemediamakesomepostersBackListentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBackBackSusan:James,whatisourobjectiveofattendingtheCantonFair?James:Well,ourmainobjectiveistoshowcaseournewproductsandgetmoreorders.Susan:Right.Then,whatbenefitscanitbringtousintermsofmarketing?James:Goodquestion.Ithinkthisfairisagoodopportunitytoexposetothemediaandimproveourbrandawareness.Andwecanalsoseeourcompetitors’products.Susan:Yes,Iagreewithyou.Whatmaterialsshouldwegetpreparedforthefair?James:Ithinkweshouldmakesomeposters,colorfulbannersandproductcatalogues.Susan:Good.ScriptsBackListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:AmyandSamarestaffintheMarketingDepartmentofacompany.Theyaretalkingaboutthepreparationworkforthecomingtradeshow.ListeningInBackfivedisplaysandbannersproductcataloguestwoBackfreegiftsListentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.BackScriptsAmy:Sam,howcanwedecorateourboothforthetradeshownextweek?Sam:Weneedtoputsomepostersonthewallandattheentrance.Besides,wecanusesomebright,colorfuldisplaysandbannerstoattractvisitors.Amy:Yes,that’sright.Sowhatsalestoolsshouldweuse?Sam:Well,weneedtohaveourproductcataloguesandbusinesscardsprepared.Itisalsonecessarytopreparesomefreegiftsforthecustomers.Amy:Good.Howmanyofuswillattendthistradeshow?Sam:Letmesee.WeneedthreepeoplefromourdepartmentandfivefromtheSalesDepartment.Wealsoneedtoemploytwopart-timeinterpreters.Amy:Fantastic!I’mlookingforwardtoit.ScriptsBackReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)____________:asmellthatisstrongbutpleasantb)____________:theplacewhereanactivityoreventhappensc)____________:whateverhappensd)____________:tomakesomeonenoticesomethinge)____________:wantingtoeatordrinkmorefoodthanyouneedf)____________:apresentthatacompanygivesyoutotrytopersuadeyoutobuythingsfromthemaromavenueinanyeventdrawgreedygiveawayMiniTextBackPopcorn,NotaGoodTradeShowIdea!BackIwenttoalocalhomeshowtheotherweek,andfoundoneoftheexhibitorshadanoldfashionedpopcornmachineintheirboothspace,handingoutfreebagsofdelicious,hotbutteredpopcorn.Thearomawasamazing,andcouldbesmelledalmosteverywhere.Iwasactuallysurprisedthattheexhibitorwaspermittedtomakeandserveit,sincealotoftradeshowvenues(includinghomeshows)don’tletexhibitorshandoutfoodordrinksattheirtradeshowbooths.WordTipsBackInanyevent,thepopcornboothhadahugecrowd,withlotsofpeoplewantingfreepopcorn.Unfortunately,Ididn’tseeanyoneinterestedinwhattheboothwasexhibiting,andthetruthis,Idon’trememberwhatitwasexhibiting.Ithinkitwassomekindoffinancialproductorservicecompany.Thelessonhereisthatyouneedtopromoteyourtradeshowboothanddrawacrowd,butyouwanttodrawacrowdofqualifiedprospects,nothungryorgreedypeoplejustlookingforafreehandout.Youneedtocomeupwithcleverboothideas,suchashandingoutcoolgiveaways,butyoumustmakesurethatyourcleverboothideasandcoolgiveawaysaredrawingtherightvisitorstoyourshowbooth--visitorsthatyoucanturnintocustomers.Backaroman.芳香

venuen.發(fā)生地點inanyevent不論怎樣

drawv.吸引greedyadj.貪婪，貪吃

giveawayn.贈品，無償樣品WordTipsTranslationofMiniText前幾周，我參加了一場當?shù)丶揖诱?，看到一家參展商在其展位空地前架著一臺舊式爆米花機，給過往訪客無償派送美味熱奶油爆米花。爆米花香味四溢，實在太誘人了。令我詫異是：這家展商竟然被允許在這里做吃，且還派送給大家。因為大部分展會（包含家居展）是不允許在他們展位派送食物或飲料。Back送爆米花，并非吸引展會人氣好主意！TranslationofMiniText不論怎樣，這個爆米花展位吸引了不少人，大家都期待嘗到無償爆米花。不幸是，我發(fā)覺沒有些人對這個展位展示是什么感興趣。實際上，我自己也忘記了展位在展示什么，好像是某種金融產(chǎn)品或服務(wù)之類企業(yè)。我們從中學(xué)得經(jīng)驗教訓(xùn)是：想方法讓展位吸引眾人是很有必要，不過吸引來人應(yīng)該是潛在客戶群，而不是饑腸轆轆或是排隊等著拿贈品貪婪之徒。花心思想想怎樣巧妙地讓展位能吸引人群，比如，贈予很棒無償樣品。不過，你必須確保你所送出無償樣品吸引恰當訪客到你展位--那些能成為你用戶訪客。BackWorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.PairWorkBack1.Whatdidtheauthorfindwhengoingtothelocalhomeshow?2.Whywastheauthorsurprised?Theauthorfoundoneoftheexhibitorswithanoldfashionedpopcornmachineintheirboothspace,handingoutfreebagsofpopcorn.Theauthorwassurprisedthattheexhibitorwaspermittedtomakeandservethepopcornsincealotoftradeshowvenuesdon’tletexhibitorsdothisattheirtradeshowbooths.PairWorkBack3.Accordingtotheauthor,whatdidthe“popcornbooth”exhibit?

4.Whatlessoncanwelearnfromthe“popcornbooth”story?

5.Accordingtotheauthor,whoaretherightvisitorsforacompanyatatradeshow?Theauthordidn’trememberwhatthe“popcornbooth”wasexhibiting. Thelessonisthatitisnecessarytopromotethetradeshowboothanddrawacrowd,butdrawacrowdof

qualifiedprospects,insteadofthosewhoarelookingforgiveaways.Therightvisitorsarethosethatacompanycanturnintocustomers.ReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBackcuriousadj.好奇median.新聞媒體gainv.獲益；取得（好處）enthusiasticadj.熱情；熱心relativelyadv.相對地showcasev.展示rankv.排列，歸類于boostv.促進，推進beforehandadv.事先，預(yù)先handoutn.派發(fā)資料attendeen.出席者；在場者boothn.展位，展攤maximizev.使抵達最大值bannern.橫幅NewWordsPhrasesandExpressionstakedown寫下，記下gointodetail詳述，逐一說明HowCompaniesBenefitfromTradeShowsIntroductionTradeshowsareorganizedinorderto_______________________①.Gainsforexhibitorswhopresentproductsorservicesattradeshows1.Advertisingandbrandpromotion2._________________________②SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.attractcuriouscrowdsReadingTextBackDirectsalesWhataretradeshowsfor?Inwhatwaycanexhibitorsgainattradeshows?BenefitsWaystoboostbusinessatatradeshow1.BePreparedfortheShowPreparewhattooffer;Designposters,_____________________________③;Emailandinvitealltheclients.2.AttractVisitors’AttentionTrytograbattendees’attentionbydecoratingboothswith____________________________④andbanners.3.BeAvailabletoAllVisitorsAlltheTimehandouts,informationbrochuresbright,colorfuldisplaysBackreachcustomersinarelativelyshortertime;showcasethelatestproductsorservices;createthefirstmostimportantimpression.TradeshowsofferopportunitiestoThestaffhastobeavailabletovisitorsallthetime,noeating,no__________________⑤onmobilephones.chattingandtalkingWhatshouldthecompanydotopreparefortheexhibition?Howcananexhibitorgrabattendees’attentionwhentheypassthroughhisbooth?Whatshouldthecompanystaffavoiddoingatatradeshow?

HowCompaniesBenefitfromTradeShowsBack1Tradeshowshavealwaysattractedcuriouscrowds,that’swhatthey’refor.Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.1

Exhibitorsusuallytrytopresentalargeproportionoftheirrangeofproductsorservicesatthesetradeshows,gainingintwoways.Thefirstgainisthroughadvertisingandbrandpromotion.Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.Thesecondgainisthroughthedirectsalesthathappenatthesetradeshows.Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.Thisisbecausetheygetagooddiscountduringthecourseofsuchbusinessevents.

Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.Tradeshowsgiveanopportunitytoshowcaseacompany’slatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompany’sbrandimage.Back234235

Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.Also,almost50%oftherespondentshadboughtproductsorservicesfromtradeshows.

Therearemanywaystoboostbusinessatatradeshow.BePreparedfortheShowThecompanyshouldplanbeforehandastowhattoofferattheexhibition.Designposters,handoutsandinformationbrochuresaccordingly.Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.Back674658

AttractVisitors’Attention

Attendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.Thetradeshowdisplayshouldalsomakealastingimpressionontheattendeesandinspirethemtospeakwithyourstaffandrequestfurtherinformation.Ifyourdisplaydoesn’tmakethisimpressionfast,youwillbewastingmoneyandavaluableopportunity.BeAvailabletoAllVisitorsAlltheTimeThereshouldbenoeatingatthetradeshowbooth.Dividestaffintoshiftswithmealbreaks.Chattingandtalkingonmobilephonesareotherthingstoavoid.Visitorswillsimplywalkawayifthereisnobodytotalkto.Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries.Back897101112

Thestaffshouldwelcomethevisitors,givethemthechancetospeakandunderstandwhattheyarelookingfor.Theiremailaddressesandcontactinformationshouldbetakendownforfollowinguplater.Youdon’talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike,buttradeshowsopenthedoorsforcommunications,adoorthatsometimesisverydifficulttogetyourfootinto.Soformostofthecompaniestradeshowsareworththeeffort.913(Para.1)Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.Paraphrase:Peopleorganizealargenumberoftradeshowsallovertheyearandyoucanoftenhearaboutthemthroughthemedia,forexample,inthelocalnewspaper,onTV,orthroughtheInternet.Back(Tobecontinued)media:(pluralformofmedium)themainwaysthatlargenumbersofpeoplereceiveinformationandentertainment,thatis,television,radio,newspapersandtheInternet新聞媒體e.g.Thescandalwaswidelyreportedinthenationalmedia.這件丑聞在全國媒體上被廣泛曝光。StructureAnalysis:Itisacompoundsentence,“and”isacoordinatingconjunction.Translation:一年四季都有大量商品交易會舉行。經(jīng)過當?shù)貓蠹?、電視、網(wǎng)絡(luò)等新聞媒體你都能了解到它們。(Theend)Back2.(Para.2)Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.Paraphrase:Alargepartofthetargetcustomerslearnsaboutnewproductsthatwillstarttosell.launch:tostartsellinganewproductorservicetothepublic發(fā)行；將（新產(chǎn)品或服務(wù)）投放市場

e.g.ThecompanyhopestolaunchitsnewproductbynextOctober.企業(yè)希望于明年十月前推出新產(chǎn)品。Back(Tobecontinued)StructureAnalysis:“tobelaunched”heremodifies“newproducts”,functioningaspost-modifier.Translation:大部分目標受眾會所以了解到將要推出新產(chǎn)品信息。(Theend)Back3.(Para.2)Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.Paraphrase:Alargenumberofinterestedcustomersbuynewproductsdirectlyfromthetradeshows.enthusiastic:feelingorshowingalotofinterestandexcitementaboutsomething熱情,熱心e.g.Thesingergotanenthusiasticreception.這位歌手受到了熱情歡迎。(Tobecontinued)BackSynonyms:PURCHASE,BUYpurchaseandbuyimplyobtainingoracquiringpropertyorgoodsforaprice.Buyisthecommonandinformalword,applyingtoanysuchtransaction.e.g.tobuyahouse,vegetablesatthemarket(買房子、在市場上買菜)Purchaseismoreformalandmayconnotebuyingonalargerscale.e.g.topurchaseayear'ssupplies（采購一年供需品）Translation:許多熱情高漲消費者會在交易會上直接購置新產(chǎn)品。(Theend)Back4.(Para.3)Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.Paraphrase:Showingyourproductorserviceatatradeexhibitionprovidesyouwithoneofthebestwaystomeetmanycustomersandpotentialcustomersinacomparativelyshortertime.offersomeonesomething:givesomeonesomething給某人提供某物e.g.We’llbehappytoofferyoualltheassistancewecan.我們將十分愿意竭盡所能為您提供幫助。(Tobecontinued)Backinfrontof:facingsomeoneorsomething面對著某人/某物e.g.ThedooropenedandHarrietgotinfrontofhim.門開了，哈麗雅特站在他面前。relatively:toafairlylargedegree,especiallyincomparisontosomethingelse相對地e.g.E-commerceisarelativelyrecentphenomenon.電子商務(wù)是相對較新現(xiàn)象。StructureAnalysis:“offer”isaintransitiveverb,ithasbothadirectobjectandanindirectobjectasinthefollowingconstruction:Translation:參加商品交易會給參展商提供了在相對較短時間內(nèi)接觸到大量用戶一個最好路徑。(Theend)Back5.(Para.3)Tradeshowsgiveanopportunitytoshowcaseacompany’slatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompany’sbrandimage.Paraphrase:Tradeshowsgiveacompanyachancetodisplayitsnewestproductsorservicesandcreatethefirstmostimportantimpressionandthesecanreflectpeople’sopinionsabouttheproduct.(Tobecontinued)Backshowcase:toshowsomeoneorsomethinginawaythatattractsattentionandemphasizestheirgoodqualities展示（才能或優(yōu)良品質(zhì)）e.g.acomedysketchthatshowcasestheiruniquestyleofhumor展示他們獨特幽默格調(diào)喜劇小品StructureAnalysis:“whichalsoreflectsthecompany’sbrandimage”isanon-restrictiverelativeclause.Translation:商品交易會為企業(yè)提供了一個展示最新產(chǎn)品或服務(wù)機會，為其創(chuàng)造了最為主要第一印象，這也反應(yīng)出企業(yè)品牌形象。(Theend)Back6.(Para.4)Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.Paraphrase:Amarketresearchstudyshowsthat91%ofrespondentsconsideredtradeshowas“veryuseful”sourceforgettingproductioninformation.rank:todecidethepositionofsomeoneorsomethingonalistbasedonqualityorimportance排列，歸類于e.g.Werankamongthesafestcountriesintheworld.我們是世界上最安全國家之一。Translation:一項市場調(diào)查顯示，百分之九十一受調(diào)查者把商品交易會列為獲取產(chǎn)品信息“極有用”路徑。(Theend)Back7.(Para.5)Therearemanywaystoboostbusinessatatradeshow.Paraphrase:Wecanfindmanywaystoincreasesalesatatradeshow.boost:tohelpsomethingtoincrease,improve,orbecomemoresuccessful增加，提升，促進e.g.Thenewresortareahasboostedtourism.新旅游勝地促進了旅游業(yè)發(fā)展。Translation:經(jīng)過商品交易會促進產(chǎn)品銷售方法有很多。(Theend)Back8.(Para.6)Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.Paraphrase:Weshouldsendemailstoallcustomersandinvitethemtovisittheexhibition.inadvance:aheadoftime;beforehand事先；預(yù)先e.g.Detailsofthemeetinghadbeencirculatedwellinadvance.會議詳細內(nèi)容事先已被傳閱。(Tobecontinued)BackStructureAnalysis:Subjectandpartofthepredicateareomittedin“invitedtovisittheexhibition”anditsfullpartshouldbe“(andtheyshouldbe)invitedtovisittheexhibition.”Translation:應(yīng)該給全部客戶提前發(fā)郵件，邀請他們來參觀展覽。(Theend)Back9.(Para.7)Attendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.Paraphrase:Peopleparticipatinginthetradeshowsmaypassthroughyourboothonlyonce,soyou’dbettertrytoattractasmuchtheirattentionaspossible.Homonym:ATTENDEE,ATTENDANTattendee:someonewhoispresentataneventoractivity出席者；在場者e.g.Onlyone-halfoftheattendeescouldfitintothelargehallatanyonetime.這個大廳一次只能容下二分之一出席者。(Tobecontinued)Backattendant:someonewhosejobistohelpcustomersorpeoplewhovisitapublicplace服務(wù)員e.g.acarparkattendant泊車服務(wù)員maximize:toincreasesomethingasmuchaspossible使到達最大值e.g.Thecompany’smainfunctionistomaximizeprofit.企業(yè)主要功效是要把利潤最大化。StructureAnalysis:“which”or“that”isomittedintheattributiveclause“youintendtoattractthem”.Translation:參會者可能在你攤位前只途經(jīng)一次，所以要盡最大可能吸引他們注意力。(Theend)Back10.(Para.7)Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.Paraphrase:Inordertoattracttheirattention,youshouldusebright,colorfuldisplaysandbannerstomaketradeshowboothslookmoreattractive.banner:alongstripofclothorpaperusedfordecorationoradvertising橫幅e.g.Theonlookerswereshouting,cheering,andwavingbanners.觀眾吶喊著，歡呼著，揮舞著橫幅。(Tobecontinued)Backgrabsb.’sattention吸引某人注意e.g.It’softenthebadcharactersinastorywhograbourattention.往往是故事里反面角色吸引我們注意。Translation:用鮮艷明亮陳列和橫幅來裝飾你展位，以吸引他們注意。(Theend)Back11.(Para.8)Dividestaffintoshiftswithmealbreaks.Paraphrase:Youmustdividestaffintoshifts,opairs/groups/partsetc.:把（某事物）分成（幾）對/組/部分e.g.Dividetheclassintothreegroups.把全班分成三個小組。break:ashortperiodoftimewhenyoustopwhatyouaredoingsothatyoucaneatorrest休息（時間）；間歇e.g.alunch/tea/coffeebreak午餐休息時間/茶歇/喝咖啡休息時間Translation:把工作人員分成幾班，輪番去用餐。(Theend)Back12.(Para.8)Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries.Paraphrase:Duringthetradeshow,thestaffmustbeatpresentatanytimesothattheycandealwithcustomers’questions.available:nottoobusytodosomething有閑暇e.g.CollinswasnotavailableformeetingonThursdaynight.科林斯周四晚上沒有時間來開會。Translation:在展銷期間，工作人員必須一直都在會場，以應(yīng)答用戶咨詢。(Theend)Back13.(Para.9)Youdon’talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike,buttradeshowsopenthedoorsforfuturecommunications,adoorthatsometimesisverydifficulttogetyourfootinto.Paraphrase:Youdon’talwayshavetheopportunitytomakeasdetailedadescriptioninyourpresentationasyou’dlike,buttradeshowsmakefuturecommunicationspossible,andsometimesthispossibilityisveryhardtoget.(Tobecontinued)Backgetyourfoot/toeinthedoor:togetanopportunitytostartworkinginanorganizationorbusiness,especiallywhenthiswillgiveyoumoreopportunitiesinthefuture取得機會加入（企業(yè)或組織）e.g.Itisdifficulttogetyourfootinthedoorofteaching.涉足教育界絕非易事。StructureAnalysis:“thatsometimesisverydifficulttogetyourfootinto”isanattributiveclauseanditmodifies“adoor”.Translation:在日常介紹產(chǎn)品時，你不可能總是有如此機會詳盡介紹產(chǎn)品，但交易會卻為溝通敞開了大門，這扇門有時候是極難跨入。(Theend)Back企業(yè)怎樣從商品交易會中獲益Para.1商品交易會總是能夠吸引好奇民眾，這也正是商品交易會目標所在。一年四季都有大量商品交易會舉行。經(jīng)過當?shù)貓蠹垺㈦娨?、網(wǎng)絡(luò)等新聞媒體上你都能了解到它們。BackPara.2參展者通常都會在這些商品交易會上展出他們大部分最新產(chǎn)品或服務(wù)，并經(jīng)過兩種方法贏利。第一個方法是經(jīng)過廣告和品牌促銷。大部分目標受眾會所以了解到將要推出新產(chǎn)品信息。第二種方法則是經(jīng)過在這些商品交易會上現(xiàn)場銷售。許多熱情高漲消費者會在交易會上直接購置新產(chǎn)品。這是因為他們能夠在這么商業(yè)活動中取得比較大折扣。

Para.3參加商品交易為參展商提供了在相對較短時間內(nèi)接觸到大量用戶一個最好路徑。商品交易會為企業(yè)提供了一個展示最新產(chǎn)品或服務(wù)機會，為其創(chuàng)造了最為主要第一印象，這也反應(yīng)出企業(yè)品牌形象。BackPara.4一項市場調(diào)查顯示，百分之九十一受調(diào)查者把商品交易會列為獲取產(chǎn)品信息“極有用”路徑。同時，百分之五十一受調(diào)查者表示曾在商品交易會上購置過商品或服務(wù)。

Para.5經(jīng)過商品交易會促進企業(yè)發(fā)展方法有各種。為交易會做好充分準備

Para.6對于在商品交易會上展出何種產(chǎn)品，企業(yè)必須提前計劃。并依此設(shè)計海報、宣傳單以及產(chǎn)品畫冊。應(yīng)該提前給全部客戶發(fā)郵件，邀請他們來參觀展覽。Back吸引參會者注意Para.7參會者可能在你攤位前只途經(jīng)一次，所以要盡最大可能吸引他們注意力。用鮮艷明亮橫幅來裝飾你展位，以吸引他們注意。你展位應(yīng)該盡可能給參會者留下持久印象，促使他們和你員工交談并問詢更多信息。假如你展位不能快速給人這一印象，那么你很可能會浪費金錢以及一次難得機會。能夠為參會者隨時服務(wù)

Para.8防止在展位用餐。把工作人員分成幾班，輪番去用餐。還應(yīng)防止在展位閑聊或打電話。假如無人理會，參觀者很可能會離開。在展銷期間，工作人員必須一直都在會場以應(yīng)答用戶咨詢。BackPara.9工作人員應(yīng)歡迎參觀者，讓他們有機會開口并了解他們尋找何種產(chǎn)品。為了以后跟進聯(lián)絡(luò)，應(yīng)統(tǒng)計他們電子郵件地址和聯(lián)絡(luò)信息。在日常介紹產(chǎn)品時，你不可能總是有如此機會作詳盡地介紹產(chǎn)品，但交易會卻為溝通敞開了大門，這扇門有時候是極難跨入。所以，對于大多數(shù)企業(yè)而言，參加商品交易會所付出努力是值得。Back1.Whataretradeshowsfor?

2.Inwhatwaycanexhibitorsgainattradeshows?ComprehensionWorkinpairsandanswerthefollowingquestionsaccordingtotheText.Thetradeshowsareorganizedforattractingcuriouscrowds.Theexhibitorscangainintwoways:oneisthroughadvertisingandbrandpromotion,theotherthroughdirectsales.Back3.Whatshouldthecompanydotopreparefortheexhibition?

4.Howcananexhibitorgrabattendees’attentionwhentheypassthroughhisbooth?ComprehensionThecompanyshouldpreparethethingstobeofferedattheexhibition,designposters,handouts,informationbrochures,emailandinvitealltheclientstovisittheexhibition.Anexhibitorcandecora