施耐德20周年活動(dòng)策劃方案

2007 COPYRIGHT, HIGHTEAM COMMUNICATIONS Prepared by HighTeam As Feb. 12 Schneider Inititive 2007 China 2 Initiative 2007 Working Core Visual Design ROI System Show Area Layout Key Visual Visual Extension Gift Design Gala Dinner Client Conference Team Profiles 3 Thank you for your attention! Merci de votre attention! 4 Back up 5 Schneider Inititive Key Visual (Option A) Back 6 Schneider Inititive Key Visual (Option B) Back 7 Schneider Inititive Key Visual (Option C) (Chinese look and feel) Back 8 Master Traffic Plan 3. Exhibition Center 2. Hotel-Holiday Inn 1. Event Center 1 2 3 Back 9 Inititive 2007 Event Center Level 3 Back 10 3F Plan Back VIP Room 11 Back Level 3: Opening Magic moment Room: 蜀都廳 Track Conference Room 1: 蜀韻廳 Track Conference Room 2: 蜀錦廳 Track Conference Room 3: 蜀風(fēng)廳 Track Conference Room 4: 蜀漢廳 Track Conference Room 5: 蜀蓉廳 PR release Room 1: 蜀山廳 PR release Room 2: 蜀水廳 VIP Room: 蜀繡廳 3F Plan (Room distribution) 12 Inititive 2007 Event Center Level 5 Back 13 5F: Plan Back 14 Level 5: Exhibition Area: 水晶大廳 (1-6) Demo Wall Room 1: 錦江廳 Demo Wall Room 2: 金牛廳 Track Conference Room 6: 高新廳 Track Conference Room 7: 武侯廳 Track Conference Room 8: 青羊廳 Operational War Room 9: 成華廳 5F Plan (Room distribution) Back 15 Outdoor: Welcome archway and AD board Back 16 Outdoor: Path Flag Back 17 Outdoor: Branding cubes / Large hanging banner (Hotel) Back 18 Each color represents a different attendance: Energy Efficiency / Productive Automation etc. Outdoor: Master Floor plan Back 19 Outdoor: Entrance Decoration (lobby) Back 20 3F: Reception RFID systems Back 21 Gala Dinner: Exhibition Hall 1 Back 22 Gala Dinner: Exhibition Hall 2 Back 23 Direction / Information systems (3F) Back 24 Large Banner (3F/5F) Optional Back 25 3F: Opening Room Back Main Stage Live Broadcasting Room 26 3F: Opening Story Board Back 27 3F: Opening Back Schneider Electric VIP will arrive driving a high tech electric vehicle Driving this high tech vehicle symbolizes Schneider Electrics desire to create value for the customer using Energy Efficiency and environmental friendly Energy Resources Enhance the lifestyle value to public Schneider Electric VIP stops the vehicle, and then plays with the Magic Cube. The whole audience will focus on his hands 28 3F: PR Room Back 29 3F: Track Rooms Back 30 Track Name Plate Back 31 31 Track Name Plate Option 1: Option 2: 金星，木星，水星，火星，土星，天王星，海王星，冥王星 Option 3: 成長(zhǎng)，觀注，進(jìn)取，承諾，尊重，暢想，執(zhí)著 , 拓展 Option 4: A， B， C， D， E， F， G， H Back 32 5F: Show Area Welcome x9 Productive Automation Demo x30 EE Demo Energy Efficiency Demox35 Product Cube Corporate Image x7 Business Partner x8 e-Knowledge LED New offer Show Area: Customer Welcome (9 panels) Corporate (7 panels) Partner (8 panels) Energy Efficiency (35 panels) Productive automation (30 panels) New offer (2 panels) e-knowledge (5 panels) Back 33 5F: Show Area Back Colored Background PC storage 34 5F: Show Area Back e-Knowledge Corridor View 35 5F: Meeting Area/Rest Area Back Rest Area Capacity: 3F+5F = 300 PAX 36 Rest Area Programs Wine Appreciation Sessions Photo Memento Chocolates Back 37 Wine Appreciation Sessions Conducted in designated rest areas 2 Wine Masters 4 Wine Ambassadors 4 sessions - done hourly during the afternoon Targeted to reach 240 visitors per day Back 38 Chocolates Gourmet chocolates from France Made available in Rest Areas Back 39 39 Photo Memento Photo opportunity at designated rest area Presented in a photo frame designed with event theme Back 40 5F: Demo Wall Back 41 5F: Live Broadcasting Room Back 42 Live Broadcasting To Identify initiative of format screen for standard Back Dialogue Breaking News Debate 43 Name Badge Attendee badge BU badge Back 44 Invitation Back 45 Guidebook Back 46 46 Gift for Attendee Computer bag Price: 90.00 RMB Back 47 47 Gift for Gala Dinner Price: 200.00 RMB World Travel Adapter Back 2007 COPYRIGHT, HIGHTEAM COMMUNICATIONS Initiative 2007 Gala Dinner Back 49 Essential information Venue: Exhibition Hall 2 Date： Apr 10th-12th, 2007 Attendee： about 1,100pax Format: Speech Magic moment Performance Back 50 Thank all customers 20 years anniversary Initiative 2007 Communication Message: Capitalize on our existing friendship to move towards the next 20 years of mutual benefit and success. Key Messages Back 51 Outdoor Art Deco 1 Back 52 Outdoor Art Deco 2 Back 53 Floor Plan Back 54 Simulation Back 55 Simulation Back 56 Rundown Start Finish Duration Activity Key player 19:15 19:30 15 minutes Waiting video Conceptual art 19:30 19:38 8 minutes 絳州大鼓 中國(guó)功夫 Players 19:38 19:40 2 minutes MC opening announcement MC 19:40 19:45 5 minutes VIP address SE VIP & MC 19:45 19:50 5 minutes VIP address SE or customer VIP & MC 19:50 19:55 5 minutes VIP address Government VIP & MC 19:55 20:05 10 minutes Magic moment : 20 years anniversary logo launch VIPS & MC 20:05 20:10 5 minutes Toast Dinner begins VIPS & MC Performance 女子新民樂 Players & MC Acrobatics：柔術(shù)、轉(zhuǎn)碟 Players & MC Sichuan opera: Schneider變臉噴火 Players & MC 20:45 21:00 15 minutes Magic cube show + Hope Cake for 20 years Players & MC 21:00 21:05 5 minutes MC ending announcement MC Back 57 Back up 58 Waiting video Objective Impress key message of Inititive 2007 on customers again Content Daily feature of initiative 2007 Daily news of initiative 2007 Daily interview of initiative 2007 59 Conceptual Art Objective: show that Schneider supports trendy and hi-tech lifestyle Format Customers can see different conceptual art in 8 mini stages as they enter in the hall 60 Back Mini-stage conceptual art 61 絳州大鼓、中國(guó)功夫 Objective: Opening Focus everybodys attention Demonstrate Schneiders flourishing business Format Drum show on the main stage and flagmen wave Schneider flags in 8 mini stages All flagmen run from mini-stages to the main stage in performance climax Back 62 Schneider VIP address Objective Thank all customers for attending this great event and working with Schneider all along Content Thank you speech Schneider Electric China 20 years anniversary announcement Schneider Electric China 20 years review Future development expectation Back 63 Customer VIP address Objective Show good relationship with Schneider Content Congratulations Good relationships Future cooperation expectations Back 64 Government address Objective Good relationship with government Grow together with China Background 朱志宏 現(xiàn)任中共成都市委常委、成都市人民政府副市長(zhǎng)、中共成都市石化管委會(huì)黨工委書記、成都市投資促進(jìn)委員會(huì)主任。 協(xié)助分管科技、信息化、工業(yè)、安全生產(chǎn)、物流、郵電及工業(yè)招商引資等工作，聯(lián)系民營(yíng)經(jīng)濟(jì)等工作。 分管市科技局（知識(shí)產(chǎn)權(quán)局）、信息辦、經(jīng)委（中小企業(yè)局）、安監(jiān)局等單位；聯(lián)系市總工會(huì)、科協(xié)、郵政局等單位。 Content Congratulations Future development expectations Back 65 Magic moment Objective Announce 20 years anniversary Launch 20 years anniversary logo Format 3 VIPs press the start button for magic moment together The lights which outline Schneider industry image gradually brighten from far to main stage Video begins when all lights brighten 20 years anniversary logo on main screen after video finished 66 67 68 Magic moment Video Objective Good partnership Win-Win Grow together with China Content Development in China Employers wishes for 20 years birthday Partners wishes for 20 years birthday 69 SECI 20 years anniversary logo launch 70 SECI 20 years anniversary logo Option 1 71 SECI 20 years anniversary logo Option 2 Back 72 女子新民樂 Format Main performance on the main stage and other smaller performances on 8 mini stages Performers on each mini stage walk to main stage while performing All players gather on main stage and perform together 73 柔術(shù)、轉(zhuǎn)碟 Format Main stage+ mini-stage show 74 Schneider變臉噴火 Format 1 artist perform on the main stage and 8 other performers perform on the 8 mini-stages All 9 players perform on the main stage 9 players respectively change their face to S、 C、 H、 N、 E、 I、 D、 E、 R, forming Schneider Back 75 Magic cube show + Hope Cake for 20 years Magic show Cube: initiative 2007 key image Birthday cake in cube Share cake 76 77 78 Back 79 ROI: The Goals That We Hope to Achieve Based on the brief, we have created metrics to measure: Overall Satisfaction Schneider corporate image Education (Energy Efficiency, Productive Automation, Business Applications) Participation (Corporate, Energy Efficiency, Automation (non-building), UT, Building Automation and Service education sessions) Client conference effectiveness and satisfaction Logistical excellence In addition, we have the capability to perform: Analysis of key components that lead to participant overall satisfaction and dissatisfaction Analysis of the key components that lead to satisfaction within client conferences Analysis of changes in perceptions of participants in the broad areas of “Schneider corporate image” and “Education” Demographic breakdowns in order to measure the reactions of important target groups Back 80 Overall Satisfaction Schneider Influenced variables leading to overall satisfaction Care about Partners Client Conference Satisfaction Logistical Excellence Interest Accessibility Relevance Power of Speaker Question 1, 2, 3, . . . Demographics (Allow for testing of multiple target groups) Education Topic Corporate Image Change Industry Leader Innovation Community Contributor Respected Partner Best Choice Question 1, 2, 3, . . . Regression Regression Factor Dependent Variable Category Composite Dimension Legend: Single Response Question Participation Pre-Post Question Question 1, 2, 3, . . . Question 1, 2, 3, . . . Question 1, 2, 3, . . . Back 81 Demographic breakdowns in order to measure the reactions of important target groups Demographic breakdowns allow us to measure with more depth the reactions of specific groups that you wish to target For example, we can discover if there were any differences between program elements that were important to Schneider suppliers that were not important to Schneider customers A full analysis (described above) can be conducted on any target segment Suppliers Customers Investors Full Analysis Statistical description Regression analysis Perception change Key indicators Full Analysis Statistical description Regression analysis Perception change Key indicators Full Analysis Statistical description Regression analysis Perception change Key indicators Back 82 Analysis of key components that lead to participant overall satisfaction and dissatisfaction Our goal is to discover which portions of the event, when done well, caused participants to be satisfied Using multiple regression analysis, we can rank each major event component to discover which elements are associated with satisfaction (and, which elements may lead to dissatisfaction) Schneider influenced variables leading to overall satisfaction Logistical Excellence Client conference overall satisfaction (both best and worst) Overall Satisfaction + + Lead to Back 83 Questions typically fall into 2 categories Rating Feelings or attitudes: How satisfied are you with your overall experience at the Schneider Discover Inititive? (Choose one) 5 Extremely satisfied, 4 - Somewhat satisfied, 3 Neutral, 2 Somewhat dissatisfied, 1 Extremely dissatisfied Please indicate whether you agree or disagree with the following statements about the above conference Strongly Agree, Agree, Neither Agree nor Disagree, Disagree, Strongly Disagree Background Grouping questions: How would you characterize your primary business relationship with Schneider Electric? Supplier to Schneider, Customer of Schneider, General Industry, Prospective or current Schneider investor, Government, University Professor, Other (Specify)_ Back 84 Sample of Retrospective Post Method Please indicate whether you agree or disagree with the following statements : Disagree Disagree Neutral Agree Strongly Completely Agree 1 2 3 4 5 Before the Event After the Event Schneider is the leader in its industry 1 2 3 4 5 1 2 3 4 5 Schneider is dedicated to innovation 1 2 3 4 5 1 2 3 4 5 Schneider contributes to the community 1 2 3 4 5 1 2 3 4 5 . . . 1 2 3 4 5 1 2 3 4 5 Back 85 Descriptive Statistics The breakdown of responses to questions Average response, Median response, Mode response Percent of people responding each way to a question: Rating feelings or attitudes: Background Grouping: Ratings of feelings and attitudes can be recalculated for each group 10% 10% 40% 35% 5% Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree 30% 27% 43% Schneider Customers Other Schneider Suppliers Back 86 Overall Assessment of Initiative 2007 Sample Report 40%44%48%48%45%11%13%9%9%8%3%3%4%2%44%38%49%8%43%61%44%40%39%23%10%9%2%3%1%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%T o t a l S p r i n g 0 4 *T o t a l S p r i n g 0 5F i r s t T i m e rA l u m n iB u s i n e s s D r i v e rT e c h n o l o g y D r i v e rE n g i n e e r i n g / D e v e l o p m e n t D r i v e rV e r y G o o d G o o d F a i r P o o r V e r y P o o rOverall assessment of the Initiative 2007 by all attendees is very positive, with 87% rating it good/very good. Four in ten (43%) attendees rated Initiative as very good. An additional 44% rated the event as good. First timers were more likely to be satisfied than alumni, based on their respective “very good” satisfaction ratings, 49% vs. 38%. Back 87 Prioritizing Improvements: All Attendees - Sample Report At Risk Back 88 This ROI measurement is to gauge both your and our performance The tools that we use have applications beyond what we have shown here We will work together with you to decide what is most important to measure We will base this discussion on what you hope to learn, what you hope to do in the future, and what you hope to achieve We hope that this process will allow our cooperation with you to be more productive By carefully designing the performance measurement system with us, you can shift our incentives so that they are best aligned with your strategic objectives We also hope that this process will allow you to keep your internal staff accountable Back 89 March for the Future with Special Olympics Date : November 2005 Venue : Huapo Garden Total Attendees : 7,000 pax Successful Case Studies In Chengdu Back 90 Johnnie Walker Black Label Journey of Taste Date : 2004 - 2005 Venue : Chengdu Total Number of Shows : 180 Total Attendees : 21,600 Successful Case Studies In Chengdu Back 91 Team Profile Mr. Alex Koi is currently the President of HighTeam Communications; he is responsible for the national P&L of HighTeam Communications. Alex first joined HighTeam in 2003, as its Beijing General Manager and Vice President of Operations. Subsequently, Alex assumed the title of Managing Director, responsible for 85% of HighTeams business, covering both Beijing and Guangzhou. Alex has played a vital role in helping to increase the turnover of HighTeam from USD$ 8million to USD$ 15million in less than three years. In 2004, HighTeam became the first Chinese marketing service firm to break through the RMB 100million revenue mark. Alex served as Strategic Counsel for IDF, providing strategic counseling and management insights towards the overall management and marketing of IDF since 2004. Previously, Alex worked for Kodak China as the national digital products senior manager and e-Studio program manager. He was responsible for trade and consumer marketing programs of Kodaks digital services. In 2003, Alex introduced a new line of digital imaging kiosks (PMGC), and achieved 75% of his annual target within two months of the announcement. Alex also created the e-Studio, a new digital imaging retail concept that included a screening phase and operational readiness. The technology was installed in 30 stores with complete training, services and after sales support. For two consecutive years, Alex served as the Digital-Land brainchild for Kodaks key trade event of the year - the Kodak Consumer Imaging Show 2002 and 2003. During his tenure with Burson-Marsteller (BM), a worlds leading PR company, Alex was appointed as the general manager for Bolian Marcom, a new marketing division for BM. He was charged with the responsibility of managing BMs marketing related programs in Beijing, Shanghai and Guangzhou. Alex earned his Masters of Science in marketing research from the A.C. Nielsen Research Center at the University of Wisconsin, Madison (USA). He was also awarded the Bob Drane Award, an honor conferred upon the most outstanding Nielsen graduate every year. His academic background as an A.C. Nielsen scholar has since enabled him to do pioneering primary researches in China. These studies include both quantitative and qualitative research conducted throughout Tier 1 and Tier 2 cities. The quantitative modeling training he received during the Nielsen days has enabled Alex to design the marketing mix modeling system known as the Marketing Matrix. This is a marketing simulation program used extensively for marketing executive training and volumetric projection for new product launches. Alex also holds a Bachelor of Science in Business Administration and a Bachelor of Arts in Journalism and Mass Communications from Drake University. He graduated Summa Cum Laude (top 1%) of his graduating class for both degrees. At Drake, Alex is a Pioneer scholarship holder. This is a scholarship awarded