中美文化比較課程論文

1、劉俊均-機械設(shè)計制造及其自動化-20102405Course paper of Chongqing University Contrast of Internet Development In China and the United StatesName：Liu Junjun(劉俊均)Student ID：20102405Major：Mechanical Design, Manufacturing and AutomationABSTRACTDevelopment of the Internet has already become an indispensable new media. E

2、very country in the world has a large population of Internet users. However, Internet users in China and the United States are among the highest globally. Internet users generally prefer to browse on the internet news, listen to music, watch videos, play games, social networking and online shopping,

3、 etc. And how their behavior affects development of the Internet? These issues are also an important entry point for Sino-US study of Internet development differences. So we are very necessary to study the comparative development of the Internet in China and the United States. We first Pursuant to R

4、ule 24, China Internet Development Statistics Report Network CNNIC published findings, combined with the American PEW (U.S. Internet research firm) data on the status of the two network applications analyzed.Key words: Internet，development，differences, China, the United StatesChapter 1: Introduction

5、Internet users can obtain the following general network applications from the Internet: online games, online music, online video, instant messaging, with blog, online shopping, online stock trading, e-mail, search engines, online news, travel reservations, etc.First, let us look at the situation and

6、 characteristics of China-US Internet applications.Chapter 2: Chinese Internet users Entertainment, American Internet users consumeAccording to CNNIC survey, Chinese Internet users prefer entertainment on the Internet, listening to music, playing games, watching videos and other entertainment applic

7、ations network utilization rates above 60%, significantly higher than the United States. The U.S. Internet users prefer online shopping or spending, online shopping and tourist scheduled usage is much higher than China. However, the Internet and entertaining enough to make the Internet a force to pr

8、omote social and economic development, the application has a commercial value to better reflect the value of the Internet and the development of water Level, which is the level of development of the Internet US major gaps. The reason for this phenomenon is, on the one hand is the difference between

9、the U.S. and China Internet citizens sex and age structure. In online games, for example, its penetration Chinese adolescents (under 25 years) at 67.4 %, while 51.8 % of Chinas young Internet users overall Internet users; It penetration of all ages were more than 60%; while in the United States, hig

10、h penetration of online games only in the 12-17 year old Internet users (78%), while only 30% of Internet users in this part of the United States of all Internet users. And its penetration rate of Internet users in other age groups was less than 50 %. Online games and online video there is a similar

11、 phenomenon.On the other hand , the development of Chinese e-commerce, whether it is the objective environment - construction industry policy , the credit system , payment channels , or subjective intention - Internet users on the network transaction trust and recognition , both the United States th

12、ere is a big gap. CNNIC survey data show that the low level of trust Chinese Internet citizens trading network , only 29.2 percent of Internet users believe that online transactions are safe. In the United States , although personal information and credit card security is also a concern of Internet

13、users , but the high acceptance of users online transactions , 78 % of U.S. Internet users believe that online shopping is very convenient , 68% of Internet users believe that online shopping saves them time . How to enhance the value of the network trading applications is an important breakthrough

14、in promoting the development of Chinas Internet economy.Chapter 3: Chinese Internet users are more interested in online socialAlthough e-mail to the highest utilization rate of 91% of the first U.S. Internet application, but utilization of timely communication, blog and other social class applicatio

15、ns, but significantly lower than the Chinese. Chinese unitizes too strong dependence on e-mail, and with a variety of instant messaging and video, audio chat tools, applications, e-mail application is in a declining trend. But the scale of blog users, instant messaging, forums / BBS applications suc

16、h as social class continues to grow in recent years the prevalence of SNS applications are subject to a number of Chinese Internet users of all ages. Chinese unitizes social networking applications are becoming diversified. Development and optimization of social networking applications, while able t

17、o pull online advertising, word of mouth marketing and other online marketing development, and on the other hand is also conducive to e-commerce applications such as online transaction to build a good credit environment.Chapter 4: China maintained a leading online news usageClosely related to the ut

18、ilization of network news and development of Chinese society, appeared in 2008 Beijing Olympics, the earthquake, the first half of 2009, two of the country and a series of major news events, the network media pushed into the ranks of the mainstream media. CNNIC data show that there are already nearl

19、y nine (84.3%) of Internet users believe that the Internet is their most important sources of information, 48 percent of Internet users trust the internet more than TV. Excellent performance of online media and even enhance the users attention to social events , 81.7 % of Internet users said that af

20、ter the Internet, they are more concerned about social issues than in the past , compared to 2008 improved 4.8 percentage points. The users of the network news of all ages, in turn play a great commercial value of online media. Means that a large number of potential users of large-scale online adver

21、tising audience. Meanwhile, with the combination of user-generated news, traditional media and online media, it is possible to drive the entire network media industry value chain upgrading. Of course, the United States, as the rise of the first national network of journalism, its innovative network news never stopped. In recent years, it is through online m