M4U1Reading.ppt

1、,Advertisements,Start Ahead.,Sales for computers.,Taking drugs means committing suicide slowly.,Try to divide them into two parts.,Ads for public issues Ads for sales,Project Hope,Say No to drugs,shampoo,computer,public service advertisements,commercial advertisements,1. What do ads try to persuade

2、people to do? To buy a product or service, or to believe in an idea. 2. What does PSA stand for? Public service advertisement. 3. What do PSAs aim to do? They aim to teach us and help us lead better lives.,Skimming,Reading Comprehension I,1. Most people are not aware of how many ads are around them.

3、 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an

4、example of a PSA.,Further Reading,not always,not only,PSAs,Scanning,Reading Comprehension II,Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television. 2. What is the major distinction between commercial advertisements and PSAs?

5、 A commercial ad is one which someone has paid for to advertise a product or service, while a PSA is often run fro free, and is meant to educate people about health, safety, or any other problem that affects public welfare.,3. Why are some of the ads clever according to the article? Because even if

6、an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public service advertising campaign? In 1996. 5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.,

7、paid for,advertise,for free,problem,public welfare,Reading Comprehension III,Fill in the blanks.,innocent,be aware of,clever,aim,newspapers magazines the Internet radio television,attractive,clever,to promote a product or service,to educate people about health, safety or any other problem that affects public welfare,They are