國(guó)際商務(wù) Chap12 中文翻譯.ppt

1、國(guó)際業(yè)務(wù)國(guó)際業(yè)務(wù)，chapter 12 the strategy of International Business，introduction，what actions can managers take to compers How can firms increationwhat international strategy should firms pursue？Strategy And The Firm，A firms Strategy refers to The actions that managers take to attain The goals of The Firm pr

2、ofitability收益率can be defined anals the value created by a firm is measured by the difference between v(the price that the firm can charge for that product given competitive pressures v) the higher the value customers place on a firms products，the higher the price the firm can charge for those produc

3、ts，And the greater the profucts、value creation、figure 12.23360 value creation、classroom performance system、what is the rate of return the firm makes on its inview profits can be increased by 3360 adding value to a product so that customers are willing to pay more for it a differentiation strategy lo

4、wering costs a ll公司必須按如下方式最大限度地提高器官投資回報(bào)： pick A viable position on the efficiency frontier configure internal Operations to support that position have the right organize tities human resources、information systems、and the firm infrastructure一家公司的業(yè)務(wù)可以視為獨(dú)特的價(jià)值創(chuàng)造活動(dòng)，如生產(chǎn)、銷售，資訊系統(tǒng)，value creation activities c

5、an be categores a)logistics b)marketing and sales c)customer service d)production，operations 3360 the firm as a value chain，figure grage核心競(jìng)爭(zhēng)力(公司其他公司無(wú)法輕易匹敵或模仿的技術(shù))的核心競(jìng)爭(zhēng)力減少了通過(guò)創(chuàng)造價(jià)值成本和/或創(chuàng)造更好的投標(biāo)方法的價(jià)值。expanding the Market : Leveraging Products And Competencies Firms can increase growth by selling goods Or

6、services developed at home internation location economies，When firms base each value creation activity at that location where economic，political，and cultural conditions 他們正在實(shí)施地方經(jīng)濟(jì)(在世界上最適合價(jià)值創(chuàng)造活動(dòng)的地方發(fā)展的價(jià)值創(chuàng)造活動(dòng))，通過(guò)開(kāi)發(fā)地方經(jīng)濟(jì)公司， lower the costs of value creation and achieve a low cost position differentiate t

7、heir product offering different stages of the value chain are dispersed to those locations around the globe where perceived value is maximized or where the costs of value c RR警告： transportation costs、trade barriers、and political risks complicate this picture、classroom performance system和What(David assell，Northern Exposure，美國(guó)電視電視劇，勞動(dòng)名言)，experience effects，figure 12.53360 the experience curve，experience effects firms can use a single