《運(yùn)動(dòng)店鋪區(qū)域劃分》PPT課件

1、NIKE Fundamental VM Training 耐克初級(jí)陳列培訓(xùn) -Zoning -區(qū)域,d,d,zoning 區(qū)域,Gender Placement. 性別分區(qū),Retail is the point where consumers meet out product and make a decision to buy or not to buy. Product is on center stage, use the environment as an opportunity to tell stories that will excite and educate our con

2、sumers. 零售店鋪是一個(gè)讓消費(fèi)者接觸產(chǎn)品，然后決定是否購(gòu)買的環(huán)境。在這里，產(chǎn)品是主角，它利用這個(gè)環(huán)境向消費(fèi)者傳達(dá)產(chǎn)品故事，從而起到吸引并教育消費(fèi)者的作用。 Zoning doesnt just organize product within a space, it also provides a clarity to the space that enables consumers to navigate more easily through it. 對(duì)店鋪進(jìn)行區(qū)域的劃分，不單只是把產(chǎn)品進(jìn)行了劃分，而且讓各個(gè)空間更為清晰的引導(dǎo)消費(fèi)者在區(qū)域內(nèi)的游走。 The Initiative Zon

3、e 主題區(qū) This is an important area as it is the first area within the store that the customer will see, introducing them to the NIKE brand and what the store has to offer. This is your opportunity to make whats important obvious to the shopper. Inspire the shopper with powerful product presentations. 主

4、題區(qū)很重要，它是消費(fèi)者進(jìn)入店鋪時(shí)第一眼看到的區(qū)域，它向消費(fèi)者介紹了耐克品牌以及店鋪賣什么產(chǎn)品。主題區(qū)域給了我們向顧客介紹主打產(chǎn)品的機(jī)會(huì)，并通過很強(qiáng)的視覺展示來刺激消費(fèi)者購(gòu)買產(chǎn)品。 The Genders 性別分區(qū) The store will be divided into different areas to display mens, womens and kids. 店鋪會(huì)被分為男子，女子和兒童區(qū)域。,Initiative 主題區(qū),Mens 男子區(qū)域,Womens 女子區(qū)域,Kids 兒童區(qū)域,d,zoning 區(qū)域,Gender Placement. 性別分區(qū),The floor pl

5、an on this page shows a typical example of how a shop floor could be divided. However, the exact layout of a store will depend on many things including the buy, the consumer base and the location of the store. Each layout should be decided on an individual basis. 此平面圖是個(gè)展示店鋪分區(qū)的典型例子。 然而，真正的店鋪布局要依賴于實(shí)際情

6、況，包括貨品，消費(fèi)群及店鋪的地理位置。每家店鋪的布局都應(yīng)當(dāng)基于不同的實(shí)際情況。 Performance 運(yùn)動(dòng) We begin by placing the performance products at the front of the store close to the initiative zone. Products featured under the performance label speak directly to sports and are the real heritage of Nike. Customers are introduced to NIKE through technology and innovation. 我們會(huì)從店鋪的前部，緊挨著主題區(qū)域的位置開始陳列運(yùn)動(dòng)系列產(chǎn)品。有運(yùn)動(dòng)吊牌的產(chǎn)品能直接詮釋體育運(yùn)動(dòng)，而且是真正的耐克風(fēng)格。顧客是通過耐克的科技和創(chuàng)新來了解這個(gè)品牌的。 Sport culture 運(yùn)動(dòng)生活 The sport culture products are placed towards the back of the store and close to the footwear wall. Products from this group feature large logos, making the p