超越顧客滿意的營(yíng)銷方案

1、學(xué)生用書11/22/2021111/22/2021211/22/2021311/22/2021411/22/2021511/22/2021611/22/2021711/22/2021811/22/20219產(chǎn)品價(jià)值服務(wù)價(jià)值人員價(jià)值形象價(jià)值貨幣價(jià)格時(shí)間成本精力成本交易成本總顧客價(jià)值總顧客成本顧客讓渡價(jià)值11/22/20211011/22/20211111/22/20211211/22/20211311/22/20211411/22/20211511/22/20211611/22/20211711/22/20211811/22/20211911/22/202120猜想顧客預(yù)期顧客不合格顧客停止購(gòu)買

2、或過去的顧客首次購(gòu)買重復(fù)購(gòu)買客戶合伙人11/22/20212111/22/20212211/22/20212311/22/20212411/22/20212511/22/20212611/22/202127確定企業(yè)使命建立企業(yè)目標(biāo)設(shè)計(jì)營(yíng)銷戰(zhàn)略營(yíng)銷戰(zhàn)略的執(zhí)行和控制SWOT分析11/22/20212811/22/20212911/22/20213011/22/20213111/22/202132生產(chǎn)目標(biāo)銷售目標(biāo)人力目標(biāo)研發(fā)目標(biāo)財(cái)務(wù)目標(biāo)企業(yè)目標(biāo)11/22/20213311/22/202134大小小大麻煩的業(yè)務(wù)風(fēng)險(xiǎn)的業(yè)務(wù)理想的業(yè)務(wù)成熟的業(yè)務(wù)威脅機(jī) 會(huì)11/22/20213511/22/20213611

3、/22/20213711/22/20213811/22/20213911/22/20214011/22/20214111/22/20214211/22/20214311/22/20214411/22/20214511/22/20214611/22/20214711/22/20214811/22/20214911/22/20215011/22/20215111/22/20215211/22/20215311/22/20215411/22/20215511/22/20215611/22/20215711/22/20215811/22/20215911/22/20216011/22/20216111/22/20216211/22/20216311/22/202164創(chuàng)新的人早期接受者 早期大眾晚期大眾 落后大眾3%16%34%34%33%11/22/20216511/22/20216611/22/20216711/22/20216811/22/20216911/22/20217011/22/20217111/22/20217211/22/20217311/22/20217411/22/20217511/22/20217611/22/20217711/22/202178謝謝！11/22/202179謝謝 謝謝21.11.228:53:298:538:5321.11.2221.11.