論反不正當(dāng)競(jìng)爭(zhēng)法對(duì)商標(biāo)權(quán)益的法律保護(hù)

1、論反不正當(dāng)競(jìng)爭(zhēng)法對(duì)商標(biāo)權(quán)益的法律保護(hù)2010年4月大眾商務(wù)No.4,201O (總第112期)Pop叫arBusiness (Cumulatively. NO. 112) 論反不正當(dāng)競(jìng)爭(zhēng)法對(duì)商標(biāo)權(quán)益的法律保護(hù)正淋(中商財(cái)經(jīng)政措大學(xué)，湖北武僅4374)捕事本文對(duì)反不正當(dāng)競(jìng)爭(zhēng)法和商標(biāo)法的關(guān)系進(jìn)行了考簸，認(rèn)向兩法之間是并列關(guān)系，對(duì)商標(biāo)權(quán)放的保護(hù)是并列或閱位關(guān)系，正在行地對(duì)商標(biāo)、權(quán)益提供不同層次的保護(hù)。繼而對(duì)反不正當(dāng)競(jìng)爭(zhēng)法對(duì)商標(biāo)提供的具體保護(hù)迸衍了逐分析。I關(guān)鍵詡反不正當(dāng)競(jìng)爭(zhēng)法商標(biāo)權(quán)益保護(hù)中閣分提號(hào):同30文獻(xiàn)標(biāo)i只碼:A文章編號(hào):1棚-8283 (2010)例叩0220-01 2009年3月，號(hào)稱;

2、中國(guó)方便食品行業(yè)商標(biāo)侵校第一案;的白雪夜與構(gòu)成不正當(dāng)競(jìng)爭(zhēng)的建費(fèi)標(biāo)準(zhǔn)。雖然反不正當(dāng)Jl爭(zhēng)法可以給商標(biāo)德報(bào)供自象之爭(zhēng)，最終以白家的落敗丁紹。在白家與白象的這場(chǎng)商標(biāo)亂戰(zhàn)中，兜底保護(hù)，但若不加限制地通過(guò)反不正當(dāng)競(jìng)爭(zhēng)法保護(hù)未注冊(cè)普通商標(biāo)，先后經(jīng)冊(cè)了多煬訴訟。J!k界分析認(rèn)為，自家落敗的照舊有二:一是;自將從根本上動(dòng)搖商衍收取得所遵循的注冊(cè)主義旗右，也有悖于反不正當(dāng)家;商標(biāo)保護(hù)不完善根據(jù)商標(biāo)法第五十一條的規(guī)定，注冊(cè)商標(biāo)專用競(jìng)爭(zhēng)能制止利用知名標(biāo)記從事不正當(dāng)黨爭(zhēng)的主旨，所以立法上應(yīng)有規(guī)權(quán)的保護(hù)必須以核準(zhǔn)注冊(cè)的商標(biāo)為限。白家公司申請(qǐng)注冊(cè)的是橫排;自定。家;商標(biāo)，而實(shí)際使用的是緊排;白叛;商標(biāo)，導(dǎo)致自身的商標(biāo)專用

3、權(quán)得(2)來(lái)注冊(cè)知名商標(biāo)的保護(hù)不到有效保護(hù)。二是自家的產(chǎn)品包裝外觀設(shè)計(jì)專利存在瑕疵。根據(jù)專主要體現(xiàn)在對(duì)商業(yè)標(biāo)記混同行為的規(guī)制。f我國(guó)關(guān)于未注冊(cè)知名商利放第二十五條的規(guī)定，中國(guó)外觀設(shè)計(jì)專利的授權(quán)條件街兩個(gè):-是與標(biāo)的撞擊擊源于反不正當(dāng)競(jìng)爭(zhēng)樓第5條第2款的規(guī)定，禁止;擅自使用已知的外觀設(shè)計(jì)不相同和不相近似，二是不得與他人在先取得的合法權(quán)知名商品特有的名稱、包裝、裝橫，或者使用與知名商品近似的名稱、包利相沖突。三是訴訟策略不正確。沒(méi)有審查專利的有效性，用有瑕疵的裝、裝璜，造成和他人的知名商品相混淆，使購(gòu)買(mǎi)辛苦誤認(rèn)為是該知名商專利去維權(quán)導(dǎo)致最后的落敗。如果一開(kāi)始選用反不正當(dāng)競(jìng)爭(zhēng)法從商業(yè)品;。在我國(guó)，未

4、注冊(cè)商標(biāo)權(quán)是商標(biāo)法外的法律上的權(quán)利。反不正當(dāng)競(jìng)外觀保護(hù)角度起訴結(jié)果可能大不相同。那么，反不正當(dāng)競(jìng)爭(zhēng)法可以為商爭(zhēng)法第5條第2款對(duì)知名商品的標(biāo)識(shí)的保護(hù)性的規(guī)定實(shí)際上就是把米軒權(quán)益提供何種保護(hù)呢?下文將詳細(xì)加以研究。潑冊(cè)商標(biāo)納入其保護(hù)范圍，將改律對(duì)知名商標(biāo)的保護(hù)范圍擴(kuò)大到來(lái)注冊(cè)商標(biāo)上。1反習(xí)，.IE當(dāng)競(jìng)爭(zhēng)法與商標(biāo)法的一般關(guān)系學(xué)界通常認(rèn)為反不正當(dāng)競(jìng)爭(zhēng)怯與商標(biāo)法的關(guān)系擾如冰山與海水，商(3)米注冊(cè)馳名商標(biāo)的保護(hù)標(biāo)法是冰山，反不正當(dāng)競(jìng)爭(zhēng)捷則是它布在的梅洋。也就是說(shuō)在法律的適依我國(guó)馳名商標(biāo)的認(rèn)定和保護(hù)規(guī)定第2條的規(guī)定，馳名商標(biāo)是用上，商標(biāo)法沒(méi)有規(guī)定或者管不到的內(nèi)容一般白皮不正當(dāng)競(jìng)爭(zhēng)法進(jìn)行規(guī)指在我國(guó)為相關(guān)公眾

5、廣為知曉并享有較高聲脊的商標(biāo)。其認(rèn)定標(biāo)準(zhǔn)比制。反不正當(dāng)競(jìng)爭(zhēng)法就是為克服商標(biāo)法權(quán)利救濟(jì)上的缺陷，作為種補(bǔ)知名商標(biāo)更為嚴(yán)格。我國(guó)商標(biāo)法對(duì)注冊(cè)馳名商標(biāo)的反混同保護(hù)已經(jīng)有究性保護(hù)機(jī)制出現(xiàn)的，提供一種補(bǔ)救性救濟(jì)保護(hù)。如果說(shuō)商標(biāo)法是以保規(guī)定，但反向假暫未注冊(cè)馳名商標(biāo)的行為還沒(méi)有規(guī)定今后可以考慮立護(hù)私權(quán)利為首要囚的，通過(guò)劃定權(quán)利界限從權(quán)利內(nèi)部對(duì)知識(shí)產(chǎn)權(quán)給予保法將與該馳名商標(biāo)不相同或者不類似商品上使用來(lái)注冊(cè)馳名商標(biāo)，并有護(hù)的話，反不正當(dāng)競(jìng)爭(zhēng)怯就是從公共利益、市場(chǎng)經(jīng)濟(jì)秩序維護(hù)的角度，對(duì)混同之虞的間接混同行為，由反不正當(dāng)競(jìng)爭(zhēng)法規(guī)制。權(quán)利入存在的外部空間給予保護(hù)。2.2 輩冊(cè)商標(biāo)的保護(hù)但也有學(xué)者認(rèn)為，反不正當(dāng)黨爭(zhēng)法

6、與商標(biāo)法的關(guān)系是種并列關(guān)一般來(lái)說(shuō)，只要是注冊(cè)商標(biāo)，無(wú)論其知名與杏，都蟲(chóng)要由商標(biāo)法保系。他們認(rèn)為兩法對(duì)商標(biāo)權(quán)益的保護(hù)墾并列或同位關(guān)系。兩法之間并護(hù)。反不:iH當(dāng)競(jìng)爭(zhēng)法僅在產(chǎn)生混同成混同之l奠等特定情況下適用，一般光;主從關(guān)系或一般與特殊關(guān)系之別，它們分別有獨(dú)立的保護(hù)對(duì)象、規(guī)制適用最多的是對(duì)馳名注冊(cè)商標(biāo)的反淡化保護(hù)。方式、效力范圍和保護(hù)重點(diǎn)，各自平行地對(duì)商標(biāo)權(quán)益提供不同層面的保我國(guó)反不正當(dāng)競(jìng)爭(zhēng)放第5條規(guī)定經(jīng)營(yíng)者不得采用下列不正當(dāng)護(hù)。商標(biāo)法側(cè)重保護(hù)注冊(cè)商標(biāo)持有人的商標(biāo)專用權(quán)，而反不正當(dāng)競(jìng)爭(zhēng)法孚段從事市場(chǎng)交易，損害競(jìng)爭(zhēng)對(duì)手:(一)假窗他人的注冊(cè)商標(biāo)。;可以看俱tl重保護(hù)未注冊(cè)知名或馳名商標(biāo)持有人的法益

7、。出，這條規(guī)定把對(duì)商標(biāo)的競(jìng)爭(zhēng)法保護(hù)僅限于防止混淆這功能上，與商筆者贊同并列說(shuō)，兩法之間應(yīng)為并列或同位關(guān)系。雖然反不正當(dāng)競(jìng)標(biāo)法的立法功能又發(fā)生了一定的重合。單純的重疊、雷同，只能降低這爭(zhēng)法相較商標(biāo)法對(duì)商標(biāo)權(quán)益問(wèn)時(shí)提供了重集性保護(hù)和彌補(bǔ)性保護(hù)，但在一立法獨(dú)立存在的價(jià)值和意義，實(shí)為資源的浪費(fèi)。筆者認(rèn)為，應(yīng)進(jìn)一步適用上，兩法其實(shí)是平行地對(duì)商標(biāo)權(quán)益提供了不同屢面的保護(hù)。認(rèn)識(shí)到完善反不正當(dāng)競(jìng)爭(zhēng)法).加強(qiáng)對(duì)馳名商標(biāo)的反燒化保護(hù)。在立法陰的這一點(diǎn)才能更好的發(fā)揮皮不正當(dāng)競(jìng)爭(zhēng)訟的作用，形成對(duì)商標(biāo)權(quán)益的多居上.反不正當(dāng)競(jìng)爭(zhēng)法對(duì)商標(biāo)的保護(hù)應(yīng)側(cè)重于維護(hù)商標(biāo)長(zhǎng)期以來(lái)形成次嚴(yán)密保護(hù)。的傷愈夜市場(chǎng)競(jìng)爭(zhēng)中的信號(hào)作用。也就是說(shuō)，

8、要側(cè)熏于維護(hù)商標(biāo)的商譽(yù)、社會(huì)吸引力和商標(biāo)的資產(chǎn)價(jià)值不受損毀，防白他人搭便東誘發(fā)不誠(chéng)2現(xiàn)行反不應(yīng)當(dāng)競(jìng)爭(zhēng)法對(duì)商椒權(quán)藏的保護(hù)以我國(guó)商標(biāo)法所規(guī)定的注冊(cè)主義原則為前搓，可以對(duì)商標(biāo)進(jìn)行分實(shí)行為和不公平競(jìng)爭(zhēng)。因此，在立樓保護(hù)上應(yīng)以商標(biāo)是否;知名;或;馳類，從以下幾個(gè)層次進(jìn)行考量生:名;為前提，而不應(yīng)以是否注冊(cè)為要件。與此相適應(yīng)，在功能上，反不2.1米注冊(cè)商標(biāo)的保護(hù)正當(dāng)競(jìng)爭(zhēng)法對(duì)商標(biāo)的保護(hù)不應(yīng)當(dāng)只停留于;競(jìng)爭(zhēng)關(guān)系而應(yīng)將其調(diào)鼓未注冊(cè)商標(biāo)是指未經(jīng)國(guó)家商標(biāo)局核準(zhǔn)注冊(cè)景i己而投放市場(chǎng)使用的能圍擴(kuò)大到非競(jìng)爭(zhēng)關(guān)系以及-些非商業(yè)使用上，對(duì)商標(biāo)的保護(hù)應(yīng)在制止商標(biāo)。來(lái)注冊(cè)商標(biāo)有合注米注冊(cè)商標(biāo)與非法米注冊(cè)商標(biāo)之分。下面將混淆的基礎(chǔ)

9、上，進(jìn)一步制止聯(lián)想。也就是說(shuō)，反不正當(dāng)競(jìng)爭(zhēng)法對(duì)馳名商合法來(lái)注冊(cè)商標(biāo)分為未放冊(cè)普通商標(biāo)、未注冊(cè)知名商標(biāo)和未注冊(cè)馳名商標(biāo)的保護(hù)應(yīng)發(fā)探其防耀淆和反淡化之雙重功能。標(biāo)來(lái)討論。(1)來(lái)注冊(cè)普通商標(biāo)的保護(hù)事嗜文獻(xiàn):披照反不正當(dāng)競(jìng)爭(zhēng)法第5條第2款之規(guī)定，其所保護(hù)的未注冊(cè)商1孔祥俊:(反不正當(dāng)競(jìng)爭(zhēng)法的適用與完善)，法律出版社1998標(biāo)須;特有即成具街定的搜尋野性，或在其所用商品與服務(wù)的相關(guān)指年版。圍內(nèi)為相關(guān)消費(fèi)者所知悉。可見(jiàn)，來(lái)注冊(cè)普通商標(biāo)不受反不正當(dāng)競(jìng)爭(zhēng)植2J王品:(對(duì)普通米注冊(cè)商標(biāo)保護(hù)的探討)，(蘭州學(xué)報(bào))25年保護(hù)。在實(shí)踐中，反不正當(dāng)競(jìng)爭(zhēng)錢(qián)給予未注冊(cè)商標(biāo)保護(hù)一般應(yīng)考察其獨(dú)第1翔。特性和市場(chǎng)影響力兩個(gè)方面

10、。是否存在混同或混同之虞也是判斷是否3J鄧宏光:(商標(biāo)法的理論葵礎(chǔ))，法律出版社2008年版。作翁簡(jiǎn)介:.3:.淋(1986-)女，漢族，海南|惰商人，中商財(cái)經(jīng)政法大學(xué)知識(shí)產(chǎn)權(quán)法學(xué)28級(jí)碩士。研究方向.知識(shí)產(chǎn)權(quán)法220 ?#9900990?#9900990?偯?#9900990?#9900990?#9900990?#9900990?#9900990?#9900990?#9900990?#9900990?#9900990?#9900990?#9900990?嬱?嬲?嬳?#9900990?乯?靈?#9900990?#9900990?畭?#9900990?#9900990?#9900990?#990

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