(1.1.1)-酒店的籌建與籌開案例

酒店管理軟件實(shí)操酒店管理實(shí)踐1酒店項(xiàng)目的籌建2責(zé)任領(lǐng)域與部門3酒店的績(jī)效指標(biāo)4價(jià)格與收入目錄5現(xiàn)金與利潤(rùn)7財(cái)務(wù)決策6預(yù)算與差異@課程結(jié)構(gòu)可行性研究結(jié)論的確定

酒店管理方市場(chǎng)調(diào)研、酒店定位確定功能設(shè)施的造價(jià)程度各種技術(shù)指標(biāo)的基本確定項(xiàng)目市場(chǎng)定位，功能定位的確定星級(jí)定位、投資額確定提出指導(dǎo)性設(shè)計(jì)意見及功能配置標(biāo)準(zhǔn)（設(shè)計(jì)的依據(jù)）

酒店投資方顧問@酒店項(xiàng)目的確定@酒店項(xiàng)目可移動(dòng)房屋酒店?duì)I地項(xiàng)目@項(xiàng)目概述可移動(dòng)建筑客房：平均包價(jià)房?jī)r(jià)￥650間/晚（含早餐，房?jī)?nèi)Minbar免費(fèi)），第一年出租率70%.自助帳篷營(yíng)地：容納80頂帳篷（不過夜），露營(yíng)人數(shù)上限200人。全日餐廳：向營(yíng)區(qū)外部開放，餐廳向自助帳篷營(yíng)區(qū)提供送餐服務(wù)，。全部為簡(jiǎn)餐、套餐；餐位200，人均消費(fèi)￥60。零售：大堂吧/甜品站提供飲料、糕點(diǎn)、冷食，零售商店提供生活用品零售，有機(jī)農(nóng)產(chǎn)品超市銷售當(dāng)?shù)鼐G色果蔬（以清洗，可即食）。服務(wù)及租賃：向自助露營(yíng)客人提供設(shè)施租賃，設(shè)備安裝搭建服務(wù)。場(chǎng)地租金：招商戶外用品店、極限活動(dòng)、露天影院、表演80頂集成帳篷營(yíng)地需要：配套設(shè)施1500㎡，營(yíng)地綠化7000㎡，帳篷占地6000㎡，共計(jì)15000㎡，投資總額22337500元建設(shè)投資測(cè)算建筑開辦費(fèi)用投資預(yù)算表金額單位：元序號(hào)項(xiàng)目估算方法及說明數(shù)量/面積單價(jià)估算值建安投資費(fèi)用130㎡帳篷客房3500㎡70110,0007,700,00019,998,50045㎡帳篷客房3500㎡10160,0001,600,0002營(yíng)地配套建筑板房臨建結(jié)構(gòu)14162,5003,540,0003營(yíng)區(qū)活動(dòng)場(chǎng)地人造地形與自然景觀相結(jié)合41005002,050,0004綠化配套客房區(qū)使用樹木遮擋私密性70003002,100,0005停車場(chǎng)

2000200400,0006能源/供水配套總投資的10%

1,739,0004不可預(yù)見費(fèi)用總投資的5%

869,5005開辦費(fèi)、開業(yè)采購(gòu)、前期流動(dòng)資金總投資的10%

1,739,0002,339,0006前期客房技術(shù)研發(fā)，市場(chǎng)可行性調(diào)研費(fèi)用

600,00080頂帳篷酒店/營(yíng)地投資總計(jì)22,337,500開業(yè)開辦費(fèi)用營(yíng)地運(yùn)營(yíng)設(shè)施住宿設(shè)施30㎡帳篷客房550間/晚45㎡帳篷客房700間/晚加床100元/張自助營(yíng)地服務(wù)/租賃項(xiàng)目收費(fèi)標(biāo)準(zhǔn)項(xiàng)目收費(fèi)標(biāo)準(zhǔn)3人自助帳篷50元/5小時(shí)浴巾20/條一室一廳自助帳篷100元/5小時(shí)徒步戶外器材20/人二室一廳自助帳篷200元/5小時(shí)遮陽傘20元/4小時(shí)淋浴間0.5元/分鐘戶外休閑椅20元/4小時(shí)燒烤設(shè)施租賃20元/個(gè)野餐桌（4椅）30元/4小時(shí)毛巾10元/條電動(dòng)車10元/條/小時(shí)餐飲設(shè)施餐廳人均消費(fèi)￥60大堂/甜品站人均消費(fèi)￥30有機(jī)農(nóng)產(chǎn)品超市人均消費(fèi)￥30零售商店人均消費(fèi)￥20場(chǎng)地租金（待定）戶外用品店極限運(yùn)動(dòng)場(chǎng)地農(nóng)業(yè)生態(tài)區(qū)戶外用品展覽@項(xiàng)目測(cè)算10年帳篷營(yíng)地營(yíng)收預(yù)測(cè)表（從2017年1月開始計(jì)算）金額單位：元年份出租率客房總數(shù)房銷售量房?jī)r(jià)客房營(yíng)收餐飲人次餐飲人均消費(fèi)餐飲收入租賃服務(wù)及零售租金及其他總收入170.00%8019,60065012,740,00070,000604,200,0002,000,000200,00019,140,000277.00%8021,56068314,714,70077,000665,082,0002,100,000210,00021,896,700384.70%8023,71671716,995,47980,850735,869,7102,205,000220,50025,070,189484.70%8023,71675217,845,25284,893806,779,5152,315,250231,52526,940,017584.70%8023,71679018,737,51589,137847,474,4152,431,013243,10128,642,943684.70%8023,71679018,737,51589,137847,474,4152,552,563255,25628,764,494784.70%8023,71679018,737,51589,137847,474,4152,680,191268,01928,892,122882.16%8023,00583019,084,15984,680887,455,7292,814,201281,42029,354,089978.05%8021,85483018,129,95180,446887,082,9432,954,911295,49128,167,8051074.15%8020,76283017,223,45476,424886,728,7963,102,656310,26627,054,906合計(jì)

225,360

172,945,540821,704

65,621,93935,785,1223,578,512263,923,264平均80.49%8022,53676617,294,55482,170796,562,1942,515,57926,392,326@項(xiàng)目測(cè)算10年固定費(fèi)用預(yù)測(cè)表金額單位：元年份研發(fā)費(fèi)折舊攤銷租金管理費(fèi)工資福利保險(xiǎn)（社保）合計(jì)1120,0001,999,850347,80025,000300,0002,882,900817,2006,492,7502120,0001,999,850347,80025,000300,0003,027,045858,0606,677,7553120,0001,999,850347,80025,000300,0003,178,397900,9636,872,0104120,0001,999,850347,80025,000300,0003,337,317946,0117,075,9785120,0001,999,850347,80025,000300,0003,504,183993,3127,290,1456

1,999,850

25,000300,0003,679,3921,042,9777,047,2197

1,999,850

25,000300,0003,863,3621,095,1267,283,3388

1,999,850

25,000300,0004,056,5301,149,8827,531,2629

1,999,850

25,000300,0004,259,3561,207,3777,791,58310

1,999,850

25,000300,0004,472,3241,267,7458,064,920合計(jì)600,00019,998,5001,739,000250,0003,000,00036,260,80610,278,65472,126,960平均120,0001,999,850347,80025,000300,0003,626,0811,027,8657,212,696@項(xiàng)目測(cè)算10年固定費(fèi)用預(yù)測(cè)表金額單位：元年份研發(fā)費(fèi)折舊攤銷租金管理費(fèi)工資福利保險(xiǎn)（社保）合計(jì)1120,0001,999,850347,80025,000300,0002,882,900817,2006,492,7502120,0001,999,850347,80025,000300,0003,027,045858,0606,677,7553120,0001,999,850347,80025,000300,0003,178,397900,9636,872,0104120,0001,999,850347,80025,000300,0003,337,317946,0117,075,9785120,0001,999,850347,80025,000300,0003,504,183993,3127,290,1456

1,999,850

25,000300,0003,679,3921,042,9777,047,2197

1,999,850

25,000300,0003,863,3621,095,1267,283,3388

1,999,850

25,000300,0004,056,5301,149,8827,531,2629

1,999,850

25,000300,0004,259,3561,207,3777,791,58310

1,999,850

25,000300,0004,472,3241,267,7458,064,920合計(jì)600,00019,998,5001,739,000250,0003,000,00036,260,80610,278,65472,126,960平均120,0001,999,850347,80025,000300,0003,626,0811,027,8657,212,696@項(xiàng)目測(cè)算10年?duì)I業(yè)費(fèi)用預(yù)測(cè)表金額單位：元年份客房運(yùn)營(yíng)成本8%餐飲運(yùn)營(yíng)成本30%運(yùn)營(yíng)

管理費(fèi)3%水電能源費(fèi)

17%維修儲(chǔ)備

2%維修儲(chǔ)備基金1%宣傳

推廣費(fèi)3%其他

1%合計(jì)11,019,2001,260,000574,2003,253,800382,800191,400574,200191,4007,447,00021,177,1761,270,500656,9013,722,439437,934218,967656,901218,9678,359,78531,359,6381,467,428752,1064,261,932501,404250,702752,106250,7029,596,01741,427,6201,694,879808,2014,579,803538,800269,400808,201269,40010,396,30451,499,0011,868,604859,2884,869,300572,859286,429859,288286,42911,101,20061,499,0011,868,604862,9354,889,964575,290287,645862,935287,64511,134,01871,499,0011,868,604866,7644,911,661577,842288,921866,764288,92111,168,47881,526,7331,863,932880,6234,990,195587,082293,541880,623293,54111,316,26991,450,3961,770,736845,0344,788,527563,356281,678845,034281,67810,826,439101,377,8761,682,199811,6474,599,334541,098270,549811,647270,54910,364,900合計(jì)13,835,64316,615,4857,917,69844,866,9555,278,4652,639,2337,917,6982,639,233101,710,409平均1,383,5641,661,548791,7704,486,695527,847263,923791,770263,92310,171,04110年?duì)I業(yè)利潤(rùn)表10年?duì)I業(yè)利潤(rùn)預(yù)測(cè)表金額單位：(人民幣)年份營(yíng)業(yè)收入營(yíng)業(yè)稅金及附加（5.7%）固定費(fèi)用營(yíng)業(yè)費(fèi)用稅前凈利潤(rùn)獎(jiǎng)勵(lì)管理費(fèi)4%稅前利潤(rùn)率所得稅（25%）稅后凈利潤(rùn)119,140,0001,090,9806,492,7507,447,0004,109,270021.47%1,027,3183,081,953221,896,7001,248,1126,677,7558,359,7855,611,048280,55225.63%1,332,6243,997,872325,070,1891,429,0016,872,0109,596,0177,173,161358,65828.61%1,703,6265,110,877426,940,0171,535,5817,075,97810,396,3047,932,155396,60829.44%1,883,8875,651,660528,642,9431,632,6487,290,14511,101,2008,618,951430,94830.09%2,047,0016,141,002628,764,4941,639,5767,047,21911,134,0188,943,680447,18431.09%2,124,1246,372,372728,892,1221,646,8517,283,33811,168,4788,793,455439,67330.44%2,088,4466,265,337829,354,0891,673,1837,531,26211,316,2698,833,375441,66930.09%2,097,9266,293,779928,167,8051,605,5657,791,58310,826,4397,944,218397,21128.20%1,886,7525,660,2551027,054,9061,542,1308,064,92010,364,9007,082,957354,14826.18%1,682,2025,046,607合計(jì)263,923,26415,043,62672,126,960101,710,40975,042,2683,546,650

17,873,90553,621,71410年現(xiàn)金流量表10年經(jīng)營(yíng)期現(xiàn)金流量表金額單位：元經(jīng)營(yíng)期息稅后凈利潤(rùn)加:折舊及攤銷加：回收流動(dòng)資金及固定資產(chǎn)殘值減：遞延所得稅減：支付利息減：歸還貸款本金減：項(xiàng)目投資方收回投資及分配利潤(rùn)酒店年末酒店年末折現(xiàn)率7%現(xiàn)金流量現(xiàn)值現(xiàn)金流量現(xiàn)金流余額13,081,9532,467,650000005,549,6035,549,6030.9355,188,87823,997,8722,467,650000006,465,5226,465,5220.8735,644,40135,110,8772,467,650000007,578,5277,578,5270.8166,184,07845,651,6602,467,650000008,119,3108,119,3100.7636,195,03456,141,0022,467,650000008,608,6528,608,6520.7136,137,96966,372,3721,999,850000008,372,2228,372,2220.6665,575,90076,265,3371,999,850000008,265,1878,265,1870.6235,149,21186,293,7791,999,850000008,293,6298,293,6290.5824,826,89295,660,2551,999,850000007,660,1057,660,1050.5444,167,097105,046,6071,999,850000007,046,4577,046,4570.5083,579,600合計(jì)53,621,71422,337,5000000075,959,21475,959,214

52,649,060均值5,362,1712,233,750000007,595,9217,595,921

5,264,906投資回收期：3.83年8個(gè)月@項(xiàng)目測(cè)算10年?duì)I業(yè)費(fèi)用預(yù)測(cè)表金額單位：元年份客房運(yùn)營(yíng)成本8%餐飲運(yùn)營(yíng)成本30%運(yùn)營(yíng)

管理費(fèi)3%水電能源費(fèi)

17%維修儲(chǔ)備

2%維修儲(chǔ)備基金1%宣傳

推廣費(fèi)3%其他

1%合計(jì)11,019,2001,260,000574,2003,253,800382,800191,400574,200191,4007,447,00021,177,1761,270,500656,9013,722,439437,934218,967656,901218,9678,359,78531,359,6381,467,428752,1064,261,932501,404250,702752,106250,7029,596,01741,427,6201,694,879808,2014,579,803538,800269,400808,201269,40010,396,30451,499,0011,868,604859,2884,869,300572,859286,429859,288286,42911,101,20061,499,0011,868,604862,9354,889,964575,290287,645862,935287,64511,134,01871,499,0011,868,604866,7644,911,661577,842288,921866,764288,92111,168,47881,526,7331,863,932880,6234,990,195587,082293,541880,623293,54111,316,26991,450,3961,770,736845,0344,788,527563,356281,678845,034281,67810,826,439101,377,8761,682,199811,6474,599,334541,098270,549811,647270,54910,364,900合計(jì)13,835,64316,615,4857,917,69844,866,9555,278,4652,639,2337,917,6982,639,233101,710,409平均1,383,5641,661,548791,7704,486,695527,847263,923791,770263,92310,171,041@項(xiàng)目測(cè)算10年?duì)I業(yè)費(fèi)用預(yù)測(cè)表金額單位：元年份客房運(yùn)營(yíng)成本8%餐飲運(yùn)營(yíng)成本30%運(yùn)營(yíng)

管理費(fèi)3%水電能源費(fèi)

17%維修儲(chǔ)備

2%維修儲(chǔ)備基金1%宣傳

推廣費(fèi)3%其他

1%合計(jì)11,019,2001,260,000574,2003,253,800382,800191,400574,200191,4007,447,00021,177,1761,270,500656,9013,722,439437,934218,967656,901218,9678,359,78531,359,6381,467,428752,1064,261,932501,404250,702752,106250,7029,596,01741,427,6201,694,879808,2014,579,803538,800269,400808,201269,40010,396,30451,499,0011,868,604859,2884,869,300572,859286,429859,288286,42911,101,20061,499,0011,868,604862,9354,889,964575,290287,645862,935287,64511,134,01871,499,0011,868,604866,7644,911,661577,842288,921866,764288,92111,168,47881,526,7331,863,932880,6234,990,195587,082293,541880,623293,54111,316,26991,450,3961,770,736845,0344,788,527563,356281,678845,034281,67810,826,439101,377,8761,682,199811,6474,599,334541,098270,549811,647270,54910,364,900合計(jì)13,835,64316