自學(xué)考試電子商務(wù)英語考試要點說明

1、 Unit 1Important termse-business process 電子商務(wù)流程 online marketing 在線營銷 Word-Wide-Web interface 萬維網(wǎng)接口 financial transaction 財務(wù)往來business model 商務(wù)模式 customer service 客戶服務(wù)dispute resolution解決爭端 customer relationship management 客戶關(guān)系管理 electronic billing and payment system電子付兌與付系統(tǒng) shipping document 運輸單 ED

2、I 電子數(shù)據(jù)交換 Customs clearance 清關(guān)Final customer最終用戶Credit card verification 信用卡鑒別Market niche 市場領(lǐng)域Software module 軟件模塊Important sentences1. 它已成為各貿(mào)易和商務(wù)的強有力的手段。It has become a powerful medium for commerce and business transaction of all kinds.2. 電子貿(mào)易指網(wǎng)上財務(wù)往來，電子商務(wù)指所有形式的網(wǎng)上交易。e-commerce refers to financial tr

3、ansactions over the web and e-business refers to all forms of transactions over the Web.3. 客戶服務(wù)已經(jīng)是并將繼續(xù)是一個主要的竟?fàn)幰蛩亍ustomer service has been, and continues to be, a major competitive factor.4. 電子商務(wù)的交易通常涉與幾個互動的步驟。E-business transactions often involve several interactive steps.5. 那將給你極大的竟?fàn)巸?yōu)勢。That will g

4、ive you a serious advantage over your competition.6. 當(dāng)你的公司電子商務(wù)化后，你與客戶間的關(guān)系就改變了。When you become an e-business you transform your relationship with your customers.7. 客戶關(guān)系管理在你的商務(wù)程序中起決定用。Your most critical business process is customer relationship management.8. 我們必須盡最大可能利用我們已有源。We must make the best poss

5、ible use of the resources we have.9. 男孩們依次被召入會見考官。The boys were summoned in turn to see the examiner.10. 他做一切事情都不考慮后果。He does everything regardless of the consequences.11. 法官的權(quán)利由法律規(guī)定。The power of a judge are defined by law.12. 商業(yè)電視是有效的廣告宣傳工具。Commercial television is an effective medium for advertisi

6、ng.13. 他們向她表示熱烈歡迎。They extended a warm welcome to her.14. 我把參考書放在書桌旁以便使用。I keep my reference books near my desk for convenience.15. 我們處在歷史的緊要關(guān)頭。We are at a critical time in our history.16. 在那一瞬間，我以為他要拒絕了。Just for an instant I thought he was going to refuse.17. 在過去的數(shù)年中，因特網(wǎng)已經(jīng)從一個僅用于科研的網(wǎng)絡(luò)發(fā)展成了一個使新一代商務(wù)模式成

7、為可能的平臺。Over the last few years the internet has evolved form being a scientific network only , to a platform that is enabling a new generation of business.Unit 2Important termsJust-In-time / Direct Site Delivery 與時供應(yīng)制 bandwidth帶寬target market目標(biāo)市場 DigiCash 電子現(xiàn)金delivery and payment mechanism 交貨與付款機制se

8、arch engine搜索引擎 URL統(tǒng)一資源定位器PGP 一個基于RSA公匙加密體系的加密軟件Downward industry trend 行業(yè)下滑 cost overruns成本超支 hacker intrusion黑客入侵 computer virus計算機病毒Profit / loss statement 損益表 Cash-flow 現(xiàn)金流量Balance sheet 資產(chǎn)負(fù)債表 tangible benefit有形利益 intangible benefit無形利益 R&D研究與開發(fā)Important sentences1. 我們扼要說明了我們對該建議的反對意見. We ou

9、tlined our major objections to the proposal.1. 報告中有一段談到工作中的事故問題. The report has a section on accidents at work.2. 這輛汽車很廢汽油. The car consumes a lot of fuel.3. 你可以把不重要的細(xì)節(jié)刪除. You can cut out the unimportant details.4. 這項新的稅收將迫使公司采用節(jié)省能源的措施. The new tax will force companies to adopt energy-saving measure

10、s.5. 提高了生產(chǎn)力理應(yīng)增加工資 Improved productivity justifies an increase in wages.6. 只要買了保險就不會遭受損失. When you are insured, you are secure against loss.7. 務(wù)必打個讓我們知道你已安全地回家.Be sure to ring and let us know youve got back safely.9健康欠佳可能成為取得成功的障礙Poor health may be a barrier to success.10該公司宣布率潤增加 The company has dec

11、lared an increase in profit.11他悉心好學(xué)彌補了經(jīng)驗不足His lack of experience was balanced by his willingness to learn.12你必須有計劃地安排些步以便將你的提議變成現(xiàn)實。You must lay out the steps to make your proposal a reality.13.該計劃應(yīng)對如何達到目標(biāo)市場描述。The plan should describe how the target markets are to be reached.Unit 3Important termsPlan

12、ning horizon規(guī)劃遠景 business unit 營業(yè)單位 distribution channel 配銷渠道 business process re-engineering BPR 流程再造CRM 客戶關(guān)系管理 buy-in 補償購入 board 董事會 earnings per share 每股收益 return on investment 投資利得率 legal entity 法人實體 business unit (BU)經(jīng)營單位 new economy新經(jīng)濟 end user最終用戶 B2B企業(yè)對企業(yè)的營銷模式 B2C企業(yè)對客戶的營銷模式 brick-and-mortar

13、enterprise實體企業(yè) market share市場份額 net loss凈虧損 strategic objective 戰(zhàn)略目標(biāo) discounter price 折扣價格 planning horizon計劃周期 enterprisewide 企業(yè)圍的 Important sentences1我們要盡快做出決定.It is imperative that we make a quick decision.2旅行課開闊人的眼界.Travel broadens ones horizons.3. 我們很有可能得到這筆錢. Its quite feasible well get the mo

14、ney.4. 在多數(shù)情況下, 這種疼痛很快就消失 In most cases, the pain soon goes away.5. 稅收增加已經(jīng)影響了我們所有人.The tax increases have affected us all.6. 評價一個人要充分考慮他的成績.We should take full account of his achievements while evaluating someone.7. 我們有夠十個人吃的食物嗎? Do we have sufficient food for ten people?8. 她對這消息的反應(yīng)如何? What was her r

15、eaction to the news?9. 他的寫作方法別具一格.He writes in a very individual way.10. 你有能力把這工作做好. You have the capability to do this job well.11. 兒童的鞋子并不便宜-反而更貴. Childrens shoes arent cheap quite the reverse.12 我們要在吃飯前把一切規(guī)劃好.We should get everything planned out before dinner.13. 正如把電子商務(wù)戰(zhàn)略融入整體商務(wù)戰(zhàn)略種是重要的一樣, 把商務(wù)平價系統(tǒng)

16、融入進來也同樣重要.Just as it is important to integrate the e-business strategy into the overall business strategy, it is equally important to integrate business measures.14. 這一前景理論上可行, 但實際上吹噓過渡. While possible in theory, the promise was clearly oversold.15. 為了獲得市場份額, 他們必需竭盡全力.To gain market share, they will

17、 go to great lengths.Unit 4Important termsChopping out margins on sales削減銷售率潤 search engines搜索引擎the inventory / ordering system存貨/訂貨系統(tǒng) pricing structures價格體系 a mail-order operation通過郵購運作生意的方法 site loyalty對的忠誠度 the physical word現(xiàn)實世界 automatic replenishment 自動再補給the local pricing 當(dāng)?shù)厣痰甓▋r方法 a back order

18、 延期交貨CEO總裁, 首席執(zhí)行官 UPS聯(lián)合包裹快遞公司Federal express 聯(lián)邦快遞公司 apples-to-apples comparison同類比較 customer service客戶服務(wù) commercial suicide商務(wù)自殺 online and offline 線上和線下 timely delivery與時送貨 best-price guarantee最佳價格保障 profit margin率潤 national catalog全國商品目錄 mail-order pricing郵購定價 product return產(chǎn)品回轉(zhuǎn) privacy policy 保護隱私

19、的措施 Important sentences1你能確定我們定了房間嗎? Can you make sure that we have a room reservation?2現(xiàn)代火車都有自動門.Modern trains have automatic doors3一個公司的老字號并不一定能保證其質(zhì)量. A famous old name on the firm is not necessarily a guarantee of quality.4我們要提前準(zhǔn)備所有申請材料.We must have all the application materials prepared in advan

20、ce5歐洲服飾被世界很多地方的人采用。European dress has been adopted by people in many parts of the world.6她沒提到她的母親沒來。She did not mention her mothers absence.7她給艾琳打了但沒和她約去看她。She telephoned Ellen but made no arrangements to see her.8他們今天發(fā)現(xiàn)的證據(jù)不能用來解釋這個案件.The evidence they discovered today doesnt account for the case.9網(wǎng)絡(luò)

21、讓你們建立起確實的一對一的動態(tài)關(guān)系。The Internet permits you to build a dynamic relationships that are really one to one.10它確實需要你重新思考你的整個經(jīng)營方式和管理企業(yè)的策略。It really involves rethinking the entire way you do business and how you run your organization.11錢本身并不重要，重要的是錢的用途。Money is not the end itself, but the application of it

22、 is most important.Unit 5Important termsOnline information線上信息 information network 信息網(wǎng) site traffic 站點訪問量 growth rate增長率 customer base顧客群 product description產(chǎn)品描述 database數(shù)據(jù)庫 return rate退貨率 follow-up calls售后服務(wù) sales figures銷售額 CyberCash電子貨幣公司 online venture網(wǎng)絡(luò)公司 sales tax銷售稅 top seller最暢銷的貨品 informati

23、on technology 信息技術(shù) Important sentences1我有時感到區(qū)分西班牙語和葡萄牙語很困難.I sometimes have difficulty distinguishing Spanish from Portuguese2 當(dāng)說導(dǎo)他父親時, 他就一言不發(fā)了.When it comes to his father, he keeps silent3 雖然我比珍妮出門晚, 但我比她提早到達晚會現(xiàn)場.Although I left home later than Jane, I arrived at the party ahead of us4 他們施壓讓她接受轎車的較

24、低價格.They put pressure on her to accept a lower price for the car5 你把耽擱歸咎于什么呢?To what do you attribute this delay?6 易斯創(chuàng)了新的世界記錄.Lewis has set up a new world record7如果資金縮減的話，我們將無法提供同等水平的教學(xué)。We will not be able to provide the same standard of teaching if there are funding cuts.8 我們正在制定新的策略提高我們時常的占有量。We a

25、re working on new strategies to improve our share of the market.9 我們花了一整天的時間開車回家。It took all day for us to drive home.10 一天兩次送達到我們辦公室。Mail is delivered to our office twice a day.11 在求學(xué)的道路上，我們準(zhǔn)備克服很多的困難。On the way of study, we must be ready to grapple with (overcome) many difficulties.12我們必須想辦法進入敵人的電腦

26、獲得情報。We have to manage to get access to enemys computer an then get the intelligence.Unit 6Important termsMarketing市場營銷 eCRM電子商務(wù)客戶關(guān)系管理 Web technology互聯(lián)網(wǎng)技術(shù) client顧客 customized software按顧客要求制作的軟件 customer information客戶信息 field technician實地技術(shù)人員 automated reports機器自動生成的報告 customers buying preference顧客的購

27、物喜好 IP address IP地址 workflow工作流程 virtual private network (VPN)虛擬專用網(wǎng) customer support用戶支持下 solution 解決方案Important sentences1那是個令人尷尬的境地， 需要技巧。It was an embarrassing situation that called for tact2我覺得她在利用他的良好品質(zhì)。I think she is taking advantage of his good nature3這個國家的大多數(shù)人口集中在北部。Most of the countryspopul

28、ation is concentrated in the north4嚴(yán)寒使水結(jié)冰。Frost turns water into ice.5這常需要制定軟件。It often calls for customized software.6 災(zāi)害是公眾的注意力集中到化學(xué)廢料問題上。The disaster focused public attention on the problem of chemical waste.7 你的廣告有人反饋嗎？Did you have any answer to your advertisement yet?8讓自己溶入一個文化背景完全不同的社會很難。It is

29、 very difficult to integrate yourself into a society whose culture is so different from your own.9 很多公司聲稱他們需要有經(jīng)驗的雇員。Many companies claim that they need experienced employees.10 總裁說我們需要實施一個新的計劃。The chief executive said we needed to launch a new project.11 你將負(fù)責(zé)全企業(yè)的協(xié)調(diào)工作。You will be responsible for the

30、coordination of the whole enterprise.12他們在大規(guī)模準(zhǔn)備戰(zhàn)爭。They are preparing the war on a grand scale.Unit7Important termsstatements and payments結(jié)算清單與支付 e-money電子貨幣 electronic bill presentment and payment (EBPP) 電子賬單付兌與支持 transfer funds基金轉(zhuǎn)移 customer care客戶關(guān)懷 billing department票據(jù)中心 cross-sell交叉銷售 up-sell上行銷售

31、 in-house program部流程 overhead 營業(yè)費用 customer relations客戶關(guān)系 credit card信用卡 cost savings節(jié)約成本 individual spending habits個人購物習(xí)慣 Internet billing and customer management因特網(wǎng)結(jié)算與客戶管理 account data賬戶數(shù)據(jù) direct billing直接結(jié)算 centralized system中央系統(tǒng) data collection數(shù)據(jù)收集Important sentences1 她說出了種種理由，但沒有一條令人信服。She pres

32、ented a variety of reasons, but none was convincing.2 不管他說什么你都不要相信他。Dont trust him no matter what he says.3每天早晨步行上班你就不用交公共汽車費了。Walking to the office every morning will save you from spending money on bus fares.4 這個公司試圖通過降低產(chǎn)品價格來促進銷售。The company tries to promote the sale by cutting down the prices of

33、its products.5 他寧愿辭職也不愿意參與這種欺詐的交易。He resigned rather than take part in such a dishonest transaction.6 這位作家用四條情節(jié)線組合成了這部小說。The author weaved four plots together into this novel.7 他據(jù)絕了政府部門的工作而選擇了大學(xué)的職位。He refused a job in government in favor of a university appointment.8這本字典非常好。最好的一點在于他用例句來說明詞匯的用法。This

34、dictionary is very good. Best of all, it provides example sentences to illustrate the usage of words.Unit 8Important terms in the text: 1.keyword 關(guān)鍵詞 2 . search engine 搜索引擎 3. browse瀏覽 4. search result搜索結(jié)果 5. subset 子集 6. video/audio clips視頻/音頻夾 7. database數(shù)據(jù)庫 8. interface界面 9. adaptive probabilisti

35、c concept自適應(yīng)概率概念 10. concept clustering 概念聚類 11. concept profiling 概念描述 12. multilingual searches多語言搜索 13. database management systems數(shù)據(jù)庫管理系統(tǒng) 14. information and data retrieval 信息和數(shù)據(jù)檢索 15. database integration數(shù)據(jù)庫集成 16. intelligent search engines智能搜索引擎 17. neural network神經(jīng)網(wǎng)絡(luò)Important terms 1. 這依次失敗使我

36、太灰心了，我不想再嘗試了。I was too discouraged by this failure to try again.2. 那機會太好了, 不能錯過.Thats too good an opportunity to miss.3. 這本書不但有用而且有趣。This book is not only useful but also interesting4. 他寧可自己做衣服而不愿意去商店買。She prefers making her own clothes instead of buying them in the shops5. 這個主意在理論上和實踐上都站不住腳。In theo

37、ry as well as in practice, the idea is unsound.6. 從一方面來說這個項目花費太大，另一方面也太難實施。On the one hand, the project is too expensive; on the other hand it is also too difficult to carry out.7. 這很便宜, 但另一方面質(zhì)量不好.Its cheap, but on the other hand, the quality is poor.8. 你的這些亂七八糟的東西占了太多的位置.Your clutter takes up far t

38、oo much space.9. 只有這樣你們才能改善那里的局勢。Only in this way can you hope to improve the situation there.10. 那些不說英語或不以英語為本族語的人在互聯(lián)網(wǎng)上受到很大的限制People who do not speak English or who are non-native English speakers have many disadvantages on the web.Unit 9Important terms: buying leverage購買spending analysis開支分析supply

39、 chains供應(yīng)鏈value chains價值鏈ERP software企業(yè)資源管理 maverick purchasing個性化購買purchase requisition cycle 購貨清購周期 order initialization訂單初始化availability checks有效性核查 status tracking狀態(tài)rogue / off-contract buying非契約approval cycles受理周期workflow工作流程 review and approval process檢查批準(zhǔn)流程approval channels受理渠道trending tools流

40、行ERP systems企業(yè)資源管理系統(tǒng)back-end integration后臺整合Metcalfs Law邁卡爾夫定律Important sentences1. 丈夫一人的收入便可以讓家里過上相對寬裕的生活。The husbands income alone allows the family to live a comparatively well-to-do life2. 我們必須依照制度辦事。We have to act according to rules.3. 罷工的失敗使公司恢復(fù)了正常的公共汽車營業(yè)。The collapse of the strike enabled the

41、 company to resume normal bus services.4. 我也喜歡文學(xué)，但沒有到他那樣的程度。I love literature, too, but not to the extent as he does.5. 與同時代的婦女相比，她受到了更多的教育。Compared with women of her age, she had got more education.Unit 10Important terms:legal counsel法律顧問 external environment外部環(huán)境 legal environment法律環(huán)境 business acti

42、vity商業(yè)活動 resolving disputes解決爭端 corporate endeavor共同努力 traditional business傳統(tǒng)商業(yè) numerous variables無數(shù)變量 local law當(dāng)?shù)胤?commercial value商業(yè)價值 legal considerations法律因素 human resources人力資源 customer loyalty客戶忠誠 domain names域名 information products信息產(chǎn)品 enforceable transactions可執(zhí)行交易 traditional transaction傳統(tǒng)交

43、易 key factors關(guān)鍵因素 electronic payment電子支付 electronic signature電子簽名 consumer protection law消費者保護法 legal issue法律爭端 liability risk 責(zé)任風(fēng)險 online seller在線買方 legal intervention 司法干預(yù) information privacy 信息隱私Important sentences:1. 這些法律要素以復(fù)雜的方式相互關(guān)聯(lián)。These legal essentials relate to one another in a complex way.

44、2. 必須考慮外在威脅以保護名譽免受破壞。External threats must be considered to protect ones reputation from harm3. 著名品牌防止很多人加入進來與之競爭。A strong brand results in fewer competitive entrants.4. 政府一貫愿意按照業(yè)界的行情而修改歷法方案Governments have consistently been willing to modify legislative proposals following representations from busi

45、ness.5. 信息產(chǎn)品可以在頃刻間傳遍全世界,所以特別有風(fēng)險.Information products are particularly at risk as they can instantly be disseminated worldwide.6. 勿受壞榜樣的影響.Dont be influenced by bad example.7. 工業(yè)革命改變了整個英國的社會結(jié)構(gòu).The industrial revolution modified the whole structure of English society.Unit 11Important terms:Out of business破產(chǎn) site traffic網(wǎng)絡(luò)交通 holiday revenues假日收入 holiday sales假日銷售 transportation hassles交通困難 online retailers網(wǎng)絡(luò)零售商 potential sales潛在銷售 actual revenues實際收入 buying attempt購買企圖 potential market潛在市場 actual losses實際 che