跨境電子商務(wù)英語期末試題（第一套）

跨境電子商務(wù)英語試卷第3頁共4頁《跨境電子商務(wù)英語》期末試題（第一套）試卷成績(jī)（占課程考核成績(jī)的60%）平時(shí)成績(jī)占40%課程考核成績(jī)專業(yè)：班級(jí)：題號(hào)IIIIIIIVV小計(jì)學(xué)號(hào)：得分姓名：得分I.Decidewhethereachofthefollowingstatementsistrueorfalse.Use“T”forTrueand“F”forFalse.(2'x10)Dynamicpricingisapricingstrategythat’svariableinsteadoffixed,whichmeansthatdependinginthetimeorotherexternalfactors,pricescanandwillfluctuate.()Ingeneral,cross-bordere-commercestorescanbedividedintobusinessstoresandpersonalstores.()DifferentfromeBay,sellersonAliExpresscanbeeithercompaniesorindividuals.()Pricewillnotbeinfluencedbythetypeofdistributionandthepromotions.()Cross-bordere-commercebenefitsbothsellerandbuyers.()MarketingthroughcellphonesSMS(ShortMessageService)becameincreasingpopularintheearly1950sinEuropeandsomepartsofAsia.()Theelectronicpaymentsystemisanetworkbankingsystemtoachieveelectronicmoneydataexchangeadsettlementusingdigitalandelectronicform.()Timelyandsafedeliveryofproductsisthebackboneofanye-commercebusiness.()Cross-bordere-marketersdonothavetoconsiderthetraditionalmediaintheirpractice.()WithInternet,internationalmarketingdoesnotneedthecustomers’countrytohaveinfrastructure.()得分II.MatchingthefollowingChinesetermswiththecorrespondingEnglish.(2'x10)11.搶購(gòu)狂歡 () 16.交易費(fèi) ()12.核心競(jìng)爭(zhēng)力 () 17.自由貿(mào)易區(qū) ()13.品牌授權(quán) () 18.用戶黏性 ()14.搜索引擎 () 19.家居園藝 ()15.供應(yīng)鏈 () 20.平臺(tái)營(yíng)銷 ()A) transactionfee F) freetradezoneB) searchengine G) customerstickinessC) homeandgarden H) shoppingspreeD) platformmarketing I) brandauthorizationsE) supplychain J) corecompetitiveness得分III.Fillintheblankswiththewordsfromthebox.Changetheformifnecessary.(2'x10)obstacledifferentencourageaccesspurchasefulfillcreatepersistencemistakesustain21. WhetheraB2Bfirmcansucceeddependsmuchonitsabilityto_________clients’ordersatprescribedtime.22. Iftherearesomegrammarorspelling_________inyourstoredescription,thereadersmaythinkyouarenotprofessional.23. Ifacountrywantstoachieve_________development,ithastotakeenvironmentprotectionseriously.24. Hardworkand_________areessentialforrunningyourbusiness,butit’salsocrucialtodifferentiateyourbrandbyshowingsomepersonalitywhereverpossible.25. Theordermessagesareimportantevidenceduringthedisputesettlement,whichcan_________thecompletionofordercommunication.26. Alackofqualificationcanbeamajor_________tofindagoodjobincross-bordere-commercearea.27. Afterthecustomerhascompletedtheir_________,inventorynumbersareupdated.28. Thestarkest_________intermsofhowAmazondoesbusinessisbetweenbusiness-to-business(B2B)andbusiness-to-consumer(B2C)commerce.29. Takehomeproductsastheexample,itisbesttouseawarmercolorto_________acomfortablehomefeeling.30. Peopletodaycan__________theInternetusingdeviceslikecomputers,mobilephones,etc.得分IV.Answerthefollowingquestions.(5'x4)31.Whyisagoodtitledescriptionessentialoncross-bordere-commerceplatforms?32.Pleasebrieflyillustratethedifferencesbetweencross-bordere-commerceandtraditionalforeigntrade.33.Howdoyoustarttobuildanonlinestore?34.Whatarethepossibleproblemsintheprocessofsendingthecardnumberintheopeninternetnetwork?得分V.Translatethefollowingcontentsintotheoppositelanguage.(2'x5,10'x1)(Chinese-English)35.Wefoundthequalityofthegoodsis_____________________________(大大低于樣品).36.Becauseofthetypeofmerchandise,we_____________________________(我方只能用火車來運(yùn)送).37.Choosing_____________________________(適當(dāng)?shù)恼勁械攸c(diǎn))isalsoveryimportant.38.Wecannever_____________________________(忽視細(xì)小問題).39.Wearelookingforsalesmenwhois_____________________________(可靠且勤奮的).(English-Chinese)互聯(lián)網(wǎng)成為電子商務(wù)平臺(tái)一個(gè)主要原因是，它作為信息高速公路將商務(wù)各要素聯(lián)系了起來。買家和賣家可以即刻訪問虛擬市場(chǎng)，這是一種革命化的商務(wù)方式?；ヂ?lián)網(wǎng)業(yè)帶來市場(chǎng)多樣化，比如綜合門戶網(wǎng)站，B2B網(wǎng)站，虛擬社區(qū)等。從這種意義上來說，互聯(lián)網(wǎng)提供了電子商務(wù)活動(dòng)實(shí)施的物理媒介和平臺(tái)。萬維網(wǎng)本身的發(fā)展必將帶來電子商務(wù)在商務(wù)模式，運(yùn)作和管理方面的發(fā)展。(10'x1)_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________