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InvestorPresentationShanghaiAAAInformationTechnologyCo.Ltd.2005/10LogoInvestorPresentationShanghai1AAA’sVision TobethedominantplatformenablinguniversalB2Ce-commerce–consumersandmerchantsaroundtheglobetradingwitheachotherthroughAAA’sVision Tobethedominan2AccesstomoreproductsoninternationalmarketsBuysmoothlyandsafelyonline,noworryaboutcurrencyexchangeConvenientdeliveryTimelycustomerservicesOverseasMerchants’needsMaximizerevenuebysellingmoreproductstomorecustomersaroundtheworldMinimizecostsonmarketing,logisticsandcustomerservicesSecuretransactionTheProblemWithCross-Border
e-commerce:ProcessGapsInternationalPaymentsLogisticslanguagecustomerservicesculturaldifferencesAlthoughtheInternethaslongenabledinformationtoflowfreelyaroundtheglobe,e-commercehasnotspreadaswidely,becauseofvariousbarriers.DomesticCustomers’needsProcessGapsAccesstomoreproductsonint3AAABridgestheGapsinCross-Bordere-commerceInternationalPaymentsLanguageDifferenceCustomerserviceLogisticsProductInformationDomesticConsumersOverseasMerchantsClearthehurdlestoconsumeroversease-commerceLimitedmerchandise/servicechoicesLanguagedifferenceInternationalpayment¤cyconversionInternationalshipping,tariffs&logisticsCustomerservices&culturedifferencesGiveoverseasmerchantssimpleaccesstooverseasconsumersLowcostandlowriskPlugandplayAAAprovidesanonlinee-commerceplatformthatbridgesALL5majorgapswhichpreventglobalB2CtransactionsfromhappeningAAABridgestheGapsinCross-4StartingWithChineseConsumers…Near-TermMissionof:Capturetheuntappedmarketofhigh-endChinesee-consumersshoppingaroundtheglobeDevelopastrongbrandnameanddeepcustomerloyaltyBuildabaseofAmericanonlinemerchantstocapturehighermarginsandprovidedifferentiatedofferingsStartingWithChineseConsumer5…ToWhomWeProvideanUnparalleledCustomerExperienceBrandnewshoppingconceptandexperienceNolimitonchoices,timeandlocationsOnlypayonepriceinlocalcurrency,alltaxes,shippingcosts,tariffsetc.included6-14workingdayguaranteeddeliveryongoodsaroundtheworldAccessiblecustomerserviceswithreturnandexchangeguaranteesHighlyefficientbackofficeproceduresandlogisticsystemsUniqueandproprietaryflowdesignandordersystemsHighlyefficientlogisticsystemsSuperiorcustomerserviceandrelationshipmanagementAlwaysviewcustomersasthecoreresourceofAlwaysbe‘Friendly,timely,thoroughandconsiderate’tocustomers…ToWhomWeProvideanUnparal6AAAisSuccessfullyAttackingtheMostProfitableSegmentoftheB2CMarketLevelofmerchandisechoicesOrderSizeSpecializedbrandnamewebsitesOnlineportalshoppingmallsLogoAAAisSuccessfullyAttacking7AndIsTheOnlyChinesee-commerce
PlayerinGlobalB2CLaunchBiz.TypeKeyBusinessBusinessSizeNotesAAA2004/11GlobalB2CFacilitatesbuyingoverseasgoods/servicesOver700kregisteredusersVerypositivefeedbacks;fastgrowth;seeking1stroundfundingAlibaba1999B2BMerchantsinAsia5millionmerchantsmembersDominanceinB2BEachnet1999C2CAuctionplatform10millionusers,$250milliontransactionvolumein2004BoughtoutbyeBayin2003forover$100million.Dangdang1999DomesticB2CLowendbooks,DVDsandsmallitems6millionusers;$20millionsalesin2004RejectedAmazon’s$100milbidforover70%sharesJoyo2000DomesticB2CLowendbooks,DVDsandsmallitems5.4millionusers;$38millionsalesin2004BoughtoutbyAmazonin2004for$75milTaobao2003C2CAuctionplatform4.3millionusers;$80milliontransactionvolumein2004(est.)DirectlycompetingagainsteBayChina;freeandnorevenuesourceyet1pai2004C2CAuctionplatformFarbehindeBayChinaandTaobaoFormedbyYahooandSina.VerylimitedgrowthAndIsTheOnlyChinesee-comm8AAA’sTargetMarketsChinesehigh-end(middleclass)consumersMorethan8milliononlineusershaveover$5,000annualincome(CNNICSurvey2004),100Millionby2010Thisnumberisgrowingquickly,andisactuallyhigherthanreportedbecausemanyChineseshieldtheirtrueincomesDisposableincomeratioishigherthaninothercountriesbecauseoflowercostoflivingandextremelyhighconsumerconfidenceMasterCard/Visaestimatesmorethan100millionChinesewithannualincome>$5,000by2010OverseasmerchantsMerchantswhoareinterestedinChinaconsumermarketLimitedresourcesandcapitalDonotwantexposuretohighbusinessand/orfinancialrisksProducts/servicesfitChineseconsumers’demandAAA’sTargetMarketsChinesehi9HighlyDesiredConsumers$3K-2ndtiermarket$3-4KannualincomeCoremarket$5-49kannualIncomes2ndtier$50-100K$100K+10.7%ofInternetusers(>10,000,000)Age20-30,newgraduates,juniorprofessionalsandordinarystaff0.5%ofInternetusers(500,000)Age40+,seniorprofessionals,middle+managersandexecutives8.7%ofInternetusers(>8,000,000)Age25-40,collegeeducation;Youngprofessionals,techniciansandSr.staff-DatafromCNNIC2005.1HighlyDesiredConsumers$3K-2n10InternetUsers
inChinaIncreasingDramaticallyAccordingtoCNNIC,Chinainternetuserswillreach120millionin2005Only7.3%ofinternetusersshopoftenonlineasof2004However,thisnumberisexpectedtogrowover60%by2008andonlineretailtransactionvolumeisexpecttoreach$9billionby2008Directonlineshoppingforoverseasgoods/servicesiswellunderservedInternetUsers
inChinaIncre11MarketSize,Cont’dAhasslefreechanneltoreachglobalconsumershighlydesired,esp.bymid-smallsizeonesUSsmalle-tailersalone--over200,000(CahnersIn-Stat,July2002)Anestimated$130.3billionUSonlineretailsalesin2006SizecouldbedoubledwithexpansionintoJapan,EuropeandKorea$30millionrevenueBygrabbing20,000merchants(~5%)witha$1,500annualfeepermerchantAdditionalcommissionrevenuefromsoldproductsviaAAA‘…obtainingChinesedistributionisabigdealbecauseofthesizeofitsmarket.Everybodywantstoselltovirginterritory.’ -MikeGoodman,YankeeGroupsenioranalystMarketSize,Cont’dAhasslefr12CompanyOverviewFoundedby4partnersin200x,andheadquarteredinShanghaiin200xHasasistercompanyBBBInternationalinLosAngelestohandlelogisticsandSino-UStradingPartnershavealreadyinvestedover$350KinAAAOperationalMilestonesJuly200X:BetaversionintroducedNovember1st200X:OfficialsitelaunchedMarketpromotionstartedCurrentannualrunratesalesof$1.5milwith18%grossprofitmarginOrdergrow20%monthovermonthwithlimitedmarketingbudgetCompanyOverviewFoundedby4p13…and,Ultimately,Revenues…and,Ultimately,Revenues14Pent-upCustomerDemandisDrivingOurGrowthWearejustgivingcustomerswhattheyneedSurveyshowsover80%respondentsneedAAA’sservices90+%satisfactionlevelinpost-salesurveyOver35%repeatordervolumesPent-upCustomer15ThisIsaHighlyProfitableBusiness…ThisIsaHighlyProfitableBu16…WithMultipleRevenueStreams…RevenuefromconsumersservicefeesRevenuefromforeignmerchantsInitialset-upfeesCommissionsonsoldproducts/servicesRevenuefromLogisticefficiency
Revenuefromadvertisementand/orothervalueaddedservicesWebsiteadvertisementsales/SpecialpromotionalpositionsalesValueaddedservicesonregisteredusersAllianceandaffiliateprograms
…WithMultipleRevenueStreams17BuildingBarriersToEntryKeybarriersforcompetitortoenterinneartermHighbrandawarenessintop20citiesrecognizedbykeyChinesemediasasthepioneerandabsoluteleaderinuniversalB2Ce-commerceover700,000userswithhighloyaltywithin10monthsoperationHighlyefficientbackofficeproceduresandlogisticsystemsNobrandedplayerscanbuildaplatformlikethisinshorttermduetotheirexistinglargebusinessscalesBuildingBarriersToEntryKey18AAA’sManagementTeamIs
AlreadyDeepA1,Co-Founder&CEOBasedinUS,responsibleforoverseasmerchantmarketdevelopment2001-2003BusinessDevelopmentManager,xxMedia,US2000-2001Sr.E-commerceMarketAnalyst,xxGroup,USMBAfromtheGeorgeWashingtonUniversity,BAinaccountingfromxxFinanceCollegeA2,Co-founder&PresidentDesignerandfounderofAAAbusinessmodel,basedinShanghaiChina,andresponsibleforAAAChinaoperationsandfinancing2001-2005XXBank,N.A.AssistanceVicePresidentinStrategicandInternationalPlanning,withfocusonformulatingAsia/Chinaentrystrategies,set-upandco-managedXXChinaOfficeinShanghai
MBAdegreeinfinanceandinvestmentfromtheGeorgeWashingtonUniversityB.S.degreeinMISfromxxUniversityAAA’sManagementTeamIs
Alre19AAAFinancialProjectionsPlantobreakeveninearly2007AAAFinancialProjectionsPlan20KeyInvestmentThemesHugeandgrowingmarketsizeMassivepotentialforChinaine-imports-$25billion(assuminga5%of$500billioncurrentannualimports)GlobalopportunityevenlargerFirst-moveradvantageDesirablecustomerbaseHighincome,highlevelofeducationandhighdemandforoverseasgoods/servicesAverageordersizesofarisover$150,about10timestheindustryaverageLowbusinessandfinancialrisksCustomizedorders->lowbusinessriskNoinventory,lowaccountsreceivable->lowfinancialriskProfitablebusinessmodel20%grossmarginonsalesDeepmanagementteamKeyInvestmentThemesHugeand21InvestorPresentationShanghaiAAAInformationTechnologyCo.Ltd.2005/10LogoInvestorPresentationShanghai22AAA’sVision TobethedominantplatformenablinguniversalB2Ce-commerce–consumersandmerchantsaroundtheglobetradingwitheachotherthroughAAA’sVision Tobethedominan23AccesstomoreproductsoninternationalmarketsBuysmoothlyandsafelyonline,noworryaboutcurrencyexchangeConvenientdeliveryTimelycustomerservicesOverseasMerchants’needsMaximizerevenuebysellingmoreproductstomorecustomersaroundtheworldMinimizecostsonmarketing,logisticsandcustomerservicesSecuretransactionTheProblemWithCross-Border
e-commerce:ProcessGapsInternationalPaymentsLogisticslanguagecustomerservicesculturaldifferencesAlthoughtheInternethaslongenabledinformationtoflowfreelyaroundtheglobe,e-commercehasnotspreadaswidely,becauseofvariousbarriers.DomesticCustomers’needsProcessGapsAccesstomoreproductsonint24AAABridgestheGapsinCross-Bordere-commerceInternationalPaymentsLanguageDifferenceCustomerserviceLogisticsProductInformationDomesticConsumersOverseasMerchantsClearthehurdlestoconsumeroversease-commerceLimitedmerchandise/servicechoicesLanguagedifferenceInternationalpayment¤cyconversionInternationalshipping,tariffs&logisticsCustomerservices&culturedifferencesGiveoverseasmerchantssimpleaccesstooverseasconsumersLowcostandlowriskPlugandplayAAAprovidesanonlinee-commerceplatformthatbridgesALL5majorgapswhichpreventglobalB2CtransactionsfromhappeningAAABridgestheGapsinCross-25StartingWithChineseConsumers…Near-TermMissionof:Capturetheuntappedmarketofhigh-endChinesee-consumersshoppingaroundtheglobeDevelopastrongbrandnameanddeepcustomerloyaltyBuildabaseofAmericanonlinemerchantstocapturehighermarginsandprovidedifferentiatedofferingsStartingWithChineseConsumer26…ToWhomWeProvideanUnparalleledCustomerExperienceBrandnewshoppingconceptandexperienceNolimitonchoices,timeandlocationsOnlypayonepriceinlocalcurrency,alltaxes,shippingcosts,tariffsetc.included6-14workingdayguaranteeddeliveryongoodsaroundtheworldAccessiblecustomerserviceswithreturnandexchangeguaranteesHighlyefficientbackofficeproceduresandlogisticsystemsUniqueandproprietaryflowdesignandordersystemsHighlyefficientlogisticsystemsSuperiorcustomerserviceandrelationshipmanagementAlwaysviewcustomersasthecoreresourceofAlwaysbe‘Friendly,timely,thoroughandconsiderate’tocustomers…ToWhomWeProvideanUnparal27AAAisSuccessfullyAttackingtheMostProfitableSegmentoftheB2CMarketLevelofmerchandisechoicesOrderSizeSpecializedbrandnamewebsitesOnlineportalshoppingmallsLogoAAAisSuccessfullyAttacking28AndIsTheOnlyChinesee-commerce
PlayerinGlobalB2CLaunchBiz.TypeKeyBusinessBusinessSizeNotesAAA2004/11GlobalB2CFacilitatesbuyingoverseasgoods/servicesOver700kregisteredusersVerypositivefeedbacks;fastgrowth;seeking1stroundfundingAlibaba1999B2BMerchantsinAsia5millionmerchantsmembersDominanceinB2BEachnet1999C2CAuctionplatform10millionusers,$250milliontransactionvolumein2004BoughtoutbyeBayin2003forover$100million.Dangdang1999DomesticB2CLowendbooks,DVDsandsmallitems6millionusers;$20millionsalesin2004RejectedAmazon’s$100milbidforover70%sharesJoyo2000DomesticB2CLowendbooks,DVDsandsmallitems5.4millionusers;$38millionsalesin2004BoughtoutbyAmazonin2004for$75milTaobao2003C2CAuctionplatform4.3millionusers;$80milliontransactionvolumein2004(est.)DirectlycompetingagainsteBayChina;freeandnorevenuesourceyet1pai2004C2CAuctionplatformFarbehindeBayChinaandTaobaoFormedbyYahooandSina.VerylimitedgrowthAndIsTheOnlyChinesee-comm29AAA’sTargetMarketsChinesehigh-end(middleclass)consumersMorethan8milliononlineusershaveover$5,000annualincome(CNNICSurvey2004),100Millionby2010Thisnumberisgrowingquickly,andisactuallyhigherthanreportedbecausemanyChineseshieldtheirtrueincomesDisposableincomeratioishigherthaninothercountriesbecauseoflowercostoflivingandextremelyhighconsumerconfidenceMasterCard/Visaestimatesmorethan100millionChinesewithannualincome>$5,000by2010OverseasmerchantsMerchantswhoareinterestedinChinaconsumermarketLimitedresourcesandcapitalDonotwantexposuretohighbusinessand/orfinancialrisksProducts/servicesfitChineseconsumers’demandAAA’sTargetMarketsChinesehi30HighlyDesiredConsumers$3K-2ndtiermarket$3-4KannualincomeCoremarket$5-49kannualIncomes2ndtier$50-100K$100K+10.7%ofInternetusers(>10,000,000)Age20-30,newgraduates,juniorprofessionalsandordinarystaff0.5%ofInternetusers(500,000)Age40+,seniorprofessionals,middle+managersandexecutives8.7%ofInternetusers(>8,000,000)Age25-40,collegeeducation;Youngprofessionals,techniciansandSr.staff-DatafromCNNIC2005.1HighlyDesiredConsumers$3K-2n31InternetUsers
inChinaIncreasingDramaticallyAccordingtoCNNIC,Chinainternetuserswillreach120millionin2005Only7.3%ofinternetusersshopoftenonlineasof2004However,thisnumberisexpectedtogrowover60%by2008andonlineretailtransactionvolumeisexpecttoreach$9billionby2008Directonlineshoppingforoverseasgoods/servicesiswellunderservedInternetUsers
inChinaIncre32MarketSize,Cont’dAhasslefreechanneltoreachglobalconsumershighlydesired,esp.bymid-smallsizeonesUSsmalle-tailersalone--over200,000(CahnersIn-Stat,July2002)Anestimated$130.3billionUSonlineretailsalesin2006SizecouldbedoubledwithexpansionintoJapan,EuropeandKorea$30millionrevenueBygrabbing20,000merchants(~5%)witha$1,500annualfeepermerchantAdditionalcommissionrevenuefromsoldproductsviaAAA‘…obtainingChinesedistributionisabigdealbecauseofthesizeofitsmarket.Everybodywantstoselltovirginterritory.’ -MikeGoodman,YankeeGroupsenioranalystMarketSize,Cont’dAhasslefr33CompanyOverviewFoundedby4partnersin200x,andheadquarteredinShanghaiin200xHasasistercompanyBBBInternationalinLosAngelestohandlelogisticsandSino-UStradingPartnershavealreadyinvestedover$350KinAAAOperationalMilestonesJuly200X:BetaversionintroducedNovember1st200X:OfficialsitelaunchedMarketpromotionstartedCurrentannualrunratesalesof$1.5milwith18%grossprofitmarginOrdergrow20%monthovermonthwithlimitedmarketingbudgetCompanyOverviewFoundedby4p34…and,Ultimately,Revenues…and,Ultimately,Revenues35Pent-upCustomerDemandisDrivingOurGrowthWearejustgivingcustomerswhattheyneedSurveyshowsover80%respondentsneedAAA’sservices90+%satisfactionlevelinpost-salesurveyOver35%repeatordervolumesPent-upCustomer36ThisIsaHighlyProfitableBusiness…ThisIsaHighlyProfitableBu37…WithMultipleRevenueStreams…RevenuefromconsumersservicefeesRevenuefromforeignmerchantsInitialset-upfeesCommissionsonsoldproducts/servicesRevenuefromLogisticefficiency
Revenuefromadvertisementand/orothervalueaddedservicesWebsiteadvertisementsales/SpecialpromotionalpositionsalesValueaddedservicesonregisteredusersAllianceandaffiliateprograms
…WithMultipleRevenueStreams38BuildingBarriersToEntryKeybarriersforcompetitortoenterinnear
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