養(yǎng)生食府備份

創(chuàng)業(yè)計劃書1添加標題主講人：陳璇組長：楊莉組員：張珺李旭佟娜

陳璇李磊六.店鋪選址七.粥店優(yōu)勢八.人員配備九.財務預算十.經(jīng)濟效益預算

一.制定策劃書的背景二.承辦養(yǎng)生餐館中的巨大商機三.市場調(diào)查及研究四.面對的消費渠道和人群五.3餐品類目錄3一.制定策劃書的背景其中有70%的市民對早餐市場不滿意2/31/34早餐的重要性空腹感，令人沒有活力，頭腦運作遲緩，對腸胃也會有影響，還會導致身體免疫力下降。營養(yǎng)豐富，富含高分子碳水化合物和膳食纖維，獨特的水溶性纖維Beta葡聚糖延長碳水化合物的消化時間，不僅能持續(xù)穩(wěn)定地提供能量，更能帶來一天都充沛的精力5目前早餐尚有很多不利于人體健康的因素制作質(zhì)量和衛(wèi)生普遍存在很大的問題含油脂和含膽固醇很高像豆?jié){,豆腐腦.大米.小米粥,包子等油條與炒肝等6午餐的重要性

一般來講人在午餐中所吸收的營養(yǎng)占了

每天營養(yǎng)來源的三分之一。

現(xiàn)代人對于健康的概念，也比以往更具

有革新的管理觀念。對于健康，不再只是消極的治療病痛，現(xiàn)代人有著更為積極的

心態(tài)。如何積極地抵抗、預防疾病，同時

讓自己的心態(tài)與身體都保持在最佳狀態(tài)，

就是有效管理健康的積極正面態(tài)度。7二.承辦養(yǎng)生餐館的巨大商機當代的人們對養(yǎng)生，追求綠色健康的飲食有強烈的需求。中國傳統(tǒng)食品為主的系列產(chǎn)品，雖然知道的人多，但經(jīng)營得好的不多。既是盲點，也是賣點。近期一種粥文化和健康養(yǎng)生餐飲文化吹香了整個北京城.經(jīng)營養(yǎng)生餐館成了餐飲業(yè)的新貴。8三.市場調(diào)查及研究目前北京市民已經(jīng)對保健餐的認識有了一定的層次，一改常態(tài)的過去的大魚大肉和油膩膩的菜肴,開始選擇了更具有營養(yǎng)價值的保健餐類.如果我們推出的是具有食療保健，美容益壽為一體的綠色環(huán)保飲食的話.那無論是利潤空間還是人們需求的空間都相對的更據(jù)有前途性了。9承辦養(yǎng)生食府具有五個特征老少皆宜縮短消費時間營養(yǎng)豐富易于吸收大眾消費得起持續(xù)性消費10開養(yǎng)生食府應建立在：不單是色香味美上，宣傳的重點應該是健康!至于經(jīng)營特色，反對粥店的傳統(tǒng)思路。11四.面向消費渠道和人群

一般消費者中重點：嬰幼兒、學生、老人、孕產(chǎn)

婦、病人和亞健康族。

主要益處：營養(yǎng)，衛(wèi)生，口感好，保健是非常中國化的快餐形式

經(jīng)營場所:居民區(qū)、醫(yī)院旁、療養(yǎng)院、老年公寓、公園和商業(yè)周圍等等都可以.可以形成早餐，午餐，夜餐，配合營養(yǎng)的主付食,即經(jīng)濟又實惠。

12

重要性：病人，學生，老人需要營養(yǎng);免除自己熬粥的煩惱及購買原,配料不便;更有安全感，衛(wèi)生營養(yǎng)，功效多。

同時在餐廳內(nèi)部布設宣傳各項食品的養(yǎng)生食品功能與特性,這樣可以更能增加各類食府健康知識。13五.3餐品類早餐晚餐午餐14六.店鋪選址地點以人口密集、流動量較大為宜。裝飾風格以回歸自然為主題.裝修簡單樸素.小鍋配制專業(yè)送貨隊伍重點對象上門贈送菜單接受電話訂貨開展網(wǎng)上宣傳,訂貨,加盟等擴大銷售渠道外送服務建立網(wǎng)站選址15七.養(yǎng)生食府的優(yōu)勢聘用醫(yī)學,營養(yǎng)專家的支持大眾與精品品種同時搭配供應,適用面廣,針對性強專業(yè),采購易,配料全,價格低,不浪費優(yōu)勢16八人員配備采購人員后勤人員廚師收銀員服務員店長營養(yǎng)師17Diagram

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