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商務英語視聽說
Unit1
PartIListeningandSpeaking
Task1
Q1.
IamgraduatinginJunefromABCUniversityandmymajorishotelmanagement.Iamanoutgoing,energeticperson.Ienjoyteamworkverymuch.Aspartofmydegreeprogram,Ineededto
finishdifferentprojectswithmyteammates.Ipossessexcellentinterpersonalskillsandaverypositiveattitude.Mycareeraspirationistobecomeasuccessfulhotelier.DuringmyinternshipattheGrandHyatt,Iworkedasareceptionist.Mydutiesincludedofferingfriendlyandefficientcheck-inandcheck-outservicetoguests,answeringphonecalls,takingandpassingonmessagestoguests,IfindthatifIcanmaketheguestshappy,Iwillbeveryhappy,too.
Q2.
Ireceivedhonorsinseveralschool-wideEnglishandcomputercontests.Ienjoyworkingwithpeoplefromdifferentbackgrounds.Iamgoodatcommunicating,organizingandcoordinating.Ifsomethingblocksmypath,Iwilllookforasolution.Inevergiveupeasily.
SometimesIreceivecommentsthatIneedtoimproveintheareaoffiling.Iamnowtryingtoimprovebylearningfromothers.
Q3.
Interestandcareerdevelopmentaretwoofmycriteriainchoosingajob.Interestisthebestmotivation.Ilovethehotelbusiness,soIwilldefinitelydevotemyselftoit.Moreover,highjobsatisfactioncanbeattainedwhenthejobiswhatIaminterestedin.
Careerdevelopmentisveryimportantfor
mewhenchoosingajob.FromwhatIknow,Shangri-Laprovidesequalcareeradvancementforallstaff.Thejobrotationplanandindividuallytailoredtrainingprogramarereallyexcitingandhelpfulforyoungpeoplelikeme.
Task2
Isthatyourwife,Mr.Carter?Sheissobeautiful.
Avoidaskinginterviewerpersonalquestionsormakingpersonalcomments.
Couldyoutellmehowmuchthenewjobpays?
Theinterviewermightinferfromthesequestionsthatyouareonlyinterestedinyourownneedsandnotthoseoftheircompany.Waituntiltheemployerraisesthesesubjectstodiscussthem.
Whataboutthepaidholidays,insurance,andthingslikethat?
Howmuchtimewillittakeformetobepromotedhere?
Butinwhichcitiesdoyouhaveyourbranches?Andwhereisyourcompanybased?
Itisalsounwisetoaskaboutthingsyoushouldhavealreadyknown.Youareonlytellingtheinterviewerthatyouhaven'tdoneyourhomework.
PartIILanguageFocus
Name:CaiNing
Personality:serious-minded;calm;humorous;easy-going
Strengths:theabilitytoworkwithalltypesofpeople
Weakness:perfectionist;impatient
Workexperience:sixyears’financialindustryexperiencewithseveralcompanies;twoyears’experienceinaninvestmentbank
Qualification:graduatedfromPekingUniversityin2001majoringinaccounting;fluentEnglish;bookkeepingandaccountingproficiencyinEnglish.
Reasonsforleavinglastjob:wanttofindajobthatischallenging.
Questionsaboutthejob:WouldIbeabletoworkabroadinoneofyouroverseasbranches?
PartIIIViewingandSpeaking
Video1
Reasonsforjoiningthecompany
ItisoneoftheleadinginternationalconsultantcorporationswhichcametoChinaafterChinaenteredWTO.Workinginthiscompanywouldgivehimthebestchancetousewhathehaslearnedatuniversity.
Relevantworkexperience
HewasinvolvedinafactoryrestorationinNanjing.
Questions
ArethereanyopportunitiesforChineseemployeestobetransferredtotheheadofficeinNewYorkorotherbranchofficesaroundtheworld?
Resultoftheinterview
ChenBowillbenotifiedofthefinaldecisionbyFriday.
Video2
1.
F
T
F
F
T
2.
1)SalesManager
2)Five
3)BrandManager
4)biscuits
5)BusinessAdministration
6)oralEnglish
IVCaseAnalysis
Hint:
Sheisnotlikelytogetthejobbecauseshedidpoorlyinthejobinterview.
Thingswentwrong:
1.Usefillerwords(“youknow”)toomanytimes.
2.Bad-mouthformeremployer.
3.Inappropriateanswerstointerviewer’squestions,eg,“Iwouldratherliketoestablishmyowncompany”
4.Askinappropriatequestions,eg.“CanItaketimeoffforvacation?”
5.Self-conceit—“Ihavenoweakness”.
6.Toomuchemphasisontravel.
ScriptsUnit2
PartIListeningandSpeaking
Task1
1)Ihaven’tseenyouforyears.
2)Whatdoyoudonow?
3)I’mintheResearchandDevelopmentDepartment.
4)Iknewyou’ddosomethingverychallengingandcreative.
5)Isometimesstayintheofficeafterworktodealwithunfinishedtasks.
6)Iamstilltheaccountantofthatcosmeticscompany.
Task2
1)personnelmanagement
2)developingmarkets
3)planning
4)execution
5)salestargets
6)teamperformance
7)customerbase
8)customersatisfaction
9)selecting,developingandmanaging
10)cost-effective
11)ontime
12)ofgoodquality
13)humanandmaterialresources
14)trainingneeds
15)continuousimprovement
PartIIViewingandSpeaking
Video1
1.CarolineClinton:financialaccounts
LucyWhite:dataprocessing
AdaBalck:managementaccounts
2.
Administration;Marketing;Engineering;ProjectPreparation;Accounting
Video2
1.
self-employedentrepreneur,buyer,LineSupervisor,AdvertisingExecutive,PublicRelationsManager
2.
Names Likes Dislikes
Jerome
makingalotmoremoney;havinglotsofindependenceindoingthings feelingtiredsometimes
Robin havingbeentoalotofplaces toomuchtraveling;havingverylittletimeto
spendwithhisfamily
Colin goodsalaryandbenefits noisyworkenvironment;seldomhavingthe
opportunitytogoout
Frank newchallenges;alotofexperience
Janet
meetingalotofnew&interestingpeople oftenhavingdinnerpartiesintheevening;havinglittletimewithherfamilyandbaby
Unit3
PartIWarm-up
1)ensuresmoothbusinesscommunication
2)thepurposeofyourcall
3)allthedocumentsyou’llneed
4)scheduleaspecifictime
5)alldistractions.
6)confirmthatyouhaveunderstoodeachpoint.
7)interruptions.
8)strongaccent.
9)yousoundpoliteandagreeable.
10)theoptionalchoicemethod,
11)lengthycalls.
12)smilewhileyouaretalking.
PartIIListeningandSpeaking
Task1
FFTTFTFF
Task2Leavingamessage
MessageNote
To:LouisePaulson
From:PaulJackson
Phone:979-326-8965
Message:RingbacktohimabouttheordertheyplacedlastFriday.Theyhavetomakesomechangestotheorder.It’surgent.
Takenby:Roy
PartIIIViewing&Speaking
Video1
1.
FFTTF
2.
Message1)Willyoutellhimthatwe’vejustreceivedyoursampleofthenewassemblycoffeetableandarequitehappywithit?
Message2)PleasetellMr.Matthewswe’requitehappywiththequalityanddesignofthetable,butthepriceistoohigh.Weneedsomenegotiationonit.
Message3)PleaseinformMr.MatthewsthatIwon’tbeabletogettoyourcompanyearlyonSaturdaybecauseoftherailstrike.Iprobablywon’tarriveuntilthatafternoon.
Video2
1.
1)A2)C3)C4)C5)B6)C
2.
1)“Holdon,please.I’llconnectyou.”
2)“I’mafraidyou’vedialedthewrongextension.”
3)“Oh,sorrytohaveinterruptedyou.CanyougivemeHenryMiller’sextension,please?”
4)“I’mverysorry,Ididn’tnoticethat.I’llputyouthroughrightnow.Pleasewaitaminute.”
5)“It’smeagain—Ms.Mandel.I’mstillhavingtroublegettingthroughtoHenryMiller…Canyouhelp?”
6)“Oh,I’mterriblysorryforthetrouble.”
Unit4
Task1
1
Formal
*Goodafternoon,I’dliketocallthemeetingtoorder.
*Firstofall,let’sdiscuss…
2
Informal
*OK,everyoneishere…
*So,whydon’twestartwith…
3
Informal
*Right,youknowwhywearehere.
*Maybeweshoulddoitlikethis…
4
Formal
*WelcometoBCG,andtowhatIamsurewillbethebeginningofamajornewalliance.
*Todayourpurposeisto…
5
Informal
*Right,let’sgetdowntobusiness…
*Isuggestwedealwiththat…
6
Formal
*Well,gentleman,it’sapleasuretobeheretoday…
*I’dliketostartwith…
Task2
1)Arriveatthemeetingaheadofschedule.
2)Considerusingataperecorder.
3)Useaconsistentformat.
4)Followtheagenda.
5)Beconcise.
6)Listspecificoutcomes.
7)Afterthemeeting,writeameetingreportfromyournotes.
PartIIViewing&Speaking
Video1
FFFTF
Video2
1)Tofigureoutthereasonforthesalesdropandtheactionstobetaken.
2)Thesalespeoplearenotverymotivated.
3)No,becausethesalesquotasareprettyhigh.
4)Heproposestolowerthequotas.
Unit5
PartIListeningandSpeaking
Task1
CBBCA
Task2
1)dailyroutineintheoffice
2)whetherthevisitorhasanappointmentornot
3)greetthevisitor
4)thevisitor’sname,titleandposition
5)apologizeandmakesomesuggestions
6)expressregretandexplainwhy
7)date,time,nameandthefirmthevisitorworksfor.
8)considerateandwarm
9)keepthevisitorfullyinformedofthesituation.
PartIIViewingandSpeaking
Video1
1)Georgeistravellingonbusiness.
2)Hewillstayforaboutaweek.
3)Hehasbeeninvitedtoattendthetradefairbyhisbusinessassociates.
4)Hislaptopcomputerisinthebag.It’sduty-free.
5)No,goodforpersonaluseratherthancommercialusearenotsubjecttoduty,andtheyarewithinthelimit.
Video2
1.F
2.T
3.F
4.F
5.F
6.F
7.T
8.F
9.T
10.F
Unit6
PartIListeningandSpeaking
Task1
1.wearehiringfor
2.businesssoftwareandconsultingservices
3.4,000
4.largecorporations
5.90milliondollars
6.prettyfast
7.29
8.alargeprojectforabank
Task2
CompanyProfile
1)MonicaLi
2)ManagerofthePRDepartmentofOracleChina
3)enterprisesoftwarecompanyintheworldthefirst
4)globalsoftwaregiantinChina
5)1977
6)California
7)42,000
8)11billiondollars
9)1989;setupBeijingOracleSoftwareSystemsCo.Ltdin
10)1991.
11)Chengdu.
12)educationandsupportservices.
PartIIViewingandSpeaking
Video1
BADEC
Video2
ThethingsthatJoanCopperdoesbadly
Shedoesn`tconsidertheaudience
Shedoesn`thaveclearobjectives
Herpresentationisn`twell-prepared
Thereisn`taclearstructure(beginning,body,end)
shedoesn`tspeakclearly
shedoesn`tspeakattherightspeed
shedoesn`tmaintaineyecontactwiththeaudience
shedoesn`tappearconfidentandpositive
thevisualaidsaren`tclearandhelpful
shedoesn`tusetheequipmentprofessionally
Unit7
PartIListeningandSpeaking
Task1
120CM130CM
43KG54KG6KM/H
1.smaller2.people-friendly3.armmovement4.heavier5.itscontroller
6.atwill7.totalcontrol8.turn
Task2
Smallandelegant
Easytosetup:allyouneedisatouch-tonephone;aseasytouseasmakinganormaltelephonecall
Full-colormotionvideo;adjustablepicturesetting;goodaudioquality;previewmode;privacymode
Onaspecialoffer
PartIIViewingandSpeaking
Task1
1.Price2.discount3.after-salesservice3.money-backguarantee4.delivery5.warranty
Task2
1.$22002.threeyears3.224.205.freeforthreeyears,$150/yearafterthreeyears6.withinthreeweeks7.within24hours
Unit8
PartIListeningandSpeaking
Task1
1.remainedflat2.wentup3.rosereachedapeak4.updowndropped
Task2
Thegrowthtrend morethan37% thepersistenthighprice RMB48million accountedfor 40.6% domesticroutes RMB16869million
PartIIIViewingandSpeaking
Video1
Task
1.increasedsignificantly
2.opened
3.droppedby50%
4.continuestorise
5.growsfast
6.developed
Video2
Task1
ABDFG
Task2
1.annualturnover
2.profit
3.totaloutputofwashingmachines
4.marketshareofrefrigerators
Unit9
1.ListeningandSpeaking
Task1
FFTFFT
Task2
newreputationworldleadersladdies’sclubs835latest
2.ViewingandSpeaking
Video1
Task
CBCAC
Video2
Task
ACBAB
Unit10
1.ListeningandSpeaking
Task1
sampletradetermsscopeofitsbusinessinitiatingthebusinessnegotiationprocess
classifiedgeneralinquiriesquotationsforcertainarticlespackingconditions
specificinquiriesregularcustomersgeneratedrepresentative
Task2
1)Steelscrewsinallsizes.
2)Becausethesupplierisabletosupplylargerquantitiesatmoreattractiveprices.
3)CIF.
4)Helooksforwardtothesupplier”soffer.
2.ViewingandSpeaking
Video1
Task
renttohisguestsquotearoundthecorneraletterofcredit$6500
10percentage$7850twotothreeweeks
Video2
Task
CACBC
Unit11
1.ListeningandSpeaking
Task1
firmorderacceptancetermsandconditionstermsofpaymentbindabideby
terminatearbitration
Task2
BCAB
2.ViewingandSpeaking
Video1
haveaproblemwithprotectscostdecorativeEuropeantastesLong-distanceSalesIncreaseretailersLogo
Video2
BranGiftsZWS10A1000Cartons$18XG7bownboxSeptember10,2005
Toronto110%oftheinvoicevalueagainstallrisksConfirmed,irrevocable15thQuanlityandQantity
Unit12
Listeningandspeaking
Task1:
Banktransferthebeneficiarythepayinginstructionslocalbank
whenthesizeofpaymentisnotattractiveenough
theshippingdocumentscreditratingexporter
Task2:
Applicant1beneficiary824openingbank7
confirmingbank
Video1
task:
Alumpsumpaymentpaymentbyinstallmentscashanddelivery advancepaymentfinalacceptanceonemonthofthefinaldelivery
Video2
task:
AustraliaSB-87654US$5000052100allowed
January18.2006beneficiary’s15days
Unit13
Listeningandspeaking
Task1:
Competitivepricegettothemarketmarketingchannelsendusers
Loseout
Task2:
Within3monthsafterthecontractissignednoinJulyinmid-June
Shippingspacefullybooked
Video1
task:
Partofourworkshop10daysabackingofordersfullcapacity
InstalledSeptember20thguaranteewon’tbecompleteonwardtransport
Thelastpossibledate
Video2
task:
TFFTF
Unit14
Listeningandspeaking
Task1:
Theinsurancecompanyortheshippingcompany
Completeandclearproofprovidedbycompetentinvestigatingauthority
Bymakingarefundandcompensatingforotherdirectlossesorexpenses,sellingthegoodsatlowerprices,orreplacingthefaultygoods.
Task2:
Complaint1:
Davidbrown3adistribution
Almost30%ofthegoodsweredamagedinonewayoranotherwithdrawpaymentuntilasolutionhasbeenworkedoutcallhimback
Complaint2:
Mrs.McCallACCcompanyqualitynotthesameasthesamplessendthewholelotback0181-993-4215:30
Video1
task:
Lodgedaclaim15setswerebadlydamagedroughhandlingbytheshippingcompanytakethematterupwiththemingoodconditioncarelesshandlingatsomestagepriortoshipmentsurveyreportreplaceall15setsassoonaspossiblesettleyourclaimimmediatelyyourcooperation
Video2
task:
Because15casesofgoodstheyreceivedwerebadlydamaged.
BecausethedamagewasduetoroughhandlingintransitandthecontractisbasedonFOB.
Toturntotheinsurancecompanyforcompensation.
Unit15
1.ListeningandSpeaking
Task1
Thecompany’sdetailedmarketingstrategypotentialnewmarketsthecompany’sproducts
promotionalprogramsadvertisingcampaignsexhibitions
establishingclosercontactswithconsumersincreasingsalespublicityprograms
customers’supportraisepublicawarenessofthecompanythecompany’ssalesprograms
trainingprogramshowtoimprovetheirsalesperformancemonitorthemarketshare
Task2
anydemandanycompetitionTestingselectedcustomersiftheylikeitornot
smallerpartsinwhichpartorsegmentyou’regoingtosellyourproductAdvertising
targetcustomersbudget
2.ViewingandSpeaking
Video1
Task1
Potentialmarketcompetitionsales-profitanalysisadvertisingmarketingstrategy
Task2
marketshareentryofnewcompetitorsyoungpeople$1800000$18000000
6percentradioandTVtheNetfashionmagazines
Video2
Task
No.
Howmanystaffmembersdoyouhave?
Inasmallcanteen.
Aretheyhappywiththefoodservedinthecanteen?
Becauseofalimitedselectionofdishes.
Unit16
1.Warm-up
SloganBSloganFSloganDSloganASloganCSloganE
2.ListeningandSpeaking
Task1
ACB
Task2
Influenceconsumerstobuyaremindertoconsumers
aninnovationbyalteringtheperceptionsofconsumers
3.ViewingandSpeaking
Video1
CBACA
Video2
Itreachesthetargetmarketthroughtherightmediaatrighttime.
Itismadetothetastesofthetargetcustomers.
Ittellsaninterestingandshockingstory.
Itdrawstheaudience’simmediateresponse.
UnitOne
PartIIListening&Speaking1
IListening
1.Listentothepassageandfillintheblanks.
1) Thedevelopmentandexpansionofabusinessdependsoncustomers,fornocustomermeansnobusiness.Thereforeitisveryimportanteitherforanewlyestablishedfirmoranoldonethatwishestoexpandnewmarketsorenterintonewfieldsofbusinessactivitiestoestablishbusinessrelationswithprospectivedealersinimportandexportbusiness.Butbywhatmeanscanabusinessmangetallthenecessaryinformationaboutanewmarketandanewcustomer?
Suchinformationisusuallyobtainablethroughthefollowingchannels:
a.banks,
b.ChamberofCommerce,
c.CommercialCounselor’sOffice,
d.CommercialAttaché,
e.businesshouse,
f.consultant,
g.tradedirectory,
h.adsinthemedia,
i.marketinvestigation,
j.tradefairsandexhibitions,
k.inquiriesfromforeignmerchants.
2.Listentothepassageandfillinthemissinginformation.
WelearnedfromtheCommercialCouncilor’sofficeoftheEmbassyofthePeople'sRepublicofChinainBritainthatyouarealeadingexporterofsilkgarments.Wearealargedealerintextilesandbelievethattherewillbeagoodmarketinourcountryformoderatelypricedtextiles.Therefore,youarekindlyrequestedtosendusacopyofyourillustratedcatalogueswithdetailsofyourpriceandtermsofpayment,andsamplesofthedifferentqualitiesofthematerialsused.
3.Listentothedialogueandanswerthefollowingquestions.
A:MayIspeaktothemanageroftheexportingdepartment?
B:Hello.I’mZhangMing,themanageroftheexportingdepartment.
A:Hello.ThisisJohnSmithfromCarterTradingCompanycallingfromLondon.IgotyourphonenumberfromtheCommercialCounselor’sOfficeoftheChineseEmbassyhere.IlearnedthatyouaretheleadingexportersofChinesetoys.
B:That’sright.WhatcanIdoforyou?
A:Weareinterestedinthestuffedtoys.Thesetoysareverymarketablehere.WeareabigsupplierfortoysintheU.K.I’mthinkingthattheremightbesomeopportunitiesbetweenus.
B:Doyouhaveanythingyouareparticularlyinterestedin?
A:Tobefrank,Iknowlittleaboutyourtoys.CouldyousendmeyourbrochuresandillustratedcataloguessothatIcanhaveaclearideaofyourproducts?
B:Sure.MayIhaveyourmailingaddress?
A:Ofcourse.Mymailingaddressis…
4.Listentothepassageandcompletethenotes.
Anenquirycanbemadebytelephone,fax,ore-mail.Ifyouneedtogivemoreinformationaboutyourselforaskthesupplierformoreinformation,youneedtowritealetter.Thecontentsofthislettershouldinclude:howwellyouknowthesupplierandthetypeofgoodsyouareenquiringabout.Youneedtotellthesupplierwhatsortofcompanyyouareandhowyouobtainthetelephonenumberorthee-mailaddressofthesupplier.Itisnotnecessarytogivealotofinformationaboutyourselfwhenaskingforbrochures,cataloguesorpricelists.Butdoremembertosupplyyourtelephonenumber,faxnumber,e-mailaddressortheaddressofyourcompany.Itwillbehelpfulifyoucanbrieflypointoutanyparticularitemsyouareinterestedin.Whenaskingforgoodsorservices,youneedtobespecificandstateexactlywhatyouwant.Youmightwanttoseewhatamaterialoritemlookslikebeforeplacinganorder.Mostsuppliersarewillingtoprovidesamplesorpatternssothatyoucanmakeaselection.However,fewwillsendacomplexpieceofmachineryforyoutolookat.Inthatcaseyouwillbeinvitedtovisitashowroom.Nevertheless,ifitispractical,asktoseeanexampleofthearticleyouwanttobuy.Usuallyasimple“thankyou”issufficienttocloseanenquiry.However,youcouldmentionthatapromptreplywouldbeappreciated.Youcanalsoindicatefurtherbusiness,orotherlinesyouwouldbeinterestedinifyouthinktheycouldbesupplied.Ifasupplierthinksthatyoumaybecomearegularcustomer,ratherthansomeonewhohasplacedtheoddorder,hewouldbemoreinclinedtoquotecompetitivetermsandoffer
concessions.
PartIIIListening&Speaking2
IListening
1.Listentotwopassagesandcompletethenotes.
1)Usually,enquiryisanactionundertakenbybuyerstogettheproducts’informationbeforepurchasing.Itisnotonlyoneofthemostdirectwaystoacquireproductdetails,butalsoastartingpointoftheformalcontactsbetweenbuyersandsellers.Whenmakinganenquiry,besidesthepricesofgoods,buyersmayaskformoreinformationsuchasthespecificationsoftheproduct,packing,deliverydateandthetermsofpayment.Inanenquiry,buyersshouldclearlyexpresswhatkindofinformationisneededandunderwhatconditionsthedealcanbemade.Anenquiryshouldbebrief,specific,courteousandreasonable.Theanswerstoanenquiryshouldbeprompt,definiteandhelpful.Eachenquiryisasalesopportunitytofosterapotentialbusinessrelationship.
2)Usually,anenquiryofferstherecipientnoimmediaterewardoradvantagebeyondtheprospectofafuturecustomerorthemaintenanceofgoodwill.Therefore,yourenquirymustbewordedinsuchawaythattherecipientwillresponddespiteahecticschedule.Todothis,youmustmakeyourenquiryeasytoanswer.
Firstofall,youshoulddecideexactlywhatyouwantbeforeyouwrite.Thisshouldincludethespecificinformationthatyouneedaswellasthecourseofactionyouwouldlikeyourreadertotake.Considerthisrequest:
DearSirorMadame:
Pleasesendusinformationaboutyourofficecopierssothatwewillknowwhetheronewouldbesuitedtoourtypeofbusiness.
Yourstruly,
Therecipientofthisletterwouldbeatatotallosstorespond.Otherthansimplysendingabrochureorcatalogue,he/shecouldnotpossiblyexplaintheadvantagesofhercompany’smachineswithoutknowingyourcompany’sneeds.Youhavenotmadeiteasyforhim/hertoact.Suchanenquiryshouldincludespecificquestionswordedtoelicitspecificfacts.Sincethemanufacturerofcopiersmaymakedozensofmodels,theenquiryshouldnarrowdownthetypeyourcompanywouldconsider.
DearSirorMadame:
Weintendtopurchaseanewofficecopierbeforetheendofthismonth.WewouldliketoconsideranRBMcopierandwonderifyouhaveamodelthatwouldsuitourneeds.
Ourofficeissmall.Andacopierwouldgenerallybeusedbyonlythreesecretaries.Werunapproximately3,000copiesamonthandpreferamachinethatusesregularpaper.Wewouldlikeacollator,butrarelyneedtorunoffmorethan25copiesatanyonetime.
Wewouldalsoliketoknowaboutyourwarrantyandrepairservice.Wehopetohearfromyousoon.
Sincerelyyours,
Notehowtherevisedlettermakesiteasierforyourreadertorespond.Youhavegivenaclearpictureofwhatyouarelookingfor,sohe/shecandeterminewhichofthecompany’sproductsmightinterestyou.Moreover,bymentioningtheREASONforenquiry,youmotivateherresponse.(YourintendedpurchaseisarealpotentialsaleforRBM.)Finally,bylettinghim/herknowWHENyouintendtobuy,youhaveencouragedhim/hertoreplypromptly.
2.Listentoaletterofinquiryandfillinthemissinginformation.
DearSirs,
ThankyouforyourinquiryofMay20.Wearenowpleasedtosendyouourquotationforcottonbed-sheetsandpillowcases.Alltheitemsquotedaremadeof100%cottonandcanbesuppliedinarangeofdesignsandcolorswideenoughtomeettherequirementsinyourmarket.
Thankyouagainforyourinterestinourproducts.Wearelookingforwardtoreceiving
yourordersoon.
P.S.Enclosedisacopyofourcatalogueaswethinksomeofourotherproductsmightbeofinteresttoyou.
Yourssincerely,
UnitTwo
PartIIListening&Speaking1
IListening
1.Listenandwritedownthefollowingquotations.
(1)AUD100perdozenEXWGuangzhou
(2)CAD200perkilogramFCAGuangzhou
(3)EUR137persetFOBShanghai
(4)JPY597perunitFASShanghai
(5)HKD167perpieceCFRHongKong
(6)SGD463permetrictonCIFSingapore
(7)USD800persetCPTGeneva
(8)CHF2,629perkilogramCIPGeneva
(9)USD325persetDeliveredatSino-Mongolianfrontier
(10)EUR317perpieceDESMarseilles
(11)GBP500perunitDEQLondon
(12)EUR386permetrictonDeliveredat5MapleRoad,Bonn,DutyPaid
(13)EUR1,000permetrictonDeliveredatMapleRoad,Bonn,DutyUnpaid
2.Listentothepassageandfillinthemissingwordsorexpressions.
1) Anofferisapromisetosupplygoodsonthetermsandconditionsstated.Itcanbeafirmofferwhichisapromisetosellgoodsatastatedprice,usuallywithinastatedperiodoftimeoranon-firmofferwhichismadewithoutengagementandissubjecttotheseller'sconfirmation.Usuallyanofferwillincludethefollowing:(1)nameofthegoods,(2)qualityorspecifications,(3)quantity,(4)detailsofprices,(5)discounts,(6)termsofpayment,(7)timeofshipment,and(8)packingsoastoenablethebuyertomakeadecision.Abuyermayrejectthetermsandconditionsinthenon-firmofferandcounterofferhisowntermsandconditions.Thisprocessofoffer→counteroffer→counter-counter-offeristheprocessofbargaining.
2) Pricingisoneofthemostimportantandcomplextasksinbusiness,andevenmoreofaproblemwhenlinkedwithexporting.Anexportershouldsellhisproductsatapriceacceptabletothecustomersand,atthesametime,generateenoughrevenuetocoverallitscosts.Appropriatepricingisnoteasy,whichrequiresmuchskillandmustbetreatedseriouslyandcarefully.Thefollowingpointsarethefactorstoconsiderinarrivingatapotentialprice:
(1) Haveagoodknowledgeoftheinternationalmarketlevel,establishallrelevantmarketdataoncompetitivepricesforsimilarproductsandevaluatethem.
(2) Whilereferringtotheinternationalmarketsituation,considerthepoliciesandregulationsthatapplytoaparticularmarketarea.
(3) Onthebasisofinternationalmarketlevel,adjustpricesaccordingtotheexporter’sspecificpurposesortheimporter’srequirements.
(4) Asthewo
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