creative culture product文化創(chuàng)意產(chǎn)品.ppt

1、“高冷”故宮的萌系路線,Creative Cultural Products,The Palace Museum has been making efforts to change its solemn and dull image.(嚴肅沉悶的形象) One of its initiatives is new souvenirs that are fun and cute, and marry historical minutiae(細枝末節(jié) ) with modern sensibilities and technologies. The creative cultural product

2、s, which are sold through the museums Taobao store, have become a big hit with netizens. To name just a few:,The much-talked about beaded earphones, priced at RMB120, mimic the beads worn by officials attending the royal court during the Qing Dynasty (1644-1911). A netizen said wearing it while work

3、ing gives the illusion that you yourself are an emperor reviewing files submitted by subordinates. 這款朝珠耳機可謂賺足了口碑，標價在120元，其外觀仿照清代官員上朝時佩戴的珠串。網(wǎng)友戲稱，“戴上它聽歌寫東西的時候簡直像是批奏折！”,*Beaded earbuds 朝珠耳機,*Officials hat parasol頂戴花翎官帽防曬傘,The sun umbrella resembles the headgear worn by Qing ministers serving the imperi

4、al court. When unfolded, it hovers above ones head like an officials hat to hilarious effect. 這款遮陽傘依據(jù)清朝官員頂戴花翎設計，撐開后，酷似頭上戴著一頂官帽，效果令人捧腹。,*Fan inscribed with the words of Emperor Yongzheng雍正御筆折扇,The seven characters inscribed on the fan are taken from a letter that Emperor Yongzheng wrote to a subordin

5、ate, Tian Wenjing. Written in plain language - a departure from the high affectation expected of emperors - the characters read: Thats the kind of guy I am. The fan has been praised for being both imperial and imperious. 扇面所印七個大字，“朕就是這樣漢子”，源自雍正帝批田文鏡折。如此大白話，和人們印象中拿腔作調(diào)的帝王形象大相徑庭。這把折扇被評霸氣十足，盡顯傲嬌氣質(zhì)。,Time

6、 Traveling,Tourists are taking pictures in front of Yanxi Hall. Beside them, Puyi, the last emperor of the Qing Dynasty, is playing with his pocket watch. A tourist is making phone calls inside the Xishang Pavilion in the imperial garden, while a few steps away, Empress Wanrong is leaning against th

7、e railing along the stone steps, smiling. 燕禧堂前，拍照的游客旁，“末代皇帝”溥儀正抱柱玩懷表；御花園禊賞亭上，打電話的游客面前的臺階上，卻倚著一臉笑容的婉容,These images are from a set of pictures showing old photos of the Forbidden City blended with current scenes that has gone viral online, drawing numerous comments. The photos, published by the Forbid

8、den City magazine run by the Palace Museum, have been lauded for their ingenuity. 故宮紫禁城雜志公布的這一系列“穿越照”，將清宮舊照與現(xiàn)實整合得“天衣無縫”，引發(fā)網(wǎng)友熱烈轉(zhuǎn)發(fā)和評論，被大贊創(chuàng)意難得。,Flash Animation,In August, the Palace Museum published a well-received post entitled Yongzheng: I Feel So Cute about Myself on WeChat. Based on the Paintings o

9、f Amusement of Emperor Yongzheng, the collection of nine flash animations shows the emperor engaged in activities such as playing an instrument under a pine tree, fighting a tiger or fishing in a river. 今年8月，故宮發(fā)布了一篇雍正：感覺自己萌萌噠的微信小文，深受網(wǎng)友喜愛。文中動圖以雍正行樂圖為基礎，其中的雍正帝或于松下?lián)崆伲蚺c猛虎搏斗，或是臨河垂釣。,The animations not o

10、nly revive the ancient emperor, they also breathe some fresh life into him. In one of the animations, for example, Yongzheng sits on a riverbank washing his feet addressed in the daily outfit of ordinary people. From time to time, he raises one foot to scratch the calf of his other leg and the caption reads, My feet itch. 這批動圖不僅讓靜態(tài)古畫中的雍正帝“活”過來，還讓他變得俏皮可愛起來，比如，一張圖里，雍正帝身穿普通服裝坐在江邊洗腳，會偶爾抬起一條腿往另一條腿上蹭一下，配詞曰：“朕腳癢”,My feet itch. “朕腳癢”,My calligrapy is perfect. Have you all